If you want to achieve a career, you must always be at the forefront, constantly open up new fields, and be ahead of others everywhere. Throughout the rise of the major Internet giants, they have all been successful in the process of verifying this truth.

Taking the most well-known Ali as an example, after winning the throne of the first online shopping platform, Ali did not stay for a moment, they began to popularize QR code payment, began to engage in big data, and began to create Ant Finance and credit system.

It is precisely because the leaders have a long-term strategic vision, constantly open up new areas, and constantly develop new products, so that enterprises can grow from small to large and achieve a higher level of success.

Although DIY bookmarks are an inconspicuous small business no matter how you look at it, since she wants to do it, Yao Yi wants to do it as well as possible.

As the so-called 360 lines, the line is the champion, think about the three squirrels who sell nuts, the annual net profit is as high as 236 million after seven years, think about the old godmother who sells oil peppers, three years later it is a world-renowned enterprise, although DIY bookmarks themselves do not have this potential, but it can provide an opportunity to complete the original accumulation.

With funds and word of mouth, Mi Mengda, who has its own traffic, can turn its attention to Internet celebrity bookstores or Internet celebrity cafes.

Hearing Yao Yi say so much, Mi Meng was still full of doubts, wanting to ask questions but worried that Yao Yi would dislike her stupidity.

Isn't it really stupid?

No, no, it's definitely not that I'm stupid, it's that he's too smart!

That's right!

With such an idea, Mi Meng raised her head and asked confidently: "But, no matter how well a bookmark is done, it is still a bookmark?"

Yao Yi immediately asked: "The same bowl of Yangchun noodles can be sold for up to three yuan in a roadside stall, and it will start at 30 yuan in a five-star hotel, so why is the price gap so big, but people take it for granted? Is it true that Yangchun noodles in a five-star hotel are ten times more delicious than Yangchun noodles in roadside stalls?"

"Yes, why?" Mi Meng bit her lower lip and thought seriously for a while, and suddenly had an idea, "I know! Because of the packaging! You told me yesterday that concept packaging can make customers accept unreasonable prices, since concept packaging can be, then environmental packaging can also be!"

"Yes, back to your question just now, no matter how good a bookmark is, it is still a bookmark, so what can make your bookmark unique and allow you to leave your competitors behind?" Yao Yi patiently guided, step by step, wanting Mi Meng to learn to think for herself and find a way to solve the problem.

Mi Meng did not disappoint him, and soon said the answer: "Environmental packaging! I understand, we have to open a store of our own! But, where does the money come from? Even if you make two hundred a day, it will only be ...... a month I can't even pay the rent of the shop. ”

Opening a store is not an easy task, in addition to rent, there are also store transfer fees, renovation costs, utility fees, and these expenses aside, it is not a good idea to open a concept store with DIY bookmarks as the main product when you are not famous enough.

So Yao Yi shook his head and said: "The key to environmental packaging for bookmarks is not the storefront, but the platform. The store has to be opened by itself, which is not only troublesome, but also risky, and the platform can borrow ready-made. ”

"Ready-made platform?"

"yes, you think about it, where is it? Give you a hint, it's right around the corner. ”

"Oh! Baixiang Bookstore!" Mi Meng clapped her hands excitedly, "Yes, the bookstore and bookmarks are a perfect match, and the decoration of Baixiang Bookstore is super beautiful, and the environmental packaging effect is amazing, but will people let us sell bookmarks in the store?"

"If you want to borrow a platform, you have to figure out how to make the platform profitable, if it can't benefit the bookstore, why should the bookstore owner help us?

For the sake of the face of the delicious little hot pot, Mr. Yao answered patiently.

"You think, we need very little space and it doesn't have any impact on the bookstore's business, but our bookmarks attract a lot of people. As long as we make sure that the bookmark sales don't make too much noise, then whether the people who buy the bookmarks will buy the book or not, the traffic we bring will have a positive impact on the bookstore, right?"

"It seems so. Mi Meng thought about it, but couldn't think of a reason to refuse, "Then, let's go to the bookstore owner?"

"No, take the initiative to come to the door, but passively. Yao Yi showed a confident smile, "We don't go to him, I have a way to let him come to us." ”

"Uh-huh. Mi Meng polished her eyes and waited and waited, after seeing the extremely clever robbery last night, she believed everything Yao Yi said without the slightest doubt.

In fact, the way to let the bookstore operator come to Mi Meng is very simple, Yao Yi is too lazy to sell Guanzi, and stretched out his hand to Mi Meng and said, "Highlighter, give it to me." ”

Mi Meng handed out the highlighter very obediently and asked curiously: "Should you write another sentence and borrow the platform?"

"You're right. Yao Yi pulled out the cap of the pen and added another line of block letters to the sketchboard:

Those who purchase books at Baixiang Book House on the same day can receive a free bookmark with a receipt, and the second one is half price.

"Huh?" Mi Meng stared at the sketchboard for a long time, but didn't see the fame.

"Don't understand?" asked Yao Yi.

The honest Mi Meng shook his head: "I don't understand." ”

"Want to know?"

"Yes. ”

"Invite me to eat a small hot pot next week, and calculate the tuition. ”

"Good~"

Yao Yi picked up "The Reader" and patted the cover: "Ask you, how much does a book sell in the bookstore?"

"There are dozens of yuan, there are more than ten yuan, and "Reader" is only five yuan. ”

Don't think about how low the cost of a bookmark is, in the eyes of consumers, the value of the gift is always equal to the price tag rather than the cost, in their opinion, buy a worthwhile commodity, can get a gift with a similar price, is to make a bargain. ”

"Makes sense. ”

Thinking about her own experience of buying and buying, Mi Meng thought it was true.

"So, there will be some people who didn't plan to buy books in the first place to change their minds in order to get the bookmarks for free. As long as the sign is here, even if the bookstore's sales don't increase significantly, the clerk will notice us, and then someone will come to us, understand?"

"It turns out that the bookstore and the customers who buy the books feel that they are making a good profit, and they will feel good about us, and the cost we pay is very low. When the bookstore owner sees an increase in sales, he will be happy to work with us. Wow, Yao Yi, you're a martial arts master, right?"

"Huh?"

With Yao Yi's flexible thinking, he couldn't understand Mi Meng's problem.

"Just by sending some bookmarks, you can save thousands of yuan in rent, isn't this just four or two thousand dollars!" Mi Meng said with a smile, "However, in this way, most of the bookmarks are gifts, and we are limited to twenty pieces a day, so how can we make money?"

"Hmm, is someone going to stand next to us and count how many bookmarks we sell in a day?"

“…… It's too cunning!"