Chapter 204: Know yourself and your opponent, and you will not be defeated in a hundred battles

Having said that, Director Ou is still partial to Liang Tiantian.

He said: "Liang Tiantian is right, 10,000 seconds is already the floor price for TV prime-time advertising. If Mr. Yao feels that there is any doubt about the price, he can go to other stations to ask more first. ”

Yao Yi understood that Director Ou did not mean to say cruel words, but to tell him euphemistically that only if he could initially accept the price of 10,000 seconds could he continue to talk.

Liang Tiantian had mentioned a special discount before, and Yao Yi knew that 10,000 yuan per second was not the final reserve price.

But, in short, you have to have this strength to eat this mouthful of food.

Otherwise, even if you are the person introduced by Liang Tiantian, you can't do it.

No, not even Liang Tiantian.

Without this value and confidence, there is no need to talk about the rest of the matter, it is just a waste of time.

Fortunately, Yao Yi was prepared.

What Yao Yi took out was a copy of the registration information of Yaojia.com.

"When Yaojia Technology was registered in the industrial and commercial registration, the registered capital was 50 million. ”

"The company's accounts represent trade secrets, and it is inconvenient to disclose them without the presence of the company's financial and legal counsel. ”

"If Director Ou still wants to know about the operation of my company, I can also disclose the balance of my personal account to you. ”

Yao Yi really doesn't want to tell others, who am I the son, I must have this strength.

He put it another way, and it was almost enough to make the meaning clear.

Director Ou, as the head of a dignified station, of course he will not really look at Yao Yi's SMS balance.

He didn't even really look at the numbers on the photocopy.

Everyone knows that it is difficult to distinguish the authenticity of the registered capital of the company for industry and commerce.

For TV stations, as long as you can get real money.

Director Ou said with a smile: "Since Mr. Yao is so well prepared, my station is naturally warmly welcomed, I don't know what the specific plan of Mr. Yao's advertisement is?

This is Yao Yi's first time to test the water for negotiation, and I don't know if the advertisement can be negotiated, who will make a plan in advance and shoot a master tape?

What's more, he is too short on time, and the plan has not yet started.

Yao Yi was a human being in two lives, the expression on his face did not change in the slightest, and Taishan collapsed without changing his face, which is what he is talking about.

After he put away the copy, he said slowly: "Of course, my company has prepared the plan, but today, the company's project manager has something to do temporarily, and he did not bring the advertising plan with him." ”

"Fortunately, I still remember some general content, so I can talk to Director Ou first. ”

"Our company's advertising plan is based on the theme of guiding people to use Yaojia.com to find rental properties, and the content is absolutely healthy and positive. ”

"Our company plans to run ads once a day during the prime time of your station, and the first batch of advertisements will be launched for three months. ”

"Three months?"

Director Ou's eyes lit up, although it is not difficult to attract advertising from TV stations, there is still a shortage after all.

In particular, if there is a vacancy in prime-time advertising, it will cause the advertising cost to shrink for all periods until a new advertisement is launched.

The situation of TV station advertising investment can be compared to the operation of a hot pot restaurant.

Some hot pot restaurants, such as Haidilao and Xiaolongkan, are crowded with people at the door, waiting in line, and the price is not cheap.

In contrast, hot pot restaurants such as Dezhuang and Qilong are not bad in taste and the prices are also affordable, but because there is no one in line, the shops are empty, and business will become worse and worse.

Yao Yi filled in the three-month investment promotion plan of Shangjingtai prime time in one go, which was both a stimulus and a disguised bidding for other advertisers at the same time.

Just like the existence of other advertising providers, the price of Yao Yi's advertising has also been raised, as high as 10,000 seconds.

"Three months is good, but if you only run it once a day, it may not work very well. ”

Chief Ou smiled and looked harmless to humans and animals, and quietly put on Yao's clothes.

He continued: "If you look at other advertisements in the same time period, you can see that Instant Noodles has been placed twice, like White Wood Floor twice, Ace Hospital twice, and Karst Diamond three times......"

Yao Yi looked at Director Ou with a smile and counterattacked in a factual manner.

"According to my statistics, the prime time of Shangjing Satellite TV is from 19 to 22:30 in the evening, and there are nine advertisers who only advertise once, and each of them has a good sales performance. ”

Of course he came prepared.

Liang Tiantian's eyes lit up, for a person like her who likes to do pre-work, Yao Yi's approach is undoubtedly very appetizing to her.

"One time at a time......"

The sales failed, Director Ou smiled, and suddenly seemed to remember something, a little embarrassed: "It's okay to say other time periods, it's just that the advertising time period of Liang Tiantian's "Super Saturday" just signed a contract two days ago, I'm afraid it's ......."

Liang Tiantian said dissatisfiedly: "Director Ou, you sold me without notifying me, is this appropriate?"

Director Ou touched his nose embarrassedly, coughed and said, "Ahem...... You know, this company has always been a loyal fan of yours, and this time I am willing to raise the price and re-sign the contract, but I am also afraid of losing your show, which is a good thing!"

"It shows that you have a deep mass base, and the future development space will only be better. ”

"Besides, re-signing the contract is the business of the distribution department, and no one has reported to me......"

