Did it work?

Tian Peng was a little excited at this time, even if he knew that this movie could be successful, the biggest credit was not for him as a director, but for Mu Chen.

However, he is still very excited to see the hope of the rise of Chinese-language animated films.

He didn't know if he was successful, but he knew that the film was successful, and the Huaxia animated film was successful. That's where his excitement and excitement lies.

Those filmmakers and film critics gave a very high evaluation of this "Kung Fu Panda", and some filmmakers even thought that this "Kung Fu Panda" was an epoch-making work of Chinese animated films.

This film will be the beginning of the rise of Chinese-language animated films.

It's not just about the film itself, it's about the impact of the film.

Animated films are a desert in China, and every year, we can only watch Hollywood animated films gallop across the Chinese film market.

It's not that Chinese filmmakers haven't thought about resisting, but it's a pity that the animated films produced are too unsatisfactory and have no power to fight back.

Without influential animated films, it is impossible to change the public's impression of animation as "low infantilization", so how can it open up the Chinese animated film market?

If this film achieves a high box office, domestic investors will definitely not take this kind of film lightly.

It may not be as high as the investment of Kung Fu Panda, but it will definitely not be as stingy as before.

There will also be a gradual increase in the number of adult animated films.

Needless to say, the quality of "Kung Fu Panda" is. Whether it is the picture, the visual, or the story, especially the animal fights, it has simply reached the extreme of today's technology. The action design in line with their respective images, and some filmmakers even threatened that this cartoon may be nominated for the Best Action Design Award at the next Golden Dragon Awards!

Of course, it is unknown whether the Golden Dragon Award for Best Action Design will be nominated for an animated film. There is no precedent before anyway.

Those people say this, which is nothing more than an affirmation of the action design of this film.

Media magazines, online news, and reports about Kung Fu Panda are everywhere, almost all of which are praise.

Although this film has not yet been released, it has already begun to be screened.

Judging from the feedback from fans, this film may be a big hit.

Fans are naturally full of praise for this film, and those who have seen it have instantly become "tap water", constantly giving "Amway" to relatives and friends.

This film is not for children, but also for adults and even the elderly.

It's an animated movie for all ages.

Especially suitable for parents to watch with their children.

In the past, children watched Chinese animated movies with relish, but parents dozed off when they watched them, and even felt that it was a kind of torture.

And "Kung Fu Panda" is obviously not.

Parents are naturally willing to take their children to watch such a movie.

The movie was screened, and it was almost full.

On the Internet, there have also been countless discussions about this film.

Everyone has their own feelings.

Po seems to be lazy and lazy, but he can persist for his dreams. Everyone has their own shining point, just how to use their own shining point to make him shine more.

After watching "Kung Fu Panda", everyone must remember not only the panda Po, if so, then this movie is undoubtedly a failed movie.

The importance of supporting characters to a film is undeniable.

The same is naturally true for animated films.

He doesn't like to talk, but he is agile, a strong and powerful monkey, a lonely and tall tiger, and an elegant and confident crane. Charming and colorful, soft and rigid, a spirit snake with a quick move, and loyalty. But he was disgusted by others saying that he was a small praying mantis.

Of course, there is also the more "forbearing" master, the nagging "duck" father.

Even the big villain, Leopard Dalong, is impressive.

Although this movie is suitable for all ages, it is not difficult to see that any animal in the film reveals a cuteness. Even if it's the big villain, Da Long, it's hard for you to hate, and there are even some children who like its ferocity. After all, the movie doesn't play up its cruelty.

On July 16, "Kung Fu Panda" was officially released!

The publicity is in place, the word-of-mouth is fermenting, and there is a company with strong publicity and distribution capabilities like Dawn Film and Television, which directly won nearly 40% of the films on the first day of release.

This undoubtedly broke the record of animated films.

Of course, it is mainly films that have no competition in the same period.

The most threatening film is going next week.

The film was released, and the box office exceeded 300 million on the first day, almost breaking the box office record of a Chinese animated film.

Of course, the box office of more than 300 million includes the box office of the previous screening.

But even so, it is amazing to countless people.

Many media directly reported on the rise of "Chinese-language animated films".

There is no doubt that "Kung Fu Panda" has a bumper harvest at the box office and word of mouth.

The movie is on fire, and so is the panda.

On the Internet, you can immediately see similar words like "Panda knows martial arts, who can stop it".

The success of this movie obviously brought Mu Chen not only the box office and word of mouth, but also the explosion of the dolls of the "Kung Fu Panda" series launched by his toy company.

Those dolls are of all kinds, and the best-selling ones are naturally needless to say, they must be Panda Bao. What many people didn't expect was that the villain doll of Dalong also sold very well.

