"Tang Zhi just called me back, saying that our data growth has reached the standard, and he will bring people from Tengxun's legal department and the Ministry of Commerce to come over the day after tomorrow to officially sign a big data fixed-point advertising business with our company. ”

After receiving this news, Yao Yi's mood also became comfortable.

Although Tengxun big data fixed-point advertising is a trump card, it has been in the testing stage and may be withdrawn at any time.

Although the market response is good, the word-of-mouth response of consumers is not very good, after all, this means that a new corner of ordinary people's lives has been invaded by advertising.

Yao Yi had worried that the trajectory of this life was different from his previous life, but now it seems that he is too worried.

In short, now that the data collected in the early stage is up to standard, Tang Zhi has an explanation for that Mr. Ma, as long as the contract is officially signed, the influence of Yaojia Technology will gradually expand to the peak in the next year.

The market of Shangjing has been firmly held by Yao Yi.

"Tang Zhi is a person who likes luxury and good face, and he needs to spend some effort in the reception to satisfy him......

Yao Yi looked at Mi Meng, who was writing a copy, and said lightly: "You don't have to worry about it, you concentrate on writing this fixed-point advertising plan, and you don't have to worry about other things." ”

Mi Meng sighed, and her joy fell again, and she continued to lower her head and bite the pen.

The first version of the official advertisement for big data can't be sloppy, Yao Yi decided to write it by Mi Meng and check it himself, and the theme revolves around the important technology and the spokesperson Liang Tiantian.

Mi Meng was caught by Yao Yi and wrote three drafts, and took a long day of classic advertising education, but what she wrote was still a little bit meaningless.

Yao Yi didn't care, now there are still two days before Tang Zhi and his party come over, and it is completely too late to teach Mi Meng by hand.

He smiled: "If you are too tired, take a rest, the combination of work and rest will inspire better inspiration, I have ordered the crispy roast duck of Dunhuang Treasure Pavilion, and it is never too late to eat no matter how busy you are." ”

Mi Meng's big eyes suddenly glowed with vitality, and she said in surprise: "Really, boss, you are so good!"

"Fake. ”

Yao Yi knocked on her head.

Mi Meng looked innocent, and became a bun face in anger.

"What I just said is the same as advertising, saying what people want most, so that they can stay impulsive and eager to pay for it. ”

"A good ad is not only fast-paced, vivid and impressive, but also has a lot of hints to stimulate the consumer's consumption psychology. ”

Mi Meng thought back to what Yao Yi had just said, nodded and said, "What the boss said is right, your few words will make my stomach growl." ”

Yao Yi said with a smile: "Therefore, people must actually have desires first, so they can be aroused desires." In the case of real estate, all the advertisements highlight something called happiness. ”

"Happiness?"

Mi Meng watched a lot of advertisements during this time, and her eyes lit up and said: "I understand, they materialize the virtual emotion of happiness, and turn it into a school district house, greening, floor area ratio, public facilities, surrounding environment, and ...... supermarket."

Yao Yi approvingly: "Those who can watch the doorway, and those who can't watch it will be lively." You can analyze so much, it's a small achievement. ”

Mi Meng said obediently: "That's still good to be taught by the boss." ”

With the deepening of advertising and marketing studies, Mi Meng also bought a lot of advertising books to recharge, but the more she studied hard, the more she felt that her level was low.

People are like that, and the ignorant are fearless.

Only when we have studied carefully and experienced the bitterness and vastness of it can we truly realize our own insignificance and the greatness of our predecessors.

In Mi Meng's eyes, Yao Yi's image is getting taller every day.

The boss is not only proficient in the theoretical knowledge of advertising and marketing, but also can easily interpret every knowledge point with classic advertising, as if he is an old monster who has studied advertising for 10,000 years.

The few ridiculous words just now can tell the truth of advertising, and I really can't be convinced.

Sometimes she really wants to dive into Yao Yi's heart, and wants to see how Yao Yi can maintain such a strong study energy, switch between office and study at will, and be energetic and not tired at all.

Do you have forty-eight hours in a day, and how do you have so many things in your head?

"But...... You're only half right. ”

Yao Yi broke Mi Meng's illusion and continued: "Although happiness is a virtual emotion, when it is reflected in people, it is often reflected in attitude. ”

"And the most important thing about attitude is the sense of ritual. ”

"For example, the stronger and more demanding the sense of marriage ceremony, the more it can reflect the deep feelings of the husband and wife, and the happier they are. ”

"The sales department of real estate companies will unify clothing, hairstyles, and even genders, all in order to let customers feel the different sense of ritual of this real estate when they come to pick a house. ”

While recording, Mi Meng couldn't help but say, "Boss, why do you feel cheap when you say this?"

Yao Yi said with a smile: "Happiness is cheap, a glass of water, a meal, a shade, a breeze, can become your happiness, but you can't feel it." ”

He smiled and said, "What we have to do is to increase this sense of happiness so that everyone can really feel it." ”

Mi Meng was a little puzzled: "Why do you talk about it and come back, isn't it still a matter of breaking it into parts and realizing it?"

