Regarding the agency distribution fee, the result of Lu Lin's negotiation with the two distributors is 12% of the income attributable to the producer and distributor.

Under normal circumstances, the proportion of agency issuance fees is 5%~15%. If the producer is unable to bear the publicity and distribution costs and needs to be paid in advance by the distributor, the cost ratio is about 12%~20%. If it is a guaranteed issuance, the issuer will receive a greater return.

To put it simply, the box office of a film must first be deducted from taxes before it can be shared, and the usually divisible box office is about 91.7% of the total box office. If the box office is more than 600 million, a median agency fee of 0~3% will be charged, and the remaining part will be about 91% of the total box office.

And for this money, theaters and theaters have to raise 57%, and producers and distributors have to take 43%. Therefore, the revenue attributable to producers and distributors is about 39% of the total box office.

The issuer mentioned 12% of this part of the revenue. After deduction, the producer only received 34% of the original total box office. Therefore, if a film wants to make a profit, the total box office must reach more than 3 times the total cost without considering other income such as product placement and overseas copyrights.

Assuming that the box office of "The Return of the Great Sage" is one billion, then the agency distribution fee charged by the distributor is as high as 46.8 million, not to mention that there are 80 million to publicize this big order!

In terms of publicity and distribution costs, it is like you looking for a renovation company to cover up the decoration of your new house. Everyone knows that all-inclusive is a lot of worry-free, but no matter what, where your all-inclusive fee is spent, at least you can have a detailed quotation and various bills.

But the publicity and distribution costs borne by the producer, and how much it cost to be implemented, only the publicity and distribution company and God know!

Lu Lin could not afford the publicity and distribution costs, so the two issuing companies jointly paid in advance, and in the future, when the income was collected in the account, the issuing company could give priority to recovery.

After everything was negotiated, the contract was signed. Li Xiaoping and the others wanted to see the effect of the film, and Lu Lin followed him to the bright one. When "The Return of the Great Sage" finished playing in the glamorous screening room, Wang Changtian scolded people. It's a good opportunity to eat alone, and now I have to drink soup behind Bona.

He can understand why Bo Na wants to pull him into the game, worried that the source of funding for the production of "The Return of the Great Sage" is just a reason, and what he really values is the most powerful publicity ability of Guangxian.

Now that Bona has just landed on the NASDAQ market, Yu Dong is full of ambition and ambition. It seems that he is bent on making a Chinese blockbuster with a box office of one billion, mention the stock price and momentum of Bona!

Compared with the ups and downs of the stock market, the agency issuance fee is a bit insignificant.

When the audience was shocked by the box office of "Wolf Warrior 2" of 5.6 billion, no one must have noticed that the share price of BJ Culture, one of the distributors, soared from 13.54 on the day of release to 22.5 in a few days.

The 18-year hit blockbuster "I Am Not the God of Medicine" was screened in advance on June 19, and BJ Culture's stock price fell to a recent low of 9.02 on the 20th, and then soared to 17.18 in a few days.

Of course, after these two surges, the stock price fell back within a few days. But investors in the NASDAQ market have a different investment philosophy.

Although several parties have their own thoughts, the purpose is to make the total box office bigger. One more thing to mention is Huayi, and naturally there are acquaintances of the Film Review Committee. However, Hua Yi, who started as a producer, only believes in big directors and scoffs at the so-called first 3D special effects blockbuster in Chinese. As for the later giant Wan Da, he is still on his way on horseback at the moment.

Guangxian and Bo Na launched with all their might, and the propaganda momentum was still very huge. The first thing to do is to release the trailer. Lu Lin cut out the scene of the havoc in the heavenly palace at the beginning of the film, and put it on the subway media, mobile bus media, online media and other publicity platforms by the two publicity and distribution companies.

Secondly, it is to place print ads on a large scale. In cinemas, bus stops, advertising platforms, etc., huge posters are pasted.

Third, topic dissemination. This is a very key point, and it is also one that can arouse the interest of the audience. Especially in the later era of mobile self-media, it has been paid more and more attention by publishers.

For example, "To Our Dying Youth", the marketing theme has always been around the three words "To Youth", so that the audience knows that this is a film related to youth and feelings.

The topic of "Chinese Partner" is "New Oriental Entrepreneurship", bringing a legendary entrepreneurial story to the big screen.

"The Return of the Great Sage" has two main points in terms of topic marketing. First, the 3D special effects are comparable to "Avatar" and surpass other Hollywood blockbusters in an all-round way.

In fact, to publicize this kind of thing, to put it bluntly, is to find a selling point to blow to death. In fact, not only is the box office of a film related to publicity, but a person's achievements also have a lot to do with whether he will "self-promote".

Chen Sheng, who shouted "The emperor and the general, would rather have a kind", also knew before the incident that he was looking for Wu Guang to pretend to be a fox and shout "Da Chuxing, King Chen Sheng!"

Liu Bang beheaded the white snake in Mangdang Mountain, and made up a superstitious joke of "the Red Emperor killed the White Emperor".

Cao Cao coerced Xu Shao, and the other party said a comment of "a capable minister who rules the world, and a traitor in troubled times". Good guy, it's just to announce to the poor family and the undesirable family, with Boss Cao, no matter what the world, you can become a leading big brother!

And Zhuge Liang is even more interesting, when he lived in seclusion in Longzhong in his early twenties, he often compared himself with Guan Zhong and Le Yi, and people at the time were disdainful of him. Who is Guan Zhong? Confucius said, "Wei Guan Zhong, I would have been sent to the left!" That is to say, without Guan Zhong, we would all be ruled by the Hu people.

Therefore, Zhuge Liang's "publicity" behavior is like an unemployed young man in his twentieth and seventeenth year, who often compares himself with "two horses" at home, and 100 million or something is a small goal!

Fortunately, Zhuge Liang is not boasting, but he really helped the desperate Liu Bei to win three points of the world, and his people have not been praised by future generations and become the embodiment of wisdom.

The special effects of "The Return of the Great Sage" are so good, in fact, according to the previous routine of the publicity and distribution company, it has to be blown in the direction of the first place in the universe, surpassing Hollywood in an all-round way, at least in the film industry, taking the lead in catching up with the British Super League.

But Lu Lin knows that today's China is not a few years later, and the self-confidence of the Chinese people needs to be improved. Last year's Lunar New Year Chinese movie just killed by "Avatar" cried dad shouting mother, turned his face and said that he had completed a comprehensive surpass, the audience must feel that the producer of this film does not want face, or "Xue Wei" is better to be stable.

In addition to 3D special effects, the second topic is the master-apprentice relationship between Jiang Liuer and Sun Wukong. First of all, the poster of the cute baby Jiang Liuer should be posted everywhere.

Second, claim that this is a story about past and present lives. Jiang Liuer is only the first life of Tang Seng, not the annoying spirit later.

Tang Seng in Journey to the West is sometimes too hateful, mortal with the naked eye, he can't tell whether he is a human being or a demon and stupid, and he has wrongly blamed Sun Wukong many times. But most of the time, Sun Wukong is loyal to his master, and he doesn't want to leave.

Why? Because in this life, the Monkey King promised to protect Jiang Liu'er well, but he failed to do it, and in the next life, he will be the saddle before and after the horse.

Don't follow me, little brat!

Don't push me away, Master!