After making up his mind, Wang Hui gave an order, and all the staff of the marketing department of Shangjing Branch of Zhaofang.com went to Shangjing's major advertising companies to discuss cooperation.

The advertising companies that the marketing manager talked about before have almost been completed and are gradually launched.

In the past few days, the major bus stations in Shangjing have changed their faces.

The cloth and light box in the bus stop sign were replaced with promotional photos printed with the logo of the house search network and advertising slogans such as "looking for a house on looking for a house", and the young and beautiful male and female models were standing in a simple and fashionable new home with a smile.

The buses running through the streets and alleys have also been replaced with the iconic orange and yellow tones of the website, in which all kinds of handsome men and women hold signs of the website, or sit in front of the computer, which is the page of the website.

Such an overwhelming advertisement immediately aroused widespread concern from the public.

A week later, Shangjing's most representative Shangjing Times Square also appeared in an advertisement for the housing network.

This is a video of about 30 seconds long, which is projected through a large LED display on the side of the square.

The general meaning of the video is that if you want a house, you will come to the housing network, whether you are renting or buying a house, with quality and quantity, you will not regret it.

At this stage, China is in a stage of rapid development, especially in the big cities of all walks of life influx of talents, driving the rapid growth of urban population.

These influx of talents, or the bursting population, have driven the real estate industry in first-class cities to be hot, and the new year of the real estate industry has been changed.

The vigorous development of the real estate industry has greatly promoted the real estate agency business, and it has made the intermediary companies looking for and renting houses popular, which can be described as gold everywhere.

Whether it is a small company or a medium-sized enterprise, they make a lot of money and are very rich.

As long as there is an intermediary store there, as long as the salesman is constantly sent to fool others to buy a house, there can be a steady stream of business.

And today, at the beginning of 2010, almost as long as the owner of a house was purchased, in retrospect, almost no one did not thank the salesman who sold his house in the first place.

That's a lifesaver!

If I didn't buy it the year before last, I won't be able to afford it this year!

When the market is bullish, the housing transaction can simply not be said to be a business.

If you are a salesman who can fool people who don't want to buy a house into buying a house, then you are doing good deeds and accumulating virtue.

However, Internet intermediaries, especially platform businesses, are relatively a blue ocean.

Although there are many entrants, there are very few real profits, and there is a lack of industry leaders.

As a pioneer in the domestic industry, its predecessor was first established in 1995 by Daoshijie.

In 1999, Yao Yi's opponent, another Zhaofang network that has become a leader in the industry but has been involved in trademark disputes, was established in Beijing, and the company is called Zhaofang Holding Group.

So far, there are two housing networks on the market at the same time, one from Dao Shijie and the other from Housing Holdings.

In 2005, Dow Jieshi successfully registered the trademark of Zhaofang.com, and in the same year, Zhaofang Holding Group received 22.5 million US dollars in strategic financing from the French media giant.

In 2006, Daoshijie began to file a lawsuit against Zhaofang Holdings, and in the same year, Zhaofang Holding Group received $254 million in financing from a leading Australian communications company.

By 2009, after ten years of development, in the midst of lawsuits, Zhaofang Holding Group still completed multiple rounds of financing and became the industry leader of the Internet real estate agency platform.

Now that the housing holding group is seeking to be listed on the New York Stock Exchange, it must make the business flow more beautiful, and start the layout in the first half of 09 and expand in the second half of the year.

Their tentacles stretched out from the capital and spread to all parts of the country, except for the three provinces of Xinjiang, Tibet and Mongolia, and the rest of the country's major municipalities and provincial capitals have set up branches.

Some provincial capital-level branches have adopted the franchise financing method, and some municipalities directly under the central government are directly operated and managed by the head office, such as Shangjing, which is close to the capital.

In 2010, when the global economy is gradually moving towards integration, Shangjing, which has an import and export port, is connected to the world, backed by Beijing, and its economic growth rate is second only to Beijing, Guangzhou, Shanghai and Shenzhen.

Therefore, Wang Hui reported to the headquarters that even if some people in the headquarters thought that the home network was insignificant, they still gave him an extra budget of 10 million yuan, just to determine the outcome with one move and avoid all unexpected factors.

Different from the business competition in traditional industries, Internet companies die as fast as they climb up.

This is a silent and bloody industry, and the competition between the two is often a long year or two, and the short is a few months to win or lose.

Wang Hui has been immersed in the industry for a long time and knows this truth well.

That's why he didn't move, thundering at every turn, leaving no room for it.

Judging from the effect of these days, his strategy has been successful, and the real estate network in Shangjing can only be described by the four words "everyone knows".

Yao Yi is still in full swing of preparations, and there are still some days before the official launch of the website and the opening of registration, but Wang Hui's killer moves have already struck overwhelmingly.

