Since March 2016, there has been a word that has rarely been mentioned in the past and has begun to appear frequently on multiple media platforms.

The word is craftsmanship.

According to the explanation on the professional encyclopedia, the so-called craftsman spirit refers to the attitude of craftsmen who constantly carve their own products, constantly improve their own craftsmanship, improve their requirements for details, pursue perfection and perfection, and improve the quality from 0 to 1.

As the saying goes, although the benefits are small, they benefit the world.

The earliest origin of the term is unknown, but the earliest appearance of the term was in the government work report issued by the Celestial Empire.

Although the word is a new thing, the core of dedication, dedication, excellence and innovation it represents is something that has been around for a long time.

The so-called craftsmanship is nothing more than bringing them together and adding a common name to refer to them.

But in any case, after being endorsed by high-level people, the word craftsmanship has completely become a hot word on the lips of people in various industries.

I have to say that the spirit of perseverance and hard work in the inheritance of traditional skills and striving for perfection represented by the protagonist of the movie "A Hundred Birds and a Phoenix" is really in line with the core of the craftsman spirit.

In other words, Fang Li is also slow enough to react, if he releases "A Hundred Birds and a Phoenix", he slightly leans in the direction of inheriting national culture and remembering the spirit of craftsmen, and then slightly "borrows" the connections and influence accumulated by Master Wu Tianming over the years, so that "Hundred Birds and Phoenix" is listed as a "Five Ones" project or "Huabiao Award" and other halos with official backgrounds, although the final box office results may not be too good, but at least it will not make Fang Li unable to recover the cost at all……

But then again, Fang Li said it very clearly during the live broadcast at the time: """A Hundred Birds and a Phoenix" is not a movie that I invested in, and I don't expect this movie to make money, I just hope that more people will see this "Hundred Birds and a Phoenix" movie, so that director Wu Tianming's hard work will not be buried......

At this time in 2016, although the chicken soup for the soul has developed in the direction of 'poisonous chicken soup', what Fang Li said and the situation faced by "Hundred Birds and Phoenix" are indeed 100% true, so with Fang Li's kneeling, the topic will be there immediately.

In the era of self-media, after the wave of national participation, the circle of friends, and various reposts on Weibo, labels such as "pathos", "master's posthumous" and "unmissable" are overwhelmingly circulating in mobile media......

With the news heat, whether the audience pretends to be 13 or really likes Master Wu's works, there are naturally many people who are willing to spend dozens of dollars to support it, and some viewers buy tickets, and it is natural for major theaters to increase their film schedules.

All in all: Fang Li's live broadcast directly soared the box office from 3 million to 80 million.

Of course, in that case, the voice that Fang Li was marketing naturally came out.

Li Mo didn't know whether Fang Li was marketing, but he knew very well that he really needed to carry out a successful marketing in the promotion of "Book of Swords and Enmity".

………………

"Brother Zong, Brother Ye and Sister Lifang, you guys help me think about it, if we link Mr. Jin Yong's works with the spirit of craftsmanship and use them as a means of publicity, will there be any problems. ”

"Jin Yong's craftsman spirit?"

Zong Shuai and several people looked at each other.

This Tama gap is too big, right?

Although Wu Tianming is known as the master of the fourth generation of directors in the Celestial Empire, and is as famous as Xie Jin, he became famous in the seventies and eighties of the last century, and the filmmakers at that time were still eating in studios around the system......

As for Jin Yong?

Although he also had a period of uncomfortable life in the early days of founding "Ming Pao", when "Ming Pao" really began to get on the right track, and Jin Yong began to spread widely, Jin Yong's life was much more comfortable than Wu Tianming.

Such two people can actually be compared?

"Xiaomo, did you say something wrong?" Zong Shuai said suspiciously, "Since Jin Yong sold his shares in the Ming Pao Group in the mid-nineties of the last century, he has always been in a state of idleness and leisure...... Isn't it a little hard to convince the public?"

"This kind of thing is just a gimmick," Li Mo waved his hand indifferently, "It's not that I don't know that Jin Yong has a lot to discuss in his personal subtleties, but no matter how black he is, it can't be denied that it is precisely because of his existence that the thoughts, culture, and even artistic taste of traditional martial arts can have a great leap." It can even be said that if there was no Jin Yong, the current overwhelming networks on the Internet would not have such a vigorous development situation. So from the perspective of cultural development, Jin Yong can certainly be regarded as a banner. ”

What Mr. Li said is actually a solution. ”

This time it was Ye Lemon who spoke.

He pushed the glasses on the bridge of his nose and said in a deep voice: "Although Jin Yong has black spots, but in general, he has created a new school of martial arts, and he enjoys a great reputation in the Chinese world at home and abroad, these are all facts that cannot be changed no matter how many keyboard warriors slander, and I heard that due to the recent social situation in Xiangjiang and some strange trends of thought, there is a tendency to sink into the dregs, so the higher-level authorities intend to commend the people who have contributed to the process of Xiangjiang's return at this time......

"You mean, there will be Jin Yong in the list of higher-level authorities?"

Hearing this, Zong Shuai also became excited.

If you can borrow the east wind blown by the higher-level authorities, this wave of propaganda banner of Molong Media can be regarded as being raised.

At that time, attacking Jin Yong's works is tantamount to attacking Jin Yong himself, and attacking Jin Yong himself represents the mainstream official view of opposing the higher-level authorities......

"To be honest, I'm not sure if this news is credible," Ye Ning replied a little embarrassed, "This matter can only be regarded as a rumor at present, and the credibility is only six or seven percent at most." ”

Li Mo thought about it a little and felt that next year would be the 20th anniversary of the return of Xiangjiang, and it was still possible for the higher-level authorities to choose to commend those who had made contributions before and after the return at this time. Jin Yong is not only a well-known person in Xiangjiang, but also participated in the drafting of relevant laws and regulations, and the possibility of being shortlisted is very great.

…… And don't forget, Li Mo and Jin Yong's second son Cha Chuanxuan can also be regarded as having a bit of friendship, and after asking him about it, the problem should not be very big, so he decisively set the tone for the follow-up work.

"Okay, I may have a channel to help confirm the news. Regardless of whether this matter is true or not, it can only be regarded as a help, and the announcement of "Book of Swords and Enmity" cannot wait for or wait for the official news to be confirmed before taking action. So we first according to the original plan, the heat of Jin Yong's works will be stirred, once the news is confirmed, we will focus on promoting Jin Yong's hard work when he started his business, and link the difficult environment with the spirit of craftsmen, fourteen works, at the latest two weeks, Jin Yong and his works must stir up a wave of heat!"