In the conference room, Yu Ya was still reading the movie review:

“……

This tomb robbery adventure version of "Love Cemetery" ...... Uh, "Love Apartment", it buried the youth memories of almost all the beloved fans in half a day, and successfully cheated the box office of 300 million on the premiere day, and by the way, it set the lowest rated movie of the year in Bean Sprouts, and unexpectedly received one-star negative reviews from 8 percent of netizens!

From the second day after its release, the box office of "Love Apartment" fell off a cliff, with a box office of only 118 million on the second day, a drop of far more than 50%, and a box office of only 49.17 million on the third day, a drop of more than 50%.

"Love Apartment" thus managed to set a brilliant record: the first film to gross more than 100 million on the first day, but fell by more than 50% in the next two days.

Before talking about the movie version of "Love Apartment" in detail, it is necessary for us to introduce the sitcom "Love Apartment" series that has accompanied many people to grow up.

The first season of the "Love Apartment" series was born in 2009, and it became popular on the Internet as soon as it was launched, but at the same time, it was also criticized and caught in a plagiarism storm.

……

We can see the unprecedented efforts made by directors and screenwriters to promote the localization of foreign classic comedies - the plot is copied, the lines are purely Chinese, and the costumes are similar, and many famous American dramas are not spared, such as "Friends", "The Big Bang Theory", "The Romance of Mom and Dad", etc...... And so on, all of them have become hard-hit areas.

We have to admire the directors and screenwriters' open-mindedness, and we have to shout for them:

The "Love Apartment" series inherits the glorious tradition of Western sitcoms. Koroger, Mark Sendroski and all the other comedy directors are possessed by their souls at this moment!

At this moment, Wei Zheng is not filming alone, he is not alone! Behind him, there are at least thousands of British and American dramas!'"

At this time, in the office, it seemed that everyone's breath had become inaudible, and the tense atmosphere filled every corner of the room.

Everyone lowered their heads and secretly observed Song Dong, whose face was like ashes, and they didn't know what kind of bear-hearted leopard gall this thing ate! But to tell the truth, the copywriting he wrote sounded really relieved!

Yu Ya: "With the release of the big movie "Love Apartment", the die-hard fans of the original drama were sad and indignant when they walked out of the theater, but I advise you to wipe away your tears and come to the scene of the large-scale circle money to pay an IQ tax.

Besides, everything that is suffered in the cinema today is the price that everyone pays for supporting plagiarism when nothing happens!

Of course, the movie "Love Apartment" is not useless, we ignore the plot, modeling, 5 gross special effects, etc., and find that it still has a certain meaning.

Its greatest significance is that it can help the Bureau of Statistics complete the task of counting the number of brain-dead fans in China, and create a new film genre in the history of world cinema - fraud films!

Finally, we would like to express our high respect to the two actors Wang Zhuanjun and Jin Shijia who were absent from the filming. And weakly ask everyone, "Love Apartment 5" is coming, do you still watch it?"

Yu Ya took a deep breath, and there was a hot heat churning in her voice:

"Mean, a pass for the vile,

Noble is the epitaph of the noble.

For the two movies with a total of more than 500 million yuan respectively, we will ignore them and focus on the next film: the domestic masterpiece "Donkey Gets Water", which is less than one-30th of "Love Apartment" at the box office on the first day!

Hey, to be continued?"

Syllable!

Yu Ya slapped the copywriting on the table, and shouted with a red face: "Who wrote it!ah?!"

Everyone was silent and looked at Song Dong with a "sigh".

Song Dong shook his head desperately and said hurriedly: "It's not me, it's really not me!"

Everyone couldn't help but be worried about Song Dong, but they also admired his writing level, this film review was extremely sarcastic, the criticism was merciless, the words were sharp, and the attitude was clear and decisive!

Everyone never expected that Song Dong's so-called film review would "tell the truth", and the scale would be so big!

"You didn't write it?"

"No, no, absolutely not, Producer Yu, I swear!"

"It's quite distinctive, it's good, it's wonderful!" Yu Ya said with satisfaction.

