Chapter 179: The Snake and the Iron Gauze
Under the guidance of Yao Yi, the website of Yaojia.com is thriving day by day and gradually improving.
Compared with Yao Yi's rapid progress, the marketing department was tired and tired after running, but it didn't bring in a reliable advertising company, and it couldn't spend money, and Yu Weiwen was hit hard.
I thought that as long as I talked about the three largest companies in Shangjing, I could break the monopoly of the housing network, but I didn't expect Wang Hui to be prepared.
After Yu Weiwen's many inquiries, various relationships, and even the insiders of the advertising company who smashed money with money, he learned the facts.
It's no wonder that others hang up the free battle card and close the door.
In order to bind the three major companies, Wang Hui obtained the advertising promotion of the three companies at a premium.
Not only that, under the lure of Wang Hui's heavy money, the three major advertising companies have become the leading party, matching Wang Hui with a well-known advertising company in the center of Shangjing, and jointly participating in the promotion and publicity business of the housing network.
The condition of Wang Hui's premium is that it is an exclusive agreement, and once he receives the advertising list of Zhaofang.com, he can no longer accept similar enterprises.
Although there is no name in this, its significance is self-evident.
In this way, the major advertising companies have completely reached a tacit understanding and formed an alliance, no matter how hard Yu Weiwen tries, he can only look up to the sky and sigh under the wall of sighs built by others in advance.
The purpose of this move is to target Yaojia.com, but the advertising companies don't know that they just think that it is the Wangfang network that wants to dominate Shangjing as soon as possible, so crazy.
In their opinion, the housing search network is a general trend for the Raptors to cross the river, and it is almost a foregone conclusion to crush Shangjing.
It is natural to take people's money and help others to eliminate disasters and help others.
Money can make ghosts grind, whether the opponents of the real estate network are dead or alive, the advertising companies don't care at all, they only care about how much profit they can make this time.
The alliance is so strong, and the three major advertising agencies are indispensable.
It is conceivable how much extra profit Wang Hui gave them.
If they knew that the house search network was targeting the Yao family's son, I am afraid they would weigh it more.
However, Wang Hui himself has not yet found out the origin of Yao Yi, but Yu Weiwen is afraid of Yao Yi's likes and dislikes, and he does not dare to swagger through the market under the name of Yao Yi.
In other words, Yu Weiwen has not been able to meet the real important figures in the advertising company so far, and he can't just say to a grassroots employee that I am doing things for Yao's son.
Others will use him as a pen.
But for this situation, Yu Weiwen had no choice but to return to the company to report to Yao Yi.
Listening to his efforts these days, the results of the investigation and the fact that he finally failed to sign an advertising agency, Yao Yi looked as usual.
In fact, through what the house search network has done these days, he has already gained insight into the other party's thoughts.
As for why you insist on letting Yu Weiwen run.
He has his purpose, and he has the idea of exercising Yu Weiwen in his heart.
Now the company is small, the project is small, it is easy to say, in the future, the company will be bigger, and he will have to do everything himself.
To borrow the words of his father, Yao Qi, "this does not conform to business logic."
The real leader of a 100-million-level enterprise, no one will stay in the company all day long.
However, these companies can run stably on their own, and the reason for this is that there are countless people under the top seat who perform their own duties.
The number one usually only shows up at critical moments, which has the effect of making a final decision.
If you want to build this kind of business, you have to have someone.
Rome was not built in a day, and both the grassroots and the middle and high-level had to sharpen their swords in the constant encounters with walls.
Yao Yi knows this well.
"I'm sorry boss, I let you down. ”
Yu Weiwen drooped his head, stood in front of Yao Yi's desk dejectedly and said.
This should teach you a lesson, and if a similar situation arises in the future, when the situation has deteriorated beyond your ability, you should report it to your supervisor, who is me, in time. Soon after you joined the work, I will not pursue your dereliction of duty. ”
Yao Yi did not criticize much, it is better to experience failure early than later, because now you can bear the consequences of failure.
Yu Weiwen was grateful, "Thank you boss!"
"Is that all?"
For a long time, Yu Weiwen said with an unwilling look of indignation.
If the boss doesn't pursue it, it doesn't mean that he can forgive himself and admit defeat easily.
"Boss, give me a few more days, and I won't be able to make a gap if I don't have credit!"
No matter how strong the alliance is, there are also leaks, and he didn't know the situation a few days ago, but now that he knows some inside information, he can find someone he can target.
Yao Yi shook his head, "If you report to me from the beginning, I will give you greater authority, and you can still smash a way, and you can fight with the home network and the house search network." But now the house search network has been well known, even if we pry open the door, but it has fallen behind the people, can only pick up people's teeth, the effect is far inferior to the house search network, the gain outweighs the loss!"