Yao Yi needs to make a website from beginning to end, but Wang Hui doesn't.

Even if his Shangjing branch is still in full swing by the headquarters, he now has a ready-made national station for the house search network to promote.

The gods fought, and the pond fish suffered.

Yao Yi is not in a hurry, but he is bitter about other small investment Internet real estate agency platforms that he has tried to lay out in Shangjing before.

The house search network is menacing, the strength and strength of the smashing advertising are too scary, combined with the house search network is already leading the country's website pages, such as Sohu real estate channel Shangjing Station, net one real estate channel Shangjing Station, home network, these people are thin and only a little bit of existence of the enterprise, how can not be frightened.

For these enterprises, Wang Hui implemented three plans: wooing, cracking down, and dividing.

In just one month, nearly half of the dozens of online intermediaries in Shangjing have closed their doors, a few have laid off employees and transferred jobs, and two of them have been merged by the housing network as a whole on a slightly larger scale, including Sohu and Shangjing Station of Wangyi Real Estate Channel.

This shows that the leaders of Sohu and one or two portals of the network have at least temporarily withdrawn from Shangjing in real estate projects, and as for the future, let's talk about it.

Yao Yi couldn't hide the crazy expansion of the housing network, and he also tried to stop the other party's footsteps, but Wang Hui's offensive was too fierce, and these companies were either small fights, or they were large enough, maybe they didn't pay attention to real estate agents, or they might have reached cooperation and compromise with the real estate network in other aspects.

In short, they retreated too fast and didn't even have to pull.

However, after thinking about it, Yao Yi was not panicked, he wanted to monopolize Shang Jing, and these companies would be killed sooner or later.

Since the house search network took the lead, then he doesn't care about pushing the boat down the river, just think that you help me clean up the battlefield.

Sitting in the office, Yao Yi couldn't help but think.

In such a short period of time, to achieve such an achievement, I have to say that Wang Hui's ability is very strong and very courageous.

Yao Yi, who pinched 50 million in his hand, can be regarded as serving Wang Hui, I, the rich second generation, are you not a loser, are you spending the money like this?

You're a walking coin warrior.

Of course, he also understood Wang Hui's state of mind. This brother smelled his danger and acted like this.

Wang Hui is indeed a werewolf, a little more ruthless than a ruthless man.

"Yu Weiwen, it's been a bad month, how is your advertisement?"

Yao Yi called Yu Weiwen, who was running errands outside, and asked.

Yu Weiwen said on the phone that he has been negotiating with advertising companies, but the recent action of Zhaofang.com has been too big, and the resistance he has received on his side is not half a star.

Still, he said he could solve it.

Yao Yi said that he understood, "Hurry up, talk from house to house, and report any problems to me in a timely manner! I want to see the results as soon as possible." ”

Yu Weiwen is under a lot of pressure.

These days, he travels to major advertising agencies, but the results are invariably bad.

The real estate network has already laid out the bureau in advance, no matter how he talks, the advertising company refuses to accept it, so he is helpless.

He can't figure it out, don't you want any money we give?

Coupled with his ridiculous self-esteem, he was unwilling to ask Yao Yi for help in everything, he wanted to show his ability and then get Yao Yi's approval.

He chose to try more on his own, even if he took a chisel and chiseled, he believed that he would always be able to chisel a hole.

After that, after contacting the advertising company for several days, Yu Weiwen didn't know how many companies he had contacted, but most of them were monopolized by the real estate network, which made him can't help but admire, Tai Nima has courage, do you want to be so ruthless?

Of course, it does not mean that all advertising companies are monopolized, and there are many that do not have a monopoly, but these advertising companies are not at the same level as poor in promotion.

Even, the location of the propaganda is basically in the remote place of Shangjing, and the talk is the same as not talking.

Yu Weiwen hit a wall one after another, but did not give up completely, he once again turned back to his previous train of thought, and set his sights on the three largest advertising agencies in Shangjing.

As long as they are overcome, the monopoly of the housing network will be self-defeating!

……

Yao Yi has been staring at the internal test of the website unhurriedly these days, and constantly put forward technical requirements for Liu Jue.

Especially in improving the user experience, Yao Yi grasped it very tightly, hoping that she could improve the time users stayed.

In addition, he referred to the classic layout of Lianjia.com in later generations to further optimize the website and optimize the classification list.

As a platform, user experience is the real killer.

However, the user experience is very mysterious, whether it is a Chinese Internet company or an overseas leader, they can only cross the river blindly, and taking a step by feeling the stone is a step by step and continuous exploration, continuous optimization.

Why is the movement of the house search network outside about to turn the sky, but he is not in a hurry, because he knows that he has a real big killer weapon in his hand.

