Li Mo's selection of the schedule for "Detective Chinatown" is not bad.

In the entire National Day file, there is only one weighty movie called "Detective Chinatown".

Also launched on the same schedule as "Detective Chinatown" are "Ruffian Heroes: Dawn Rising", "Golden Age", and "Kuiba 3: God of War Rises", "McDull Me and My Mother", and "Armored Warriors".

"Armored Warriors" was the first to go out.

The exit here is not only because it only had 828,000 films scheduled on the first day of its launch, but also because its schedule on the first day of its launch was only 1.39%.

Obviously, in the eyes of theater managers, the pulling effect of this thing on the box office market is less than or equal to zero.

This is also normal.

Such a special effects movie has a short history in China, and the level is much worse than that of Dongying, the originator of special effects dramas......

That thing can't beat "Pleasant Goat" and "Bear Infested" on TV, can you still count on it in the National Day file?

"Kuiba 3" and "McDull" are not at the right time.

When it comes to quality, the "Kuiba" series is definitely a masterpiece of domestic anime, but the lack of publicity offensive has left the audience without even a chance to learn about it.

The combined first-day schedule of these two films did not exceed 3%, and the total box office of less than 5 million can be regarded as matching the results of the film schedule.

As a result, some people take it for granted that this National Day file in 2014 is the battle of the top three of "Detective Chinatown", "Golden Age" and "Ruffian Hero 2".

……

From the perspective of the cast, "Golden Age" is indeed the strongest one in this schedule.

The cast list includes Tang Wei, Feng Shaofeng, Wang Zhiwen, Zhu Yawen, Huang Xuan, Hao Lei, Tian Yuan, Yuan Quan......

From the perspective of actors' acting skills, these people can indeed be reassuring.

In addition, the director of the film is Xu Anhua, the standard-bearer of the Xiangjiang New Wave movement......

Speaking of which, Xu Anhua has been famous for many years, and has tried to direct works such as "Jade Guanyin" and "Auntie's Postmodern Life" that are closer to the commercial field, but what she is best at is naturally telling personal emotions and literature and art to movies.

After winning the first Xiangjiang Film Awards trophy in his life with "Sister Peach", Xu Anhua directed the tube again and filmed the film "Golden Age", which tells the life of the female writer Xiao Hong of the Republic of China.

By the way, the main investor and distributor of this movie is Xingmei Pictures, that is, the company that sold Xingmei Cinemas to Molong.

…… Moreover, the decision to participate in the investment is said to be the result of Qin Hongqiangang's arbitrary decision.

Since the transfer procedures of Xingmei Cinema have not yet been completed, "Golden Age" even got more than 25% of the film schedule in Xingmei's theaters under the premise that Qin Hong was eager to prove his ability.

For a director like Xu Anhua, who is not known for his market appeal, and for a literary film like "Golden Age", which is three hours long, such a high schedule can be said to be almost impossible in the next N years.

It can be seen that Qin Hong actually doesn't care whether "Golden Age" can take the lead in this so-called 'triwizard competition', all he wants is to prove in front of more people that his vision is not bad.

As for "Ruffian Heroes"......

It is one of the few series of movies that Baodao has been able to export in recent years.

One of the famous masterpieces of the 'Heavenly Court Banquet' is it.

……

September 30, the last working day before the National Day.

As of 9 p.m., the box office for the first day was released.

"Detective Chinatown" relied on the strong advantages of Tianying Group's participation in the publicity and distribution, as well as the word-of-mouth advantage released by the premiere, with a score of 89.12 million yuan, leading the first-day box office rankings, and is expected to exceed 100 million on the first day when major theaters should generally be able to schedule one or two films;

"Ruffian Hero 2" followed with a box office score of 31.21 million with the TV series of the same name and the word-of-mouth accumulated in the first part;

Although "Golden Age" has the blessing of famous directors and good actors, the plot rhythm is slow, and the protagonist Xiao Hong is too strange to the audience.

On the first day of release, "Golden Age" only received a box office of 6.02 million yuan, with the blessing of 25% of the film schedule of Xingmei Cinemas and an average of 17% of the film schedules of the entire network cinema chain......

There is no doubt that Xu Anhua's "Golden Age" is still not a movie that can be simply appreciated by the public.

Although there are many young people on Hudou who have given this movie a score of 7.6,

Although the comment area of Hudou.com is full of comments such as 'If you have never read an article by Xiao Hong, if you are not interested in the style of writers in the Lu Xun era, it is recommended that you still don't pretend to be a literary youth to read it,'' I don't even know who the background and Xiao Hong are, but I just claim to be a fan of Xu Anhua or Tang Wei, then you are really not qualified to watch this film',

Although Xu Anhua adopts the mode of pseudo-documentary, not through the perspective of God, but through the narration of Xiao Jun, Bai Lang, Ding Ling and other different parties, through their works, letters, memoirs and other ways to spell out a Xiao Hong, but to be honest, this film with a total investment of up to 80 million yuan is more like an experimental film by director Xu Anhua.

Xu Anhua once said that Xiao Hong's problem is my problem, and if Xiao Hong's problem is clarified, my own problem will be clear.

Big sister, it's not impossible for you to make a movie to figure out your own problems, but can you do it with your own money?

The investor gave you 80 million yuan, not for you to make a three-hour pseudo-documentary so that you can use it to explore the meaning of your life......

Having said that, when Qin Hong saw such a script, such a story, and such a director, he was able to resolutely invest tens of millions of funds in an independent manner, which was indeed reckless.

After the box office was released on the first day, the major theaters unsurprisingly adjusted their film schedules......

……

The next day, October 1st, is National Day.

Since this year is the 65th anniversary of the founding of the People's Republic of China, the country decided to hold a small military parade on the National Day, so although it has officially entered the rhythm of the National Day holiday, the box office data of the first half of the first day of the long holiday has declined.

But even so, "Detective Chinatown" still continues to occupy the first place in the box office list with a half-day score of 45 million.

"Ruffian Hero 2" is not as good as expected due to word-of-mouth, although it continues to occupy the second place in the box office list, but the number of films it gets is in a slight decline.

As for "Golden Age", due to the sluggish box office data on the first day and the three-hour duration, major theaters have taken action and have adjusted its film schedule to single digits......

As for the vacant films, they are naturally blessed to "Detective Chinatown".

It broke 100 million on the first day and continued to lead the way the next day, with a seven-day National Day holiday......

At this point, most people have begun to speculate whether "Detective Chinatown" will be able to break the record of "Thai Embarrassment".