"Do you want to send out flyers for admissions?"

While asking, Yao Yi casually picked up a magazine and covered the A4 paper full of words and peculiar typography.

Yu Weiwen nodded heavily: "Yes, distribute leaflets!" I thought about it for a long time last night, and I think that for now, it is most appropriate to send leaflets for enrollment. ”

"Why?" Yao Yi glanced at Yu Weiwen, and from his dark circles, it could be seen that he had really been thinking about it for a long time last night.

After thinking about it for so long, I can only think of handing out flyers? Looking at Yu Weiwen's performance in the hot pot restaurant yesterday, it shouldn't be this kind of IQ, so Yao Yi kept a little patience with him.

"It's all written on it. ”

Yu Weiwen handed out the new notepad he bought yesterday, at this time about one-third of the thickness of the notepad was covered with ink, but the handwriting was scribbled like a ghost, Yao Yi took a cursory look at it a few times, and really couldn't see through these twisted and strange shapes, so he simply handed the notepad back to Yu Weiwen's hand and said, "The content is a bit much, you can briefly talk about it." ”

"Good. Yu Weiwen said while flipping through the notepad, "First, the cost is low. ”

"I went to the copy shop to inquire, generally 210 times 285 size coated paper, with a domestic printing press at most a thousand sheets of one hundred, with the smallest color difference of the Heidelberg printing press, also only one thousand pieces of one hundred and three, and this is the store's quotation, I ran a few more times, mixed face familiar, it is estimated that it can drop a lot. It is not possible to change the booklet, the miniature printing is very expensive, the cost is high, and I can't afford it. ”

"No. 9 Middle School, No. 13 Middle School, No. 34 Middle School, Meiyuan Middle School, and People's Middle School, each school will issue 600 sheets, which is 3,000 sheets, and the printing price will be 3 or 400. Labor costs are not considered, I sent out almost 100 leaflets after getting off work yesterday afternoon, 3,000 sheets, I can send them myself, it is really not good, I contact a few students who have not yet graduated, let them help, although the same to give money, but they will definitely not grind foreign workers. ”

Everyone knows that the printing cost of flyers is lower than that of miniature brochures, but Yu Weiwen did not take it for granted to make a judgment, but first did research and then made comparisons.

This spirit of truth-seeking is very valuable, and many companies and institutions blindly believe in the so-called common sense and the results of questionnaires.

Since Yu Weiwen did not come to the conclusion of a pat on the head, then he must have his thoughts when he chose to send leaflets to enroll, Yao Yi was silent and listened carefully.

"Second, I found that the flyer was not as bad as I had thought, and the miniature brochure was not as good as I had thought. Yesterday, I handed out flyers to the junior high school students who participated in the evening self-study at No. 9 Middle School, and the students either didn't pick them up, or they didn't look at them and threw them away, and I counted them, and there were 94 of them that were picked up and thrown away, and only nine of them didn't. ”

"Then I bought two formula manuals at the stationery store next door, the three and five dollar kinds, and when I took the formula books to hand them out, I found that most of the students didn't answer them, so I handed them out twenty-six times before I sent them out. When I asked the students why they didn't pick up, they all said they already had it and didn't need it. ”

"I looked back and thought about it, it seems that this is the case, not only Shang Yang sent formula manuals, but also other schools, and every mid-term and final exam was blocked at the school gate to be distributed, and on average, each student could receive seven or eight copies, and they couldn't finish dropping. If you can still fold paper cranes, cardboard boxes, and paper airplanes when you get flyers, what's the use of the formula manual?"

"That's what I thought, if I were a student, there were formula manuals in my school bag, at home, and in the classroom, and when I saw someone else sending me a formula manual, I would definitely be too lazy to take it, and it would be too troublesome to throw it away. But leaflets are different, brochures may have accumulation, how to accumulate leaflets? Few people will collect leaflets, after reading them, if they are interested, they will make a phone call, and if they are not interested, they will throw them away, right? ”

"Yes. Yao Yi nodded lightly, a smile appeared on the corner of his mouth, he hadn't thought about this before, Yu Weiwen could find such a tricky angle, which really surprised him.

In other words, as long as I make the flyer design interesting, I can do a few more designs and change the pattern, and I will definitely be able to send it. Yu Weiwen said excitedly, "I don't know much about typography design, but I can learn it, and I can also ask my classmates and juniors to help me." ”

This is not a novel idea, Yao Yi was noncommittal, thought about it, and said: "Well, I believe you can send it out, but how do you ensure the conversion rate? To play the card of freshness, the target must be students, but it is mostly parents who decide whether to make up classes, and where to make up classes, not students." ”

"Teacher Wei said the same thing, but I don't think the situation is always so absolute. Yesterday, a boy in the third year of high school told me that parents who are looking for cram schools always collect dozens of leaflets at home, and then slowly pick them up. Yu Weiwen suddenly remembered something, slapped his chin and said, "Oh yes, I forgot to say just now, doing a few more designs is not only for students, but also for this part of the parents, they receive flyers are taken to the home and then carefully looked, and several copies of our flyers are taken back at once, and the impression must be deeper." ”

"Interesting. Yao Yi nodded appreciatively, this is a detail that he has not thought of, just like he said, many things can't be thought of just by thinking, you have to see with your eyes, he has not sent leaflets, and Yu Weiwen went to distribute leaflets, when he sent leaflets, he not only looked with his eyes, but also asked with his mouth, so the details he didn't see, Yu Weiwen saw.

"You go on to say that it's not always so absolute, like?"

"For example, some parents are busy with work, and they definitely don't have time to screen cram classes for their children, in this case, they either go to 985 or 211 universities to hire a tutor, or let their children choose a cram school by themselves. There is another situation that the student is precocious, very assertive, and has a little say in the family, especially in families where the parents are not highly educated, and the child has a little say in the matter of making up the class. ”

"Therefore, it is not necessarily useless to distribute leaflets to students. Of course, the examples I've given are a few cases, but if my goal is to fill one or two classes, it's enough to catch the 'minority'. The day before yesterday, when I was eating hot pot, you asked me to watch an advertisement, I watched it, I watched a lot, and you also made me think about why scam text messages should be made up so stupidly, I also thought about it, I think scammers just want to use loopholes in text messages to screen out those who are easily deceived. ”

Yu Weiwen picked up the "Sales Bible" with a dignified and solemn expression.

"It's all about precise positioning, screening customers. I can also learn this screening method, these middle schools in XW District, each school has at least a dozen classes per grade, less than thirty or forty students, more than sixty or seventy students, so many students, even if it is one in a hundred, it can fill two classes!"