No conference with hundreds of participants can really discuss substantive issues.

Those speakers must be talking nonsense, and there are two kinds of nonsense. One is to reveal some kind of information to the outside world in the whole nonsense and attract those potential collaborators to take the initiative to contact, and the other is to show the outside world their strengths and gain attention and good reputation.

Take the Fortune Annual Meeting as an example, the participants are all bigwigs, don't think about giving them a lecture. Ordinary courses are not willing to be listened to, cutting-edge courses are trade secrets, and no one is willing to give them selflessly.

What Song Weiyang said was the kind of "correct nonsense", and in terms of content, it was already a very good speech. While boasting about his company, he also lowered his posture very low, would not offend any entrepreneurs on the spot, and was able to win the attention of entrepreneurs at home and abroad, and even more praised by Chinese leaders.

That's enough, fully achieving the stated goal of the presentation.

At the end of this group workshop, there is a half-hour break for luncheon. Domestic and foreign reporters took the opportunity to come to interview, and at the same time, they also asked the entrepreneurs to take group photos, and the photos were taken one after another.

Although Song Weiyang is eye-catching enough, he is still a little brother compared to the world's top 500.

An Associated Press reporter who made trouble actually brought the CEOs of General Motors, Mercedes-Benz, Ford Motor, Wal-Mart, and Mitsui Property to take a group photo. This is the top five of the world's top 500 last year, so don't laugh at General Motors, they were the best company in the world in 1998.

At the same time, it is also obvious how profitable it is to make cars today, and there are 3 of the top five car companies in the world.

There are even more troublesome journalists......

I saw a reporter from Hong Kong City say to Coca-Cola CEO Ivestre: "Mr. President, can I take a group photo for you?"

"Of course. Ivest smiled.

"This way, please. The Hong Kong City reporter said and drilled into the crowd next to him.

Ivester's smile quickly froze as there stood this pesky guy - Pepsi CEO Roger Enrique.

Ivester is a die-hard confidant of the former president of Coca-Cola, and the former president is a sworn enemy with Enrique, the kind of notoriously sworn enemy who never wants to show up together on any occasion.

The Hong Kong City reporter smiled and beckoned: "Song Sheng, come and take a group photo." ”

Song Weiyang looked at Ive, then at Enrique, and said with a smile: "Okay!"

Seeing this, other European and American entrepreneurs all showed a narrow smile, and reporters from all walks of life even ran over to join in the fun.

Ivest and Enrique didn't have a good idea of turning around and leaving, so they could only pretend that nothing had happened. Although they stood together, they left a distance of nearly two meters, Song Weiyang drilled directly between the two, put his hands on their shoulders, and said happily: "Two, stand closer, so that reporters and friends can take pictures." ”

Enrique had been an executive vice president three years ago, and he was finally promoted to global vice president three years ago, and this guy is much more capable than Ivest.

In the past, KFC and Pizza Hut belonged to PepsiCo, and the first thing Enrique did after taking power was to cut its fast food business and carry out a series of reforms. PepsiCo's rapid development in China in the past two years stems from Enrique's reform measures, but recently it has been busy developing its business in India, and China is a little bit overwhelmed, so Coca-Cola has successfully fought back.

The Indian market is even more difficult to do than the Chinese market, driving the American cola away for 18 years, and it was not until the end of the 80s that it returned to India. However, the Indian conservatives waved the banner of "defending the national industry" and shouted the slogan "get the cola out", and stirred up trouble all day long. The Indian reformers took the opportunity to make demands, wanting to get more shares in the joint venture, and even wanted to steal the cola formula and start their own business.

In an attempt to appease the Indian market, PepsiCo even appointed a woman of Indian origin as its senior vice president and only followed the orders of its global president, Enrique. In a few years, this Indian woman was even directly promoted to the president of PepsiCo, becoming the so-called "pride of India".

But the Indian lords don't care about this, and continue to stir up trouble day after day, and later there is a "poisonous cola storm" - the groundwater is polluted, and the cola pesticide residue exceeds the standard. In order to make things bigger, some guys in India actually directly used Coke to kill insects, which caused a sensation all over the world at that time.

Enrique was able to kill KFC and Pizza Hut as soon as he took office, so he was naturally a very bold person. At this time, he was not embarrassed, smiled and moved closer to Song Weiyang, calmly facing the reporter's camera.

Ivester was still putting up a shelf, not throwing the two next to him at all, and standing by himself waiting to take pictures.

"Don't be shy. Song Weiyang pulled Ivester to his side.

Ivest was very unhappy, but he still leaned over and took a step, but Song Weiyang directly grabbed him on his shoulder.

Enrique naturally couldn't run away, and while being held by Song Weiyang's shoulders, he also took advantage of the situation to support Song Weiyang's back and make a very intimate appearance.

Ivest crossed his hands over his lower abdomen, his face expressionless, his eyes staring straight ahead.

