To be honest, when it comes to the layout ability of the film industry, the film production companies of the Celestial Empire really can't catch up with their counterparts on the other side of the Pacific Ocean.

The famous Marvel Universe plan will not be mentioned.

Even when Marvel mortgaged the copyrights of all the company's characters to the bank in exchange for 540 million US dollars to complete the shocking gamble, it still made that famous plan before the filming of "Iron Man" started......

…… Even if the failure of "Iron Man" will lead to the complete destruction of the entire company, people still have a plan.

What is a gap, this is a gap!

If another domestic company is embarrassed to Marvel's sake, it is estimated that their decision will definitely be to ignore the thirty-seven twenty-one, just order some dead fish and rotten rats, and put them in the cinema line first.

As an important part of Li Mo's future layout, all matters related to "Book of Swords and Enmity" will be promoted to the extent that Li Mo needs to personally nod before it can be implemented.

Although this one-word approach does not conform to modern enterprise management norms, seeing Li Mo's obvious state of being a little 'excessive', even Zhong Lifang, who likes to talk about modern enterprise management norms the most in the company, wisely did not speak.

Originally, facing an obviously irrational boss is actually similar to facing an obviously irrational woman in many cases.

In this case, even if you are right, the other party will not listen.

In that case, wouldn't it be good news for everyone to save some saliva?

To be honest, Li Mo was basically on the verge of collapse at this time.

Thanks to the 'divine assistance' of pig teammates such as "The Legend of the White-Haired Witch: Bright Moon Heaven" and "The Four Famous Catches", there are indeed very few audiences who are really willing to go into the cinema to buy tickets for a martial arts movie these years.

If there is a work that is adapted from a famous martial arts written in the last century, no matter which of the works it is in the 'Golden Ancient Huangliangwen', and no matter how influential the original book was, in the eyes of most audiences, the probability of this work being a bad movie is at least 30%;

If the movie is named as an adaptation of the original book and a real shot, then the probability that this work is a bad movie can be increased by two percent;

If the supporting roles in this movie are all well-known old actors, from the supporting roles to the protagonists, in descending order from second-tier stars to newcomers to the movie, then the probability that this work is a bad movie can be increased by two or three;

It is very unfortunate that all of the above elements are accounted for in the first part of "Book of Swords and Enmity", "Dragon Soaring Thousand Miles".

After all, it has reached the first decade of the 21st century, and with the continuous development of the Internet, many post-90s and even post-00s audiences are not only not interested in these 'classical' martial arts, but most of them can see some of the black history of Jin Yong's youth from some new ways......

Therefore, when these people see a movie under the banner of Jin Yong's original adaptation, it is easy to congenitally regard it as a bad movie.

It is precisely because of this factor that Li Mo found that "Book of Swords and Enmity: The Dragon Soars a Thousand Miles" wants to use the golden sign of "Jin Yong's works" to attract emotional audiences when promoting, and at the same time pay attention not to touch the fragile and sensitive nerves of some sunspots and keyboard warriors, which is indeed an impossible task.

Not only that, even if there are 'neutral' audiences other than black fans, there are actually not many people who are optimistic about IP adaptations of movies now.

As of mid-May 2016, among the 272 movies that have been released, the number of movies with IP adaptation background is 79, accounting for about one-third of the total number of movies released......

And these works, which stand out from this one-third of the number of movies and are already considered 'successful', have not escaped the fate of being complained about by netizens.

It can be seen that by this time, in fact, IP has been flooding the film industry.

Originally, it was difficult to restore the scenes and characters in the paper works 100%, whether it was the original fans or sunspots, they have always been harsh on this kind of issue, even with Li Mo's brain, they can't think of any way for a while......

In desperation, Li Mo had to gather his 'Four Heavenly Kings' together, and everyone brainstormed and thought about it together.

……

I don't know how long it took, Zong Shuai, who was holding his mobile phone to look through the information on the Internet, suddenly burst out with a faint sentence.

"To be honest, it's not easy to invest in making movies these days, and when Fang Li was in the live broadcast room yesterday, he almost made me cry. ”

"Fang Li, what is he doing?"

After thinking about this name twice, Li Mo still didn't remember who this old man was, so he had to ask.

"It is the distributor of the movie "Hundred Birds and Phoenix", and the general manager of Lao Lei Film and Television ......"

Although Zong Shuai seemed to be still talking about it, Li Mo didn't have to listen to it anymore.

Just need to know the names "Hundred Birds and Phoenix" and Fang Li, Li Mo is enough to string the whole thing together.

The "Hundred Birds and Phoenix" that Zong Shuai mentioned just now is a film directed by the fourth-generation director Wu Tianming, which uses suona culture as a metaphor for traditional culture in the face of the impact of new trends of thought, whether to stick to history and tradition or take the initiative to change in order to survive.

Master Wu died of illness not long after filming this movie, so this movie can be called Master Wu's posthumous work.

It can be seen from the brief plot synopsis that this is a pure and niche literary film.

Under normal circumstances, such a film is rarely willing to be taken over by a distribution company.

Although it is true that the distribution company can avoid falling into the predicament of losing money by deducting the distribution fee from the box office after the release of the movie, if the box office share of the film is not enough to even the distribution cost, the distribution company will still do the business of losing money.

And "A Hundred Birds and a Phoenix" is a movie that is very likely to happen to this situation.

Even though Master Wu was a master director on the same level as Xie Jin;

Even if Master Wu excavated and cultivated Chen Ge, Zhang Yimou, Huang Jianxin and other fifth-generation directors;

Even on the day of the release, even Ang Lee specially recorded a video to tell people what he knew about Master Wu......

But in a place where profit is king, none of the above things are as convincing as the actual box office figures.

What's even worse is that the release time of "Hundred Birds and Phoenix" is actually the same day as "Captain America 2".

One is the posthumous work of a master of domestic cinema,

One is an assembly line product of the Hollywood film industry,

As a result, "A Hundred Birds and a Phoenix" failed miserably with a cumulative box office of 3 million yuan in one week of release!

If the box office is not good, the theater side will naturally react.

The most direct action is naturally to take the movie off the film.

In order to prevent the seven-day tour of the theater of "A Hundred Birds and a Phoenix", Fang Li knelt down directly in the live broadcast room of a live broadcast platform, and in a real sense, he 'knelt and begged' the theater side to schedule the film.

It was Fang Li's move that made Li Mo's mind suddenly flash in inspiration.