Yao Yi smiled: "Of course, these are necessary equipment, but in addition to these, if you think about it, there are more useful parts." ”

Mi Meng frowned and thought deeply, and suddenly reacted: "Boss, you are talking about advertising words, and each real estate has its own advertising words." ”

"Yes, I'm talking about advertising words, it's the soul of an advertisement. ”

Mi Meng's intelligence made Yao Yi can't help but stretch out his thumb, and his eye for seeing people is still good.

He continued: "In any form of advertising, apart from the first direct sexual contact, it is the popularity of the advertising words that can determine the popularity of the advertisement. ”

In other words, no matter how well an advertisement is shot, no matter how direct it is to the hearts of the people, no matter how impressive, if there is no advertising word, the audience of the advertisement is actually very small. ”

"There are three types of advertising words: line, bookmark and viral. ”

"The line style is mostly used in sitcom advertising, the interaction between several characters requires a lot of dialogue or psychological activities to reflect the characteristics of things, this kind of advertising is mostly used for fixed mass production products, and is not suitable for differentiated structure products. ”

"Bookmark style and prose poems are somewhat similar, describing the parameters of the product in exquisite language, which makes it clear at a glance. The advantage is that as long as the copywriting is well-written, any product can be sold. The disadvantages are also obvious, because the ability of prose poems to be down-to-earth is average, so when the copywriting is not good enough, it is easy to be at a loss. ”

"As for viral advertising, I'll read a paragraph and you'll know: Sheep Sheep ......"

Mi Meng smiled bitterly: "I know, there are 12 zodiac signs in the back, right?"

Yao Yi said: "Do you feel like you are ruled by advertising words? ”

Mi Meng nodded, this advertisement is really a magic sound, once you see it, you will be brainwashed immediately, even if it has been many years, you can recall it immediately.

Viral advertising, as easy as a virus, is easy to infect and ferment, but the disadvantages are also obvious, people don't like this advertising model, even if you know the product you promote, you may not buy it.

Mi Meng blinked and said, "Which one do we use?"

Yao Yi smiled: "What do you think?"

Mi Meng thought for a while, and said in an affirmative tone: "According to the boss's explanation just now, most of my hearts tend to be in the prose poetry genre. ”

Yao Yi corrected: "Use the academic name, bookmark style." ”

Mi Meng immediately said: "The boss should be able to choose the bookmark style." Because each of the listings on our platform is different, it is a typical differentiated structure product. The bookmark type can explain the characteristics of the product simply and clearly, and with the pop-up window of QQ, it should be more popular. ”

Yao Yi smiled: "You are very right, but in addition to these three conventional operations, there are some more extreme methods, such as shock body, blushing body, original body, and pride body." ”

"What are these?"

Mi Meng looked confused, I couldn't understand a word of what the boss said.

"These are commonly used by self-media, you can see more web news to know ......"

Yao Yi stopped halfway through speaking, at this time, the self-media has not yet been popularized, the use of these 'bodies' has not yet been popularized, and many of them are still just a little sparkling.

At this time, it is not beautiful to talk too much.

Fortunately, Mi Meng didn't catch it and asked what self-media is.

Mi Meng nodded as if she didn't understand.

Yao Yi said slowly: "This time, I will first give you an advertising title, and you can match the content yourself." ”

Yao Yi picked up the pen and wrote a line of words on the white paper.

"Just now, she found a house she likes in Shangjing, what about you?"

Mi Meng glanced at it, and originally thought it was a little ordinary, but after reading it again, he sighed.

It seemed to be just a gentle greeting, but it was as if an invisible hand tugged at her heartstrings, making people feel uneasy.

This sentence is asking others, but also asking yourself, directly asking the deepest hidden emotions of the viewer who needs the house.

That's the sadness that accumulates under the smiling face, and that's the weakness disguised under the strength.

"Boss!"

Mi Meng was pleasantly surprised: "This sentence seems ordinary, but I just can't help but wonder what house she lives in." ”

Yao Yi smiled and said nothing, as a new force that came from behind, the 'Gang Body' can defeat the 'Shock Body' and the 'Blush Body', relying on this unstoppable sense of flirtation.

Mi Meng said again: "This she, does she mean Miss Liang Tiantian?"

Yao Yi nodded and smiled: "Guess right, didn't Liang Tiantian send you a lot of photos? Choose two suitable ones to clip in the text, so that everyone in Shangjing knows that Liang Tiantian has made a lot of money by giving us the endorsement of Jia.com." ”

"Good boss!"

Mi Meng fully understood what Yao Yi meant, and was ready to do a big job.

"It's enough to have this kind of motivation, brew your emotions after eating, write a first draft today, and revise it slowly tomorrow. ”

Yao Yi dialed the phone, and soon someone from the Dunhuang Treasure Pavilion sent a supper.

In fact, Dunhuang Treasure Pavilion does not have a takeaway business, as Yao Yi said with a sense of ceremony, in order to ensure the style of their ideas, their dishes will not be delivered.

Of course, there are exceptions to everything, and Yao Yi is this exception.

"Boss!"

Mi Meng was surprised and delighted, and her eyes were full of tears when she looked at Yao Yi.

