In fact, although the song "A Thousand Paper Cranes" has been released in Jinmen, the canned products have not yet been sold.

First, the marketing team is small and the manpower is temporarily insufficient, and the second is that local dealers are waiting and seeing, and lack trust in unfamiliar brands.

This is true in all regions except Xikang and Hubei provinces.

Take the capital as an example, Song Qizhi personally led the team to rush over, and the name of Xifeng canned food also spread because of the song. But the dealer just doesn't buy it, and they don't want to pay after the goods, because the canned products occupy too much of the warehouse, and they don't think how good the canned food can sell.

Song Qizhi was in a hurry, so he could only take samples to run to the mall. Almost all the big shopping malls turned him away, and he didn't want to give it to the mall for trial sale for free, because the content of the goods had already been set on each shelf.

In the dilapidated hotel, Song Qizhi stared at the canned samples and asked, "What should I do?"

A few subordinates looked at each other, they had tried everything, but unfortunately they couldn't even distribute the goods.

Now there are still two wagons of canned food, which are stored in the warehouse near the Beijing Railway Station, and for every day that it is unsalable, one more day of warehouse rent will be paid.

A marketer said: "Director Xiao Song is afraid that he has lost his eyes this time, and his method is useless." ”

Another said: "Why is it useless? I heard that the 'Thousand Paper Cranes' series is selling well in Xikang and Hubei provinces, so there must be something wrong with our marketing methods." ”

"What's the problem? All the people who should have run have run, and they are almost no longer on the streets. The man had said.

Another person said: "Actually, Xifeng's fame has been opened, and many people in Beijing know our canned food." ”

"That's because the songs are popular. ”

"It's useless to ask, I sing well, but I can't sell canned food!"

"I think it's too arrogant for people in the capital to look down on the brand of our small place. ”

"That is, those dealers are all looking down on people, and so are shopping malls, and they are not happy to give them free trial sales. ”

“……”

Everyone was unanimous, and Song Qizhi had no choice but to smoke one cigarette after another.

……

Far away in Shenghai, Zhang Guodong encountered the same situation, he ran for half a month, but failed to break the canned food market in Shenghai.

"Mr. Zhang, this can't be done, Shenghai's warehouse rent is so expensive!" said his subordinate.

Zhang Guodong thought for a long time, spread out the map of Shenghai City, and said: "Xiaolin, I will write a questionnaire immediately, and you can take it and print 1,000 copies." When the questionnaire is printed, everyone goes out on the street to do the questionnaire, and one person is responsible for one area. In addition, it is necessary to focus on squatting at the gates of shopping malls, schools, government agencies, and entertainment venues to investigate, and find out the specific situation first!"

Zhang Guodong quickly formulated a work plan and began to act in batches in the afternoon of the same day.

In the evening, Zhang Guodong smoked a cigarette and summarized the situation, and the investigation showed:

Respondents who knew about the Xifeng brand accounted for 52% of the total number of respondents, which is a very scary statistic. You know, a month ago, Xifeng canned food was still unknown in Shenghai, but now when you go to the questionnaire, more than half of the respondents know about Xifeng.

The reason is simple, the songs are so popular and quickly become popular with frequent song ordering and pirated tapes.

"A Thousand Paper Cranes", but next year's top ten Chinese golden songs, its eponymous album even once crushed the four heavenly kings on both sides of the strait and three places!

And Song Weiyang specially added two dialogues of the hero and heroine to the song.

For the first time, the actor said: "You also like to eat canned Xifeng." The heroine replied: "I like Xifeng Thousand Paper Cranes." ”

The second time, the actor said: "Legend has it that folding a thousand paper cranes every day and persisting for a thousand days can make the beloved happy." ”

When the song "A Thousand Paper Cranes" brainwashed the audience, Xifeng Canned Food was also brainwashing the audience, and they remembered this brand unconsciously.

But why is it not favored by dealers and shopping malls?

Zhang Guodong carefully analyzed again:

Among the respondents who knew about the canned food, 76% were women, 94% were song listeners, and 5.3% were novel readers. 12 per cent of those aged 10 to 15, 36 per cent of those aged 15 to 20 and 33 per cent of those aged 20 to 25. Students, accounting for 71.6%!

School!

Zhang Guodong finally found the key to solving the problem, he gathered his subordinates, and said excitedly: "Tomorrow, everyone will go to the shop near the school according to the area they are responsible for, and it would be better if they could enter the school, and sell the canned food in the school commissary! No money, give them all to sell, 20 bottles per store, and leave a contact number!"

"Mr. Zhang, this has to be a lot of waste. Someone reminded.

