Knowledge is power, and that's true.

is the same sales, although the style is different, Yu Weiwen has not officially entered the industry, he has shown a rare spirituality, and Song Youzhi has been in Konka's Chang'an Road business department for half a year but still has mediocre performance, where does this difference come from?

It will definitely not be an IQ gap, Song Youzhi actually has a flexible brain, but he is honest in appearance, not clever, and has a bit of a taste of wisdom and foolishness.

It will not be a diploma gap, dry sales industry, the importance of education is far less than qualifications, except for some special goods, in most cases, the personal education of sales will not affect the customer's choice of products.

In the final analysis, it is the difference in thinking ability and thinking habits, and this thinking ability is honed by Yu Weiwen after years of hard study.

When it comes to the acquisition of professional skills, Song Youzhi can only rely on the story of a legendary salesman without the guidance of his predecessors, while Yu Weiwen can learn and apply the dry goods in the "Sales Bible" - although this bestseller seems ordinary to the insider, there are indeed some dry goods in the book.

"How is it? Yao Yi, you must know better than me, I listen to you. ”

Yu Weiwen is self-acquainted, and he is Yao Yi's teaching assistant, he basically follows Yao Yi during work hours, and he has a lot of acquaintances in two days, young people don't have so many scruples, and they call him by his name when they are familiar, anyway, no outsiders are present.

"I think your train of thought is worth trying. Yao Yi didn't hesitate too much, although he had a better, better and more secure publicity plan, but he wanted Yu Weiwen to give it a try, which is a habit of Yao Yi as a business manager, and this habit comes from his father Yao Qi.

In the start-up stage of employees but dozens of people, Yao Qi not only has to take charge of the overall situation, but also pay attention to all aspects, sometimes there are problems with the plan proposed by subordinates, or it is not as good as Yao Qi's own ideas, but as long as it does not affect the overall situation and does not threaten the interests of the company, Yao Qi will let his subordinates try it, succeed, establish self-confidence, fail, and sum up experience.

Only in this way can employees grow and make breakthroughs in areas that the boss has not paid attention to or have no time to pay attention to.

"So, I'm going to try it? I'll go back and stay up all night and get a draft of the flyer's design first!"

The revolution has not yet succeeded, Yu Weiwen is already inexplicably excited, and it feels good to be recognized, especially now, he needs recognition.

Yao Yi made a gesture and signaled Yu Weiwen not to worry.

"Do you know what my word shorthand class is about?"

"Speak words, right?" Yu Weiwen is as the name suggests.

"What's the explanation?"

"I don't know, oh, I see. Yu Weiwen quickly understood, rubbed his nose and smiled, "Hehe, I'm in a hurry, then I'll wait for you to teach the experimental class on the weekend, understand your course first, and then design a flyer." ”

"Don't wait until the weekend. Yao Yi opened the drawer and handed Yu Weiwen an SD memory card.

"What is this?"

"There's a video of my last lecture in it, do you have a playback device?"

"No, it's okay, I'll borrow a reader and go to the Internet café to read it. Yu Weiwen put away the memory card and said from the bottom of his heart, "You are so good, you give good lectures, you are smart, and you strive for excellence, and you have to record videos in class...... You record videos to see the results of the class for yourself, to find out what you didn't do well and correct it, right? Just like I sang and recorded. ”

"Sort of. Yao Yi gave an ambiguous reply, in fact, he didn't record the video to find mistakes and reflect, because his lesson plan for each class had to be checked and revised at least three times, and there were no mistakes at all.

Yao Yi recorded the video in preparation for the launch of online classes in the future.

From a business point of view, it is not a wise choice to launch online courses in the past two years. Because online classes are a new thing, the market is not yet mature, and computers and smartphones have not yet been popularized in every household.

But as a teacher, since you have the idea of turning into a torch to set off a heat wave, you can't start from a purely commercial point of view, some things are more important than money.

In the early years, the online course platform was made, which not only allowed students' parents to have more choices, but also formulated industry rules, so as not to dance wildly and mislead people's children.

In addition, relying only on publishing textbooks and leading classes, the scope of radiation is limited, Yao Yi may become a famous lecturer in Shangjing and even Jiangnan Province, but limited by personal style, it is difficult to have the influence of radiating the whole country like crazy English, which was all the rage at the beginning, unless he borrows the resources of his elders and burns money for publicity.

Online classes are different, when Apple 4 is released next year, Android machines will become popular, and online courses will become more and more popular, and they can spread thousands of miles away with your fingers.

As for the possible loss of benefits from premature sharing, Yao Yi didn't consider it at all, money, what the family has, there is no shortage.

Besides, Internet celebrities have long proved to the world how strong the fan economy is, and with fame, they will only earn more.

The only problem is that it is difficult to circulate quickly on the Internet with dozens of G high-definition online class videos, and AV picture quality online classes cannot allow students to appreciate Yao Yi's handsome face, so handsome, it is a pity not to show it to everyone.

It's good to think about these things in your heart, there is no need to say it, Yao Yi didn't give Yu Weiwen a chance to ask, and asked first: "Since you want to be innovative, in addition to the design to be ingenious, it is best to make an innovation in the way of distributing leaflets." ”

"Can you still innovate by handing out leaflets?" Yu Weiwen scratched his head, very puzzled, "Aren't they all about stuffing leaflets into people's hands, how can this be innovative?"

"I don't know how to innovate, I only know that we must innovate, assuming that your idea is right, several leaflets with novel designs and different layouts are distributed at the same time, which can have a good enrollment effect, so there will be other institutions following suit in less than half a month. This kind of imitation is certainly unavoidable, but you should at least find a way to push them back as much as possible and use this time to send your flyers to all your target customers. ”

"In addition, what I just said is all on paper, if you don't innovate the way you distribute it, no matter how beautiful you make the flyer, it's still a flyer, and I'm not optimistic about this kind of micro-innovation. ”

"It turns out that this is called micro-innovation. Yu Weiwen learned a new word, he nodded, his eyes staring at the wall, his gaze drifting to infinity, thoughtful.

"What comes to mind?"

"Didn't think of anything. ”

"......" Yao Yi rubbed his fingertips against his eyebrows twice, and said, "Sometimes it's not good to be too honest." You should say you have an idea but it's not mature yet, and it takes a little time to perfect. ”

"Oh, actually, I have some ideas, but it's not very clear, give me a little time, and I'll think about it again. "Yu Weiwen is now learning and selling, just as if he didn't say anything just now.

To do sales, it is necessary to have this stinky and shameless spirit, Yao Yi nodded with satisfaction, and waved his hand: "Go, think about it, I'll invite you for lunch, add chicken legs to you." ”