Chapter 206: Cultivation
Back at the company, Yao Yi immediately convened an emergency meeting.
The first to report was Liu Jue, as the company's chief technology officer and the only senior executive at present, her authority is second only to Yao Yi.
Even to some extent, she plays a more direct role than Yao Yi.
When Yao Yi went out to talk about business, she was the pillar of the company.
Yao Yi intends to delegate authority, and she can make decisions on some administrative matters.
Not to mention the technical things, she is the one who has the final say.
This is the benefit of getting a mature corporate executive, who comes when called and fights when he comes, which is much easier to use than Yu Weiwen and Mi Meng or You Jialuo.
Those who govern a big country are still like cooking small fresh, Yao Yi just opened a small company, so that there are no suspicious people, and it is not too difficult to use suspicious people.
Liu Jue, who reported to work, changed his gentle and introverted in private, his demeanor was serious, his attitude was focused, and even his tone of speech was so professional.
"Mr. Yao, as of an hour ago, the daily IP traffic of Yaojia.com has risen to 47,000, the PV traffic has risen to 180,000, and the number of registered users has risen to 8,900. ”
"For the first time, the traffic of Yaojia.com entered the top 100 in Shangjing City, and the whole network has no ranking for the time being. ”
According to the company's website traffic growth trend and data analysis risk assessment, the technical department is rushing to prepare a feasibility report on the establishment of the data center project, and the specific plan will be presented to the management in a week. ”
Liu Jue's speech was concise and precise, which fits her work style.
Yao Yi nodded with satisfaction, he valued Liu Jue not only because she had served as a senior executive of the housing search network, but also because Liu Jue herself had the potential to be a successful person.
Ability but not arrogance, dedication but not arrogance, virtue and moderation, faith and righteousness.
Opening a company is no different from leading a team, the same is 'a soldier, a nest of bears', with a high-level leader like Liu Jue, the company exudes vigorous vitality.
After Liu Jue, the next person to report was Yu Weiwen.
I haven't seen him for a few days, and Yu Weiwen's appearance is a little darker, but his spirit is still as enthusiastic as before.
"Mr. Yao, our sales department verified a total of 192 real housing information this Monday, including 109 online and 83 offline. This week, users completed 12 lease contracts through our platform, which is a full three times more than last week. ”
Yao Yi listened patiently and carefully asked a few of the possible questions, although Yu Weiwen's answer was not particularly satisfactory, but it was okay.
Yu Weiwen's personality has not changed, he is still so impulsive and easy to get started, but his enthusiasm, talent and aura make up for his own shortcomings, and in the entrepreneurial stage, such a character can bring a very positive impact.
He seems to be a stubborn good horse, and Yao Yi happens to be an experienced horse trainer, which complements each other.
You Jialuo and Mi Meng also reported their respective work, and Yao Yi also made corresponding decisions one by one.
When it was Yao Yi's turn to conclude, he directly threw out the company's plan to shoot an advertisement, and he wanted to see the reaction of the company's backbones.
As he expected, the company's backbones had mixed reactions to his plan to shoot commercials.
"Shoot commercials, or commercials for Sangkyung TV?"
Yu Weiwen muttered to himself, with a look of remorse, such a good way to promote goods, he didn't expect it, he was really ashamed of Yao Yi cultivation.
You Jialuo frowned, stared at Yao Yifa and asked, "Prime-time advertising, the price is very expensive." ”
Mi Meng shuddered, as if she had foreseen the coming tragic fate, Meng Meng's face was full of helplessness, should the advertising plan be smashed on this little Meng's head again?
Liu Jue tilted his head slightly, a little incomprehensible to Yao Yi's decision, and asked: "At present, more than 50% of the TV advertising providers are food, 30% are luxury goods and electronic products, 15% are building materials, and the remaining 5% are not real estate-related advertisements. ”
"We spend a lot of money on unproven advertising channels......"
Liu Jue carefully considered the vocabulary, for fear that it would cause Yao Yi to be unhappy if it was too straightforward, so he reminded politely: "As far as I know, the advertising and promotion expenses of the Shangjing branch of Zhaofang.com are as high as tens of millions, and even they dare not rashly intervene in the TV advertising market. ”
Yao Yi nodded again, Liu Jue's art not only showed his professionalism in the use of data, but also used facts as a warning.
"Manager Liu is right. ”
As soon as Yao Yi spoke, all the people stopped the hustle and bustle and focused their eyes on Yao Yi's body.
For Yao Yi, everyone present had different evaluations in their hearts, but one thing was the same, Yao Yi was very convincing.
He is not like a young man, but like a business tycoon who has been in the hands of a battle-hardened wisdom pearl.
No matter how tricky things are, they will become easier when they reach him.
A lot of brilliant ideas, just right at his fingertips.