"Then what should we do next?" Yu Weiwen couldn't think of it, pinning his hopes on Yao Yi.
This time, he knew if he didn't understand and asked directly.
Yu Weiwen felt very confused, obviously the situation seemed to be dangerous, how could the boss not be in a hurry at all, he still looked like he was in a hurry, and he was not even angry at all.
Or even more, maybe he already knew that he was going to fail?
Thinking of this, Yu Weiwen only felt a little creepy.
This is the subconscious awe of the weak to the strong, just like a person standing on the edge of a bottomless cliff, even if he can't see what is under the cliff, he will subconsciously feel fear.
"There's no rush. Yao Yi smiled, and after a reassuring sentence, he analyzed: "Judging from the information from the investigation, the housing search network uses a premium to achieve the effect of monopoly delivery, which has advantages and disadvantages. The advantage is that in a very short period of time, everyone knows about the real estate network. The disadvantage, Wang Hui is undoubtedly burning money by doing this. He's overdrawing his strength. ”
"Yu Weiwen, let me ask you, when two boxers of equal strength fight, is the fighter who goes all out to try to knock the opponent down at the beginning has a high chance of winning, or does he know how to reasonably distribute physical energy, just conserve physical defense, test the opponent's boxing path, and wait until the opponent is exhausted because of the rush to attack and hit the fatal punch The boxer has a high chance of winning?"
Yu Weiwen thought for a moment, "Of course it's the latter!"
Yao Yi nodded, "In the past, the advertising cost of the bus stop was 3,000 yuan a month, but the premium of the housing network was increased to 3,006, and if it continues to burn like this, they will spend at least millions every month. ”
"Uh, okay. ”
Although Yu Weiwen agreed, he didn't want to wait like this.
He thinks that if the house search network insists on a few months, even if the home network talks about advertising, the daylily will be cold.
In this regard, Yao Yi did not care, the first move can affect the victory or defeat, but it cannot determine the victory or defeat.
Shang Jing is his territory, and if he dares to play with the house-finding network, Yao Yi will let him know how to coil up the dragon.
"We are not in a hurry, wait for this gust of wind to ease, and then use affordable prices to first exhaust all the budget of the housing network, and then slowly cook. Yao Yi said: "As for the promotion, I'll find another way, and I'll put the advertisement first." ”
In Yao Yi's view, there are so many channels for advertising in the world.
Looking for a house is narrow-sighted, and he only knows how to do things in local advertising, which is not enough to make him helpless.
It can't be said that Wang Hui is incompetent, no matter how powerful Wang Hui is, he has to succumb to the limitations of the times.
What Yao Yi knows, it has not yet begun to be popularized at all, and there are even some things whose functions will begin to be realized in the next few months, and Wang Hui can't even think of it as an immortal.
In addition, Yao Yi has not yet explained another matter to Yu Weiwen.
Why would he rather watch the house-hunting network attack again and again, but he was indifferent.
If you don't deliberately show weakness to the enemy, how can you make them feel the pain of the skin.
In addition, 20 million does not seem to be much, but for the real estate search network that is trying its best to seek listing and make its revenue more beautiful, if this money is completely wasted and turns into a hard loss, it will definitely cause a heavy blow to their listing market.
What Yao Yi wants is to use the 20 million from the housing search network to leverage their valuation of at least 200 million or more after listing!
When Wang Hui was still plotting with him for the gains and losses of Shangjing's one-third of an acre, Yao Yi's eyes had already been placed on a more far-reaching place.
If he had moved out of the Yao family's banner without scruples at the beginning, took out the 50 million family funds in his hands, and even blew out the hundreds of millions of funds specially approved by his father for him, it was difficult to guarantee that he would not let the housing network strategically give up Shangjing.
In the short term, Yao Yi has made money, but the housing network can use the 20 million they saved to win at least two provincial capitals.
This is definitely not a good thing for Yao Yi's overall layout.
No one even knows that behind the scenes of Shangjing's three largest advertising companies, there are already a lot of Yao's shares!
Although Yao's made his fortune from the real estate industry, his layout in the outside world has never relaxed, including Shangyang English and advertising companies!
Even, the leader of the three advertising companies took the initiative to inquire about the information of Yaojia Technology, and knew that Yao's had been Yao Gongzi's corporate platform, and he personally went to Yao's headquarters to find Yan Wenxiang before accepting the contract of Zhaofang.com.
Yan Wen asked Yao Yi from time to time, and Yao Yi only replied meaningfully, "Why don't you accept the money sent by others, just take people's money and do things with people, don't worry about me." ”
Yan Wenxiang comprehended and smiled to convey Yao Yi's meaning.
