The launch of Under the Banyan Tree was unexpectedly smooth, and according to feedback from local agents, the first printing of 3,000 copies was sold out in just one week, and the second printing was followed by another 5,000 copies.

Moreover, because Lin Zhuoyun was afraid of bad sales, he positioned the magazine as a bi-monthly magazine, and now he simply changed it to a semi-monthly magazine.

For no other reason, the Internet is too novel.

Most people in China have never been on the Internet, but they know about it from various sources and are curious about everything on the Internet. At this time, there were also many student magazines, which specially intercepted the chat content of major forums and printed them word for word.

The gimmick of "the first issue of online literature" alone is enough to support the sales of at least tens of thousands of copies per issue.

The article that caused a sensation in the inaugural issue was not serialized in "The Three-Body Problem", nor was it the work of an Internet god, but a special column - Death Diary.

"Death Diary", also known as "Message of Life", is the diary of a patient with advanced stomach cancer. Knowing that his life was short, he began to keep a diary every day in August, and by November, he could no longer hold a pen, so his wife continued to write.

Before the inaugural issue of "Under the Banyan Tree" was issued, there were already Shenghai media reporting on this person's deeds, and foreign newspapers were reprinting it one after another, which can be said to have caused a small sensation. But his "Death Diary" was too long, and although it had long been spread all over the Internet, major newspapers only intercepted a paragraph and published it, and "Under the Banyan Tree" was the first magazine to serialize it in full.

Both husband and wife write very well, the husband's writing is humorous, open-minded and philosophical, and the wife's writing is warm and sad and strong. In the face of illness, they did not complain, but optimistically enjoyed the joy of life, and discussed life and death in a relaxed and flat tone.

This series of diaries not only makes people feel pity and sympathy, but also arouses people's deep thinking about the meaning of life.

Before the second issue of "Under the Banyan Tree" was released, it had already received more than 20 letters from readers, all of whom inquired about the current situation of this cancer patient, and some readers sent thousands of paper cranes to ask the magazine to donate them. These readers are obviously not on the Internet, because the Internet has long been spread, and netizens from the three major portals and major forums have run to the banyan tree to express condolences and encouragement.

The price of the magazine is 5 yuan, which is a little expensive, but the content is quite adequate.

Needless to say, the quality of the articles is simply not the same, prose, essays, poems, short stories, these have not had the opportunity to be published before, and they have been saved under the banyan tree for several years. All kinds of high-quality articles are selected by Lin Zhuoyun, and each one is kept improving, and the overall quality can crush most literary magazines.

When "Under the Banyan Tree" was released to the fourth issue, word of mouth completely exploded, and sales soared to nearly 50,000 copies.

The retailer called the agent and said that the magazine was easy to sell, and the agent fed back the situation to the agent at the next level, so he continued to print and expand the market. This situation surprised my peers very much, because the sales volume was really rising too fast, and it was completely unreasonable.

As a result, some relatively liberal traditional magazines try to publish one or two online articles per issue.

It can only be said that the online writers at this time are particularly awesome, after all, there are fewer people who can surf the Internet, and even fewer people can write articles on the Internet, and most of them have a high educational background.

At this time, the artistic director and moderator of the forum under the banyan tree won the May Fourth Literature Award several years ago, and will serve as the vice chairman of the Shenghai Writers Association in the future - everyone in the circle knows how difficult it is to enter the Beijing and Shenghai Writers Association, and it is even more awesome to be the vice chairman. Other moderators and content editors are also well-known figures in the future, and this website can be said to be a hidden dragon and a crouching tiger.

There is also a very interesting phenomenon, these cattle people write by interest, and basically do not get any manuscript fees. And when the banyan tree began to be commercialized, more and more money was earned, but the resident cattle people left one after another - people were not uncommon for that few dollars, and they were even more distressed that the website had become tasteless and became more vulgar and snobbish.

By the way, there are two forum sections under the banyan tree, one with a serious style and the other with a lively and interesting atmosphere. In terms of traffic, it can rank among the top three in many forums, and in terms of content, it has a bit of a combination of Tianya and Zhihu.

After the third issue of the magazine was released, Lin Zhuoyun posted in the forum section of "Lying Reading": "There are two articles in this issue of the magazine that cannot contact the author, and QQ, ICQ and email do not reply. Their pen names are 'Holly' and 'Kafka's Beetle' respectively, if you see this post, please take the initiative to contact me, friends who know them can also contact me, I can send the manuscript fee and the magazine. Thank you. ”

"Miss Carp has sent the manuscript fee again, congratulations to all the stationmates who have been selected for the manuscript!" The first person to reply was the moderator, this gentleman is almost 50 years old, and he still spends all day on the Internet and mingling with young people.

"I'm so excited, this is the first manuscript fee in my life, and I want to celebrate with a treat. ”

"Dude, you also run a company, is it worth a few hundred yuan for the manuscript? ”

"Can making money in business be the same as making money by writing articles? We are now cultural people! Don't you know, I have submitted articles to many magazines in the past, and the articles are not badly written, but people just don't publish them, but fortunately, our website also runs its own magazine. ”

"That's because the level of the magazines you deliver is too high, like I submit some city and county newspapers, and I can send several tofu blocks a month. ”

"What's the point of handing out tofu cubes? It's a waste of time. ”

"By the way, how much does our magazine sell?"

"Miss Carp has a post, and the last issue sold 25,000 copies. ”

"Awesome!"

"It's so fast? ”

"The only online literary publication in the country, to hell with poor sales. I'm a high school chemistry teacher, in a small eastern city, and I didn't see a magazine last month, but this month it was distributed to a bookstore outside the school, and there were students in my class who bought "Under the Banyan Tree". ”

"I heard that the readers of "Death Diary" have responded very strongly, how is Lu Youqing (a cancer patient) now?"

"I guess I'm gone, I didn't pay much attention to it. ”

"It's gone. ”

"Well, it's a pity for this man. He had a successful career and a happy family, but he got cancer. ”

"Don't talk about him, it's sad to talk about. Is there an update on "The Three-Body Problem" this month?"

"Nope. ”

"Do you want us to learn from Sohu's readers and hold an online memorial service for the 'Zenith Star Man'? ”

"Okay, who's going to plan it?"

Happy red carp: "Aren't you afraid that the 'Zenith Starman' will stop working completely?"

"Miss Carp, go edit the magazine, don't waste time in the forum. ”

Happy red carp: "Ahem, Lao Tzu is the 'Zenith Star Man', you souls, I remember all the IDs, beware of writing you as villains!"

"Isn't the red carp a woman?"

"What's the situation?"

Happy Red Carp: "Let me tell you, my Zenith is a super hacker, and now I have stolen Red Carp's account, and the next person to be stolen is the person who speaks ill of me!"

"God damn bastard, get back in and update!"

"Where do the demons escape, they are coaxed, and they are as urgent as the law!"

Happy Red Carp: "Get out!"

Ning Caishen: "Report to the organization, the Zenith is the boyfriend of the red carp. ”

"Kill the zenith and grab the carp!"

"Kill the zenith and grab the carp!"

“……”

Song Weiyang threw away the keyboard and went to play games with Doudou, too lazy to compare himself with these teases.