At two o'clock in the afternoon of July 1, the Ritz-Carlton Hotel, not far from the right side of Wanda Plaza on Jianguo Road, Chaoyang District, Beijing, was holding a press conference.

The protagonist of the press conference is none other than Wanda Pictures, whose headquarters is located in 3Wanda Plaza next door.

The large conference hall was crowded, and reporters from major media, web portals, and video websites were all present.

As soon as the summer vacation began, Wanda Group announced a major news, Wanda Film and Television, a subsidiary of Wanda Group, united with the four major cinema lines of Dadi Times Cinema in Eastern Guangdong, Jiangning Happy Blue Ocean Cinema and Henan Oscar Cinema to jointly establish Sihai Film Distribution Co., Ltd.

A national No. 1 theater chain, a national top 3 theater chain, a national top 15 theater chain, and a national top 20 theater chain.

After Hantang Media united with the four major cinema chains to form Wuzhou Distribution, becoming the second largest cinema alliance in China, Wanda Cinema Line, the leading cinema line, was not far behind, and united the three major cinema chains to form Sihai Distribution.

The newly established Four Seas Distribution is no less than Wuzhou Distribution in terms of the number of screens.

The domestic film industry is bound to usher in a major reshuffle, and the distribution of the four seas, which occupies a quarter of the country's share, and the Wanda Film and Television behind it will develop rapidly, even faster than the rise of Ah Li and Teng Xun.

"Unexpectedly, Wanda has also united with other theaters, and the summer file is even more lively this time!"

"It's good to be lively, otherwise every time Tang An hangs other movies without suspense, it's too boring, my manuscripts are changed and resent every year, and there is basically nothing new. ”

"Wanda's establishment of Sihai Distribution this time coincides with the Wuzhou Distribution of the Han and Tang Dynasties, and it is clear that it is to compete. ”

"Five continents and four seas, why not call Kyushu issued, just press the five continents. ”

"It's time for these domestic film and television companies to stand in line, except for China Film and Magic Shadow, Wanda and Hantang occupy 50% of the movie theaters, and other companies have no way to live. ”

"Last year, I thought that Ah Li and Teng Xun would make some big moves in the film and television industry, but the result was still tepid. ”

......

The whispered discussion of the reporters in the audience did not stop, accompanied by the sound of clicking, echoing in the hall one after another.

Soon the press conference began, and Ye Xuanzheng, vice president of Wanda Cultural Industry Group, who was in charge of Wanda Cinema Line and Wanda Film and Television on the stage, delivered a speech.

"Friends from the media, hello everyone, I am Ye Twist of Wanda Cultural Industry Group, thank you very much for taking time out of your busy schedule to attend this press conference......

Ye Twist wore transparent rimmed eyes, wore an ordinary black suit, smiled slightly, looked a little Sven, and spoke without hurry.

Balabala talked a lot about the scene, and then talked about the original intention of establishing Sihai Distribution.

"The reason why our four companies established Sihai Distribution is to gather resources to support high-quality domestic films, and only when a strong enough company emerges can we do a good job in big projects, which will drive the improvement of the overall level of the domestic film industry and have a solid foundation for the industrialization of domestic films.

The current situation of domestic films is that there needs to be an excellent film platform and film companies are strong, so that domestic films can have hope. Big companies are not strong, there is no hope for the films of our country, they are all small film companies, not enough to compete with Hollywood.

China's film industry is still very weak, it is still far worse than Hollywood, domestic films need many pillars, and they can't rely on one company, including China Film, Wanda, Huayi, Bernard, Guangxian, and Hantang, to become stronger and bigger, which is a hopeful situation. With one hero and three gangs, Chinese movies can form a big pattern.

Sihai Distribution, just like the name of the company, is based on the domestic market, looking at the world, helping domestic films to open up overseas markets, so that one day, we have the ability to distribute domestic films to every corner of the world!"

......

