In Zhou Jingming's view, there have always been many problems in the positioning of Hongqi cars.

Since the birth of Hongqi, it has appeared in the public's field of vision with the halo of "national car" and "chief special car", since that time, the positioning of Hongqi sedan has been a high-end sedan and a luxury car, and its benchmark car is a world-class luxury car such as Rolls-Royce and Bentley.

Zhou Jingming is not saying that Hongqi is not worthy of the positioning of luxury cars, from the perspective of configuration, Hongqi sedan is completely the level of high-end cars, and China does need to have its own luxury cars.

But when we compare Hongqi sedan to Rolls-Royce, the relevant policymakers do not take into account the domestic situation. Rolls-Royce has gone through a hundred years of development before it finally has its current world status, and its noble and elegant appearance is also favored by the upper class of European and American society.

However, the Hongqi sedan is different, full of calculations, and there is only less than 30 years of development history, and the appearance of the model, it also starts from imitating foreign cars, without its own historical accumulation, the whole car, in addition to the emblem and grille that symbolize the red flag, the Hongqi sedan has not been able to pass on the design features.

Looking at the world's major brands of luxury cars, whether it is BMW's kidney-shaped grille, or Porsche's big-eyed headlights, or Rolls-Royce's noble and elegant appearance, these are all historical heritage.

In addition, in terms of price, Hongqi sedan has always been the main high-end route, but because the market recognition is not high, coupled with the label of "national car", many people who can afford it are also prohibitive.

All kinds of factors are superimposed, so that the popularity of Hongqi sedan has not reached the level of luxury cars, but in terms of sales, it is definitely the level that first-class luxury cars should have, and it is embarrassing to think about it.

Although after FAW Xu Liuping took office, he vigorously developed Hongqi cars and set up a special Hongqi business department, and the price of Hongqi cars ranged from 100,000 yuan to 5 million yuan, but the price was close to the people, and it did not bring about an increase in sales, but seriously diluted the brand value of Hongqi.

Therefore, Zhou Jingming thinks that instead of passively taking the low-end route behind, it is better to start eating two fish from now on, and on the basis of retaining the original design concept of Hongqi car, the sub-brand of Hongqi is still the main high-end car series, but the sub-brand can conform to the trend of the market and design a model that is more in line with the needs of the mass market.

"Xiao Zhou, what do you mean by creating a sub-brand?" asked Chen Dongsheng with a puzzled expression. Domestic automobiles, such as Shencheng brand cars and Jiefang brand cars, do not have the so-called sub-brand concept, Chen Dongsheng can't understand it for a while, but it is also normal.

"What I mean is that this time for the replacement of Hongqi cars, do not greatly change the design characteristics of the old Hongqi, but improve them in a targeted manner, and in the future generations, we will also follow this concept to form the inheritance of Hongqi car design. Zhou Jingming paused, and then continued, "As for the consumer market, it is completely possible to redesign a new model to enter the automobile market......"

"No!" Before Zhou Jingming's words were finished, Sun Jixiang on the side shook his head, "I don't agree with Zhou Gong's statement. According to what you just said, the replacement of Hongqi cars and the design of new models are completely two different things, for Hongqi cars, if you really want to replace, you have to change the big change, otherwise you still can't change the defects of high fuel consumption and high cost, even after the replacement, it will not be recognized by the market. ”

Zhou Jingming smiled, "Don't worry Sun Gongxian, I haven't finished my words yet." ”

Sun Jixiang is also thinking about the future of Hongqi sedan, and it is normal for the design concept to be different.

"Old Sun, you let Xiao Zhou finish his words first, and then express his opinion. Chen Dongsheng also reminded with a smile.

"What I just said is about preserving the design heritage and creating a sub-brand. What I mean by designing a new model is not to set up another brand, but to take Hongqi as the main brand, and take Hongqi sedan as the mold to derive the rest of the series of sub-brands. ”

Zhou Jingming felt that he said this, and everyone might understand better.

Zhou Gong, you are completely taking the brand of Hongqi sedan as a child's play, Hongqi is Hongqi, where do you need any sub-brand, anyway, I don't agree with your point of view. Sun Jixiang still shook his head and said resolutely.

"I also think it's too risky to do this, why not redevelop a new brand!

"If the old red flag doesn't make big changes, it will definitely not be able to get out of the current predicament!"

"I think I can give it a try, but it's out of production now, so I might as well take a bigger step. ”

…………

The rest of the people also expressed their opinions, some for and some against.

Chen Dongsheng on the side did not rush to express his position, he also wanted to hear how Zhou Jingming answered.

"Sun Gong, the reason why I put forward the idea of creating a sub-brand is precisely to enhance the brand effect of Hongqi, you listen to me first. Zhou Jingming saw that Sun Jixiang was about to refute, and hurriedly said with a wry smile.

"Although the sales of Hongqi sedan are not very good, but its brand effect is still there, but if the current situation is maintained for a long time, the brand effect of Hongqi will slowly disappear in the hearts of the Chinese people, which is by no means alarmist. If we can rely on the big platform of Hongqi to design a product that meets the needs of the public, and then rely on the brand value and significance of Hongqi, we can greatly enhance the influence of Hongqi in the market, and the better the sub-brand sells, the greater the influence of Hongqi!"

When Zhou Jingming said this, Sun Jixiang and others couldn't help but show a thoughtful look.

"Moreover, the concept of sub-brands is very common in foreign countries, and there are so many sub-brands under Volkswagen, has the main brand of Volkswagen been damaged because of this?"

"Audi sedans are also high-end sedans, right? But let's look at how Audi segments the market, from low-end models to high-end models, has Audi's brand value been damaged?"

"Toyota is no stranger, right? Toyota Crown is also a sub-brand of Toyota, what kind of effect it has on enhancing Toyota's brand effect, are you still not clear?"

…………

Zhou Jingming said almost all the foreign car brands, and finally looked at everyone and concluded, "You keep saying that you don't want the brand of Hongqi sedan to be damaged, but have you thought about it, this time you completely vetoed the design concept of the old Hongqi for the replacement of Hongqi car, and changed our Hongqi according to the design of Audi 100, where is the inheritance of Hongqi?"

"The reason why the Hongqi brand has a special status in the hearts of the Chinese people is because it has the soul of our Chinese nation?

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