Liang Tiantian said: "The contract is signed at the end, and you always sign it." ”

Director Ou Tai had a straight face: "How many signatures do I have to sign every day, Xiaoliang, don't mess around, let Teacher Yao see the joke." ”

"Okay. Liang Tiantian shrugged his shoulders and was silent.

Director Ou said with a smile: "Teacher Yao, why don't I arrange a separate time slot for you on Saturday?" The charge is still the same, 10,000 seconds, never overcharged." ”

"Well said, well said. ”

Only then did Yao Yi realize the dark place of Ou Taichang's belly, and he didn't take more than 10,000 seconds, or did he give himself face?

He pondered for a few seconds and nodded: "Miss Liang's show has no chance to cooperate this time, so I can only count it my bad luck." ”

After a pause, his eyes began to be full of 'it's time to talk about something' when he looked at Director Ou.

"Director Ou, as far as I know, your station's advertising fee of 10,000 seconds is indeed the real price. ”

"But after all, I am a local company in Shangjing, so I need to support it. I heard that your station has a special case to follow in the advertising business, why don't you give me a note and give me a 5% discount?"

Director Ou said with a smile: "Five folds? Mr. Yao said that it was a joke, if everyone was like Mr. Yao, then our TV station would have closed down a long time ago." ”

Phew, you are a national institution, and you have a superior grant every year, okay!

"Or else, six folds?"

"Teacher Yao, don't be joking. ”

Yao Yi took out his mobile phone and said with a smile: "Actually, in addition to counting prime-time advertisers, I also asked someone to ask about the price by the way......"

"Nine folds!"

Director Ou interrupted Yao Yi's words, and said with a painful face: "There is no less, no matter how little, there is really no way to sign a contract." If others don't know, they still think I'm taking kickbacks!"

"Nine folds?"

"Nine folds!"

"As far as I know, the single time for Yitong instant noodles to be placed in your station is ten seconds, and the charge should be 80,000 times. ”

Yao Yi shows the facts.

Yao Yi has never been involved in the advertising industry, but he can't stand up to several large advertising companies under the jurisdiction of Yao's Group, so it is easy to understand the market situation, feel the bottom line, and obtain some information.

When the CEOs of the advertising company heard that it was their own prince who wanted to cast a TV commercial, they couldn't wait to immediately mobilize all the company's forces to serve Yao Yi.

National-level copywriting, actresses on the presidential mountain, famous directors of the opening ceremony of the Olympic Games, everything.

Yao Yi was also dizzy for a while, before gritting his teeth and pushing away the enthusiastic help of these CEOs.

There are two reasons for this.

First, it is not yet the time to directly use Yao's resources, and the technology is too small to make a fuss, and the result of killing chickens with knives is a waste of resources.

Second, now these companies still have to play well with the housing network. Wang Hui is a very alert person, and if he shows a clue, he is likely to be discovered.

"Ah, who told you?"

Director Ou glared at Liang Tiantian first, and then understood that although Liang Tiantian was young, he was meticulous and careful, so as not to expose such confidential information.

Yao Yi should have other information channels, otherwise he would not have been able to say it to his face, it was smashing Liang Tiantian's job.

Director Ou explained: "Although I don't know where Mr. Yao got the news, the advertising fee for Yitong instant noodles is indeed 80,000 yuan in ten seconds. ”

"Advertisements of more than 10 seconds during prime time can indeed be discounted in accordance with our station's advertising investment regulations. ”

"The 10-second offer is a free second, or a corresponding price. ”

"The 10-second advertisement charge for 100,000 instant noodles, I signed it for a 90% discount, and then discounted 10,000 according to the regulations, and the actual charge was 80,000. ”

"I don't know if Mr. Yao can understand?"

"Understood, understood. ”

Yao Yi slapped the table and immediately said: "What Director Ou said is really good, we want the advertising plan of home technology, and what we do is ten seconds." ”

He pressed step by step: "Director Ou, look at this price......

"Hey, when it comes to this, can I still give you a discount?"

"Eighty thousand, eighty thousand, hey......"

Director Ou Tai looked distressed when he cut his flesh, and his heart was actually happy.

Teacher Yao is really the gospel of Shangjing TV, the last time he came to do a show, the ratings of the education channel broke the provincial third, and Director Ou was inexplicably praised by the mayor.

Originally, he was selling personal favors, but he didn't expect it to become his own political achievements and merits.

Not to mention the big advertising contract this time, it is still a large order of more than ten seconds, so that the advertising volume of the prime time of this quarter will be completed ahead of schedule.

Why does the provincial and Taiwan advertising regulations provide discounts for advertisements of more than 10 seconds?

Of course, because the higher the value of the time period and the longer the duration, the larger the order.

A list tops a few others, who doesn't like it?

There is no preferential incentive, no room for operation, except for a few local tyrant enterprises, who will advertise in the prime time of 10,000 seconds?

Yao Yi also smiled and said nothing.

There are various advertising lengths, each with its own pros and cons, but why did he choose the 10-second threshold?

Of course, because he has already figured out the opponent's hole cards, then the opponent's psychological changes are all under his control.

Sun Tzu once said in the Art of War, knowing oneself and knowing one's opponent will not be defeated in a hundred battles.

This principle has been true everywhere since ancient times.

When it comes to business, there are no coincidences.

Behind the countless coincidences in this world, there are preparations that are unimaginable to ordinary people.

Yao Yi will not completely leave his fate to favor, or luck, he likes to control everything in his own hands.