Yes?

Wonderful?

Yu Ya asked again: "You really didn't write it?"

Song Dongxin said in his heart, you don't deceive me, no, no, no!

Moreover, the key is really not written by yourself!

Facing everyone's eyes, Song Dong shook his head violently, "It's true that I didn't write it, I wrote it, I don't have to admit it!"

In addition to Song Dong in the conference room, everyone else's copywriting has been discussed, and the last one is obviously Song Dong's, isn't it Song Dong's, is it still the new intern?

First of all, the intern didn't have the time and opportunity to write this copy, after all, he had only been on the job for a few hours and there was no one to assign tasks, he was just there to get acquainted with the work.

Even if he had the desire to write a copy, it was obviously impossible for an intern without any experience to have such a spicy and sophisticated writing like a butcher's knife?

Xia Xue woke up and said: "It's really possible that the intern who came here today wrote it, today I listened to his keyboard crackling continuously, and he must be typing the manuscript." ”

Everyone laughed:

"Impossible, who can write such a strong ironic copy, and has an accurate evaluation, must be a senior film critic in the industry!"

"Yes, that makes sense. ”

"Could it have been written by the editor-in-chief?"

"Didn't the editor-in-chief go on a business trip to the capital?

……

Yu Ya flipped back, and there was a sign at the bottom right of the last page - Li Li.

She gasped, "Li Li wrote it!"

The crowd was dumbfounded, and then they exchanged their heads and ears.

Yu Ya knocked on the table, "What do you think of this copy?"

"I admit that the art appreciation level of this new humanities case is very high, and the language is very cold and sharp, but isn't it too ruthless?"

"But I think we can try the style of our show, this copy is true, can successfully move the audience, resonate with the audience, the language is humorous, not only has accurate artistic appreciation, but also has the entertainment spirit of the people, which will attract the audience. ”

"Although the film reviews are true, they are also heart-wrenching! Can a program of this scale be broadcast? Even if it is broadcast, how much pressure will we face?"

"We Chinese people pay attention to beating people, don't slap people's faces, and don't expose scolding people! Film review programs can't be too much!"

"Is a film review program that doesn't reveal short a film review program still a film review program? If every episode of the program can reach this level of copywriting, then I firmly support it. ”

……

In the dispute of everyone, Yu Ya kept weighing the pros and cons, and after a while, she said: "This discussion will stop for a while, I still have one last copywriter here, let's take a look at this first." ”

Song Dong hurriedly said: "Producer Yu, you don't have to watch it, I must have written it, the direction of my copywriting is the same as Xiao Li's, but it is not as vicious and wonderful as him." ”

After Yu Ya turned two pages, she threw it aside and said, "Okay, as far as Li Li's copywriting is concerned, let's raise our hands to express our opinions, and those who agree raise their hands." ”

Song Dong smiled awkwardly and stiffly, I'll be modest, are you really passing directly?!

Song Dong, Cheng Juan, and Xia Xue raised their hands, 3:7, and those who agreed were in the minority.

Xia Xue was anxious and said, "This copywriting style is really good, what do you disagree with?"

Lao Kong: "I admit that the writing is good and the style is attractive, but it offends people, girl!"

Xia Xue: "Isn't a film critic just a job to offend people?

Lu Kai: "Child, our column still has to survive!"

Cheng Juan pouted: "I see, compared to survival, the current ratings are more important to us!"

Xia Xue is a typical rectum, and said angrily: "If Li Li's copywriting style is not good, then okay, the teachers come up with a more feasible suggestion than him that can stimulate the ratings?"

Everyone was speechless for a moment.

Yu Ya silently flipped through Li Li's planning book again, and looked at his analysis of the current market, his insights into film review programs and the positioning of the audience.

Turning to the last page of the planning book, Li Li's words at the end suddenly touched her, and she silently read it over and over again:

If you want to wear a crown, you must bear its weight, and if you want to hold a rose, you must bear its wounds!

(PS: Flicker...... Call for recommendation votes, everyone supports a lot!)