1988 was a bumper harvest for China's automobile industry, and there are also three things that are enough to go down in the history of the development of the automobile industry.

These three things, or two things, are all related to the same person.

After twists and turns, the Shencheng brand car, re-in the name of "Phoenix", and then continue the previous glory, the second generation of the model once released, immediately detonated the entire domestic car market, to buy a car consumers in an endless stream, the phenomenon of short supply in the history of domestic automobile development is the first time.

A month after the release of the Phoenix brand car, the Hongqi brand car, known as the national car, also released the first sub-brand model of Hongqi, the Hongqi Dongfeng car, in the spring city of Northeast China, with a price of only 41,000.

Although the configuration and performance of Hongqi Dongfeng can not be compared with the Phoenix brand car, but its beautiful and fashionable shape and people-friendly price, it still caused a sensation in the market, coupled with the brand effect of Hongqi, this car in the Northeast caused a rush to buy, not inferior to the Phoenix brand car!

One south and one north, two models were released in the same year, injecting new vitality into the already recovering domestic automobile industry.

Tianming Automobile Company.

"Last month, our total production reached 650 vehicles, of which 100 cars were delivered to Qingcheng 4S stores, and the rest were used for pre-sale orders of various enterprises. ”。

Zhou Jingming was sitting in the office, holding a document that Zhao Ke had just given him, and was looking at it seriously, while Zhao Ke was sitting opposite him, responsible for explaining.

"In addition, the factory's output is expected to be around 700 vehicles this month, or is it the same arrangement as last month? Will only 100 cars be used for private car consumption?" Zhao Ke paused and continued.

Zhou Jingming put down the documents in his hand, "How many pre-sale orders do we have for various enterprises now, and how much is the demand gap in the 4S store?"

"On the pre-sale order side, there are still about 1,500 vehicles left, but the key is that there are still companies in a steady stream of orders for us, according to this trend, our factory's output this year is not enough to meet these needs. Zhao Ke looked at Zhou Jingming, and then continued,

"But I think what needs to be solved urgently at present is private consumption, the supply of 100 cars a month, there is no way to meet the market demand, not to mention that during this time, more and more people from other places rushed to Shencheng to buy cars, our cars on the black market have been fried to 100,000 units, and it is the ordinary version, and the power version is even more priceless!"

With the deepening of reform and opening up, the people's pockets are getting more and more bulging, and there are naturally more and more rich people, and the pursuit of life has become higher.

"The situation of the black market, not only from our source to solve, but also need the assistance of law enforcement agencies, these two days I went to the relevant departments, ask them to help strictly investigate, but we here, but also to do a good job of corresponding measures, from next month, the factory side, no longer accept any order applications, all sales business, transferred to the 4S store. Here, the company will set up a special sales department, which is responsible for business docking with 4S stores. ”

"What about our production capacity, do we need to further expand?" Zhao Ke asked. If we do not expand production capacity, there is still no way to solve the problem of short supply at this stage.

However, Zhou Jingming shook his head, "First according to the current scale of production, there is always a limit to the demand of the market, because our car has just been put on sale, it will naturally be sought after by consumers, but the proportion of people who can afford the car is limited, at most two months, everything will return to normal, so at this stage, it is to try to survive the remaining two months of the transition period." ”

At the end of the eighties, the level of domestic economic development was still limited, and not everyone could afford more than 50,000 cars, and the development strategy of Tianming Automobile Company must consider this, and the company was just established not long ago, first, there was no extra funds for expansion, and second, the expansion speed was too fast, and it was easy to leave hidden dangers in the later period.

Zhou Jingming's strategy is to move forward steadily and step by step.

"Then the proposal to set up a branch factory in Hubei Province will also be postponed for the time being?"

"Hmm. Zhou Jingming nodded, "Our goal now is to stabilize the market in Jiangsu, Zhejiang and Shanghai, we must not eat in the bowl, look at the pot, we are not a state-owned factory, and there is no comparison with them in terms of capital and connections.

Choosing to develop in Shencheng, there are not only various opportunities, but of course challenges are everywhere, as the "three big and three small" automobile pattern delineated by the state, SAIC will always be a competitor that Zhou Jingming does not dare to ignore.

"But SAIC's side, Santana's sales are not as good as ours, I have inquired about this, in the private consumption market, our market share last month, but it is comparable to Santana, if it is not for the production to keep up, Shencheng's private car consumption market share, we are definitely the boss!" Zhao Ke said puzzled.

Zhou Jingming smiled, "No matter what aspect we look at, we can't compare with SAIC Volkswagen now, don't forget, Santana has government orders, and its market is all over the Yangtze River Delta region, and we can only jump around in Shencheng now." ”

Zhou Jingming has worked in SAIC Volkswagen, coupled with the experience of his previous life, he naturally knows the development trend of Santana, and Santana, one of the three major magic cars, cannot be underestimated.

Zhao Ke thought about it seriously, "You mean, our steps should be steady, and try not to have a hard time with SAIC Volkswagen?"

"Of course, the pace must be steady, as for the head-to-head confrontation with Santana, it is not that we are afraid of it, the cost performance of our car is completely killed by Santana, but it is not a good thing after all, and if I guess right, SAIC Volkswagen will definitely reduce the price of Santana in the near future. ”

At present, Santana, all of which are assembled using domestic parts, has a lot of room for operation in terms of price reduction, and the Phoenix brand sedan was released for a month, and it is pressing step by step to seize Santana's market share, SAIC Volkswagen, which will definitely not sit idly by and watch this kind of thing happen.

"Don't worry about whether to reduce the price, our car has not much room for price reduction, unless the engine factory and the transmission factory can achieve cost reduction, otherwise at this stage our pricing, is already the minimum, there is nothing wrong with maintaining competition, but if our domestic car manufacturers, caught in a vicious price war, it is definitely worth the loss for our entire automobile industry. ”

Zhou Jingming saw Zhao Ke's worries, so he smiled and said with relief.

Since the domestic market is currently so large, does it mean that we can take a more long-term view, for example, the European and American markets?

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