"Mr. Yao, Manager Hou of the Advertising and Investment Promotion Department said that we must add an additional regulation to our contract. The master tape must be submitted within three days of signing the contract, and it must be reviewed before it can be played. The time is a bit tight, but please understand, the new advertising management regulations have just been implemented recently, and they are very strict. Especially for satellite TV channel advertisements, we have to copy them to the General Administration for the record. ”

"Yes. ”

Yao Yi hung up the phone and continued to look through the advertising plan sent by Mi Meng, frowning slightly.

Yao Yi's hunch was very accurate, he saw that Mi Meng was not in a good state, so he chose to stay with Mi Meng and did not go to the TV station to sign a contract with You Jialuo.

This is the second version of the plan that Mi Meng has come up with, and it still does not meet Yao Yi's requirements.

The advertising words are not concise enough, and the focus is not accurate, especially in terms of script lines, Mi Meng writes a little too dramatic, too tense, but it is not easy to highlight the theme of the advertisement.

It is true that he can directly choose an outsourced advertising company, but in such a short time, the advertising company may not be able to come up with a satisfactory answer.

In addition, it can't be said that Mi Meng won't, just rely on external forces, you must cultivate internal strength, and you must make Mi Meng strong, otherwise when the key technology is really on the road, Mi Meng will be ruthlessly eliminated by the reality situation.

Yao Yi doesn't want to end up getting to that point, it seems that it's time to give Mi Meng an advertising lesson.

In order to alleviate Mi Meng's frustration, Yao Yi deliberately went downstairs to buy a cup of milk tea.

"Mi Meng, you're tired, let's rest first. ”

Yao Yi put the milk tea in front of Mi Meng, pulled a chair and sat next to her, and said in a kind tone.

"Milk tea~!"

Mi Meng's eyes lit up, she habitually picked up the milk tea, and suddenly said suspiciously: "Aren't you supposed to be looking at the plan?"

"Ahem, I've just finished reading the plan, and it's still well written, but some details still need to be revised. ”

Yao Yi thought about it, and did not directly beat the plan to death with a stick, but took a roundabout way to discuss this issue.

One of the most important prerequisites for the way of the emperor is to have the ability to know people well.

Once you see the wrong person and take the wrong life, the meritorious sages and sages such as Zhuge Cheng will also be affected by Ma Tan, and all the mistakes will be lost.

Liu Jue is a mature professional woman, with dual abilities in management and technology, and has the experience of taking the lead alone.

Yu Weiwen is impulsive and excited, dares to fight, and needs to be knocked and beaten from time to time to avoid deviation.

You Jialuo has a straightforward personality and a high IQ, what he lacks is only experience, and it would be good to hone more.

Only Mi Meng is more troublesome here, she sets up a stall, writes and is not interested in business, so she is pulled into the company, and she is completely forced to leave home halfway.

Fortunately, Mi Meng has enough talent to write, draw, plan and even operate content in the future, and when she really understands it, she will be able to take charge of herself as an operation president like Liu Jue.

"Your idea is good, but the form is still restrained. ”

"You know, it's a completely different thing from advertising. ”

"Just like TV series, movies, and dramas, they have similarities and differences. ”

Yao Yi opened the browser and played six prepared foreign classic advertisements in a row.

"Hey, I haven't seen any of these. ”

"These are foreign advertisements, which promote foreign products, and naturally cannot be seen in China. It's actually better if you haven't seen it, you can intuitively say what the characteristics of these ads are. ”

Mi Meng tilted her head and counted carefully: "The colors used in the advertisements are very bold and bright, the models are in good shape, the movements are very sultry, and their advertisements are full of humor and coincidence, which is impressive." ”

Yao Yi nodded and said approvingly: "What else?"

"And ......"

Mi Meng rolled his eyes, and after a few minutes, his tone was uncertain: "They don't have many lines, they all use actions to express their emotions, and they just summarize it with a narrator's advertising phrase at the end." ”

"Yes, what else?"

"And ...... No more ......"

Seeing Mi Meng's ashamed face, Yao Yi encouraged: "Don't blame yourself, you can observe so much, it's already quite good." ”

Mi Meng is talented, what she lacks is a systematic understanding of advertising, Yao Yi decided to make up for her tonight.

"Advertising has a long history, and the earliest advertising was carried out through sound, also known as oral advertising. As early as the early days of the slave society in ancient Greece, people openly advertised and shouted rhythmic advertisements by selling slaves and livestock. The streets of ancient Rome were filled with the cries of vendors. In ancient times, Carthage, the trading area of the vast Mediterranean, was famous for the countless cries of the city. ”

Yao Yi opened a picture of ancient Greece and vividly recorded the scene of the original transaction.

Mi Meng saw that there were many slaves on the screen who were imprisoned and waiting to be sold, and she couldn't bear to look at them directly.

