"One family from all over the world, distribution aggregation, cinema giants unite again, Wanda joins hands with the era of the land of eastern Guangdong, Jiangning Happy Blue Ocean, and Henan Oscar, and the four major cinema chains have established the Four Seas Distribution Alliance!"

"The establishment of Sihai Distribution is not to fight with Wuzhou Distribution, the original intention of the establishment of Sihai Film Distribution Alliance is to promote the market of Chinese films as its own responsibility, and provide more support and help for excellent domestic films. ”

"After 11 years of the reform of the cinema system in 2002, Huaguo's cinema chain is bursting out with a new round of reform power, which also brings the film industry from the pattern of competing to a new era of vertical and horizontal. ”

"The formation of the Four Seas Distribution Alliance can create diversified channels for film publicity, promotion and distribution, become a bridge between films and theatrical screenings, and help all parties to further explore market value. ”

......

In the conference room of Hantang Media Group, the curtain hanging opposite is playing the press conference of Sihai Distribution.

Tang An and the company's senior executives watched the whole process without a penny, and the speeches and answers of Ye Twist, Li Twist and others at the press conference were all recorded.

After the screening, several web pages were switched one after another, all of which were the comments of major media on this matter.

As long as anyone who is not blind can see what the establishment of Sihai Distribution means, it is definitely an epoch-making union.

As mentioned in an article, the domestic film industry, which has lasted for more than ten years, has evolved into today's vertical and horizontal.

After the establishment of the previous Wuzhou Distribution, there are still nearly 50% of the theaters that have not participated in the alliance, and nearly 25% of the Four Seas Distribution are united.

China Film Department, Wuzhou, Sihai, the three alliances directly occupy nearly 75% of the country's share, and the 20 major cinemas in the country are left Magic Shadow United Cinema Line, Xiangbei Silver Star, Century Global, Xiangbei Tianhe, Jiangsu and Zhejiang Times and Classics.

This Jiangsu and Zhejiang era is not the Jiangsu and Zhejiang era in Wuzhou Distribution, and the Times is owned by the Jindian Group.

The chairman of Jindian Group is a graduate of the directing department of the Film Academy and happens to be Xie Fei's apprentice.

These artists of the older generation don't look inconspicuous, and they don't know when a more awesome apprentice will come out.

Of course, I'm not ordinary.

A directing student, creating a large group involving real estate, marine transportation, hotels, and art, has to be said to be awesome. However, his father-in-law is also a cow, and he was the commander of a large military region and a lieutenant general 20 years ago.

......

After a cursory look at the reactions of the outside media, the curtain was fixed on a statistical table.

"The trust of the film industry, I don't think these media are right, at most it's just a Godzilla, a much more powerful individual. ”

Tang An smiled and made a joke.

The atmosphere in the conference room was a little tense, the alliance of the four cinema chains, plus Huayi and Ah Li, who were temporarily on the side of Wanda, this has completed the collection of the entire film industry chain.

The two major terminals of production, publicity, cinema and ticket-buying platform are not too much to say that they are trusts.

Xu Yanyun also smiled, "At present, it is only an alliance of four theaters, and Huayi and Ah Li are not involved, so it can be seen that they are only temporarily cooperating because of the movie "Tomb Robbery Notes". ”

Everyone thinks about it, the cooperation between theaters and film and television companies is not so simple, and it is not just one or two movies involved.

Once the cooperation is completed, the cinema chain will inevitably ask to participate in the investment of the film, and the film and television company will want the cinema chain to fully support the film regardless of the box office potential.

There are many contradictions in terms of interests, and the more partners there are, the easier it is to stimulate them.

Tang An glanced left and right and said, "The establishment of Sihai Distribution will inevitably have an impact on the film and television industry, but the most worrying thing is Huayi, Berner, and Guangxian, and they should pay attention to the trends of other companies." ”

"The other three cinema chains have formed an alliance, which is estimated to affect the film schedule, and the ground distribution team will contact their cinemas more and move around. ”

probably mentioned the publicity and distribution of the summer file, and then returned to the curtain, a manager under the distribution department was analyzing the current situation of theaters in the domestic market for many high-level executives.

Wanda, China Film Xingmei, Eastern Guangdong Dadi Times, Magic Shadow United Cinemas, Southern Shinkansen, New Film Federation, Chongqing Poly Wanhe, Jinyi Pearl River, Jiangsu and Zhejiang Times, and Liaoshen North These ten cinema chains still occupy the top ten in the national share.

