Chapter 1409 - Inventory of Sales Channels
The next day, the senior management of Lanrun Group held an internal meeting on the matter of new drugs.
"Boss, regarding the circulation channels of Fushen No. 1 in the domestic market, we have found a pharmaceutical channel provider who is interested in this, which is Huairen Pharmaceutical Chain Supply and Marketing Group, one of the domestic pharmaceutical retail giants. ”
Tang Qian said at the meeting: "We do not have our own pharmaceutical sales channels in the Lanrun pharmaceutical sector, so we must use the channels of these retail channel providers to do a good job in the terminal sales of new products. ”
"Huairen Pharmaceutical Chain Supply and Marketing Group is one of the top three pharmaceutical channel providers in China, and if we can establish a good relationship with such channel providers, it will be very helpful for the further development of the pharmaceutical industry and the rapid return of the original new drug research and development funds. ”
"Of course, if we look at it in the long run, we must have our own independent pharmaceutical sales channels in the end, but this development process will be very long and requires a lot of arrangements, and at present, we can only slowly come step by step, after all, you can't become fat in one breath. ”
"At present, we have contacted Huairen Pharmaceutical Chain Supply and Marketing Group, and the other party proposed that we need to have a meeting with the person in charge of Lanrun and the investors behind it, and the boss will see if you can determine this time......
After listening to the report of the general manager Tang Qian, Qin Lang nodded: "Everyone is very good, we have found a domestic pharmaceutical sales channel so quickly, I agreed to the meeting with Huairen Medical Pharmaceutical Chain Supply and Marketing Group, it can be done within this week, Tang Qian, you can talk to Huairen about the meeting time later." ”
"Okay, boss. Tang Qian nodded and asked the assistant next to her to record the matter.
Then, Tang Qian, as the host of the meeting, continued to say to everyone present: "Fushen No. 1 new drug is sold in China, and it can be carried out after we negotiate the conditions with Huairen Pharmaceutical Chain Supply and Marketing Group." However, foreign channels still need us to work hard to find subordinate dealers. ”
"At present, the form of pharmaceutical distribution at home and abroad is a pyramid structure, with the top being the manufacturer, then the general agent of the second dealer, and then the third-level and fourth-level distributors...... Layer by layer. ”
"Lanrun's Fushen No. 1 function has a significant effect on depression, mania, and mental illness, and the effect is about 40% higher than the effect of the drugs currently circulating in the market, which is a great breakthrough in the history of medicine, so it can be expected to cause a sensation after being put into the market, and it is not a problem to cause a hot sales frenzy at all, this is a huge cake. ”
"Therefore, please work hard to cooperate with the company's advertising to promote the new drug abroad as soon as possible, so as to achieve more profits for the company and let Lanrun Pharmaceutical develop and grow as soon as possible. ”
Tang Qian said at the meeting that the next development plan of Lanrun Pharmaceutical is to spread from domestic to foreign, and all the senior executives of the group here are listening carefully and trying to take notes, this meeting is very important, because whether Lanrun Pharmaceutical can succeed in the next depends on how much effort these group executives have made.
This time the meeting lasted for three hours, and after the meeting, Tang Qian asked her assistant to contact Huairen Pharmaceutical Chain Supply and Marketing Group to determine the time and place of the meeting between the two parties.
"Boss, the meeting will be held at seven o'clock in the evening the day after tomorrow in the small box on the ninth floor of the Wanguo Hotel in the magic capital. Tang Qian reported to Qin Lang after contacting Huairen Pharmaceutical Chain Group.
"Okay, you can come with me to this meeting. Qin Lang nodded.
……
When the time quickly turned to the meeting between the two sides, Qin Lang and Lan Qian had already arrived at the Wanguo Hotel half an hour in advance in order to show the sincerity of Lanrun Pharmaceutical.
Coming to the booked box on the ninth floor of this five-star hotel, Qin Lang and Tang Qian were indeed the first to arrive here.
Looking at the starry night sky of the Demon Capital outside the box, Qin Lang sighed: "We have a request for others, but after all, we are low-voiced, so we belong to the weak side." Next, the people in the pharmaceutical section of our group will also work harder, and strive to open up their own pharmaceutical sales channels as soon as possible, so that they don't have to be so dependent on others when the time comes. ”
"Yes, boss. Tang Qian nodded, expressing deep sympathy.
At seven o'clock, the negotiators of Huairen Pharmaceutical Chain Group also arrived on time, this time it was the general manager of Huairen Pharmaceutical and several assistants.
This is a middle-aged man with a polite temperament, in his forties, wearing a gray brocade robe, with a bit of a retro taste.
His name is Luo Lizhi, he is the general manager of Huairen Pharmaceutical Group, and he is also a well-known collector in China.
It can be seen that Huairen Pharmaceutical actually attaches great importance to this negotiation, after all, the new drug Fushen No. 1 developed by Lanrun Pharmaceutical this time is actually not simple, and it is a popular drug with great market demand.