At the moment when the reporters were taking pictures, Song Weiyang's hands on the shoulders of the two suddenly mischievously compared the "V" word, which made the onlookers laugh.

At the end of the luncheon, the fourth plenary meeting was held, the main contents of which were: to study the integration of China with the world financial system, to analyze the global financial trend, and to focus on China's development.

The entrepreneurs who spoke this time were mainly practitioners in the financial field, and the bigwigs of major Chinese and foreign banks took turns to speak, and Song Weiyang had to listen below.

This was followed by a fifth panel discussion on "The Developing World of the Internet", with Nicholas Negroponte, founder of the MIT Media Lab, and the Chinese speaker being the leaders of People's Daily Online, and the founders of Sohu, Sina and other companies could only observe.

The fifth plenary session was the finale, and last year's Fortune 500 No. 1 CEO, General Motors, took the stage to give a speech, and the former U.S. Treasury Secretary was invited as a special speaker.

In the evening, there was also a closing ceremony dinner, and the Chinese leaders came again, announcing the successful conclusion of the Fortune Annual Meeting.

However, many CEOs of multinational companies have not left China, and have been invited to visit projects or their Chinese branches. The president of Citibank, the 16th of the world's top 500 companies, specially took the time to invite Song Weiyang to dinner, and the two sides exchanged views on the friendly cooperation of Taurus Capital.

Let's put it this way, in the past ten years, Citibank's most successful investment in Asia has been its investment in Golden Bull Capital, and Song Weiyang is regarded by Citibank as the first VIP in Asia.

For several days in a row, Song Weiyang has been in contact with the CEOs of various multinational companies, and they have been invited by the other party, which has made many CEOs of state-owned enterprises and private bosses envious. Not to mention anything else, as far as Song Weiyang took a photo with Pepsi and Coca-Cola CEOs, it was enough to pretend to be forced in China's political and business circles - Song Weiyang stood in the absolute C position.

On the morning of the third day after the end of the Fortune Annual Meeting, Song Weiyang took the initiative to invite Mao Hel to coffee.

Helmut Mauher, CEO of Nestlé, is a globally recognized genius in corporate management.

"Mr. Mauher, what do you think of this café?" said Song Weiyang with a smile.

"It's great," Mauher said, taking a sip of his coffee, "but the taste of the coffee is a little bit wrong, the beans are not of good quality, and the grinding and cooking techniques need to be improved." ”

"Mr. Mauhel is an expert. Song Weiyang praised.

Mauhel asked, "Is this your café?"

Song Weiyang nodded and said, "Yes, this is the largest coffee chain brand in China, and we have a total of three stores. ”

Mauhel humorously said: "As the president of Nescafe, this sentence makes me feel very sad. ”

Time Cafe, which has only three stores, is actually the largest coffee chain brand in China, which shows how bad the Chinese coffee market is. Nestlé had already set up a factory in China nine years ago, but most of its products were exported, and its annual sales in China were less than 3,000 tons.

Nowadays, there are many cafes in China, but only a few have formed a chain.

The largest is Time Cafe, which has three stores and is located in Shenghai.

In second place is the Sculpture Time Cafe, two shops, located in the capital.

Starbucks has also entered Chinese mainland this year, but only has one store in Beijing. Even Ao Island and Port City can't find Starbucks, but there is another one over there.

Song Weiyang said: "The coffee market has great potential in China, and I hope to establish a strategic partnership with Nestle. ”

"Oh, please. "Mauhel was very interested.

Song Weiyang said: "Nestlé invested $3 million and owns 40% of the shares of Time Cafe. Nestlé is not involved in managing operations, but it provides raw materials and technology while helping Time Cafe develop professionals. ”

"This partnership doesn't seem fair, but $3 million is enough to open 10 of these coffee shops in China," he laughs. ”

"Money is not the key, Nestle is not short of that $3 million, and I am not short of that $3 million," Song Weiyang said, "I have local advantages, Nestle needs partners, why can't we build a Chinese version of Starbucks together?"

"It seems that Starbucks has entered China, and Nestle can cooperate with Starbucks," Mauher said. ”

"No, Starbucks doesn't understand China, at least not yet," Mr. Song said, "$3 million is a small amount for you and me, so why not give it a try?"

Mauher smiled: "Well, this is equivalent to an experiment. ”

Song Weiyang called Lin Wanzi over: "Sister, Nescafe agreed to inject $3 million to obtain 40% of the equity of Time Cafe. You put down the work in hand first, take a few people to the Nestle headquarters to inspect and study, and by the way, go to Starbucks abroad for inspection. ”

"Working with Nestle?" Lin Wanzi was a little confused.

Song Weiyang pointed to Mauhel and said, "This is the global president of Nestle. ”

In English, Mauher said, "Hello, ma'am. ”

"Hello. Lin Wanzi hurriedly responded, her mind was still a little messy.

。 vertex