Chapter 214: Latecomers are despised
At twelve o'clock in the afternoon, Yao Yi received a call from Liang Tiantian.
"Mr. Yao, congratulations on the success of your commercial, many producers have called me to ask about the heroine, are you interested in helping me explain it to them?"
Liang Tiantian's voice was light and professional, but Yao Yi still heard a hint of joy in his tone.
Yao Yi smiled: "Miss Liang is polite, Mi Meng is my assistant, I can't leave her for a while." She herself has no interest in developing into show business. ”
Yao Yi did ask Mi Meng about this, and she almost jumped up and shook her head at that time.
She can't do it, she can't do it.
He said strangely: "Miss Liang called at this time, not just to congratulate me on the advertisement, right?"
Are you trying to ask me out for dinner?
The favor has to be repaid.
Liang Tiantian said: "First, congratulations, and second, congratulations on giving us a tone for the TV station." ”
Yao Yiqi said: "Where does this start?"
"Your nemesis, Finding a House, spent two hours at the door of Director Ou Tai this morning, and also wanted to place advertisements on our satellite TV channel. ”
"This is a good thing, congratulations to your Taiwan for making a lot of money. ”
Yao Yi's tone was normal, but his brows furrowed silently.
He had long known that Wang Hui was not a simple person, but he didn't expect the other party to fight back so quickly.
When he distributed flyers before, Wang Hui also plagiarized immediately, and finally didn't get it right because of a little capital budget problem, which is a typical case of picking up sesame seeds and losing watermelons.
Yao Yi thought that he had grasped Wang Hui's weakness and played a combination punch in a TV commercial, but he didn't expect the other party to be able to accept it immediately.
He knew in his heart that the other party had issued a military order and was going to fight him to the death.
Otherwise, where would he get the advertising money?
Liang Tiantian's crisp voice came: "I also think it's wise to advertise at this time, but our Director Ou doesn't think so." ”
She lowered her voice, hoarse with a hint of freshness: "It is said that the advertising plan they submitted is 20 seconds, if it were someone else, Director Ou would have made a decision a long time ago." ”
"But I don't know what's wrong today, Director Ou Tai said everything else, but he didn't give a letter. ”
"We've all changed several groups of people eavesdropping outside the door......"
"Later, we realized that Director Ou was deliberately drying them and venting anger to the station!"
Yo, there are still too many advertising costs?
Yao Yi smiled at the corner of his mouth, and was about to tease two sentences, when a flash of inspiration flashed in his mind, and he suddenly remembered two sentences in the Tao Te Ching.
"The way of heaven is to make up for the deficiency when there is more than is lost. The way of man is not, the loss is not enough to give more than enough. ”
Some people say that the way of business is the way of heaven, which turns material things from a place of abundance to a place of scarcity.
It's just that Yao Qi deeply knows that what businessmen pursue is the profit itself.
Unlike businessmen who are born to pursue profits, Minister Outai, as a high-ranking cadre, has a political stance and governing philosophy, and it is absolutely not suitable to be easily mixed with interests.
No matter how much money there is, it is also a financial account, and it has nothing to do with Ou Changqing's half a dime.
Like all cadres, he pursues political achievements!
Therefore, whether Ou Changqing will sell face depends not on the amount of advertising money, but on how much the other party contributes to the TV station.
In order to sign a contract with the TV station, Yao Yi also consulted someone about related matters, knowing that although the TV station has advertising tasks, not all advertisements are willing to accept it.
For the leaders of the TV station, the advertising is enough.
Even those who fall in love with Yao Yi can get inexplicably huge discounts.
The fanfare network promoted Shangjing, monopolized all the advertising channels that could be monopolized, and created an overwhelming offensive, but ignored the TV advertising circle.
For Shangjing TV, this is a naked slap in the face.
Even as early as more than a month ago, Director Ou took the initiative to send someone to contact the people in the housing network, but the other party said that there was no need and budget for this for the time being.
Ou Changqing, as a mature cadre, of course will not bother with it.
But here's the interesting part, if you really don't have a TV advertising budget, that's fine.
On the second day of Yao Yi's advertisement, what happened when you took the money to advertise?
When our TV station is run by your family, you can come if you want?
You used to ignore me, but now I'm sorry, you can't climb high.
This scene is as if after crossing the river, no one has been showing off his might for a few months, and he never knows how to come to worship the pier.
It wasn't until he was beaten up by the head snake that he understood the risk of the rivers and lakes, and immediately worshiped the pier and asked for severe punishment for the head snake.
Are you the master of the dock a mud bodhisattva? is it an elevator?
You say come up, you come up, you say go down?
Ou Changqing has been in charge of one since his early thirties, and he has long been accustomed to officialdom shopping malls.
The lower the attitude of the real estate search network now, the higher Ou Changqing's evaluation of Yao Yi.
He even took the time to play back a few advertisements on Yaojia.com, nodding his head again and again.
It is worthy of being an excellent local enterprise, which not only earns face for local leaders, but also earns tickets!
Well done!
There is no reason why we should not vigorously support such enterprises.
When I have a meeting with Vice Mayor Yin later, I can mention it.
To build local enterprises into star enterprises, solve employment problems, release labor, promote positive energy, and by the way, increase the influence of TV stations again, that is political achievements.
As for this house-hunting network, it belongs to a foreign company, so don't mess around.