Speaking of which, the channel cooperation in pharmaceutical retail is a win-win situation for both parties, so Qin Lang, Tang Qian and Huairen Pharmaceutical, the general manager named Luo Lizhi, have been talking very happily.
"Mr. Luo, then this matter is settled, our Lanrun Pharmaceutical is responsible for the production of Fushen No. 1, and your Huairen Pharmaceutical is responsible for the sales of products, which is equivalent to the domestic general agent of Huaxia. ”
"Lanrun Pharmaceutical will give you Huairen pharmaceutical products at the ex-factory price, and your Huairen Pharmaceutical Chain Group will issue it to the secondary distributors at 40% of the ex-factory price, and then the secondary distributors will increase the price by 20%, and the third-level distributors will increase the price by 60% to the third-level distributors, and then the third-level distributors will increase the price by 40% to the retailers in the county, city and district for distribution, so as to strictly control the price of the drug circulation link at about one time of the ex-factory price. ”
In this way, the price control is also conducive to the circulation of drugs, and psychotropic drugs are hot products in the market, but the price has not been high. This time, we Lanrun went the opposite way, striving to get the most benefits for the people who bought the new drug, so that the new drug could get a wide reputation, which is actually a strategy to seize the market. At that time, not only our blue run, but even your Huairen medicine will receive more attention from the general public and establish a good image for the company. ”
At the meeting, Qin Lang talked with Luo Lizhi of Huairen Pharmaceutical Chain Group about the distribution strategy of new drugs, and Luo Lizhi also agreed to the release requirements of Lanrun in all aspects of new drugs.
Strictly control the circulation cost and issuance price of new drugs, it seems that Lanrun Pharmaceutical and Huairen Pharmaceutical Chain Group have suffered a small loss, but considering that this is to establish the corporate image of the two groups, and take the strategic route of small profits and quick turnover, you can understand that this strategy contains more things.
In any case, this plan of small profits and quick turnover is indeed a real big benefit for the people, and the people feel that the price of medicine is cheap, so they can rest assured that they can use drugs boldly, and they will not sometimes be reluctant to pay for drugs because the price of drugs is too expensive and sick, and in the end it aggravates the condition.
In fact, in today's increasingly outrageous pharmaceutical prices, such things have happened a lot.
I have to say that the establishment of Qin Lang's pharmaceutical company is a great thing for the majority of Chinese people, and controlling the price of new drug products can be said to be a matter of "ten thousand families giving birth to Buddhas".
Through this meeting, Qin Lang also learned about the business philosophy of his negotiator, Huairen Pharmaceutical Chain Group, which is also consistent with Qin Lang's original intention, Huairen ...... With benevolence in mind and purifying all sentient beings, this is the business philosophy of Huairen Pharmaceutical Chain Group.
In the market, we can often encounter such a situation, that is, the price of drugs in the terminal retail stores of Huairen Pharmaceutical is always the lowest among all pharmaceutical stores in the whole market, which is always lower than the retail terminals of other different pharmaceutical groups in terms of price.
Moreover, the service of Huairen's terminal retail stores is also top-notch, the same service is better than the price, the same price is better than the quality, this is the overall image of Huairen Pharmaceutical Chain Group.
Speaking of which, Huairen Pharmaceutical Chain Group is not the oldest among the Chinese channel providers, but in terms of development speed, it is undoubtedly the fastest developing one in the past ten years, which is estimated to be the second reason why Lanrun chose to cooperate with Huairen Pharmaceutical.
In the future, if Lanrun Pharmaceutical wants to have its own independent distribution channels, it still needs to learn more from this current cooperative channel, and many aspects of Huairen are worthy of reference from Lanrun.
When Chinese people talk about business, they usually like to solve it at the dinner table, and Qin Lang, Tang Qian and Mr. Luo of Huairen Medicine are no exception.
"Cheers! Cheers to the cooperation between our two sides!" Qin Lang raised his red wine arms to Luo Lizhi at this time.
"Cheers!" General Manager Luo of Huairen Pharmaceutical Chain Group also raised his glass and circled around.
Then, all the people at this table got up and toasted together. "Cheers!"
Everyone drank it all.
After eating, Qin Lang took out a refined small box and handed it to Luo Lizhi: "Mr. Luo, when we meet for the first time, I know that you have a hobby of collecting, so please accept a small gift if it is not a tribute." ”
"Oh...... What is it. For the hobby of collectibles, Luo Lizhi really came from the heart, and immediately opened the gift box with curiosity.
As soon as the gift box was opened, several pieces of antique pale yellow broken jade appeared, which were irregularly fractured, and pieces were like broken porcelain shards.
If it is an ordinary person who sees this kind of broken jade, he will definitely disdain it, what kind of play is this, and it is used as a gift to give it to others, it is not a shame to lose it!
However, Luo Lizhi is really a well-known collector in China, when he saw these antique pieces of pale yellow broken jade, his eyes suddenly lit up, and when the gift box stick was in the palm of his hand, his hands were trembling: "Yangming topaz, Yangtian topaz...... I can't imagine that the jade species that has long been lost now is actually seen today, this gift is too valuable!"