Wang Hui's work ability is indeed not bad, and in less than a week, the advertisement of the housing search network appeared in the prime time of Shangjing Satellite TV.

The producer of the advertisement is Mingtian Advertising Media Culture Co., Ltd., one of the several large media companies controlled by Yao.

Well, because it is urgent and the quality requirements are also high, anyway, Mingtian received a high price, which can squeeze the last drop of Wang Hui's blood.

The decision to make the advertisement is still under Yao Yi, and for Yaojia.com, the topic of the advertising war is more valuable than the advertisement itself.

The gold-lettered signboard of the house search network, both in terms of fame and strength, has been baptized by the business sea for several years.

If you want to quickly establish a brand effect, you want to find a house and find a house is the best test stone.

The advertisement of Zhaofang.com was carefully produced by Director Cui, one of the persons in charge of Mingtian advertising, and after he made the advertisement, he sent someone to Yao Yi as soon as possible.

"The overall level is good, but these places can be improved and improved, and after the change, you can ask Wang Hui for more than 200,000. If you want to do it, you have to do your best for others. ”

Yao Yi's side, after thorough research, pointed out a few discordant places and asked Director Cui to find Wang Hui to increase the price.

Look, how zealous I am, and I'll help you.

He wanted to see Wang Hui's reaction.

According to the exact news from the internal line of the housing search network, the funds brought back by Wang Hui this time are 15 million.

Liang Tiantian of the TV station also helped confirm that after Wang Hui signed the advertisement, he directly set aside 14.4 million advertising fees.

The remaining 600,000 is just enough for an advertising plan.

Liang Tiantian told Yao Yi that Director Ou is also a wonderful person, except for the basic discount, there is no discount for a penny, let alone any installment payment.

Yao Yi knew in his heart that Director Ou was doing personal favors through Liang Tiantian.

But he didn't refuse, as long as he didn't ask him to pay off his debts immediately, everything was easy to say.

Yao Yi's prediction was not bad, Wang Hui had reached the point of exhaustion.

Director Cui's request for a price increase of 200,000 yuan was rejected.

Wang Hui personally came to accompany Mingtian Advertising for advertising shooting, and refused to add a dime.

That's all he spends on TV commercials, and there's some money left elsewhere that can't be easily appropriated.

The day after Wang Hui's advertisement was broadcast, Yao Yi held an internal meeting in the conference room of a technology company.

"You've all seen the advertisements on the housing network, right? ”

Yao Yi motioned for everyone to speak freely.

You Jialuo has the most sense of justice, and she was the first to speak with emotion: "The advertisements of Zhaofang.com are produced by Mingtian Advertising Company, and their creativity and shooting techniques are too similar to our advertisements, and there is definitely a suspicion of plagiarism." Boss, we can't let this company go, as long as we go through the judicial process and prove that the other party is plagiarism, it is possible to take down the advertisement directly. ”

Yao Yixindao's advertisements are so similar because your boss also helped with a few ideas.

He said indifferently: "This is not in a hurry. Next, Mi Meng, you say. ”

Mi Meng clenched her fists and said impassionedly: "I support Jialuo's approach, which can not only safeguard legitimate rights and interests, but also combat the arrogance of the housing network, killing two birds with one stone." ”

Yao Yi nodded, shook his head again, looked around and said, "You all think this way?"

Yu Weiwen, Mi Meng and You Jialuo nodded one after another, only Liu Jue frowned and did not say anything.

Yao Yi set his eyes on Liu Jue: "Manager Liu, what do you mean?"

Liu Jue's brows furrowed, and he smiled: "It doesn't matter what I mean, but I can guess a little bit of what the boss means." ”

Yao Yi bowed slightly: "Oh, let's talk about it." ”

Liu Jue said: "I think, the boss is too lonely to watch the field, the business is difficult to do, and the business is not easy to promote." It takes a few more people to contribute money and efforts to heat up the field, and the business will be better. ”

"Huh. Yao Yi smiled but did not say anything.

Liu Jue was only right about a small part of it.

Although the Internet real estate information platform is not very popular now, it has given birth to such a behemoth as the real estate search network.

To say that the field is not hot is a lie.

However, a giant plays a one-man show, and there is always no excitement for a group of people to play martial arts scenes.

Yao Yi invested in TV advertising in order to increase the popularity of Yaojia.com.

Now that the real estate network is willing to fight against himself, the-for-tat is so obvious, he can't ask for it.

As long as the home network and the house search network are mentioned to the same level, and people's subconscious minds form the impression that they think of B when they see A, then all the local investment in the early stage of the house search network can be regarded as a free promotion of the home network.

This benefit has a far-reaching impact, not only in the city of Shangjing, but also in the Internet world across the country.

Based on Shangjing and looking at the whole country, this is Yao Yi's foresight.