"TV advertising has a high threshold and high revenue, which has a strong advantage for the promotion of new products. ”
"Zhaofang.com did not intervene in TV advertising, not because they felt that the investment was large, but because they had no rivals in the Internet real estate industry and were in a dominant position. ”
"A monopoly, in the terminology of capital theory, is a monopoly. Monopolies believe that they control all the channels they can control, manipulate market prices, and maintain market continuity, and in the absence of new variables, they will naturally not do this again and invest heavily in television advertising. ”
"We want the home network and the house network is different, we are a new enterprise, in the face of monopolies, we must find out the weaknesses of the other party, hit the other party's seven inches, let the other party pay a considerable price before it is possible to break the monopoly and get market share from their hands. ”
"And TV advertising is the biggest opportunity we can grasp now, and it is also a breakthrough left to us by Zhaofang.com. ”
"By placing TV commercials, Yaojia.com can quickly increase the popularity of Shangjing City and accumulate popularity. ”
"Most importantly, there has never been an Internet real estate platform type of ad in a TV commercial. ”
"This means that once our ad is air, we will be dealing with a vast untapped market. ”
Everyone suddenly realized that the boss was worthy of being the boss, and they were blinded.
Liu Jue nodded, and there was just the right amount of admiration on his face: "I see, the launch of TV commercials is urgent, no, it must be done immediately." ”
She flashed a trace of worry again, worried: "This matter must be kept secret, in case it is known by the people who are looking for a house, it will be bad to launch a TV commercial before us." ”
You Jialuo nodded again and again, and said with the same worry: "That Wang Hui doesn't look like a good person." ”
Mi Meng also weakly raised her hand in agreement, and resigned herself to her fate: "I, I'm responsible for writing advertising plans." ”
Yao Yi waved his hand to signal everyone to be quiet, and said indifferently: "I have negotiated the advertising contract with the TV station today, you don't have to worry about this, even if you know my plan now, you can only be one step slower than me." The first bite of crabs is the most fragrant, and I'm still looking forward to them coming in when I look back. ”
Yao Yi continued: "But the secrecy should continue to be kept secret, everyone knows it, and don't let the grassroots employees know for the time being." ”
The crowd agreed.
"Okay, You Jialuo and Mi Meng stay, and the others will disperse. ”
Yao Yi dared to say the advertising plan, of course, he was not afraid of someone leaking secrets.
He just took the opportunity to strengthen everyone's sense of confidentiality, don't wait until the company grows bigger, and all kinds of leaks in internal personnel will affect the company's operation and development.
After all, in his previous life, he had seen too many things that caused Xiao Wall.
Yao Yi said to You Jialuo, who stayed: "You contact the legal external agreement, immediately draft an advertising contract, and accompany me to the TV station to sign the contract later." ”
"Yes. You Jia fell to the waist and sat upright, the notebook crackling.
During this time, the company was turbulent, Liu Jue presided over the overall situation and responded heroically, Mi Meng was pitiful and followed Yao Yi overtime every day to compile the manuscript copywriting, and even Yu Weiwen was full of energy, and took a group of newly recruited little brothers all over the world to find out the situation.
Only this beautiful female college student is left unattended, and she stays in the company every day and doesn't know what to do.
She was even a little worried, for fear that Yao Yi would become less and less interested in herself and become a marginal person in the company, the kind that was dispensable.
Finally, it was the turn of a professional job to sign a contract, You Jialuo cherished it extraordinarily, and immediately took out the best state, the keyboard was shaking his head, his body was undulating, and the sense of grandeur came to his face.
Mi Meng sat opposite You Jialuo, looking at the undulating waves, her eyes were almost straight, and at the same time she glanced at her chest, her face was gloomy.
Even if the work pressure is high, every day she is crushed by a female college student from a prestigious school with an explosive body, Mi Meng is bitter, but Mi Meng doesn't say it.
Yao Yi saw that Mi Meng was depressed, and said strangely: "Are you sick? ”
In his heart, Mi Meng is the main force of advertising planning, and he can't make a mistake.
"No, I'm fine. ”
Yao Yi's sudden concern made Mi Meng's mood recover a little.
"Are you alright?"
"It's really okay, Mr. Yao, you have something to do with me, right? ”
Yao Yi asked again, and saw that Mi Meng was still shaking his head, so he spoke: "Mi Meng, the advertising plan is handed over to you, you work overtime at night, and I will see the draft during the day tomorrow." ”
Mi Meng was like being swallowed by thunder, Mu Ran nodded, turned his face and burst into tears.
I had known that I was not feeling well.
Liar Yao Yi, give me back my youth, I don't want to stay up late!
Her face was sullen, "Boss, I'...... I won't!"
Yao Yi shrugged, "No one is born with everything, how do you know if you can't if you don't try?" You first go to the Internet to find dozens of classic advertisements, read them carefully, and then use text to summarize the plot of other people's commercials. You understand their thinking and figure out why other people's ads are doing well. Then you go to the ad copy plan example and try to write it yourself. ”
"We don't necessarily have to use the manuscript you write, after all, there will be outsourcing advertising and marketing companies, but if you are responsible for this matter, you must understand something, and you can't be easily fooled into the ditch. Got it?"
Mi Meng lowered her head weakly, "Understood." ”