Back in mid-November 2000, Song Weiyang was invited to Brunei to attend the CEO Summit. In addition to Shen Si, he was accompanied by Yang Xin, Shen Fuxing and others, who sought international cooperation on behalf of Xifeng and Shenzhou Science and Technology respectively.

APEC, as the name suggests, is an economic cooperation organization in the Asia-Pacific Rim region, including China, the United States, Japan, South Korea and other countries are members, and Hong Kong City and Wanwan are joined in the name of regional economies.

The leaders of various countries are also going to have a meeting this time, but they are holding a leadership summit, and the CEO summit is held at the same time as the leadership summit, and the big leaders sometimes come to the CEO summit to speak, of course, only at the lunch meeting or at the dinner meeting.

At this year's CEO Summit, the China Council for the Promotion of International Trade did not attend, only three CEOs of state-owned enterprises came. In addition, six Fortune 500 CEOs from Europe, America, Japan and South Korea attended, and some non-Fortune 500 CEOs were invited to attend (including Song Weiyang), and the rest were all business elites from Brunei and neighboring countries.

After all, it is a small country, and it is shabby to hold such an international conference.

China is different, last year's annual meeting of fortune is unprecedented, next year's APEC summit will also be held in Shenghai, its scale is also unprecedentedly huge: only the CEO summit has 80 speakers, 9 economic leaders to make keynote speeches, the world's top 500 chairman or CEO came more than 10, but also invited the WTO director-general and Nobel laureate in economics, in addition to many ministerial-level officials attended, and a large number of other domestic and foreign CEOs.

Mr. Song met with others at Shenghai Airport and met with three CEOs of state-owned enterprises, one from the oil and steel industries.

The three CEOs were obviously very surprised when they met Song Weiyang, because the APEC CEO Summit has been held for three years now. In the first year, only officials from China participated, the second year was led by the China Council for the Promotion of International Trade, and in the third year, two CEOs of state-owned enterprises were visited. This year belongs to the fourth CEO Summit, and Song Weiyang is the only Chinese private entrepreneur invited so far.

It stands to reason that the most beautiful company in the past two years is Lenovo, and if you want to invite it, you should invite that Mr. Liu.

In fact, the reason is very simple, after the Asian financial crisis, Xifeng not only acquired a cannefactory in Malaysia, but also invested in a canneille in Brunei.

Brunei's national economy is based on oil and gas, which accounts for more than 60% of GDP, followed by garment, port and maritime revenues. Since the 70s, Brunei's farmers' incomes have plummeted and they have abandoned traditional agriculture, resulting in many grain and meat products being unable to be self-sufficient and relying on imports to survive. The next few countries have also robbed Brunei's fruit export business, and many high-quality tropical fruits cannot be sold at all, and a large number of farmers have simply cut down fruit trees to plant rice.

It was precisely because of the cheap fruits and labor in Brunei, and the convenience of ocean transportation, that Xifeng decided to invest in Brunei, and the cost of canned food production can be two to three percent lower than that of Malaysia.

Today, Xifeng has become the largest canning manufacturer in Brunei, producing not only canned tropical fruits, but also canned meat and vegetables, which drives the income of surrounding farmers. This is what the Brunei government has always wanted to do, and in order to develop traditional agriculture, Brunei has even supported poultry farming throughout the country, just to achieve self-sufficiency in chicken and eggs.

To put it more obviously, more than 98% of Brunei's total export trade at this time comes from oil and gas. Xifeng exports millions of dollars of canned food in Brunei every year, which seems to be not a lot, but in fact, it is already the first in the export of canned food. The most nonsense is that although Brunei has a well-developed fishing industry, it is unimaginable that canned fish needs to be imported in large quantities.

The Brunei government still wants to make a difference, and has been formulating development plans since the establishment of the country, and now it is the eighth five-year plan. From only oil and gas and seaborne trade, the garment industry has now risen to become the third largest economic pillar in the country.

One of the contents of Brunei's eighth five-year plan is to develop agriculture, and Xifeng just happened to collide with Brunei's policy direction.

After arriving in Brunei, the group took a short rest in the hotel and was cordially met by the big leaders in the evening.

The opening ceremony was held on the second day, followed by a special meeting on Southeast Asia, where officials from Singapore, Malaysia, Thailand and other countries took turns to speak, elaborate on their domestic business and investment policies, and answer questions from heads of major enterprises around the world. Then Brunei's own officials made policy elaborations, reviewed the brilliant development of the oil, gas and garment industries, and hoped that entrepreneurs from all countries would invest in Brunei's agricultural products-related industries.

That night, there were no heavyweights attending the dinner, because the leaders' summit was held at the same time, and the bigwigs with weight were all on the side of the leaders' dinner.

At the breakfast meeting on the third day, President Na Gram of the United States appeared to speak, and China's senior leaders delivered speeches at the luncheon.

This whole day, there was nothing to do with Song Weiyang, because the topics were all related to oil and natural gas, but the two domestic oil bosses made speeches one after another.

In addition to the meeting, Song Weiyang also kept in touch with political leaders from various countries, especially in Southeast Asia. After some exchanges, Yang Xin and Shen Fuxing were sent out to have in-depth discussions with the entourage of dignitaries. Shenzhou Technology wants to export USB flash drives and repeaters, while Xifeng is seeking cooperation opportunities in beverages and food.

Yang Xin spoke well with Brunei's Ministry of Economic Affairs and explained Xifeng's cooperation model in China, which is to lead farmers to form cooperatives and create agricultural bases, with Xifeng and local governments providing loans, and Xifeng is responsible for the purchase and processing of agricultural products.

Brunei is focusing on the development of 10 major industrial products, including canned food and beverages, nine agricultural products, including poultry, vegetables, fruits and livestock, and the ...... These are all related to Xifeng's business, and they can also get preferential policies in Brunei, which is much more generous than those countries in Malaysia.

Yang Xin promised that Xifeng will invest 500 million yuan in Brunei within 10 years to help Brunei farmers and fishermen increase their income, build several agricultural bases, and produce various types of canned food and beverages.

Brunei officials have pledged to give the most preferential policies and will cooperate with Xifeng's agricultural cooperative scheme.

Talking so much, in fact, Yang Xin fell in love with Brunei's coconut tree resources. Xifeng has always wanted to launch coconut water drinks, but the coconut trees in Qiongdao have been dominated by the coconut tree group, and the rest has also been robbed by the coconut wind group.

Brunei is full of coconut palms, the price is very low, the labor is very low, even if the import and export tax rate is included, the cost is acceptable.

Yang Xin has even thought of a marketing strategy, positioning Xifeng coconut water as a high-end imported drink, and then advertising that he has an overseas coconut tree base.

Before the CEO Summit ended, Xifeng had already reached an investment intention of 100 million yuan with the Brunei government.