Publicity, one word, two things, publicity and distribution. The target group of propaganda is the audience, and the purpose is to attract the audience to watch the movie by various means. The public relations target of the release is the theater, usually by means of box office rebates and other means to ensure a high screening rate on the first day of release.

Legend has it that when Yu Dong, the boss of Bona, released the movie "With You" in his early years, he went to various movie theaters to discuss business with the boss, and he used wine to drink all night to impress the other party.

It can be seen that most of those who achieve great things are ruthless. Either be cruel to yourself or be cruel to your enemies.

The first-day scheduling rate of "The Return of the Great Sage" is still relatively guaranteed, and its recent "If You Are the Truth, Do Not Disturb 2" was released on December 22, a difference of about 10 days. Although the normal release period of a movie is one month, the enthusiasm for watching the movie will pass in two weeks, and the box office will start to dive.

Therefore, "The Return of the Great Sage" is set for New Year's Day, and the date chosen is not bad. The domestic blockbusters before and after are far enough apart, and the "Hollywood giants" in the middle are strong and middle-handed.

In fact, the box office of the movie really doesn't mean that your film is made well. Because the box office of most films is basically in the first two weeks, but many filmmakers only focus on shooting and not re-release, or they don't know how to release, and they are often taught to be people by the market.

Then I complained to the media full of grievances, our film investment is large, the quality is high, and this market is unfair and unkind!

It's like the losing side of the sports competition saying to the media, "We train hard, we are brave and tenacious." The other party, they bribed the referee, shameless!

However, the battlefield of commercial blockbusters is in the schedule, and the white-knuckle battle of real knives and guns is the first week of release. The battlefield of sports competition is in the event, you can't win the game, it's all a story, and it's a joke.

In fact, most of the films that can hit the box office are triggered to a certain point in the audience's inner emotions on the basis of qualified quality and publicity in place.

For example, the success of "Thai Embarrassment" is because there has not been a qualified comedy film released for a long time. But the audience of the Chinese New Year file has this demand for watching movies, and who doesn't want to be happy when the Chinese New Year is approaching!

Who knew that when I entered the theater, "The Fantasy Drifting of Pi", the big tiger eats people; "The King's Feast" has a gloomy and ghostly style and has a low reputation; "1942", a catastrophe, fleeing, selling children, selling daughters and wives!

Don't talk about buying tickets, I'm not in the mood to read the introduction. Then the rumored very funny "Thai Embarrassment" was released, and when the publicity was in place and the word of mouth was good, the box office soared.

As for "Wolf Warrior 2", which later exploded at the box office, it is also because after China became the world's second largest economy, national self-confidence and pride are increasing day by day. If it had appeared a few years earlier, the box office and word-of-mouth would not have been easy to say.

The release period of "The Return of the Great Sage" is still good, "Avatar" just completed the slaughter last year, and the Chinese people have a strong interest in 3D blockbusters, and they are looking forward to domestic 3D.

In Beijing, at the waiting platform of a subway line, the overture of the passionate and loud knife meeting suddenly sounded. Everyone hurriedly looked on the small screen in mid-air, and saw a monkey king wearing a phoenix-winged purple and gold crown, a shuttle golden armor, and a red cloak dozens of meters long sitting on a boulder that protruded into the clouds.

Above him, there was a lineup of heavenly soldiers and generals standing in layers of clouds, with bright armor and swaggering banners.

The passengers waiting for the bus were all surprised, this seems to be a good Monkey King film, didn't it also jump out of the stone, why haven't you heard any news before?

"Catch that demon monkey!" shouted the Tota Heavenly King, who was knocked over by the peach, and the majestic giant spirit god appeared in a very cheerful and festive soundtrack, and the mountain-like body, skin, expression, and hair that looked very realistic made everyone gasp!

So much so that some people complained, "Damn, isn't it? Could it be that Lao Mei is taking pictures of our havoc in the Heavenly Palace?"

"This effect, I'm going to the theater to see it!"

Nezha's amazing shot, the pipa and python of the Four Heavenly Kings, the changing fighting methods of Yang Jian and Sun Wukong, the vast Tianhe Water Army, and the palm that covers the sky and the sun and disappears the world, make the passengers fascinated.

Because of the relationship between the platform media, the subway version of the trailer is only a short 58 seconds, but the content that can be shown is enough to attract people's interest in watching the movie.

"Dabao, there is a Journey to the West movie on New Year's Day, called "The Return of the Great Sage", let's go see it!" A young man with glasses was busy texting his girlfriend after entering the subway!

And next to him, someone racked his brains about the wording, thinking about how to make the "goddess" agree to go to the cinema with him.

"Meng Yao, today I saw a trailer in the subway, called "The Return of the Great Sage", the picture looks quite good, the film is good. You can search the online version on the Internet, and if you are interested, come out for dinner on New Year's Day and go to the movies together!"

There are also people who happily call home, laughing enthusiastically, "Wife, I have thought about the arrangements for New Year's Day, let's go to the mall as a family of three first, and then go to have a meal, and then I will take you and your son to watch a movie together, the great sage returns, and talks about Sun Wukong." Don't our sons say every day that he is a monkey? This time take him to the cinema and let him see the real Monkey King!"

Because there is only half a month before the release, Bo Na and the glamorous publicity actions are really fast and sharp, showing the style of a distribution giant.

Almost overnight, many topics such as "The Return of the Great Sage", "The First 3D Blockbuster in Chinese", "Havoc in the Heavenly Palace on the Big Screen", "Cute Baby Jiang Liuer", "The Most Handsome Monkey King in History", "The Development of China's Film Industry from the Evolution of the Giant Spirit God Screen Image" and many other topics detonated the whole network.

Many netizens were confused at first, and subconsciously refused. As for the domestic five-cent special effects, the filming of the TV series is still successful. also filmed a big havoc in Tiangong and landed on the big screen, and the money of fans is too easy to cheat!

But when the movie posters that are printed out and can be hung on the wall of their homes are flooded on the Internet, they will immediately stimulate the audience's enthusiasm for watching movies.

Bo Na and Guang Xian also urgently made an official website of "The Return of the Great Sage", in which they released trailers, movie posters, and the promotional song "Wukong". In less than a few days, the official website of Daisheng was almost paralyzed by the swarm of fans.

In the film industry, from major companies to producers and directors, from first-line superstars to eighteenth-tier artists, they are all curious and surprised by the "Return of the Great Sage".

The propaganda is so fierce, the money must be smashed? The box office is not expected to be 500 million or 600 million can be stopped, whose meat are you trying to rob?

Just when everyone in the circle was muttering in their hearts, another news came that "The Return of the Great Sage", which is scheduled to be released on New Year's Day, will hold a premiere ceremony on Christmas Day on December 25th, with the theme: "The Monkey King accompanies you to 'Double Dan'", and it is said that there are more mysterious guests to attend!