"At this time, the scope of advertising is small, the time is short, and due to the uniqueness of the goods, the advertising words tend to change frequently, which is not conducive to the accumulation of reputation by merchants, so at this time, there are few large business families. ”

In ancient China, after the audio advertisement, there was a "hanging flag" advertisement. "Water Margin" depicts that Wu Song has been on the road for a few days...... I saw a hotel in front of me, holding a banner in front of the door, with five words written on it: 'Three bowls are not enough'. The 'hanging flag' and 'hanging pot' here give people a very eye-catching visual effect, in modern terms, it is "signboard advertising." ”

Yao Yi said, and opened another illustration of the Water Margin, and there was a pennant hanging on the hotel in the middle, attracting Wu Song.

Mi Meng said: "I know, 'three bowls are not post' refers to the characteristics of the product, pointing out that there are spirits for sale here. ”

Yao Yi nodded: "Compared with audio advertising, signboard advertising lasts for a long time, and has a large range of influence, and the accumulated word-of-mouth continues to ferment, and the first batch of local famous enterprises is formed in this way." Now you see the so-called century-old shops on the street, famous snacks, all because of the continuous hints of many years of signboard advertising, they have become famous, and the price has been raised, which is the added value brought by their signboards. ”

Mi Meng sighed, feeling deeply, as a senior foodie, she used to complain that some snacks were expensive.

However, she has complained less recently, not because the price of snacks has dropped, but because Yao Yi's salary for her is not low, and there is a subsidy after each overtime, and she can't eat well.

Fortunately, she has a special physique, and she belongs to the kind of player who is born not to eat fat, which is really jealous.

Yao Yi continued: "After the invention of printing, leaflets have become the main force of advertising, and you know the effect of the last time we distributed leaflets. ”

"After the sixteenth century, the newspaper was invented, and advertising had a fixed audience, which really combined with commerce and had the ability to stimulate consumption. ”

"Impurities, special issues, and books also imitated the pattern of newspapers, and later billboards were erected in the streets and alleys, and for a time, everyone's business talent was ignited by advertising, and seven or eight advertisements could be inserted in the door of any shop. ”

"In the era of radio and television, the main battlefield of advertising has evolved from the tangible to the virtual world, and it has quickly ruled over thousands of households. ”

"That's why I dare to invest in TV commercials. ”

Yao Yi smiled faintly, and said confidently: "Zhaofang.com has now blocked all the original advertising channels before TV, and I think it is seamless, and I just want to poke a few holes in it." ”

"Hmm. Mi Meng looked at the high-spirited Yao Yi, and felt a little complicated in her heart.

She instinctively wanted to get closer to Yao Yi, but she was afraid of being rejected by Yao Yi again.

Fortunately, Yao Yi quickly put away his emotions and continued to start class.

"In our time, the Internet has ruled the younger generation, and it has given every young person, everyone with ideas, the right and opportunity to create advertisements and take the Internet by storm. ”

"To put it bluntly, the existence of the Internet itself is the largest advertising channel. ”

"The ultimate advertising goal of we want home is to use the word 'home network' as a network business card and firmly occupy a dominant position in related industries on the Internet. ”

"In order to achieve this goal, we must seize the opportunity to beat the previous advertising channel of Zhaofang.com, and this TV commercial is our best opportunity. ”

Thinking of Wang Hui's shameless face, Mi Meng's sense of justice was activated, she clenched her little fists, cheered up, and said, "We will definitely be able to defeat them." ”

"Well, if you have this drive, I'm much more relieved. ”

Yao Yi smiled slightly and continued: "But in order to make the advertising words and scripts more exquisite, we still have to learn the key points of the production of advertising words, as well as the setting of the advertising plot, come, let's watch a few more successful advertising ......"

Yao Yi regards Mi Meng as his right-hand man in the future, and he is very attentive to every teaching.

He has dabbled in many things in his two lives, and his teaching is not as rigid as that of ordinary teachers.

He told the story with relish, broke down a lot of knowledge points into paragraphs, and imperceptibly instilled it into Mi Meng.

After Mi Meng was aroused to be righteous, she studied very hard.

She is a brilliant girl, and after mastering the rules in advertising, she can even quickly draw inferences from one another.

"It turns out that there are so many curves and curves in the advertising plan, and I thought it was similar to writing. ”

Mi Meng stretched and yawned, but her eyes were full of joy.

Learning makes people happy, and Mi Meng realized the true meaning of this sentence for the first time.

"It's already one o'clock, that's all for today, go home and rest early. ”

Yao Yi put on his coat and turned off the computer.

"Ah, didn't you say that you want to write out the advertising plan by tomorrow morning?"

Mi Meng was ready to work all night, and when she heard Yao Yi's words, she was a little dumbfounded.

Yao Yi smiled secretly in his heart, can you learn so fast without putting some pressure on you?

He said lightly: "If you don't have a good physique, how can you make an excellent plan?"

"Go back and get a good rest, only by getting enough sleep can your brain keep running at high speed and think of better plans. ”

"Oh...... Oh. ”

Mi Meng was hesitant, and her expression was obviously unnatural.

Yao Yi asked curiously, "What's wrong?"

Mi Meng lowered her head embarrassedly: "I...... I thought I was going to work all night, so I ordered some takeout, and I guess it will be delivered soon. ”

She raised her head, her eyes full of pleading, "Can you wait for the takeout to arrive?"