Yu Weiwen said: "Boss, I don't know much about other situations, but today dozens of homeowners have called our business department and asked to withdraw from the home.com, the reason is that I have seen the advertisements of the house.com and feel that the house.com is bigger and better." ”

"If we let him broadcast more today, I'm afraid our listings will be affected a lot. ”

In the past few days, he has been leading his team to verify the real properties one by one, and the work is really hard.

Now the results in hand are starting to shrink, so how can he not be in a hurry.

"What Manager Yu wants to say is what I want to hear. ”

Yao Yi looked around and said lightly: "Everyone can shoot advertisements, everyone can do promotion, and business development in the final analysis is still the company's own excellence." ”

"Manager Yu, if a customer calls and asks to quit Yaojia.com, you can tell him that Yaojia.com is an Internet information portal, and registering here will not affect his registration information elsewhere. ”

"Please also ask them not to refuse the service of the home network, as for which side is better and more convenient, it is not too late to ask them to use it for a period of time before making a choice. Their fundamental goal is always to sell or rent out the house faster and better, and it doesn't matter where the buyer and tenant come from. ”

"What we should do now is to speed up the company's research and development and launch high-quality services that are different from those of Zhaofang.com. ”

"Let me announce a few things. ”

"The first is the technical department. ”

The first thing: to supplement the talents of the technology department and enhance the research and development capabilities of Internet technology.

The technical department immediately began to develop a commercial client port, ready to provide it to real estate agencies.

This work is led by Liu Jue to make a budget plan, whether it is manpower or technology, there is no upper limit on the place where money is needed.

The second thing: further improve the website user experience, improve the database, improve the performance of the search engine, and improve the accuracy of the search engine.

This item is also in charge of Liu Jue, assisted by Yu Weiwen.

Yao Yi elaborated on this article, Liu Jue was mainly responsible for technical support, and Yu Weiwen collected customer feedback for statistics, and selected the most serious problems to be modified first.

The performance of search engines is a top priority.

In fact, Yao Yi will also send Liu Jue to the United States to negotiate with Google and reach a technology outsourcing service.

When it comes to search technology, Google has no rivals in the world.

Yao Yi has always been like this, if you want to find it, you can find the best talk.

He is not afraid of spending money, but he is afraid that it will not be spent in the right place.

Domestic Baidu may have no problems in technology, but it is a little unreliable in terms of character.

After all, this is a company with PPC as its core interest, and if you really ask them to develop a search engine, it is possible to leave countless backdoors to be mastered in minutes.

So even though Google's development costs are very expensive, Yao Yi gritted his teeth and admitted it.

After initial calculations, if the daily IP traffic of the home network reaches 10 million, the annual expenditure will reach 1 million US dollars.

This is the bottom line of the world-class giant Google's current external contacts, and below this number, they really have no need to do it.

More than 7 million yuan is enough for Yao Yi to burn another TV commercial.

Expensive, but worth the investment.

The third thing:It's still up to the technical department,Further improve the AP page of mobile phone browsing,This item is assisted by Mi Meng,Its technical threshold is not high,The difficulty is aesthetics,Capture the sense of beauty。

Before the full popularization of Android mobile phones, AP web pages are the only promotion option on mobile phones, and only by designing an interesting and tidy layout and creating a suitable community atmosphere can it be possible to improve customer stickiness.

Fourth: expand the technical team to further improve the network attack and defense capabilities of Yaojia Technology.

In his previous life, he had seen too many Internet companies vulnerable in front of the so-called 'hackers', not to mention all the data lost overnight, and they were also hung on the 'dark web' and sold.

An internet company that doesn't have a dedicated team responsible for security is an open vault.

Whether it is Teng Xun, Tao Bao, or 630, one of the core departments of any network giant, there is definitely a network security department.

Yao Yi is ready to do this by himself, and he can only do it by himself.

Like cultivating Mi Meng, he must cultivate a group of his own technical cores.

Only in this way can he ensure that no one stabs him in the back when he fights to the death with others.

Fifth: Negotiate advertising business and integrated marketing business with local real estate developers and real estate agents.

This thing can be started at the same time as the first and second things.

Headed by Yu Weiwen, the salesman was dispatched to find out all the small and medium-sized intermediary enterprises in the local area.

Let's see which ones are willing to cooperate, which ones are still waiting, and which ones have been incorporated by the housing network.

Sixth: expand the scale of the marketing department and recruit more marketing and marketing personnel, front-end customer service personnel and back-end service personnel.

Eddie Yue's business team expands the marketing salesman, as long as the ability is sufficient, the more the better.

Mi Meng is currently in charge of the publicity and customer service department in urgent need of customer service personnel, initially set at eight, 7X24 hours on duty system, requiring Mandarin and Shangjing dialect to be proficient, voice affinity and patience.

Establish a content moderation team in the Publicity & Customer Service Department.

