The special effects shots of Wolf Warrior have been completed one after another, and the problem of technical review is not too big. The only thing that makes people tangled is the schedule.

Originally, it was planned to be on New Year's Day on January 1, and three days off could contribute to the box office of 300 to 400 million. However, as soon as the 14-year holiday arrangement was announced, the original schedule was suddenly invalidated.

Because there is only one day off on New Year's Day, this is a huge shock to the film industry, which regards the holiday as a productive day, and the box office productivity of the holiday is not the same as that of the working day.

For example, in the North American market, only the box office data of the three days of the weekend is counted for ranking comparison.

Representatives of Longlin Pictures and the four producers of Wolf Warrior gathered together to discuss the issue of schedule. It was Lu Lin, who was filming at the China Film Digital Base, who was also notified to attend.

A good schedule is too important, and it has too much impact on the box office. Especially for films with high box office expectations such as Wolf Warrior, the impact of schedule selection is definitely starting from 100 million yuan.

In the large conference room, Song Ge, who presided over the meeting, introduced: "Now that there is only one day off on New Year's Day, the schedule will definitely be adjusted!

Among the four producers, representatives of the Television Art Center of the Jinling Military Region only attended the hearing, and did not interfere with the specific distribution work. Although Wu Jing has also invested a lot of money, he is actually not good at publicity. The real experience is China Film and Longlin Pictures.

It is said that China Film only invested 30 million, and Han Dong can come to this kind of meeting. However, the partner is Lu Lin, and China Film has a film landing on the New Year, so it has to come!

Han Dong flipped through the small wall calendar in his hand, circled the date on it with a watercolor pen, and said with a smile: "This year's Chinese New Year stalls, the investment is not big, and the ones that are a little competitive are private customization, police stories, havoc in the Heavenly Palace and Macau!"

Everyone nodded slightly when they heard this, in fact, at the end of 2013, the Chinese New Year stalls, which can slightly arouse the audience's interest in watching the movie, are anti-drug, no man's land, four famous arrests, storm, private custom, police story 2013, wolf warrior, havoc in the heavenly palace and Macau.

And the last two are set for January 31, 14, in fact, it can no longer be counted as a New Year's file at the end of 2013, but should be a N festival file.

The reason why Han Dong mentioned such a sentence is because of the havoc in the Heavenly Palace of Journey to the West, and China Film participated in the investment and distribution. As for the other films in the Chinese New Year file, they only participated in the release of Storm, Waiting for the Wind and Police Story 2013.

The profit from participating in the distribution is limited, as long as the wolf warrior is not scheduled for the first day of the Lunar New Year, and the big trouble with Journey to the West is in Tiangong to compete for the box office, he does not have much opinion.

Song Ge answered: "Private order December 19, police story 201312 December 24, the latter two are the first day of the Lunar New Year, if New Year's Day is still a three-day holiday, it will really be staggered!"

When the people heard this, they thought it was true, but suddenly they changed. Advance or delay, there is no good choice. On the premise, considering the problem of publicity time, how can you leave a full twenty days, then December 24 is the limit, but the police story has been occupied in advance.

In the future, except for the two blockbusters at the end of the month, there will be no other weighty films in January. I am afraid that the end of the month is approaching the Chinese New Year, and the Chinese people are in a hurry to return to their hometowns and become garbage time.

Lu Lin suddenly said: "The two films on the first day of the Lunar New Year are both family movies, and it will definitely not work if you retreat to that time." ”

Song Ge also said: "Wolf Warrior is a military film, which is really not suitable for watching during the Chinese New Year!"

Han Dong said: "It has to be December!"

The crowd also studied the small wall calendar in their hands, and if it was held in December, December 20 and 27 would be Fridays. Choosing the 20th will have to fight with private custom, and you will also face the attack of police stories.

On the 27th, there will be three days off in the first week, three days off in the second week, and five days out of 10 days in the public screening. Finally, the release time of December 27 was unanimously approved without much controversy.

The date is certain, and the rest is easy to say. China Film is a veteran of distribution in the film industry, and Longlin Pictures has also had many successful distribution experiences.

And Dragon Scale Pictures has another killer feature this time, that is, the ticket supplement promotion activity of online ticket purchase. The software was originally called Longlin Movie, but later someone within the company complained that the name was really not new.

Song Ge also felt that it was not loud, and called Lu Lin to ask if he wanted to change it. Lu Lin thought for a moment. Later, the online ticket market divided the world into Maoyan movies and ticket Taotao, and Maoyan movies already existed, and they decisively occupied the name of ticket Taotao. If you want to enter the Ahri department, let's call it Ahri Movie!

Ticket compensation is really a big killer, once it is used like opening Pandora's box, it will inevitably attract Internet capital to invade the film industry. At that time, the money was burned, but it was hundreds of millions.

However, even if Lu Lin doesn't burn at the moment, when Transformers 4 is released in 14, the cat's eye movie will also burn, so it is better for Lu Lin to ignite this first fire.

The schedule is about to be set, and the three companies that have been renamed as Piao Taotao discuss the publicity and distribution plan together, which involves the publicity and distribution activities of the theater, and everything is as usual.

The key is ticket compensation, from publicity and promotion to theater ticket collection, it is a very troublesome and huge project. Fortunately, since the establishment of Ticket Taotao, it has been preparing for this day. Although the time is tight and the task is heavy, there are brave men under the reward, and the employees in the company are full of energy.

However, after the news that Wolf Warrior was scheduled for December 27, the biggest shock was naturally the producer and distributor of Private Custom and Police Story 2013. Because one is missing a day and the other is missing three days, the box office will naturally be affected.

Director Feng's first feeling when he heard it was that he was quite regretful, why didn't he choose No. 20. If you choose that day, you can also compete with Lu Lin, and the shame of the box office fiasco in 1942!

He is very confident in this, firstly, the investment in the film is less than 10 million, but the income from product placement alone is more than 10 million, and then sell some copyrights casually. Before the film was released, it was already invincible. In the domestic film industry, which one has this ability?

Moreover, the content of the film returns to comedy, stirs up the cold rice of Party A and Party B, and joins forces with Wang Shuo and Uncle Ge, there is no reason to fail. The king of this year's Chinese New Year stalls, who else is it!

It's a pity! How many times did Director Feng look at the hard posters on the bus platform, and said secretly in his heart.

As for the posters, I used the ticket to Taotao mobile phone n Wolf Warrior movie ticket, the minimum 99 promotional slogan, I didn't take it too seriously. thinks that this thing is to lose money and make money, and it will definitely have to replenish the theater money. Even if a few thousand copies are released, how much impact can it have?11