The soul of the nation!

Zhou Jingming's three words can be said to be to the point, and they have the miraculous effect of waking up people in their dreams.

As the person in charge of the Hongqi car replacement project, Sun Jixiang fell into deep thinking, the reason why he opposed Zhou Jingming's creation of Hongqi's sub-brand, is that he felt that this would pollute the pure bloodline of the Hongqi car brand, but he ignored that his replacement of Hongqi car, in fact, has long deviated from his original intention!

In his design plan this time, the Hongqi sedan will change its previous appearance, basically copying the design concept of the Audi 100 model, and making a big change to the Hongqi car.

If Zhou Jingming's proposal to create a sub-brand, in his opinion, is to pollute the pure bloodline of Hongqi, then Sun Jixiang himself did this, can be described as "changing the dynasty", in addition to retaining the name and logo of Hongqi, the new Hongqi, can not find the shadow of the old Hongqi at all!

Zhou Jingming is right, if even the soul of the Hongqi sedan is gone, then can the produced car still be called Hongqi?

Not only Sun Jixiang, but also the rest of the designers who participated in this generation replacement project, are also caught in deep self-doubt, many of them are like Sun Jixiang, is a group of old technicians who participated in the earliest generation of Hongqi, and naturally has special feelings for Hongqi, but as Zhou Jingming said, according to their current plan, it is completely ruined Hongqi brand.

Moreover, the examples of foreign brands cited by Zhou Jingming also show that the creation of sub-brands is indeed beneficial to enhance the market recognition of the main brand!

Now thinking back to what Zhou Jingming said before, these people feel that what Zhou Jingming said is really reasonable!

"Xiao Zhou, according to what you mean, this time the replacement plan formulated by Lao Sun and them is going to be overturned and restarted?" Chen Dongsheng on the side couldn't help but ask.

Zhou Jingming's words can be said to be on Chen Dongsheng's heart, if Hongqi Sedan still follows such a design idea, it will really ruin the brand.

"I don't have to do it all over again. Zhou Jingming shook his head with a smile, "Sun Gong's overall design idea is no problem, that is, the direction needs to be changed, and it can no longer blindly refer to the Audi 100 or any foreign model, and the Hongqi car has been greatly changed, or to use the old Hongqi of CA72 as the standard, add the elements of the times, retain the design characteristics of the red flag in the appearance, and make some big changes in the internal configuration to minimize the cost, but it cannot completely replace all the components." ”

As soon as Zhou Jingming said this, Sun Jixiang couldn't help but breathe a sigh of relief, their replacement plan this time has been preparing since 1982, if Zhou Jingming vetoes all of their plans at once, doesn't it mean that their efforts in the past three years have been in vain?

"But Zhou Gong, didn't you say that you still want to create a sub-brand of Hongqi? If you follow the plan we just said, wouldn't this sub-brand not be of much use?" Sun Jixiang couldn't help but ask. At this time, his tone of voice was much softer than before, and in his words, he also had a lot of respect for Zhou Jingming.

"The replacement of the sub-brand and Hongqi can actually be counted as two different things. Zhou Jingming smiled and continued, "The reason why I proposed to create a sub-brand is to retain the positioning of Hongqi Sedan as a luxury car. Specifically, the replacement presided over by Sun Gong is still a luxury car that positions Hongqi on the same platform as Rolls-Royce, and it is still a special car for the chief, which is the consumer group of Hongqi and limits it to the group of people who get rich first in society. ”

"Of course, the people who are about to get rich or have not yet become rich are the mainstream of our country, and the consumption power of these people is what we should focus on, so the newly established Hongqi sub-brand should be positioned in this group, and the market recognition of Hongqi should be enhanced through this large group. Once successful in this consumer market, in the high-end car market, our Hongqi sedan will have more confidence to wrestle with other foreign luxury cars!"

"Then the sub-brand you are talking about is starting from scratch and then rebuilding a new model or a series of new models?" Chen Dongsheng also asked.

Zhou Jingming thought about it seriously for a while, and then shook his head, "Considering our limited energy, the first sub-brand model, I suggest that the old Hongqi is still used as a reference standard, but compared with the replacement of Sun Gong, the sub-brand can have more space for the changes to the old Hongqi, whether it is the body shape, or the internal components, especially the parts, we must simplify and control the cost of the car at a level similar to that of the Shencheng brand car!"

In Zhou Jingming's vision, the newly founded Hongqi sub-brand, the benchmark model, is the Shencheng brand car!

Chen Dongsheng silently, according to Zhou Jingming said, Hongqi sedan can not only retain the brand effect of luxury cars, but also take the opportunity to enter the low-end car market, the current domestic policy, because the pilot of Shencheng is very successful, there are already signs of loosening, I believe that it will not be long before the country will introduce a new automobile industry policy, when the private car consumption will inevitably become the mainstream, Hongqi car if you do not take this opportunity to take advantage of the trend, there is indeed no better chance to reverse the current decline.

Chen Dongsheng looked at Sun Jixiang and the others, "Old Sun, what do you think?"

"I agree with what Zhou Gong just said, retain the design heritage of the old red flag, and at the same time create a sub-brand and market segment!" Sun Jixiang nodded solemnly.

I agree with that. ”

"Our Hongqi car, it's really time not to break or stand!"

"Just do what Zhou Gong said, young people, their horizons must be farther than ours. ”

…………

The rest of the people also nodded.

In less than half an hour, Zhou Jingming successfully conquered these engineers of FAW!

Prior to this, although Zhou Jingming was a typical system established by the Ministry of Mechanical Engineering, Sun Jixiang and others did not have much respect for Zhou Jingming, after all, seeing is believing, and they all saw Zhou Jingming's experience from material suppliers.

But now it's different, in terms of vision and insight, Zhou Jingming can definitely afford the identity of "typical". In a few simple words, the current situation of Hongqi sedan was analyzed so thoroughly, and the correct direction was given.

"Okay, since you all agree, then we will do it according to what Xiao Zhou said, and you will be responsible for the replacement of the red flag. After speaking, Chen Dongsheng looked at Zhou Jingming again, "Xiao Zhou, I have one more thing I want to ask you for a favor." ”

"Director Chen, please speak. ”

"I want you to design the sub-brand model of our Hongqi car, I don't know if you want to?" Chen Dongsheng stared at Zhou Jingming and said seriously.

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