The top 15 include Hantang Cinema Line, China Film Digital, Sichuan West Pacific, Jiangning Happy Blue Ocean, and Jiangsu, Zhejiang Hengdian.

The top 20 are Century Global, Xiangbei Silver Star, Jiangsu and Zhejiang Times Jindian, Xiangbei Tianhe, Henan Oscar,

There are six Chinese film departments: Xingmei, Southern Shinkansen, New Film Federation, Liaoshen North, China Film Digital, and Sichuan West Pacific.

Among them, except for Sichuan West Pacific, which has only 40% of the shares, all the others are controlled.

In addition, there are nine theaters in five continents and four seas, and all the theaters in the three parties are the top 20 theaters in China, a total of 15.

Each cinema chain also has its own key cities, Beijing is the base camp of China Film, New Film Association and Xingmei account for 39% and 33% respectively, and Wanda, the largest cinema chain in China, only accounts for 12%.

The magic capital is the territory of the Magic Shadow Group, with United Cinemas and the local Daguang Cinema Line accounting for 48% and 13% of the shares respectively, and Wanda accounting for 8.7% in the magic capital.

Guangzhou is the China Film Southern Shinkansen and Jinyi Pearl River hegemony, accounting for 51% and 41% respectively.

Shenzhen is exclusive to the China Film Department, and the Southern Shinkansen and Xingmei together occupy 84% of the share.

The local Dadi Times cinema line in eastern Guangdong has a very small market share.

Shudu is the local Sichuan West Pacific and Wanda competition, accounting for 53% and 32% of the share respectively.

Jiangcheng is dominated by the local Xiangbei Silver Star and Xiangbei Tianhe, accounting for 62% of the market share.

Jiangsu and Zhejiang accounted for 64% of the share of Nanjing and Hangzhou.

Poly Wanhe and Nanfang Shinkansen share the Chongqing market equally, accounting for 40% and 26% respectively.

Wanda and Jiangning Happy Blue Ocean accounted for 30% and 24% of Nanjing, respectively, and the Magic Shadow United Cinema Line next to Nanjing, grabbed 17% of the decibels.

In the Chang'an area, Wanda alone occupies 30%, and the cinema chains such as Oscar in southern Henan, United Cinema Line, and Poly Wanhe account for 10%-20% each.

Judging from the distribution of major cinemas across the country, it is very clear.

Each has its own base camp and has a high market share in the local market.

The Southern Shinkansen has a high share in the southern provinces and cities.

The two major cinema chains of Wanda and Dadi do not have a large share in the local area, and the share of cinemas is relatively average.

Even in the base camp of Wanda in the northeast, Wanda Cinema Line can't do the Liaoshen North of the China Film Department.

Dadi Cinema Line is a large number of theaters in various third-tier cities and counties across the country.

The same is true for the Hantang Cinema Line, which is relatively evenly distributed.

The subordinates gave a general introduction to the distribution of forces, and Cheng Hai, the director of the distribution department, continued in person.

"Chairman, ladies and gentlemen, at present, the key sphere of influence of Wuzhou Distribution is in Jiangsu, Zhejiang, Chongqing, and eastern Guangdong, and radiates to the surrounding areas, and the Pacific Cinema Line, Wanda Cinema Line and Chongqing Poly Wanhe Cinema Line in western Sichuan are fiercely competitive in the west.

Jinyi Pearl River will face competition from the Southern Shinkansen, Xingmei, and Wanda.

Although there are Jiangsu and Zhejiang Times and Hengdian Cinemas in Jiangsu and Zhejiang, United Cinemas and Happy Blue Ocean Cinemas are expanding to Jiangsu and Zhejiang, as well as local Times and Modern Classics and Starlight Cinemas. ”

......

Each major cinema chain has its own sphere of influence, and generally if you want to expand, you will first go to the surrounding areas.

The western Sichuan Pacific is eyeing Chongqing in the four municipalities directly under the central government, and the magic capital and Jiangning are eyeing Jiangsu and Zhejiang next door.

In the same way, if you want to expand into someone else's territory, someone else wants to occupy your territory.

In addition to the four cinemas of Wanda, Dadi, Hantang and Southern Shinkansen, the headquarters of Wanda Cinema Line and Hantang Cinema Line are in Beijing, and they can't grab China Film at all.