"The most important thing in advertising is the ability to deliver, that is, the ability to turn happiness into reality. Eat, today's roast duck is good. ”

Yao Yi smiled, Mi Meng was obedient and didn't say anything, she was beautiful and could fight, she should be rewarded.

"Woooooooo ”

Mi Meng was completely a little girl when she ate, how could she have the image of a lady.

Yao Yi saw it in his eyes, and he didn't mean to stop it at all.

He also thought about teaching Mi Meng some table manners, but then he thought about it, these are all details, if Mi Meng cares about it, he can learn it by himself, and he doesn't have to worry about it.

However, in terms of advertising planning and company management, Mi Meng has made rapid progress, which is enough.

No one is perfect, let alone being able to maintain an innocent heart, how can it not be a good thing.

"Buzz ......"

The phone vibrate, Yao Yi glanced at the call, and his eyes were slightly cold.

He moved to his office and closed the door before answering the phone.

Jin's voice came from the phone: "Mr. Yao, I'm sorry to bother you now." ”

Yao Yi said with a smile: "Mr. Huang said that he laughed, it's only ten o'clock now, and it's not yet time to sleep." Mr. Huang, if you have anything, you might as well say it directly. ”

Both of them knew that when Jin called at this time, what else could he have besides Guo Zhiqiang's matter?

Jin said in a ashamed tone: "Mr. Yao, let me make a statement first, Guo Zhiqiang's child is not well educated, and I solemnly apologize to you." He was too young, too ignorant, and didn't understand the consequences of his own cause, and I just scolded him. ”

"Mr. Huang, don't be angry, I am also responsible for this matter. ”

Yao Yi said with a smile: "It's because I didn't say it clearly, and there was negligence in the company's management, which didn't let Guo Zhiqiang feel the inspiration of the company's culture." ”

Huang Jin also smiled: "Mr. Yao said this, are you ready to let Guo Zhiqiang return to the company?"

Everyone is a smart person, just a little dial, and Jin understands the meaning of Yao Yi.

Yao Yi sighed and said, "Mr. Huang, I'll give you an explanation." I don't understand what you're playing, and I don't want to. Guo Zhiqiang and his friends are looking for a house this time, it is difficult to guarantee that the next time the gun is reversed to Yaojiawang, such a dangerous thing, I Yao Yi can't afford to play it. ”

Jin Hehe said with a smile: "Mr. Yao, you can't help it, you are obviously afraid that Guo Zhiqiang will cause trouble for you, and you are afraid that the reputation of Jiawang will be damaged when the time comes......"

Yao Yi said: "What did Mr. Huang say, am I Yao Yi such a person? I am worried that Guo Zhiqiang, this child, will take the wrong path in the future, and there is no way, so I used the means of dismissal to make him reflect on it." You see, if I hadn't fired him, he wouldn't have called you to talk about it. ”

Jin Jin was silent for half a minute, then nodded: "That's right, Guo Zhiqiang, this kid has some reasons to admit death, if he finds out later, he will cause some trouble." ”

Seeing that Jin was reasonable, Yao Yi's heart was put back in his stomach, what he was most afraid of now was that this group of hackers would get out of control and mess up his originally good situation.

At this time, Yao Yi has become a general trend, and it is only a matter of time before he crushes Wang Hui, and he is really unwilling to make extraneous branches.

He thought for a while and smiled: "In fact, Xiao Guo's ability is still very strong, with his help, not only the security of the client is guaranteed, but also the docking between our company and Google has a lot of unexpected gains, I am still very reluctant to him." ”

"In this way, you can give Xiao Guo another lesson, talk about the seriousness of the matter, and how about returning to work in two weeks? As for personal treatment, I can give him a higher level. As long as he can get rid of his bad problem, his personal value should have risen to a higher level. ”

Beat a stick and give a carrot, that's exactly what happened.

Yao Yi estimated that in two weeks, the overwhelming offensive of his advertising would be fully mature, and Liu Jue would have time to stare at Guo Zhiqiang, and he would be more relieved.

Besides, Guo Zhiqiang's character is still very necessary.

"Then thank you Mr. Yao, Mr. Yao still treats Zhiqiang as his own, so I can't do it if I don't send something as a master. ”

Jin Jin smiled, and suddenly lowered his voice and said: "Mr. Yao, recently you asked the people in the technical department to pay more attention to the traffic of visits, especially the kind of foreign IP scanning." ”

Yao Yi was stunned and said with some surprise: "Someone wants to build a home network?"

Jin Jin said lightly: "There are a few IP bounty messages in the circle, I just took a good look, and I don't know who will make a move." However, the bounty is very high......"

"You should know who the bounty is. ”

Yao Yi smiled, he knew who it was too well.

Mo Yuanquan, you don't engage in real estate to engage me?

Funny, really funny.

---------------------

On February 18, Chapter 285 said that as of 8 p.m. the next day, there were 61 articles.

1st place: Nicknamed Wind Dance at the starting point, 3 places.

2nd place: The starting nickname is Dark Arrow, and 2 places are obtained.

Flop Award: Starting point nickname cat who can't program, get 1 place