The press conference for the establishment of Sihai Distribution lasted for an hour and a half, and it was nothing more than some impassioned speeches, what to do after the establishment.

When asked whether the joint establishment of Sihai Distribution was to compete with Wuzhou Distribution, Ye Xuan said: "The domestic film market is very large, and the competition and cooperation model of enterprises and enterprises will gradually become the competition and cooperation model of enterprise alliances and enterprise alliances. But it's not to benchmark against 'Wuzhou', the so-called five continents and all seas are brothers, I think the outside world will soon see the movies released by 'Wuzhou' and 'Four Seas' together. ”

......

After the press conference, Ye Twist arranged for Li Twist, the general manager of Wuzhou Distribution, to deal with the reporters.

Ye Twist is the chairman of Wuzhou Distribution, and Li Twist is the general manager, which is really a coincidence.

This Li Twist is not the prince of gymnastics, Li Twist, who previously served as the deputy general manager of the publicity and distribution department of the new film association of the China Film Department, and joined Wanda Film and Television as the deputy general manager in 11 years, in charge of distribution business.

Ye Xuan's subordinates are also in charge of a series of entertainment companies such as Wanda Film and Television and Wanda Cinemas, and the operation of Wuzhou Distribution is basically in charge of Li Xuan.

The matter of dealing with the reporter was handed over to him, and Ye Xuan turned to a conference room next door, Zhang Wall, CEO of Ahli Pictures, and Wang Zhongjun, chairman of Huayi Brothers, were waiting.

"Mr. Zhang, Mr. Wang, I'm sorry to keep you waiting. Ye smiled and sat down next to him.

"It doesn't matter, such a big thing as the cinema alliance is the most important. Zhang Wall waved his hand.

Wang Zhongjun also said, "Yes, this is the big thing, with the help of the cinema alliance, "Tomb Robbery Notes" has a better chance of winning." ”

Wang Zhongjun smiled slightly, in fact, he didn't know how many times he had held MPP.

First of all, Hantang and four theaters jointly engaged in a fart of Wuzhou Distribution, which directly occupied nearly 25% of the country's share, which is 2.5 times that of Wanda Cinemas.

Now it's good, Wanda has also learned from it, and has united three theaters to make a global distribution, and the market share is equal to that of Wuzhou Distribution.

These two major cinema alliances now occupy five of the top ten cinema chains in China, two of the top 15 cinema chains, and two of the top 20 cinema chains.

Although the Hantang Cinema Line ranks eleventh in the country, after a year of expansion and the absorption of a large number of high-quality cinemas, there is not much gap between it and the Southern Shinkansen Cinema Line, which ranks tenth.

Sihai Distribution and Wuzhou Distribution have accounted for 50% of the country's theaters, except for China Film, which controls the six major theater chains, and adds up to beat all other theater chains.

Even the share of the China Film Department is far less than the sum of these two alliances.

Cinemas are all involved with film companies, and several traditional distribution companies are the most affected.

Wang Zhongjun originally wanted to join the alliance, but Wanda took into account the current cooperation and pretended to agree.

However, the other three cinema chains all refused, on the grounds that Huayi has no cinema chains, and its cinemas are pitiful.

With the alliance of cinema chains, film and television production companies will be more constrained in the future.

A new pattern in the entertainment industry has emerged, and he must seek change.

But among the remaining theaters, the other five of the top ten theaters have four Chinese film systems, one magic shadow department, and the first fifteen miles of Sichuan West Pacific are also Chinese film systems.

China Film is detached from the outside and will definitely not form alliances with other companies.

In other words, among the top 15 theaters in the country, only the joint theaters of the Magic Shadow Group can cooperate, and there are only two of the top 20 theaters, and the power is too small.

However, Wang Zhongjun doesn't have time to think about the future now, the establishment of Sihai Publishing is good for him at least for now, and "Tomb Robbery Notes" has the full support of three more theaters in addition to Wanda Cinemas.

Today, the three of them got together to discuss the distribution of the film.