Dadi is headquartered in eastern Guangdong, but there are two cities with top ten ticket warehouses in the country, and the ticket sales of Zhushan and Dongguan are not low.

Eastern Guangdong is the only province in the country with a higher box office than Beijing, and it is unrealistic for the land to grab food from the four major cinema lines of Xingmei, Southern Shinkansen, Jinyi Pearl River, and Wanda.

......

After the analysis of the cinema market is completed, it must be expanded.

In addition to building cinemas and absorbing franchised cinemas, the most direct way is to merge and acquire local cinemas.

In addition to expanding the share, it is definitely the best way to sell a small stake and get the support of local companies.

The cinema line is still very local, as strong as Vanda, and it is also stabilized by the local cinema in the top ten ticket warehouses in the country.

The strong dragon does not suppress the head snake!

The distribution department and the cinema chain have also studied a list of acquisition targets, most of which are local cinemas in various provinces and cities.

There is no one in Beijing and Modu, and Daguang Cinema Line is controlled by state-owned enterprises.

The M&A will be completed by the issuance department, the cinema chain and the investment and development department.

To be honest, Wanda made the distribution all over the world, and Tang An didn't care.

Originally, Wanda established Wuzhou Distribution, and the Magic Shadow Group united with other four parties to establish Sihai Distribution.

The first year of Wuzhou's release was very good, but after Ye Twist and Li Twist both jumped ship, it was not as good as a year.

The distribution of the four seas is even more unbearable, and there will be problems within itself.

Later, when "Wolf Warrior 2" was released, Sihai released the main "The Legend of Shark Pearl", which faced "Psychological Crime" released by Wuzhou.

For the movies released by themselves, several of their own theaters must be supported.

Magic Shadow's theaters gave "The Legend of the Shark Pearl" 22% of the film schedule, higher than the national average of 17.5%.

As a result, the other four theaters gave less than 20% of the films, and even one only gave 16%, which was lower than the national average.

This is nothing, and the interesting thing is that the other four theaters gave their opponent "Psychological Crime" more than 20% of the film schedule, which is higher than the film schedule released by themselves.

In turn, Wuzhou Distribution has two theaters that give the opponent "The Legend of Shark Pearl" a higher film schedule than "Psychological Crime".

Both sides give the opponent a high row of films, which is an incomprehensible operation.

Within two years of Sihai's release, the other four kicked out the Shadow Group and absorbed the Pearl Shadow Group.

The Magic Shadow Group turned its head and established the Huaying World Distribution Alliance with Huayi and Weiying Times, and Ye Xuan served as the general manager.

Hua Yi poached Ye Xuan, which indirectly caused Wanda to lower the schedule of "I Am Not Pan Jinlian".

It's not surprising that you poach other executives, and you don't allow people to not show your movies.

As for Feng Xiaogang's bombardment of Wang's richest man, it was purely for hype, he signed a gambling contract with Hua Yi, and it was the end of the year when the movie was released, if the amount was not reached, he Feng Pants could lose his pants.

"I Am Not Pan Jinlian" had 39% of the film schedule on the first day of release, which is completely enough for such a movie, but the movie does not attract the audience.

As for the screens of Vanda, at that time, Wanda accounted for about 8% of the number of screens in the country.

To do a simple arithmetic problem, Wanda gave 10% of the film schedule, compared to 40% of other theaters, that is, 8%X30%=2.4% less.

is only 2.4% less of the film schedule, which does not play a decisive role at all.

What's more, in the second week, the schedule of "I Am Not Pan Jinlian" was close to 50%.

Pure is hype, eye-catching... Nothing more!

What's more, Sparkle Roll Film and Television, one of the producers and distributors, has given nearly 90% of the film schedule to "Pan Jinlian" in all its cinemas, isn't this what is the monopoly in Feng Xiaogang's mouth?

With the rapid development of major cinema chains, they are desperately expanding their cinemas, and one cinema chain can no longer play a decisive role, so they have formed alliances.

The meeting on the cinema business lasted for two hours, and when the meeting was about to end, Tang An extended it for a while and talked about one thing.

"At present, Dadi Cinema is our biggest opponent in the cinema industry, all kinds of means emerge in an endless stream, this time Dadi Cinema and Wanda cooperation, the most domestic screen cinema and the largest share of the cinema union, the future is not only the biggest opponent of Wuzhou distribution, but also the biggest opponent of Hantang Cinema, taking advantage of the climax of this summer box office, their cooperation is not stable, must defeat Dadi Cinema, destroy the alliance. Tang An said in a deep voice.

