But in any case, the Rolls-Royce brand has been put there, and if you want to acquire this British ultra-luxury car manufacturer, Zhou Jingming will have to put in a lot of efforts, first of all, you must let the entire Tianming Automobile Company stand on the united front with yourself, otherwise it will be difficult to complete this corporate merger if the people are not aligned.

"Mr. Zhou, is it a little too difficult to acquire Rolls-Royce, if we just want to expand the company's current business scope, can we find a company with a slightly inferior brand influence to Rolls-Royce?" Zhao Ke, who was sitting there, also looked at Zhou Jingming with surprised eyes and said.

Before this, Zhou Jingming had never talked to a few of them about acquiring Rolls-Royce, and now he suddenly took it out for discussion at the meeting, Rao is Zhao Ke was also very surprised, after all, it was a Rolls-Royce, but it didn't mean that whoever wanted to buy it could buy it.

"Yes, Mr. Zhou, the acquisition of Rolls-Royce is definitely not as simple as we think, not to mention the complicated negotiation process, the key is the funds needed, and it is not something that our company can take out casually, right?

Not only Zhao Ke and Wang Yuanchao, but most of the company executives in the conference room disagreed with Zhou Jingming's decision-making logo, and persuaded Zhou Jingming to give up the idea of acquiring Rolls-Royce, because in their opinion, it was almost an impossible thing to accomplish.

In the face of so many people's doubts, Zhou Jingming was not angry, let alone gave up his idea, what those people said just now is very reasonable, for the current Tianming Automobile Company, in the eyes of the outside world, the acquisition of Rolls-Royce is simply a fantasy, but the more so, the more Zhou Jingming wants to complete such an acquisition target.

The greater the risk, the greater the benefit, just like this year, Zhou Jingming led the launch of SUV models that are not favored by everyone, and now SUVs are sought after by car enthusiasts around the world.

Once the Rolls-Royce brand can be merged into Tianming's company, it will definitely be of great benefit to enhance the company's influence in the international automobile market.

"Guys, let me first talk about why I want to buy the Rolls-Royce brand, and then I will talk about the feasibility of acquiring Rolls-Royce. Zhou Jingming smiled, motioned for everyone to be quiet, and then continued,

"Up to now, all the models of our company, whether it is a Phoenix brand sedan, a Kirin sedan or a small Fuwa sedan, and the Yixuan SUV just launched this year, in fact, the main focus is a low-end brand, which is more or less dependent on price to attract consumers to buy, even if it is the L series Yixuan SUV launched this year, the price has reached 250,000 yuan, it is only a mid-range brand, which I believe everyone knows. ”

Zhou Jingming said this, and the people in the conference room also nodded, before the launch of Yixuan SUV, Tianming Company did not even have a car with a price of more than 100,000 yuan, the hot sale of Kirin sedan in the European and American markets, and the hot sale of Xiaofuwa sedan in the Southeast Asian market all relied on super high cost performance to capture the favor of consumers.

"The reason why our company's brand influence in the European and American markets has not been as good as that of Volkswagen, General Motors, Toyota and other competitors is really because the cars we produce are not as good as them?

Zhou Jingming looked at everyone, and then continued, "The reason is that our company's products are low-end all the year round, and our company gives European and American consumers the impression that it is a company that produces low-end models.

"Volkswagen has Audi as a luxury car brand!"

"General Motors has the luxury car brand Cadillac!"

"Toyota has the luxury car brand Lexus!"

"Ford has the Lincoln luxury car brand!"

…………

"Not to mention Mercedes-Benz and BMW, which are themselves luxury car companies. Zhou Jingming paused, then looked at everyone again, and asked word by word,

"Then what do we have in Tianming Company?"

This is simply a torture sentence that hits the soul, right, what does Tianming Automobile Company have?

"I don't know what you think, just relying on these so-called low-end cars, we can indeed occupy a lot of markets, and the size of the company will get bigger and bigger, but I am not satisfied with the current status quo, I don't want Tianming company has been relying on the production of low-end cars to maintain, the luxury car market, we must intervene, and the acquisition of the Rolls-Royce brand, is to pave the way for us to enter the luxury car market." ”

Zhou Jingming explained, Zhao Ke and others can understand why they have to acquire luxury car brands like Rolls-Royce, with a platform like Rolls-Royce, once Tianming company wants to enter the luxury car market, it can use such a platform to develop luxury cars, and when the time comes, as long as a sentence is added to the publicity, "the same origin as Rolls-Royce", it will definitely be recognized by consumers!

"That being said, why would that Rolls-Royce accept our merger?" Zhao Ke asked again with a frown.

Although Zhou Jingming's starting point is good, he also has to be affectionate, and the concubine has intentions, otherwise the twisted melon is not sweet, not to mention, he will not get the hearts of others, let alone the body of others, and he will not be able to lick the dog to death!

"That's what I'm going to explain below, the feasibility of acquiring Rolls-Royce. Zhou Jingming smiled, and then continued, "Rolls-Royce Motor Cars has fallen into a serious financial crisis, and the whole brand is not as glamorous as it looks due to poor management, so now is the best time for our company to acquire Rolls-Royce!"

Despite its success, Rolls-Royce Motor Cars was in crisis after World War II. In the 70s, it went bankrupt due to debt losses, and later, under the intervention of the British government, Rolls-Royce was divided into two companies, automobile and aero engine, and the Rolls-Royce brand is still used by the two companies.

Compared with Rolls-Royce Aero Engines, which quickly recovered its vitality, Rolls-Royce Motor Cars has done little, especially after entering the 90s, Rolls-Royce is struggling, and its parent company, Weeks Group, has long had the idea of selling the Rolls-Royce brand.

Even if Zhou Jingming had not offered to buy Rolls-Royce at this time, Volkswagen would have acquired the brand in 1998 (although Volkswagen sold Rolls-Royce to BMW less than a month later).

Therefore, whether it is from the perspective of purpose or feasibility, it is imperative for Tianming Automobile Company to acquire Rolls-Royce!

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