Domestic movie tickets were still relatively expensive in the early years, with regular tickets costing 60 to 80, and IMAX or 3D tickets often jumping to 100 yuan. Later, group buying appeared, but it only lowered the ticket price to about forty or fifty. And you need to use the redemption code to go to the theater front desk to choose a seat and exchange tickets, which is really not an ordinary trouble.

Until the emergence of ticketing apps and "ticket supplements" that can select seats online, a large number of low-cost tickets at prices such as 9.9 and 19.9 can be regarded as making the audience who loves to watch movies really get a good deal. It has also become an important driver of the box office blowout in the Chinese film market. From 29.6 billion in 14 years to 52.3 billion in 17 years, to a large extent, low-cost tickets have cultivated the viewing habits of a large number of audiences.

However, the audience was able to enjoy low-priced tickets, and someone was paying for it. Because theaters don't want to lose money, they have a minimum settlement price. Depending on the popularity of the film and the location of the theater, the minimum settlement price is also different.

For example, the minimum settlement price of a theater is 35 yuan, and the online price is 9.9, and this difference needs to be made up by e-commerce platforms or film manufacturers. Although this thing sounds like a loss of money and making money, e-commerce and filmmakers have their own plans. E-commerce wants the market and users, and the filmmaker wants the box office, film scheduling and attendance rate in the first few days, so as to quickly attract the audience to watch the movie in a short time.

Anyway, it costs money to smash hard broad, and it also costs money to subsidize the box office, and the latter has a more conversion rate and can be directly reflected in the box office. Because whether this money is spent by themselves or paid by the audience, it is a real box office figure.

Although the money-burning "ticket supplement" activity changed its flavor later, it was born at the end of 13 years, and it must still be able to shock many people's nerves.

Taopiao Network Technology Co., Ltd., under Lu Lin's arrangement, the general manager of the company selected the top 500 theaters with the highest box office in the country, and planned to persuade them to set aside 40% to 45% of the film schedule for "Wolf Warrior" on December 27 and 28 and 29, as well as to ensure the number of evening prime-time shows.

To achieve this, Taopiaopiao adopts the means of emphasizing the role of online pre-sales for the box office and convincing theaters not to lose the opportunity in the competition. What made the theater manager even more excited was that the film makers of Taopiao Ticket and "Wolf Warrior" each took out 30 million tickets to make up for it, and set up two low-cost movie tickets of 9.9 and 19.9 yuan.

This is quite a fact that e-commerce and filmmakers spend money to help theaters do promotions, ensuring the attendance rate of theaters, and theater managers will naturally be more willing to set aside a schedule for "Wolf Warrior". In the end, more than 480 of the 500 theaters selected by Taopiao chose to sign up with Taopiao.

The move of Taopiao Ticket naturally aroused the vigilance of Maoyan Films, and it also wanted to copy this business model, so I went to the producer of "Private Custom" first. However, whether it is the two CEOs of Huayi or Director Feng, they all feel that "Private Custom" will definitely win the box office champion of the Lunar New Year, so why spend money to subsidize the audience.

Besides, Huayi has always liked product placement advertising, and what he wants is that most of the movies will be returned before they are released, and they are really not interested in paying for subsidies.

Maoyan didn't give up, and went to contact the producer and distributor of "Police Story 2013", there was some interest, but the money he was willing to pay was not much, and he was only willing to take five million. Maoyan hesitated for a while, thinking that no matter how small the mosquito was, it was meat, so he still took the business. I also began to advertise some low-priced tickets of 9.9 yuan everywhere.

Taopiaopiao's side is mainly promoted to the audience through hard advertising, trailers, WeChat and Weibo marketing, etc. Fortunately, the popularity of "Wolf Warrior" has not been low, and news such as Long Lin's release, Lu Lin's production, participation, and high jump and low opening have been brushing the audience's sense of existence, and many people themselves have the idea of watching it. Now that the 9.9 yuan low-cost ticket has been released, it has really surprised many people.

9.9 yuan, but the price of a fast food, not good, this is too worth watching a movie. And it is also produced by Long Lin, produced by Lu Lin, and it is decisively bought first and then said! And when the trailer of "Wolf Warrior" was released, there were too many people who grabbed tickets online every day.

10 million, 20 million, 30 million, by the day of the premiere of "Private Custom" on December 17, the advance box office of "Wolf Warrior" had exceeded 50 million. After this number was announced, it really shocked many people in the circle.

50 million, many films may not be able to get this box office on their premiere day, there are so many pre-sales of "Wolf Warrior", the world is crazy!

At the premiere ceremony of "Private Custom" in Beijing, in addition to the main creative staff, Xu Ke, Zhang Guili, Zhang Hanhe, Yao Chen, Yuquan and many others came to help and appeared on the red carpet.

During the interview, Director Feng has always refused to predict the box office: if it is low, the boss is unhappy, and if it is high, it will become a joke.

But the media has been asking about the box office figures, after all, "Wolf Warrior" has also been finalized, and it is only a little more than a week away from "Private Custom". Obviously, there is competition, and the pre-sales of "Wolf Warrior" are 50 million.

Director Feng could only answer: "The box office is not important, money is a bastard." "Anyway, the film has already paid off, and how much of the box office is a net profit. As for the super high pre-sale box office of "Wolf Warrior", Director Feng didn't care, what kind of ability did the ticket make up.

On the 19th, "Private Custom" was fully released, and the report received 80 million on the same day, although it failed to set a record, it was a very good first-day result.

In other words, Director Feng was very emotional when he learned of this achievement, the painstaking work of "1942" was so difficult to shoot, and the result was super miserable. "Private Custom" is completely frying the cold rice of "Party A and Party B", and it is filmed like a happy vacation, and you can see that this posture has made a lot of money.

Presumably, the saying "garbage movie garbage audience" in the future will also have some emotion from here!

"Private Custom" must be to make Huayi make a lot of money, but the word of mouth has also been criticized by the film critics, and the score of Douban is 5.2, only 0.1 points higher than "Small Times 2". Director Feng responded in a low-key manner: Respect all the feelings of the audience.

However, as the only comedy film in the 2013 Chinese New Year file, despite the film's poor reputation, the box office of "Private Custom" is soaring. Many times the audience really doesn't have a choice, it's a comedy.

On December 22, the premiere ceremony of "Police Story 2013" was held in Beijing, and Lu Lin was unable to go to the show. After all, the release time of "Wolf Warrior" and "Police Story 2013" is only three days apart, which is really embarrassing for everyone.

For this reason, although Jing Yan was very disappointed, he didn't say anything, and he didn't think that Longlin Pictures was deliberately sniping, after all, the New Year's Day holiday became a day, and everyone was surprised. In addition, business is business, friendship is friendship, and in the face of hundreds of millions of box office, it is very nonsense to consider personal emotions.

In a blink of an eye, on the 24th, Christmas Eve, it was the official release of "Police Story" and the premiere of "Wolf Warrior".

Because it cost 30 million to make up for the ticket, it squeezed out part of the publicity and distribution costs, so the premiere of "Wolf Warrior" was selected in a cinema under the Chinese Film Star Art Cinema Line. At the event, there were also many guests who came to help, and there were dozens of media.

As soon as the event began, the organizer announced a news that shocked everyone: the pre-sale box office of "Wolf Warrior" exceeded 100 million!