What is called the head snake, this is the head snake.
Snakes, and they must be quite insidious.
Yao Yi even wanted to laugh a little, Wang Hui, you have 20 million, I will laugh at it.
In the next few days, Yaojia Technology Information will conduct a final test around the website.
The launch time of Yaojia.com has been determined, so Yao Yi put aside the advertising matter and fully operated Yaojia.com.
He used his personal popularity and published a column on his personal blog to spread the news of the launch of Yaojia.com through the Internet.
The results are not ideal, and today, when the Internet is not yet widely popularized, the number of people who get the news is very small, and it is far from comparable with the situation that the full name is known at every turn in the future.
In this regard, Yao Yi was not discouraged, come a little bit.
At the very least, the online publicity has some effect, so as not to fall into the embarrassing situation of not having registered users at that time.
All the work was ready, and Liu Jue informed Yao Yi that Yaojia.com could be launched at any time.
Yao Yi smiled and nodded, "It's been a hard time, I'll treat you tonight, so let's relax together." ”
Speaking of which, he thought about it, considering that the recent publicity efforts have not been big anyway, and the promotion efforts are just like that, so he simply didn't wait, "Then let's go online tomorrow." ”
"Good. Liu Jue nodded, excited and apprehensive in her heart, she put her heart and soul into it, of course, she hoped that the sooner she went online, the better.
It's just that in terms of publicity, she heard Yu Weiwen say that it is not very ideal, so she is a little apprehensive.
Yao Yi seemed to see her worries in her heart, and smiled and comforted: "Don't think too much, as long as someone registers, it will be our success." ”
"Let's take it one step at a time, and we don't have to think about becoming fat in one bite. ”
Yaojia.com has just started, there is no need to "become popular overnight" and cause trouble, just develop steadily, and go to the peak step by step.
The first full gathering of science and technology information, this time Yao Yi wrapped a good restaurant, although it is not as gorgeous as Dunhuang Treasure Pavilion, but it is also a first-class hotel in Shangjing, and the people who come here to consume are all gold-collar tasks of large companies, and the specifications are high-grade.
Choosing this place is, on the one hand, to strengthen the sense of belonging of new employees and have a new feeling for the company.
On the other hand, give everyone a good communication environment.
The small hot pot is delicious and down-to-earth, but the place is too noisy, which is not conducive to the improvement of the relationship between employees.
The specifications of the Dunhuang Treasure Pavilion are too large, which is easy to scare these newcomers.
Even if there are people with high vision among these little guys, if they really want to eat somewhere, they will still be a little nervous and restrained, so there is no need to go.
Therefore, Yao Yi thought about it and finally decided to come here, just right.
"Everyone has worked hard during this time, so relax tonight, eat openly, and don't be nervous. Yao Yi said the opening sentence with a smile, and then gave Yu Weiwen a look.
He has a deep understanding of this guy's self-familiarity, and on this occasion, this guy can obviously play a unique advantage.
As for Liu Jue and Fan Li.
Ahem, these two people haven't been tired of being crooked for a long time, Yao Yi reasonably let the two of them get tired of it, regardless of them.
It's also fun to peek at Brother Fan's shy appearance of the straight man of steel.
In addition, Mi Meng and You Jialuo sat next to Yao Yi, but they didn't know what to do.
Liang Wenming left with interest and mixed up with Yu Weiwen and others.
You Jialuo sat boredly in the chair, took out his small mobile phone, and played his own game.
This guy, as long as he doesn't work, he will play games, Yao Yi shook his head helplessly.
Withdrawing his gaze, he inadvertently brushed aside.
Mi Meng also looked at it casually, and the two looked at each other, and the atmosphere was slightly awkward.
"Are you still used to work?" After a long time, Yao Yi broke the strange atmosphere.
Mi Meng Fanzhi tapped, "It's okay." ”
Yao Yi understood what she meant, but he didn't understand love or feelings at all.
One Jiang Jingshu is enough for him to worry, plus one more Mi Meng......
Yao Yi doesn't want to decide anything, and he can't guarantee anything, maintain the status quo, take one step at a time, and talk about it later.
Mi Meng's heart was a little complicated, at the beginning, she admired Yao Yi, she could be said to admire, after such a long period of contact, she liked it more in addition to worship, but she didn't dare to take a step further and try to pierce this layer of window paper.
She once wrote in her book, "Men chase women, across the mountain." Women chase men, compartment yarn. ”
Now she felt like she was purely.
At the very least, this has to be a wire gauze, I'll break it with my head!