With the successful experience in Beijing and Shenghai, Song Qizhi and Zhang Guodong quickly promoted it. They sent people to the major provincial capitals to hit the front stations, and once there was a breakthrough, they rushed to expand the channels in person, and spent almost half of their time on the train.

Beijing, Jinmen, Shenghai, Shencheng, Huadu, Jiangcheng, Jinling, Shancheng...... These cities have become the top priority of promotion.

Because the "Thousand Paper Cranes" series has a petty bourgeois flavor, it sells faith, love, and feelings, and needs a large number of students and white-collar workers to support.

As a reborn Song Weiyang, this time he was actually a little blindsided.

The "Thousand Paper Cranes" series of canned food he positioned is aimed at young people between the ages of 18 and 30. As a result, there was a big error in the market feedback, and this kind of canned food actually sold the best in middle schools in big cities, and at least sixty percent of the sales were contributed by the majority of high school and junior high school students.

Song Weiyang, who got the news, was a little confused, this was different from what he imagined.

The market price of 6 yuan a bottle of canned food is very expensive compared to the national average salary, how can those little broken children have such high spending power?

Even though canneries no longer invest in ordering songs, as songs and novels continue to spread from piracy channels, Xifeng's "Thousand Paper Crane Cans" quickly became popular in schools in those big cities, almost in a viral way. Even in elementary school, children a few years old learn to show their love by giving each other cans of food – and of course, usually they express friendship.

In the next six months, due to the promotion of dealers in various provinces, this trend quickly became popular in small and medium-sized cities.

Around the beginning of March, the "Beijing Evening News" suddenly reported a news: the precocious love in middle schools in the capital has had a serious impact on the school atmosphere. After the Spring Festival, students return to school and give each other thousands of paper cranes, lucky stars and canned fruits for testing, which gradually develops into a so-called "lovers" relationship. Some parents also reported that their children used all the New Year's money to buy canned food, and even stole the family's money to buy canned food. When I got home, I didn't do my homework anymore, and I only knew origami cranes and stars all day long, and I quietly wrote love letters to classmates of the opposite sex.

As soon as this news came out, it immediately aroused a strong response from parents, who wrote to the newspaper one after another, saying that this was also the case for their children. They demanded that the songs and novels of "A Thousand Paper Cranes" be banned, and at the same time hoped that the Xifeng Canning Factory would stop producing the "Thousand Paper Cranes" series of canned food, and give students a pure and pollution-free campus.

Ban a fart, the song has never been officially released, and all the ones circulating in the market are pirated. TV stations and radio stations don't care so much, anyway, if someone orders a song, they will broadcast it, and the law does not stipulate that "wild songs" cannot be played.

The novel was published, but the genuine version only sold tens of thousands of copies, and the rest were all pirated, and the number of pirated copies was at least a few million copies - these days, the lethality of Qiong Yao and Korean dramas is too strong, and the 40-year-old aunt can read the novel with relish.

However, many schools have taken coercive measures, and school commissaries are no longer allowed to sell canned "paper cranes".

However, the stricter the teachers and parents controlled, the more they nurtured the students' rebellious mentality, secretly buying canned food one by one, secretly folding lucky stars and paper cranes, and all turned into underground workers.

And the wisdom of the working people is also unlimited, taking the opportunity to launch the folding of thousands of paper cranes and lucky stars of colored paper strips, and even promote the business to the eighteenth-tier small counties.

Cans aside, paper cranes and lucky stars have been hyped up and become a very popular campus culture.

When this group of students grows up, a thousand paper cranes and Xifeng canned food will become their youth memories. Just like the Water Margin Card, Saint Seiya, and Hulu Baby, they laugh with tears and are full of feelings.

In any case, the fame of Xifeng canned food gradually spread, and the sales channels in various places have gradually spread.

In this case, canned cups and canned gifts were also distributed, and the three canned foods became popular, which attracted the attention of the same people across the country, and also attracted countless copycats and followers.

……

The last management meeting before the Chinese New Year.

Guo Xiaolan excitedly announced: "The company's sales in January were 23.08 million yuan! ”

"So many?" Chen Tao said in surprise.

Song Weiyang poured cold water and said: "The investment in publicity in the early stage is too high, recording songs, recording MVs, ordering songs, and customizing pirated ...... These add up to more than 3 million, plus the cost of production and sales, there must not be much profit left, just don't lose money and make money. ”

Zheng Xuehong said with a smile: "This is what must be done, open up the market." ”

Zhang Guodong waved his hand with high morale and said: "Now the channels of various provinces have been rolled out, and strive for next month's sales to reach 40 million yuan!"