"That's a bit of waste!" Mr. Zhang said.

Small shops are different from regular shopping malls, and you don't want to give canned food to regular shopping malls, but the owners of small shops like to be cheap.

In just one day, Xifeng Canned Food opened in 82 shops near schools in Shenghai, and 16 of them were even school kiosks.

Two days later, all the cans were sold out, and small shop owners called to restock.

……

In the capital, Song Qizhi did not have Zhang Guodong's marketing mind, he directly chose to do it.

Song Qizhi personally led people to set up stalls on the street, encountered all kinds of bombardment, not only was he arrested and paid a fine, but he even almost fought with local vendors for positions.

It took three days for Song Qizhi to find that the school was selling the best, and many little farts rushed to buy it.

Without Song Qizhi having to think of a way, the small shop near the school took the initiative to inquire about the situation and asked him where he could buy Xifeng canned food.

The depression in Song Qizhi's heart was swept away, and he didn't bring anyone to set up stalls, and he dealt with those small shops every day.

The local dealers were not fools, and soon learned that Xifeng canned food sold well in schools, and they took the initiative to seek cooperation and prepared to shop the canned food in major shopping malls.

……

The canned Xifeng food here in Jinmen is on the market, and we have to wait until January.

The final exam was approaching, Geng Xiaoyun came to school as usual, and as soon as he entered the classroom, he saw many classmates gathered together.

"Wow, this is the kind of canned food that Ma Junhao and Chen Yiyi like to eat. ”

"It's exactly like on TV. ”

"The canned cups are so beautiful. ”

"Of course it's beautiful, Chen Yiyi also uses it as a pen holder, and I also want to put it on the writing desk as a pen holder. ”

"It's best to put a thousand paper cranes. ”

"You can also put lucky stars. ”

"What is a Lucky Star?"

"A thousand paper cranes are for lovers, and lucky stars are for friends. There is an instruction manual in the canned packaging, teaching everyone to fold the lucky stars of thousands of paper cranes, and each bottle of canned food also gives five colored plastic strips for folding lucky stars. ”

"Show me the manual, I'm going to learn how to fold the lucky star." ”

“……”

Geng Xiaoyun leaned over, the bottle of canned food was really the same as in the MV, and she hurriedly asked, "Where did you buy it?"

"The school commissary is there. The classmate said.

"How much?" Geng Xiaoyun asked.

"Six. Classmate said.

Geng Xiaoyun said: "It's so expensive." ”

The classmate smiled: "It's not expensive, this is Ma Junhao and Chen Yiyi's canned love." And the canned food is delicious and tastes better than other cans. Why don't you try a piece too?"

Geng Xiaoyun tasted a piece curiously, it was a canned apple. At first, I felt ordinary, no different from the canned food I used to eat, but it seemed to be really delicious, nodded and smiled: "It's so delicious, ordinary canned food is far worse than this, it's difficult for Chen Yiyi to like it so much." ”

"I said yes, they didn't believe it yet. The classmate said happily.

Geng Xiaoyun touched her purse, there was a week's pocket money in it, and she could already buy a bottle, so she decided to buy it at noon.

As soon as he returned to his seat, Geng Xiaoyun found that he had bottles and cans in his desk.

The can has been eaten, there are a few thousand paper cranes in it, and the lid can still smell the fragrance when the lid is opened, it should have been opened this morning.

Geng Xiaoyun was afraid that other classmates would see it, so he quietly took out the top one, but saw a line of words written crookedly on the wings of the thousand paper cranes: I wish Geng Xiaoyun a happy day - J.

Geng Xiaoyun instantly blushed to the root of his ears and peeked at the male classmates in the classroom. Could this "J" be "Jiang"? It could also be "Jiang" or "Jin".

It's good that Jiang Hepeng is really good, he is so handsome, and his grades are so good.

Does Jiang Hepeng like me?

Oh my God, should I reject him? Junior high school students can't fall in love.

But it's not good to refuse, you can be friends first, study together, and get out of school together. His family and I don't have a way, but it's okay, you can ask him to review his homework on Sunday.

Well, when I buy canned food at noon, I will learn to fold lucky stars. The lucky star represents friendship, and Jiang Hepeng must be very happy to fold a full bottle and give it to him.

The more Geng Xiaoyun thought about it, the happier he became, stuffed the thousand paper cranes into canned bottles, and hid them in the innermost part of his schoolbag.

The fat man surnamed Jia in the back row of the classroom was standing his textbook on the desk to look at her secretly, but he was directly ignored by Geng Xiaoyun.