It may be that the interview was frustrated and used up today's bad luck, or it may be that the beautiful girl got the blessing of the good luck BUFF, Yao Yi went out just to wait for the elevator, went downstairs to the station and just met the bus in front of the stop, and the road conditions were surprisingly good, from getting on the bus to getting off, the whole process only stopped at the red light and the platform.

After getting off the bus, I walked for about three minutes, followed Mi Meng around and around into an old alley, and at the end of the alley was the small hot pot restaurant she boasted all the way.

Walking into the store and taking a look, Yao Yi knew that this trip was not in vain, a restaurant with ordinary decoration and terrible location could be full of customers during the time period close to the rush hour, except for the excellent taste, I really couldn't find any other explanation.

Sure enough, this old pottery small hot pot did not disappoint Yao Yi, the fresh ingredients with the fresh and fragrant clear soup produced a delicious taste of one plus one is greater than two, even if Yao Yi tasted all the treasures, but also gave a thumbs up to this small shop with an average consumption of no more than fifty.

It can be seen that the boss has put a lot of thought into improving the umami of the clear soup. Unlike the small hot pot at the bar that is popular on Hijima and Treasure Island, this small hot pot uses a wide-mouthed clay soup pot that looks like a large crockpot, which is supposed to be the trick to improving the freshness of the soup.

Crockpot soup is a must in Jiangnan, the soup restaurant uses static ingredients and natural mineral water as raw materials, and places small crockpots containing different ingredients into a giant vat, and simmers slowly all day long, so that the umami of the raw materials can be fully reflected in the soup. The owners of this small hot pot restaurant are likely to draw inspiration from the method of making soup in crockpots, using large vats and clay soup pots to simmer fresh soup as the base.

No wonder the store is full before the end of work, no wonder Mi Meng refuses to wait until dinner time, it is estimated that regular customers know that it will be gone if it is late - the soup time is at least twelve hours, each diner has to consume at least one pot of pot bottom, and the soup is added for a longer meal, and the late diners naturally have no chance to enjoy it.

"It's delicious, huhu. Mi Meng took a deep breath of aroma at the soup pot, and talked about gossip with a happy face, "Don't you think it's so strange, why do you want to open a shop here? Let me tell you, the father of the owner of this shop is an anti-Japanese veteran, and he fought in the battle to defend Shangjing! I heard that the boss has not changed to another place to open a store, because the old man wants to wait here for his comrades-in-arms, the old man said that the only contact information left back then is this address, if one day the comrades-in-arms return to the motherland from the treasure island, they can find him by following the fragrance of the small hot pot. ”

So that's the case, Yao Yi suddenly imagined the war-torn years in his mind, and couldn't help but sigh in his heart, Shangjing is really a city with stories everywhere.

"It's a pity. Mi Meng suddenly sighed, "The old man probably won't be able to wait." ”

"Not well?"

Mi Mengqiong's nose wrinkled slightly, waved her pink fist, and said indignantly: "No, it's that this land is about to be demolished, hum, those real estate developers, hateful, hateful!"

"Uh......" Yao Yi coughed dryly twice, bowing his head and soaking vegetables.

The little girl's mood came and went quickly, and after a while, she smiled and told Yao Yi all kinds of interesting stories about the hot pot restaurant, such as this restaurant was brought to her by Fan Li, for example, Fan Li and his girlfriend met in this restaurant, for example, the landlord Sister Bai refused to come at first, but after she came, she held the soup pot and said it was really fragrant......

By the end of the story, the two had left the shop and returned to the street where the Baixiang Book House was located.

Yao Yi listened quietly until Mi Meng asked questions related to marketing strategies.

"Yao Yi, why did you add that you only sell twenty bookmarks every night? Since DIY bookmarks are so popular, why don't you sell more?" Mi Meng pointed to the sketchboard, full of doubts.

Sales were going well tonight, and at this time half of the blank bookmarks on the folding table were sold, and at this rate of sales, work would be closed before eight o'clock, and the foot traffic on the streets would not decrease until ten o'clock.

Yao Yi put down the "Reader" in his hand and said with a smile: "Because the people who buy bookmarks are not stupid, don't they know that the cost of DIY bookmarks is very low? So what are they buying for ten yuan? It is neither product quality nor special service, but freshness and superiority." The novelty is short-lived, but the sense of superiority is not, we have to make customers realize that only a small number of people can get the DIY bookmark drawn by the beautiful girl Mi Meng herself, so the pursuit of superiority will make them ignore the unreasonable price. ”

"In addition, just like the little hot pot you took me to eat today, the customers all know that it will be gone if they are late, so they are scrambling one by one. If it weren't for this restriction, business wouldn't be as booming, and in the same way, if I hadn't written that sentence, I wouldn't have sold ten bookmarks at once. ”

Also, you don't have to worry about some potential customers missing your bookmarks because they don't have the right time, as long as they know about your existence, it's a good thing to let them miss it a few times, because what you can't get is what people will always remember, and in the process of remembering, they will do more publicity for you. ”

"Oh~" Mi Meng dragged out a long tail note and made an expression of sudden enlightenment.

Yao Yi knew that Mi Meng did not have the business talent to draw inferences, so he continued: "In order to further create a sense of superiority for customers, we also have to replace the bookmarks printed with exclusive LOGO and better materials, and then do a free trade-in activity after replacing the bookmarks, you can pull most of the old customers back, this back and forth, not only earned traffic, but also condensed a good reputation, plus your personality as a beautiful girl seller, it is difficult to think of not being famous." ”

"Character? Mi Meng nodded a little hesitantly, obviously not keeping up with Yao Yi's thinking rhythm, so he didn't seem to understand.

"It's a gimmick. Yao Yi raised his index finger and drew a circle, "DIY bookmarks are not technical, seeing you make money, many people will follow suit, or in a few days, other DIY bookmarks will appear on this street, of course, the slightly smarter ones will not choose to fight a price war with you here, but will go to the library or college town, but the distance will only make the competition look insignificant, and will not eliminate the competition." If you just want to make a little money every day, you can upgrade your bookmarks and keep them as they are, but if you want to do DIY bookmarks as a career, it's not enough. ”

"Hmm, what should I do then?" Mi Meng learned the posture of a little monk, rubbing his temple with his index finger in a contemplative manner, "No matter how you think about it, you can't think of a way to avoid competition." ”

"Don't think about it, because there's no way to avoid competition. Yao Yi snapped his fingers and made a handsome gesture, "So, to do something, you must be one step ahead of others everywhere, when everyone else is chasing after you, you will have no competitors if you are in the front." ”