It's even much better than dolls like praying mantis monkeys.

The villain also seems to have a high degree of popularity.

This does not seem to be an exception in film and television dramas.

Dawn Film and Television now has its own animation department, but it's not the same as other animation companies.

They target different audiences.

For example, the animated version of "Journey to the West", which is about to be completed, is not just attractive to children.

Moreover, when Mu Chen's super universe movie swept the world, or his "Transformers" was released, the corresponding cartoon will also appear.

Perhaps, a little more accurate.

Dawn Film and Television is not an animation department, but an animation department.

Cartoons are out, and comics and other peripheral products will naturally appear.

The development of film and television peripheral products has become more and more mature.

The word-of-mouth of "Kung Fu Panda" fermented, and the box office did not decline on the second day of release, and it still remained at a single-day box office of more than 200 million.

Now, it is no surprise that this film has become the highest-grossing Chinese animated film.

And that's just the beginning.

This record is being broken every day!

After all, the film has only just been released.

The media praised it, and the fans were also amazed. With such a reputation, this movie has faintly become an image-level movie.

If it becomes an image-level film, the box office will probably be very amazing.

"The release of "Iron Man" will have some impact on "Kung Fu Panda"?" Chen Fuhai looked at Mu Chen, as if he had the preparation for the postponement of "Iron Man".

"It shouldn't be a big deal, after all, the two films are two weeks apart. Mu Chen said, "A movie, no matter how strong the staying power is, will pass the peak box office after half a month." ”

The impact, perhaps, will be a little, but not too much.

Perhaps, the popularity of "Iron Man" may also promote the box office of this film.

After all, that film was written by Mu Chen.

"Next week, "The Battle of Shanghai" will be released, I don't know if "Kung Fu Panda" can hold up. Chen Fuhai said with a smile.

"They're confident. Mu Chen smiled and said, "However, the audience groups targeted by the two films are different, even if there is some impact, it is estimated that it will not be very large." If the quality of the film is unsatisfactory, it is not impossible to be suppressed by "Kung Fu Panda", which has been released for a week. ”

"The Battle of Shanghai" is a science fiction film about an alien invasion. What the quality is, Mu Chen does not know.

However, if you dare to release it between "Kung Fu Panda" and "Iron Man", if you don't have some confidence, it is naturally impossible.

"Judging from the trailer, the scene is not small. Chen Fuhai said, "Domestic fans have a soft spot for big scenes. What's more, the starring role of this film is still the popular little fresh meat. ”

Mu Chen nodded.

He has to admit that domestic fans do have a soft spot for big-scene movies as Chen Fuhai said.

At least, at this stage.

This may also be one of the wishes of Hollywood blockbusters that are good at the domestic box office.

However, Mu Chen believes that domestic fans will gradually become mature and rational when watching movies.

As for the box office appeal of Xiao Xianrou, Mu Chen is not optimistic.

The obvious effect of traffic on movies has gradually weakened.

"How does the company consider the car advertising placement in "Transformers"? Prepare for the placement one by one, or directly sell the advertising placement of movies, animations, toys and other advertisements at one time?" Mu Chen then asked.

"If it's a one-time thing, I'm afraid those car dealers may not be able to get the price. Chen Fuhai said, "After all, the influence of this movie has not yet come out." ”

Mu Chen nodded.

Even if this movie has his name, those merchants may hesitate.

"Let's make one first, and after the movie is released, after the impact comes out, we will consider the advertising placement of anime and toys. Chen Fuhai continued, "Moreover, I think it is best to do it in stages, and permanent implantation is not in the best interest." ”

Movies, naturally, are indispensable for advertising placement.

Of course, it is not forced.

Mu Chen doesn't mind product placement, but the premise is that it doesn't affect the film itself.

The car advertisements in "Transformers", if they are not implanted, will inevitably be a bit wasteful.

It's just how to implant it, but it needs to be considered in many aspects.

After "Kung Fu Panda" was released in China, it was released abroad one after another, and in terms of word-of-mouth and box office response, it was much better than expected.

Even, the film is popular all over the world, and the number of foreign tourists who go to China to see pandas has increased a lot compared with the same period.

And some countries that want to introduce giant pandas are offering much more generous rents than before.

Of course, pandas are not something you can rent if you want to.

As for those zoos with giant pandas abroad, after the movie became popular, there were naturally many more people who went to see pandas than before.

"Kung Fu Panda" is a hit, and the world has not only set off "Panda Fever", but also "Kung Fu Fever", and there is even a faint trend of "Chinese Fever".

Wonderful Book House