Four back-office staff are part of the content moderation team, which is responsible for verifying the authenticity of registered users' identities, posting content, and necessary forum maintenance.

The marketing department under Yu Weiwen was officially split into the marketing team and the audit team, the marketing team is responsible for external contact and promotion, and the audit team continues to add new employees.

According to Yao Yi's plan, after this round of personnel expansion, the number of people in the company will exceed 50 at least.

The monthly salary and bonuses alone are nearly 400,000 per month.

These six things must be really put into operation, and the funds invested will exceed 10 million in minutes.

Coupled with the increase in staff, the already small office is even more strained.

But Yao Yi didn't care, if he couldn't do it, he would rent a new one, and if he couldn't do it, he would move directly to Yao's idle empty building.

Yao Yi has never really worried about money.

Although Yao Qi only gave Yao Yi 50 million yuan to start a business, when Yao Qi really saw the value of Yaojia.com, he would definitely vigorously support Yao Yi's development.

It can only be said that people should be damned than people, and goods should be thrown away.

In fact, there is no big problem with the promotion plan of Zhaofang.com in Shangjing, the key is that the funds and connections that Wang Hui can call on limit his play.

In contrast, Yao Yi is much more relaxed.

At this time, Yao Yi showed his business model to employees for the first time.

Unlike the real estate network, which opens a separate site for all businesses such as new houses, second-hand houses, rental houses, home furnishings, shops, villas, etc., Yaojia.com integrates all of them in one site from the beginning and uses search engines to distinguish them.

What he wants to do is very simple, a 'Google' of the Internet real estate industry.

It's everything, it's all-encompassing, and it's not a deception.

"It's been less than four months since the company opened, and I'm happy to be able to expand the business to this extent. ”

"It's also clear to everyone that so far, the company hasn't made a single profit. ”

"Many people have also asked me, what does the home network rely on to make a profit?"

"Today, I can tell you the answer. ”

Yao Yi smiled slightly, although he can afford the wages of employees, there are some things that need to be foreshadowed in advance.

A company that has no planning and profits, and only relies on the boss to burn money, is unstable and short-lived.

As long as there are some discerning talents, they will have a cautious attitude, and even directly refuse the company's invitation.

Take Liu Jue as an example, she didn't come to play with Yao Yi.

No matter how capable Yao Yi is, how rich and burning money, and how he doesn't deal with the housing network, once Yaojia.com does not show its due ability to attract money, Liu Jue will definitely be the first to turn around and leave.

Because she has paid so much, she can't see the hope of counterattack.

Why are you staying here?

will only "help" Yao Yi to continue to waste money, it is better to let him die as soon as possible, and he will be responsible for him.

A company without profitability has no home other than to become a joke.

Yu Weiwen, You Jialuo and the employees sitting in the company all think like this.

Except for Mi Meng.

This girl has no heart and no lungs, and now I am afraid that she will really laugh out loud if she asks her to run back and sell bookmarks.

Yao Yi knows this, so he will propose a way to make a profit at this time and give everyone a shot in the arm.

He said lightly: "According to the established plan, the current profit breakthrough point of our company is divided into two major sectors. ”

"The first way to make a profit is to enhance the new housing business, reach an integrated network marketing with local real estate developers in Shangjing, and provide a one-stop solution to divide the commission range by the number of transactions. I've pretty much talked about it, and there's only some finishing work left to deal with. ”

Yao Yi's so-called "almost talking" is actually not talked about yet.

However, the boss doesn't have to take everything seriously, and when it's time to pour chicken soup, he will be brave enough to pour it.

Besides, Yao Yi is behind Yao Qi, as long as Yao starts up, most of Shangjing's real estate tycoons will give some face.

Second, the commercial client developed by Liu Jue, that is, the integration of network marketing tools, can provide intermediary companies with a platform to share housing listings and find customers. ”

"You can think of it as a value-added service for VIP customers, and push different customized services according to different levels of VIP. ”

"Teng Xun has QQ Yellow Diamond members, Taobao has diamond merchants, our model is similar to theirs, but the services provided are different. These services, of course, will eventually move towards a fee. ”

Yao Yi spoke for more than ten minutes in one breath, and came out with the ideas he had been thinking about for many days.

Of course, there are some key details that he did not say.

Some things have to be in your own hands to be safe.

It's not that he doesn't believe the people present, it's just that the business has become bigger, and it is instinctive to be cautious and careful.

"Discussion time, everyone can talk freely. ”

The people who were assigned tasks by Yao Yi asked questions one after another, eager to fill their notebooks.

It wasn't until two hours later that the number of questions gradually decreased, indicating that the meeting had come to an end.

Seeing that no one was asking, Yao Yi said indifferently: "It is true that the housing search network is indeed an unrivaled giant in the whole country, so we will take root in Shangjing and defeat them in the bridgehead of Shangjing first!"