A kung fu panda came to open the curtain of the summer file.

What many people didn't expect was that this panda quickly became popular all over the world, setting off a wave of "panda fever"!

"Kung Fu Panda" became popular all over the world, and the box office went all the way up.

Many people never thought that Huaxia animation would become popular all over the world.

Foreign countries are so popular, and domestic countries are naturally even more popular.

There is no doubt that it has become a kind of image-level film in China.

This film has also won numerous awards from the media and countless fans.

For example: "The rise of Chinese action movies"!

At this time, the producers of "The Battle of Shanghai" felt a little bad.

They obviously didn't expect "Kung Fu Panda" to be so popular.

This has been in theaters for several days, and the popularity has not decreased by half a minute, but has a tendency to get hotter and hotter.

By the time their film is released, I'm afraid the popularity of this film has not diminished.

In this way, the impact on their film is not ordinary!

It's not for them to panic.

After all, the audience groups targeted by the two films are somewhat different.

What they are really panicking about is that if the film is released for a week, the box office performance of the film is not amazing enough, and it will not be able to withstand the impact of Mu Chen's "Iron Man".

The schedule is wrong, this is a cool rhythm!

They are naturally confident in their own film.

But "Kung Fu Panda" is so popular, which makes them a little less confident in this confidence.

Although "Iron Man" is a Hollywood film shot by Mu Chen, Mu Chen will not blindly please foreign audiences and ignore the feelings of domestic audiences.

What's more, where is Mu Chen's box office appeal.

Spread the word!

Publicity must be stepped up!

This film has invested hundreds of millions of dollars!

"The Battle of Shanghai" increased publicity, and "Iron Man" naturally gradually increased publicity.

However, the former is only domestic, while the latter is global.

The investment in "The Battle of Shanghai" is indeed not small in China.

With an investment of hundreds of millions of dollars, except for Dawn Film and Television, which dares to invest boldly, other film and television companies, even top film and television companies such as Extreme Pictures, have to be cautious.

The film is a joint production of several film and television companies.

On July 23, "The Battle of Huhai" was released.

On the first day of the film's release, there was still some impact on "Kung Fu Panda", not to mention anything else, the film's schedule must have borne the brunt of the impact.

"Kung Fu Panda" fell from the single-day box office champion for a week.

The box office of "The Battle of Shanghai" exceeded 200 million on the first day, and the box office performance was good.

And "Kung Fu Panda" followed, the box office still maintained 100 million, the staying power is amazing, and the total box office has exceeded 1.5 billion.

"The reputation of "The Battle of Huhai" seems to have collapsed. ”

Chen Fuhai looked at Mu Chen and said.

His demeanor and tone were not at all gloating, as if he was telling something that had nothing to do with it.

"Collapsed?" Mu Chen looked at Chen Fuhai suspiciously, and said, "I see that the special effects presented in the trailer seem to be good!"

Chen Fuhai shook his head and said, "There are too many plot points, the pace is too slow, it is like a running account, the actors' acting skills are embarrassing, and many designs are seriously illogical...... Millions of people participated in the interaction on the Golden Dragon Movie Network, giving more than 60% of the points below six. Now that the score is lower than five points, it is estimated that I can't brush it up if I look for a water army. ”

"The special effects of the final battle of the film may be remarkable. But the front was too disappointing, and the back did not surprise the fans. It's not surprising that word of mouth has collapsed. Chen Fuhai continued.

"The reputation of this film has collapsed, which is naturally a good thing for "Kung Fu Panda" and "Iron Man", but for Dawn Film and Television, and for Chinese movies, it may not be. Mu Chen said with some sighs.

The film with an investment of hundreds of millions of dollars has collapsed in terms of word-of-mouth, and the box office is estimated to be no better.

Even if the box office broke 200 million on the first day of release.

The word-of-mouth collapsed, and the decline in the box office was naturally huge.

"For this film, it may be difficult for the domestic box office to break 500 million. Chen Fuhai said, his tone was a little sighing.

How much is the box office of 500 million?

For many films, this box office is naturally not bad.

But for a film with an investment of 600 or 700 million, this box office will lose all its money.

The film hit the street at the box office, and the loss was so miserable, who would dare to take the risk of investing in such a blockbuster in the future?

This is naturally not good news for Chinese movies.

If Chinese films want to be more influential internationally, they can't do it with Mu Chen and Dawn Film and Television alone.

Mu Chen and Dawn Film and Television had just established an international reputation on the front foot, and the back foot was messed up.

This is naturally not a good thing for Chinese films to go international.

"Huh?"

Curious, Mu Chen checked the news about "The Battle of Huhai" on the Internet.

Bad reviews are everywhere, and complaints can be seen everywhere.

The publicity was too fierce, which raised the expectations of fans, and finally the disparity from the expected appearance was too great, resulting in an instant collapse of word-of-mouth.

"What's wrong?" Chen Fuhai asked curiously.

"Perhaps, the box office of this film is much higher than you expected. Mu Chen shook his head and smiled, and said.