This quarter's prime-time advertising is already full, and there is no need to overcrowd it.
Don't pursue the level of advertising costs too much, pay attention to the meaning behind the advertisement, and reduce the playback of meaningless advertisements.
Don't you like to find advertising agencies, find land to push, and find buses?
I'll give you another call, taxi company, you can go to Qiluo.
Let's take a look at whether it is the local push or the TV station advertising is powerful.
"No wonder the ancients often said that accompanying the king is like accompanying the tiger, Ou Changqing is not a big official, but the power is not small, if it is difficult for me, it will be difficult for me to deal with it. ”
Yao Yi was full of emotion, but he was very happy in his heart.
Since Yao Yi is difficult to deal with, it is even more difficult for Wang Hui, a foreigner, to deal with it.
In fact, Wang Hui is in a terrible mood now.
He reported to Ou Changqing for a long time with the company's seal, bank and advertising plan, and finally got only a paper eviction order.
Ou Changqing said with a smile: "The recent advertising plan has been fully scheduled, I'm afraid it will be difficult to accept your company's placement, why don't you get acquainted with the comrades of our advertising department first, and when there is a vacancy, let's talk?"
Wang Hui stood in the aisle of the TV station, only feeling a gust of wind and a chill down his spine, how can he explain to everyone the war that he lost before it began?
Thinking of the high-level position that he would lose soon, he no longer dared to take any chances, and directly dialed Mr. Mo's phone to report his experience 1510 clearly.
"Got it. ”
Mr. Mo said something on the other end of the phone, and then was hung up, and Wang Hui's hanging heart finally withdrew into his stomach.
Mr. Mo said that he knew, that is, there was a solution.
After a while, an employee of a TV station approached Wang Hui and asked him to go to Ou Changqing's office again.
"You have a good relationship, the leader of the General Administration, I, Ou Changqing, really want to sell his face. ”
Ou Changqing's face was expressionless, anyone who suddenly received a call from his superiors and forced a task he didn't want to do would be in a bad mood.
"I'll arrange a place for you, you give 200,000 for a 20-second advertisement, and you don't need to talk about the rest. ”
Wang Hui saw that Ou Changqing was unhappy, and hurriedly said with a smile: "Director Ou, what you said, we are not unacquainted in the local area, so we will use the wrong strength and go in the wrong direction. ”
Ou Changqing is just putting on a show, since the leaders of the General Administration deliberately take care of it, he will not really make things too ugly.
The sedan chair carries people, and today he sells the leadership of the General Administration to save face, and what he leaves is favor.
This time, I made a lot of money.
He muttered: "Within the scope of my authority, 160,000 yuan in 20 seconds is the lowest price, if your company is not even willing to accept this price, I can't do it." ”
"Director Ou Tai is roasting me on the fire. ”
Wang Hui made a look of shame with a shy face, and said tentatively: "The price is not too much of a problem, but I want to take the liberty of asking, how is the advertising of Yaojia.com arranged? I want to take them as an example and see how much it costs a month." ”
"Want a home network?"
The corners of Ou Changqing's mouth twitched, "Trade secrets, I will not advise." ”
Wang Hui waved his hand again and again, "No, I'll ask them about the time and cycle of their launch, regardless of the price." ”
Director Ou's face remained unchanged, and he said lightly: "They broadcast it once a day for 10 seconds for three months. ”
"So I have 160,000 in 20 seconds? 30 times in a month is equal to 4.8 million? 14.4 million in three months?"
Wang Hui gasped, the effect of TV advertising is indeed speechless, but the cost is too high.
Just a 20-second advertising contract every day wiped out Wang Hui's hard-earned advertising funds for the future.
He can't help it, there is Zhuyu who wants the home net in front, if he also only smashes it for ten seconds, he really can't be sure to suppress the home net.
He has already slowed down, and has changed from a pioneer to a chaser in the Shangjing realm, and he can't lose anymore in terms of effect.
In this way, even if the cost of Yaojia.com's investment in TV advertising this time is only half of that of the housing network, it has reached 7.2 million.
Wang Hui was forced to go to Liangshan.
The more he thought about it, the more painful it became, and he couldn't wait to find Yao Yi and cut his brain open to see if there was a problem.
Your broken website hasn't made a profit yet, where do you have the courage to spend money like this?
It's okay to invest 7.2 million yuan to advertise as a small garbage website, are you panicking about burning too much money?
What are you fighting with me?
Wang Hui took a deep breath and stabilized his emotions, it is useless to say too much, how to make the best effect of advertising is the most important thing.
He said in a deep voice: "Director Ou, see if you can put the advertisement of our housing network next to the advertisement of Yaojia.com, so that the two advertisements are not far apart, and the audience is more impressed." ”
The purpose of Wang Hui's move is to completely dilute and dilute the advertising effect of Yaojia.com.
Of course, Ou Changqing understood what Wang Hui meant, so he simply refused neatly.
What kind of joke, can give you advertising time and corresponding discounts, it is for the sake of the face of the leaders of the General Administration.
What kind of thing are you, still haggling with me, arranging time, and targeting previous customers like this?
Am I going to be ashamed?
In this way, what will the people in Shangjing Realm think of me in the future?
Believe it or not, I moved your ad to the opening of the TV series, and everyone chose to skip it.
Wang Hui was helpless, and finally chose a location a few minutes after the advertisement was played.