This big killer is from the later generations of Lianjia.com, which has a market value of tens of billions of dollars, after years of exploration, after dozens of hundreds of revisions, and finally obtained a super classic layout that is infinitely close to the perfect architecture.

Although Yao Yi does not know how to make a website, as a real estate leader in his last life, he has pondered the website page of Lianjia.com more than once.

He remembered them all.

In later generations, the best thing to use must be the map room search function.

The so-called map to find a house is to click on the map, and then select a point on the map, and the surrounding communities on the map will automatically pop up the housing information.

This is extremely easy to use and is very popular with the public.

However, map housing is a big topic, and it needs to be used with a large amount of map data and artificial intelligence learning.

Even a giant like Lianjia, after nine years, has not been able to do its best.

Yao Yi thought about it, this long-term big project will be talked about in the future.

Now it's time to focus on the future, first of all, make the page clean and comfortable.

Secondly, there is no need to use the portal as many options, so bells and whistles are useless.

For example, the current housing search network is stuck at that stage, blindly imitating the layout of the portal, piling up a lot of information on the homepage, looking rich in content, but sharing the user's reading time and slowing down the user's speed of reaching the target listing.

"Boss, is there anything else you want to add?" asked Liu Jue.

Yao Yi glanced at the website, thought about it, and said: "The website should be classified, roughly divided into, second-hand, new houses, rentals, commercial offices, communities, brokers, tools, and published listings." ”

"In addition, the page must be neat, flat, and full of design, so that people can feel that we have put our heart into it. As he spoke, Liu Jue recorded, Yao Yi smiled, "The requirements of font and layout are very important, you should pay more attention to it, and let customers feel our sincerity." ”

After thinking about it, Yao Yi said again: "The most important point is that our homepage must be simple, the simpler the better." You look at the page layout of the Google search engine. It's the same with our homepage, which is a search engine as soon as you open it. Add categories to the search, which are second-hand houses, new houses, rentals and communities. By the way, now we focus on the rental business, let's set the rental as the default search. ”

Liu Jue thought for a moment and said with a slight doubt: "Wouldn't this be too simple?"

Yao Yi smiled and shook her head, and explained to her why she wanted to simplify the homepage and completely abandon the model of finding a house.

After listening, Liu Jue nodded silently, slightly surprised, she now suspects that Yao Yi is a professional website producer, this is too comprehensive, right?

"Boss, are you sure you haven't worked at Prospecting.com?"

Yao Yi was stunned for a moment, looked at her suspicious look, and smiled faintly, "You used to be an employee of the housing network, have you seen me?"

Liu Jue shook his head.

"Also, you must keep abreast of the changes in housing prices and the rise and fall of the situation, so that you know it well and rectify it in time. Yao Yi shrugged his shoulders and continued: "The search items of the classification should be rearranged so that people can see them at a glance. Rental price ranges, areas, sizes, room types, whole or single rentals, individuals or agents should be distinguished, these are all areas that you should pay more attention to. ”

Liu Jue has gone from surprise to shock.

Yao Yi can grasp every point, and at a general glance, he can analyze the drawbacks.

Even he had already imagined everything he had just said in his head.

Her intuition told her that Yao's request basically represented the next era of online intermediary websites.

With the page of today's strongest competitor Zhaofang.com, if you want to achieve the situation that Yao Yi said, you must at least grope in the dark, and at least more than five iterations are possible.

Compared with the house search network, under the guidance of Yao Yi, Yaojia.com will quickly figure out the idea, and then go directly to the destination.

If Liu Jue is shocked, then Mi Meng on the side is cute, she listened to it in the clouds, and she didn't know what Yao Yi meant.

After Liu Jue's simplified explanation, Mi Meng looked at Yao Yi next to him who was still thinking about his memories, full of admiration, and the sky was full of little stars.

"You digest what I'm saying. Ignoring Mi Meng's adoring gaze, Yao Yi continued to Liu Jue: "These are just directions, you are not required to make them immediately, as long as you work towards this goal, a little bit, it is useless to be in a hurry." First of all, under the condition of ensuring the stability of the database architecture completed by Qingtian Technology for us, we will come up with the finished website as soon as possible. ”

Liu Jue nodded, "Okay!"

"Mi Meng is responsible for the copywriting, and if you don't understand, ask me. Regarding the page layout and art of the website, Sister Liu, you can report to me at any time, and I will follow up and propose modifications in a timely manner. You can train our newly recruited employees again, Sister Liu, you have a long way to go. ”

Liu Jue nodded solemnly, "Understood!"

She pointed to the technical team beside her and said with a smile: "These little guys need to train more, and with their current ability, they can't do what you said." ”

Liu Jue forgot that Yao Yi's age is actually a few years younger than the new employees in the company.

Yao Yi smiled and didn't say much.