"Chairman, what do we do, although the Dadi Cinema Line is not good, but there is no fatal flaw. Zhu Mo, director of the publicity and marketing department, asked.

The cinema chain with the most screens in the country, in the same direction as Han Tang, is indeed the biggest opponent, but such a large cinema chain is not so easy to move.

"Dadi currently joins half of the theaters, and at least 2 billion box office was stolen from the country last year. ”

Tang An turned his head to Cheng Hai, the distribution director, and instructed, "From now on, the more than 300 ground distribution specialists of the group will focus on the franchised theaters of Dadi Cinema Line, and collect all the evidence of the other party's theft of the box office, the more the better, whether it is a handwritten ticket, a structured ticket or a dual system, no matter what method is used, it is good to buy their employees and get enough evidence!"

Stealing the box office has never stopped, and it is roughly estimated that nearly 2 billion were stolen in China last year, and there will be more in the future.

Handwritten tickets are easy to understand, and there are also invalid tickets, which are the invalid tickets that have been used before.

The structure ticket is a bundled package, for example, for a movie, the minimum ticket price set by the theater chain and the film company is 40 yuan, but the movie theater wants to sell 70 yuan, and the extra 30 yuan does not want to be shared with the film company.

At this time, the structure ticket comes out.

The cinema will launch a package, such as a ticket + popcorn + drink, set an 80 yuan, 70 yuan ticket price, 10 yuan food, and 10 yuan for the audience to buy popcorn and drinks for 10 yuan.

But the input system is indeed 40 yuan ticket price and 40 yuan food cost, which does not need to be shared with the filmmaker.

The advanced point is the dual system, just two systems, one to the network and one not to the network.

The system that is not connected to the Internet makes tickets, and the tickets are out, but there is no box office statistics platform connected to the country.

Now in 2013, in many third-tier cities and small counties, a movie theater reported only 400,000 yuan at the box office throughout the year.

What is the concept of 400,000, which is equivalent to 13,000 movie tickets, and 13,000 tickets are sold in a year.

400,000 box office, less than half of the theater stays.

A movie theater sells tickets, screens, checks tickets, and cleans, and it takes as few as ten employees.

Even if a small place is 1,000 yuan a month, ten people will have 10,000 yuan a month, and a salary of 120,000 yuan a year.

In addition to equipment maintenance fees, water and electricity bills, rent, and every year, the money is also discounted.

These small places are difficult to manage, and every year, one-tenth of the country's box office is stolen, now it is 2 billion, and in the future it will be four or five billion, or even eight billion.

Tang An's idea is very simple, all filmmakers hate the top box office, and the audience is the same.

Even if the audience doesn't lose and the movie is taken care of, but the money he spent is swallowed by others, he must be unhappy.

What's more, this year is the summer season again, and the hottest time of the year is also the time when those movie theaters are full of oil.

Still, there are doubts.

"It's not that I haven't reported on stealing the box office before, and at most I will report criticism, will it work this time?" asked Xu Yanyun.

Tang An said, "This requires the support of the above, and when the time comes, look for Han Dong and the Sen Bureau, and at least have a large-scale rectification!"

Zhu Mo also asked, "What if the other party notices it and is prepared?"

Tang An smiled, "Didn't Mr. Xu say it, in the past, the large-scale theft of the box office by those movie theaters was also a notice of criticism, do you think they can bear to steal even if they know?"

People's greed can't be stopped, I've done it countless times before, and at most, the theater will scold you twice, and I can't do anything about you.

This is not a small amount of money, and even the annual revenue of some movie theaters is not worth the box office stolen in a summer, not to mention that there is Tang An's new film this year, and the market will be even hotter.

There is no doubt that after the meeting, the distribution department will immediately issue instructions to more than 300 distribution specialists across the country.

The publicity and marketing department also began to prepare, and when the time came, the other party was caught off guard.

At the same time, Tang An also made a call to Qu Bo, the general manager of the theater chain, and from now on, he will strictly investigate the situation of stealing the box office from the franchised cinemas.

The first warning, the second fine, the third cancellation of the franchise!

PS：emmmm... Da Mi Mi is divorced, I don't know what to say, I wish her good luck.

Writing another chapter may take two points to complete.