Chapter 95 Strategic Objectives
Yu Weiwen's vision was temporarily limited to a small branch school, full of thoughts about making quick money, so he couldn't understand Yao Yi's thoughts, but Wei Yuanren had many years of experience in teaching, so he could see Yao Yi's thoughts.
"Xiao Yao, this is going to take the route of a famous teacher. Xiao Yao is the first to systematically talk about words with word deduction, although he only accepts three classes, but he can't be sloppy in publicity, because Xiao Yao has to let those students and parents who don't know the situation know that the founder of word deduction is him, not those who follow the trend and imitate. ”
Wei Yuanren seemed to be answering Yu Weiwen's questions, but a pair of eyes were always staring at Yao Yi, wanting to see something from the change in Yao Yi's expression, but unfortunately Yao Yi was like an ancient well without waves, and he couldn't see any information.
After thinking about it, Wei Yuanren continued: "On the other hand, the more people who follow the trend, the more famous the word deduction method will be, and the more famous Xiao Yao and our Shang Yang will be. In my opinion, recruiting only three classes is also a strategy to manage fame. Xiaoyao is young and in good health, if he really wants to fight together, it is not a problem to take three or four classes a day, and it is easy to recruit a few more classes. ”
"The reason for limiting the number of students is to ...... In order to create that kind of hot feeling, right? When the parents of the students sharpen their heads and want to squeeze into Xiao Yao's class, they even have to give gifts in order to enroll in this word shorthand class, and at that time, Xiao Yao will be a well-known teacher, right?"
Yes and no.
Wei Yuanren is likely to have seen a teacher with such a reputation before, so he will have this kind of thinking.
However, it is still that problem, and the vision is limited.
Yu Weiwen has just graduated, and he doesn't even have a long-term career plan, so he is full of thinking about making money, so he naturally has no concept of doing business. And Wei Yuanren has been nesting in the small temple of Shangyang for too long, and he can only see the development route of the profession of lecturer, but he has not jumped over the career ceiling to see the long-term prospects.
Yao Yi does want to be a famous teacher, but he is not the kind of famous teacher who makes money by lecturing and leading classes in Wei Yuanren's cognition.
Publicity and hunger marketing, these are all routines that have long been played badly, and Yao Yi can't look down on them.
The reason for only recruiting three classes is simple: Yao Yi needs to leave enough time for himself to think, and he needs to complete the writing and publication of the word textbook before his peers start to follow the trend on a large scale.
Yu Weiwen is right, word formation is not a secret that few people know, there is a lot of content about word formation on the Internet, so it is easy for peers in other institutions to follow the trend and imitate, which is bad news in the eyes of others, but in Yao Yi's view, this is a good thing, because the more peers who follow the trend, the more middle and high school students will learn about word formation.
Middle school students are the main buyers of reference books, and even if they do not intend to sign up for lectures, there is a high probability that students will go to bookstores to search for reference books that explain word formation.
Then they will find out that they can't find it!
At present, there are no reference books on word formation for middle and high school students in China, and the root and affix dictionary published by SH Translation Publishing House and the textbooks used by New Oriental Publishing for supporting courses are all for candidates who take high-level English tests such as the Graduate School Entrance Examination, TOEFL, and IELTS.
What if, at this time, a set of highly targeted word formation reference books for middle and high school students is published?
It is conceivable that teachers who follow the trend of setting up shorthand classes and word formation courses will rush to buy them, and then students from all over the school and even from all over the world will flock to it.
Li Yang's crazy English companion textbook can top the Amazon sales list after it is published, not to mention the Yao's word interpretation method that is full of dry goods and real materials?
As long as the content of the textbook is excellent and the propaganda offensive is sufficient, Yao Yi is fully sure that he will become famous in this market battle, because he has no opponent at all.
At that time, what is the tuition fee and tuition commission, and can it be compared to the royalty of the reference book?
At that time, what will be the mere Shang Yang? Can he be compared with Teacher Yao, who is resounding all over the country?
Yao Yi naturally wouldn't say these thoughts, he smiled and casually changed the topic: "Teacher Wei, it's hot, it's a derogatory term." This idiom comes from Du Fu's "Beauty Walk", which is extremely hot, and it is not close to the prime minister's anger, saying that Yang Yuhuan and Yang Guozhong's brothers and sisters are absurd and unreasonable, poor and extravagant. ”
"Oh, it's over, it's all the wrong thing. Wei Yuanren knew that he couldn't put on Yao Yi's words, so he simply walked down the steps, "Haha, I learned English well, but I didn't learn Chinese well!"
Yu Weiwen spoke at the right time to help save his respect: "It turned out to be a derogatory term? I didn't know it before, hey, it's all to blame on the editors of those media and newspapers, the cultural level is not up to par, and they use idioms and allusions indiscriminately to mislead us." ”
"Okay, today I'm inviting a celebration banquet, let's talk about things at work here, I'm a little hungry, come, let's eat!" Yao Yi raised his hand and waved, as if he was giving orders, obviously he was the youngest among the three, but Wei Yuanren and Yu Weiwen both took it for granted.
Yu Weiwen ran back and forth a few times, and soon filled the table with all kinds of food, but at a glance, it was all red meat, white meat, and cold cuts on skewers.
When Wei Yuanren first moved the chopsticks, he also said that this barbecue meat tasted really good, but when he saw the meat on the table, he was a little unbearable, smacked his lips, and said: "Why is it all meat, it's not good for the stomach, you have to add some green food." ”
"Okay. Yu Weiwen briskly agreed, turned around and walked to the freezer where the drinks were located, and retrieved two bottles of Sprite.
"You kid, on purpose! I'm talking about green vegetables, vegetables!"
Wei Yuanren couldn't cry or laugh, and touched his bald head, which reminded Yao Yi of the "really head-turning" emoji.
While Yu Weiwen turned around to get vegetables, Yao Yi took out an envelope from his canvas bag and handed it to Wei Yuanren.
"This is?" Wei Yuanren hesitated a little and didn't reach out to pick it up.
Yao Yi said sincerely: "The experimental class and the word shorthand class also have your share of credit, Teacher Wei, this is what you deserve, you're welcome." ”
"Oh, you're too polite, don't use it. Wei Yuanren waved his hand again and again, "Our relationship, why do you need to give me money to help you?"
said it openly, but in fact, Wei Yuanren didn't look down on this little profit, he was shy and recommended himself to be Yao Yi's assistant, and he was interested in long-term interests.
Yao Yi smiled and said, "I didn't say that the envelope contained money. ”
"That?" Wei Yuanren's gaze fell on the envelope, looking at the thickness, it really didn't look like it was filled with money, what could it be?
"You can see that everyone is curious about how I keep the parents who come to consult, but they may not be able to understand the reason for listening to my lectures, and it may not be effective to do just that. ”
Yao Yi put down the envelope and tapped his knuckles lightly on the table.
"Here are some of my personal experiences, mainly tips to improve the conversion rate of inquiries, and my understanding of the admissions part. ”
Wei Yuanren blinked, grabbed the envelope and put it in his jacket pocket as if he were grabbing a treasure.