In fact, Zhou Jingming is no stranger to corporate mergers, before the establishment of Tianming Automobile Company, its predecessor Xunming Gear Factory, had acquired Shencheng Automobile Gear Factory, and it was also by virtue of that successful merger and acquisition, the scale of Xunming Gear Factory will be further expanded, laying a solid foundation for the establishment of Tianming Automobile Company in the future.

However, when the acquisition of Shencheng Automobile Gear Factory was acquired, the scale of funds required was not large, and it was an acquisition jointly completed with Shencheng Automobile Transmission Factory, so although the scale of Xunming Gear Factory was very small at that time, the whole acquisition process did not have much turbulence.

But this time, although the merger proposed by Zhou Jingming is exactly the same as the previous one in nature, it is obvious that the scale of the acquisition is definitely not comparable to that time, otherwise Zhou Jingming would not have deliberately raised this matter at the company's semi-annual summary meeting.

Other people may not know about this matter, but Ma Xudong, the financial director sitting there at this time, suddenly remembered that some time ago, Zhou Jingming had asked him to look at the company's financial statements, and also consulted him about the company's short-term financing ability, involving an amount of up to 600 million US dollars, more than 300 million yuan!

What kind of enterprise merger requires more than 300 million yuan to complete?!

Ma Xudong looked at Zhou Jingming with horrified eyes, and his attention was more concentrated than just now, because what Zhou Jingming was going to say next was very important, and he, as the chief financial officer, would definitely participate in the formulation of the plan for this enterprise merger, and as long as Ma Xudong felt that such a corporate merger was unreasonable, he would definitely persuade Zhou Jingming to give up such a corporate merger.

For Tianming Automobile Company, which has just been established for less than ten years, it is not necessary to engage in such a huge enterprise merger at this stage, because 300000000000000 is too much for the company to do, and Tianming Company has no need to use such a large amount of money on enterprise mergers of little significance.

As soon as Zhou Jingming said this, the people in the conference room couldn't help but turn their heads to each other, the merger of the company is indeed one of the most direct ways to expand the production scale and business scope of Tianming Company, but I don't know which company Zhou Jingming wants to merge with the merger this time.

Domestic or foreign?

Mergers and acquisitions in the same automotive industry or cross-industry mergers?

These are the questions that are of interest to those who are participating in the meeting.

"Mr. Zhou, can you ask, which company do you want to acquire and merge this time?" Zhao Ke, who was sitting closest to Zhou Jingming, took the lead in asking.

As soon as Zhao Ke asked, the rest of the people also looked at Zhou Jingming in unison, and it was obvious that these people were also very curious about this question.

Zhou Jingming looked at everyone, and then took a deep breath, "Rolls-Royce!"

There were only four words in total, which came out of Zhou Jingming's mouth, but in the ears of the rest of the people, it was like a thunderbolt, and there was a death-like silence in the conference room, and then it immediately exploded.

"Did I hear it wrong? The boss wants to buy Rolls-Royce!"

"Oh my God! That's Rolls-Royce, the most prestigious ultra-luxury car brand in the world!"

"If I remember correctly, the benchmark brand of Hongqi sedan in our country has always been Rolls-Royce, but after so many years, the international popularity of the Hongqi brand is still far inferior to Rolls-Royce. ”

"Rolls-Royce is the royal car of the British royal family, this brand is the real symbol of identity and status, not that you can buy it when you have money, people who can drive a Rolls-Royce are definitely not rich or expensive!"

"This is too untrue, how can our company acquire such a brand?"

…………

In the face of so many discussions in the conference room, Zhou Jingming smiled, and did not rush to explain, the acquisition of Rolls-Royce has long been one of his goals, so this time no matter what, Zhou Jingming will also complete such a goal.

Of course, Zhou Jingming can understand why everyone reacted so fiercely, although Tianming Automobile Company is developing very rapidly and has a high reputation in the European and American markets, but if it is really compared with Rolls-Royce, the brand awareness is still a lot worse.

In the international automobile industry, Rolls-Royce is a well-deserved aristocrat, and Tianming Automobile Company, to put it bluntly, is a bit like an upstart, in front of the aristocracy, the nouveau riche is immediately dwarfed.

Founded in 1906, Rolls-Royce is one of the world's ultra-luxury car manufacturers, and one of the main electricity meters for European and American cars.

As a symbol of the elegance and nobility of the automobile kingdom, no matter how old the Rolls-Royce style is and how expensive it is, there is still no ultra-luxury car brand that can challenge him.

The most distinctive thing about Rolls-Royce is that it uses a lot of manual labor, which is one of the reasons why Rolls-Royce is so expensive. To this day, Rolls-Royce engines are made entirely by hand. What's even more amazing is that the grille of the Rolls-Royce front radiator is done entirely by skilled workers with their hands and eyes, without any measuring tools.

And a radiator takes a worker a whole day to manufacture, and then it takes 5 hours to process and polish it, and it is not an exaggeration to call the car produced by Rolls-Royce a handicraft.

The "double R" of Rolls-Royce's car logo represents the two founders of Rolls-Royce, Rollses and Royce, and the two "R's" overlap together, symbolizing that you have me, I have you, reflecting the harmonious and harmonious relationship between the two.

Another iconic symbol of Rolls-Royce, the "Goddess of Celebration", represents a poignant love story, and the cost of this "Goddess of Celebration" alone is more than 100,000 yuan!

It is precisely because of this that Zhou Jingming can understand why these people have such a big reaction, but it is precisely because he understands the brand history of Rolls-Royce that he proposed to acquire the Rolls-Royce brand at this time.

Now that the SUV has been successfully launched, then next, Zhou Jingming wants Tianming Automobile Company to change the current role in the international automobile industry, from a car company that produces low-end cars, and gradually transitions to the production of high-end luxury cars, in other words, Zhou Jingming intends to create Tianming's own luxury car brand, just like when Toyota founded the "Lexus" brand.

If the successful acquisition of Rolls-Royce can be successful, with the help of the Rolls-Royce brand, Tianming Automobile Company will be more smooth in the operation of the luxury car brand.

So this time, no matter what, Zhou Jingming is also going to buy Rolls-Royce, an ultra-luxury car brand!

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