A cinema alliance, a traditional distribution company, an Internet distribution company and master the ticketing terminal platform Taopiao.

Even if the three distributors have all the distribution conditions, they still have to deal with Tang An's new film carefully.

Some of the usual plans naturally have the following distribution directors to negotiate, and the three of them talk about more important things.

Zhang Wall spoke first, "In terms of Taobao tickets, I will invest 120 million tickets in the summer, and I can only win 30 million for "Tomb Robbery Notes" at most. ”

Million?

Wang Zhongjun and Ye Xuan frowned.

The ticket supplement of the Spring Festival file Han Tang on "Hong Kong" reached 50 million, and it is estimated that it will not be much less this time, and the 30 million is not enough to watch.

Ye Zhen asked, "Since there are 120 million votes to make up, at least half of them should be used for "Tomb Robbery Notes", what do the senior executives think?"

Zhang Wall smiled bitterly and shook his head, "Taopiao Ticket does not belong to Ahli Pictures, for them, the life or death of "Tomb Robbery Notes" has nothing to do with Taopiao Ticket, they just want users, and I still took down the 30 million." ”

Ye Xuan was silent.

Taopiaopiao has not yet been merged into Ahli Pictures, and the two sides are independent companies.

For Taopiaopiao, the goal is just to grab more users, and the 120 million votes will naturally be dispersed.

In addition to the two Han and Tang Dynasties, the other "Fast and Furious 6", "Pacific Rim", "Rooftop Love", "Return to Earth", and "Jurassic Park" all have the potential to be big sellers, and it is very good to get 30 million votes.

"In other words, if we want more tickets, we have to pay for it ourselves?" Wang Zhongjun asked.

Zhang Wei nodded, "For the part other than 3000, 30% of the tickets can be issued." ”

Wang Zhongjun didn't think much about it, and immediately asked, "Then add another 30 million votes to make up?"

An additional 30 million votes means that the three issuers have to bear 21 million of them, that is, 7 million for one company.

Zhang Wall has no objections, Ah Li is rich and rich, only 7 million.

"Then tentatively make up for 60 million votes, and then see the situation!"

Ye Xuan also nodded, and then said, "But this is not safe, the four theaters on our side can fully support it, but the five theaters on the Hantang side have five theater chains, and the market share is the same, mainly on the side of China Film and Demon Shadow." ”

With that, he looked at the wall.

Zhang Wall served as the vice president of China Film and has some connections.

Zhang Wall shook his head, "I haven't been in China Film for a long time, and I am not in charge of distribution, so I don't have any friendship with those theaters, and Lin Sheng, the director of the distribution department of China Film, has always had a good relationship with Tang An." ”

The share of the cinema chain is the same, and the publicity and distribution ability of the three companies is stronger than that of Han and Tang is also limited, and the signboard of Tang An is enough to offset the advantage in this regard.

In the end, they discussed it and decided to reduce the share of the theater, and the specific ladder and share will depend on the situation after the release of "Interstellar".

"The promotion of the movie can't be left behind, let Lu Chuan and the crew work harder, as long as there is no negative impact on the hype. ”

"Lu Chuan is not famous now, if it was a few years earlier, some conflicts could have been arranged. ”

"It's still a bit useful, after all, "Notes on Tomb Robbery" is also a big IP, let Lu Chuan go to DISS Tang An, and "Ghost Blowing the Lamp" Don't let it go, the bigger the momentum, the better. ”

"Lu Chuan has been much calmer in recent years, and he probably doesn't want to go. ”

"Hmph, I can't help him if I go or not, how many people are angry about the opportunity of this 200 million big production, it is difficult to produce one or two films a year in China, since he has taken it, he should take responsibility and do what he should do, if he pounces this time, he will not make movies in the future!"

The three CEOs discussed in the hotel conference room for nearly two hours, ticket compensation, theater sharing, some abnormal publicity methods, and countermeasures to each other's negative marketing... and so on.