Song Weiyang nodded and said: "The sales of 40 million yuan can be achieved, and the Spring Festival is coming soon, so we will mainly promote canned gifts." Mr. Song, Mr. Zhang, your task is very heavy, you must stabilize the channels, and carry out advertising bombardment in various provinces, and strive to sell canned Xifeng gifts to every city in the country during the Spring Festival!"

Song Qizhi said: "The last lecture advertisement, delete the sentence of the Mid-Autumn Festival, and you can directly put it on. ”

Zhang Guodong said: "The price of spam advertising time has now increased. ”

"You can do it yourself. Song Weiyang didn't ask about such trivial things.

Yang Xin reminded: "The channel is spread too fast, and the output still can't keep up." ”

Guo Xiaolan said: "Then increase the joint operation of the factory. ”

"Yes. Song Weiyang agreed.

Yang Xin said: "Do you want to buy another production line and continue to expand production capacity?"

"Don't," Song Weiyang denied, "Our canned food is selling well now because the marketing has done a good job, but it has not changed the general environment of the sluggish canned food market." When the heat cools down, our cans may still be unsalable, and we must consider the issue of product diversification now. I decided to launch drinks in the summer, and I will gradually shift my focus from cans to beverages in the future. ”

"What drink?" Yang Xin asked.

Song Weiyang said: "It's not yet decided, so I'm going to contact the School of Light Chemical Engineering and jointly develop a new beverage with them." ”

Everyone discussed the product market, and Yang Xin suddenly said: "Chairman, now our factory has a very important problem to solve!"

"Please. Song Weiyang said.

Yang Xin said: "More than 90 percent of the workers in the canning factory are still employees of state-owned enterprises, and their relationships are attached to many state-owned enterprises in the city. Even the wages of workers, in strict accordance with the regulations, have to be handed over to those state-owned enterprises first, and then those state-owned enterprises are distributed to specific employees, but we have omitted this step. And their salaries, we can't decide, we can only rely on bonuses and fines to adjust. ”

This is a legacy of history.

At the beginning, Song Shumin asked his eldest son to buy a canning factory, but the nature became a private enterprise, but the workers were not easy to handle, so he asked the workers to attach the establishment to other units, and the wages were paid by Song Qizhi.

Yang Dexi, the director of the office and chairman of the remuneration committee, who has not spoken, said: "This problem really needs to be solved, otherwise there will definitely be trouble in the future." Even I myself belong to the establishment of state-owned enterprises. I can take the lead in resigning, and in the future, I will follow the company wholeheartedly, but I am afraid that it will be difficult for ordinary workers. ”

Song Weiyang thought for a while and said: "The newly recruited workers will have a salary increase of 5 yuan per person after the Chinese New Year. The salary of employees in state-owned enterprises remains unchanged, unless they voluntarily give up their iron jobs. ”

Guo Xiaolan said: "I'm afraid not." ”

Zheng Xuehong said: "This is creating internal contradictions. ”

"Then what should I do? Let the boss of a private company pay them to buy out their seniority, and then pay them a monthly salary?" Song Weiyang asked rhetorically.

"Think of something else. Zheng Xuehong said.

Song Weiyang frowned and thought about it, and quickly came up with a bad idea: "Contact the government and state-owned enterprises to let all these workers be laid off!"

Guo Xiaolan smiled: "It's feasible." ”

Zheng Xuehong also said: "Yes, anyway, this wicked person can't be done by us." ”

Song Weiyang added: "After the Spring Festival, let those state-owned enterprises announce that their workers have been laid off, and then we will announce wage increases." State-owned enterprises are evildoers, and we are good people. We should also do a good job in internal publicity, introduce more about the miserable situation of workers in other state-owned enterprises, and compare the favorable conditions of our factory, I don't believe that there are still people holding on to iron rice bowls!"

Zhang Guodong suddenly said: "I still have to recruit people, and the marketing team is not manpowered." ”

Song Qizhi nodded: "At least 100 at a time." ”

"Yes, you can decide for yourself," Song Weiyang got up and said, "Okay, let's dismiss the meeting, Secretary Fan will come to investigate and condolence in the afternoon." ”

……

Fan Zhengyang came soon, and when he came to ask for help, the first thing he said was: "Yangyang, you have to help Uncle Fan." ”

Song Weiyang smiled and said, "Uncle Fan has something to say, if he can help me, I will definitely help!"

Fan Zhengyang said: "The tea factory has been surrounded by workers for two days, clamoring for the New Year, and rushed to the municipal party committee this morning. Isn't the situation of your cannery in a good situation, so it's better to merge the tea factory like this! Give it away for nothing, and you won't be allowed to pay a penny. ”