"The box office of this film is much lower than I expected. Chen Fuhai said.

"Have you ever heard of reverse propaganda?" Mu Chen said with a smile.

"Huh?" Chen Fuhai looked at curiously.

After a while, Chen Fuhai frowned and said, "What do you mean, they are going to 'how bad it is' to arouse the curiosity of fans?"

"It's not preparation, maybe it's done. Mu Chen said, "I have to admit that the response of their publicity team is still good." ”

This kind of reverse propaganda has not been unprecedented.

Many bad movies have done this.

Such propaganda cannot escape the fate of losing money, but only reducing losses.

In Mu Chen's view, the response to propaganda at this time is far better than trying to reverse the bad comments of public opinion.

On the second day of the release of "The Battle of Shanghai", the box office declined seriously, and although the single-day box office still stabilized at 100 million, the single-day box office champion was no longer available.

"Kung Fu Panda" once again won the single-day box office champion.

On the third day of release, the box office fell again, but it still maintained tens of millions, leaving many people dumbfounded.

.....

On the sixth day of its release, the box office of "The Battle of Shanghai" miraculously reached nearly 600 million, but the single-day box office was only more than 10 million.

The box office of this film may break 600 million in front of it, but it is estimated that it will end here.

On the seventh day of release, "Iron Man", written and directed by Mu Chen, was released simultaneously around the world.

The schedule of "The Battle of Shanghai" has plummeted to a few percent.

And "Kung Fu Panda", which was released for two weeks, has already exceeded 2.5 billion at this time.

The total box office is estimated to be no problem with breaking 3 billion.

In this way, with the domestic film market alone, "Kung Fu Panda", an animated film with an investment of hundreds of millions of dollars, can get back the cost and make a small profit.

makes a small profit, and that's just for Dawn Film and Television.

For other film and television companies, I'm afraid it's a big profit.

"Iron Man" was released, but Mu Chenren was promoted in the United States.

However, Wang Hao is still "entrenched" to charter the venue.

It's just that this time Ma Lin, Zhao Jin and others are filming, and they don't have time to cheer.

Mu Ze, who came back from filming in the United States, took Su Xiaowan with him, as well as Mu Chen's uncle Li Ruolin, and his Nth girlfriend.

"Listen to Ma Lin, this film is the opening work of Mu Chen's movie universe?" Wang Hao looked at Mu Ze curiously and asked.

If this matter is clearest, I'm afraid it is Mu Ze.

Wang Hao believes that Mu Ze will definitely play a very popular superhero in this movie universe.

"That's right!" Mu Ze nodded.

This matter is not a secret in Dawn Film and Television.

It's just not hyped yet.

"What kind of superhero does Brother Na Ze play in this movie universe?Will there be Monkey King in this movie universe?" Wang Hao then asked.

"The script hasn't come out yet, and I don't know. Mu Ze shook his head and said, "I don't think I will play in the next year or two." ”

"Wouldn't it?" said Wang Hao with some surprise.

"The plan is to shoot American superheroes first, and the appearance of domestic superheroes seems to be the alien invasion of New York, and the United States asks for help. After "Iron Man", it is estimated that there will be three or four more films before the film of superheroes assembled. Mu Ze said with a smile.

For Wang Hao, there is naturally no need to hide it.

"You've quit the entertainment industry, and you still care about this?" Li Ruolin said.

"If you quit the entertainment industry, you can't be a fan of Lao Mu?" Wang Hao said with a smile.

Li Ruolin was speechless for a moment.

He had to admit that there are many stars in the circle among Mu Chen's fans.

While a few people are talking, the film begins.

A burst of music sounded in the theater, very rhythmic.

"This seems to be Ruoxi's voice, right?"

Su Xiaowan was stunned for a moment, and then said.

And at this time, the picture began to appear, a radio, a glass of wine, and Tony Stark officially appeared on the screen.

Everyone in the theater gradually quieted down, and they all looked at the big screen.

Although Wang Haobao's theater is not many people.

But in other theaters, it's still the same.

At the beginning of the film, the atmosphere is relaxed.

The protagonist jokes with the GI, and judging by the soldier's request for a group photo, the protagonist seems to be "popular".

A few simple lines of dialogue, but it also shows some of the protagonist's personality.

However, the relaxed atmosphere soon ended, and a jeep exploded.

After several shots show the intensity of the battlefield, Tony gets out of the car and is hiding behind rocks to make a phone call, when a bomb lands next to him.

It reads in English: Stark Industries.

With a scream, Tony was blown away, blood staining out.

This action scene, in terms of scale, is much larger than the original.

And this film is still available in 3D.

Wang Haobao's theater is an IMAX hall, and the viewing experience is naturally better.

Many of the shots give them the feeling of being shot by a bullet.

Tony, in particular, was blown off by a bomb that made them feel as if the bomb had exploded in front of them.

In the theater, many people are staggering, which is the rubble that they are subconsciously dodging the bullets or bombs exploding.