As we all know, there are many factors that determine the box office of a movie, including screenwriters, directors, costumes, actors, and post-production ......

If something goes wrong in any link, it may directly cause the audience not to buy it.

Even if Li Mo's "Detective Chinatown" found a cast that was almost the same as the original, or even stronger, before the movie was released, he did not dare to guarantee 100% that his version would be recognized by the audience.

No way, the National Day schedule is a bit too special.

In the past two years, with the gradual improvement of the domestic film market, the effect of the premiere has gradually begun to be reflected.

Audience response, film reputation, including audience expectations, are all important factors that constitute the success or failure of the premiere.

As Li Mo's first work a year after putting down the guide tube, and a 'comedy' movie with Wang Baoqiang, "Detective Chinatown" has had a certain degree of attention from the preparatory stage.

Although it is not a good thing for Tong Liya to divorce Cheng Sicheng when he was in prison, the most feared thing in the entertainment industry is never to be criticized, but that no one is criticized at all.

Thanks to the publicity of Molong Media, coupled with the fact that she is a natural weak party in marriage, in the case of Cheng Sicheng's derailment, Tong Liya is almost out of the house, no matter from which point of view, she has done her best.

Therefore, at least in the divorce incident, most of the people who eat melons still choose to stand on Tong Liya's side.

…… Although the above things can't change the fact that Tong Liya and Cheng Sicheng's marriage is a flash marriage, it ensures to the greatest extent that the audience will not affect the perception of the whole movie because of their poor personal impression of the actors.

After the film screening, Molong Media did not impose any blockade on the audience's word-of-mouth and media ratings.

In Li Mo's words, tomorrow will be the first day of the official release, WeChat, Weibo, and Circle of Friends are so developed these years, can all news channels be blocked?

Since all channels can't be blocked, then the act of concealment will only have the opposite effect, so it is better to let go of the comments generously and let the audience express their most authentic reaction after watching the movie.

At this time, even if the movie is really rotten and completely unsuitable for the audience's taste, is it possible that we can still withdraw the movie after the premiere?

But whoever dares to play like this, the final outcome is the same - each of them has become a laughing stock in the industry.

Although the film was only a little over two hours long, due to a series of Q&A activities before the screening and an interview with the host after the screening, coupled with the poor traffic conditions in the imperial capital, it was almost two o'clock in the morning when everyone returned to the hotel......

Counting the time to prepare for the premiere, Li Mo has been tossing for almost twelve hours in a row.

Although the body is very tired, others can rest, but Li Mo still has to hold on to understand the audience's feedback at the first time, which is also to provide a basis for the publicity and distribution department to adjust the publicity strategy according to the market during the next publicity period.

Since the last time I was brought a wave of rhythm by Molong Media's water army, netizens have developed the habit of posting ticket stubs first when they post comments on Hudou.

In this way, the credibility of Hudou's film reviews on the Internet has increased to a certain extent.

One of the reasons why Li Mo chose to hold the premiere in the theater of Tianying Group is to show the box office potential of "Detective Chinatown" in front of Tianying and strive for film scheduling as much as possible.

After all, although there are many factors that can affect the box office of a movie, the theatrical schedule is the most influential one.

There was Wang Xiaoshuai in the front and Feng Gang in the back, all of whom had come out and fought with the theater chain, crying and shouting to ask the theater to increase the schedule of their own films, isn't it because the film schedule determines the box office, and the box office determines the follow-up development of a director?

Of course, most theaters pay attention to the publicity momentum of the film and the cast on the first day of the film.

In this regard, big productions naturally predominate.

"Detective Chinatown" really doesn't have much of an advantage in terms of casting.

Although Wang Baoqiang's comedy can be regarded as a certain audience, he is a very partner actor, and Xu Zheng and Huang Bo's "Thai Embarrassment" is currently the champion of the domestic film box office list, but he and Zhenzidan's "Frozen Rebirth Gate" can only hehehe......

Strictly speaking, "Detective Chinatown" is Wang Baoqiang's first real time as a movie, and major theaters still have some doubts about his appeal.

Liu Haoran, not to mention Tong Liya.

One is still a pink newcomer who has only acted in one street movie, and the other is a TV café who has just become well-known......

If it weren't for all of Li Mo's previous movies, "Detective Chinatown" might not have received such a high level of attention.

After opening the webpage, sure enough, the first thing Li Mo saw was a neat row of ticket stubs.

Next, it's the audience's evaluation of the movie.

"The rhythm is tight, the plot is coherent and complete, both the comedy atmosphere and the suspense atmosphere are relatively successful, the detective process is not low, the completion of the case is high, there are no loopholes in the logic, the laughter and suspense are basically close to the plot trend, it is a good work. ”

"Although some of the jokes are vulgar...... But the laugh that is not embarrassing is the success!! the integrity of the whole film is good, the plot is coherent, Tong Liya is simply beautiful!!"

Although I have watched too much of Wang Baoqiang's crazy and funny style, I am a little aesthetically tired, but fortunately, the other actors have completed their respective tasks. The most impressive thing is that the little girl is pure on the outside and dark on the inside, and the smile at the end of the movie can be called the best expression in the whole film......"

"Compared with "Hypnosis Master", the clues buried in the flip in "Detective Chinatown" are deeper, there are more characters involved, and the final result is more unexpected.

…………

Seeing these comments, Li Mo's originally hanging heart finally let go of half of it.

The reason why it is half is naturally because countless facts have proved that people who have a rough start and don't want to be too prodigal can survive in the end......

…… Well, in fact, Li Mo is still worried that the proportion of people who post instant praise on the Internet is too small in the entire movie-watching group.

Besides, hasn't Molong Media itself encountered a situation where the reputation is poor but the box office is good?

Is the reputation of "Breakup Master" bad?

From Deng Chao's debut to the present, the worst on the word-of-mouth list is "The Four Famous Catches" starring with Liu Yifei, and the penultimate is "The Breakup Master".

But the problem is that the audience is willing to take advantage of this thing if the bad reputation can't stop it.

God knows what kind of logic the audience is, the more people are scolded for their bloody heads, there are still many people who buy tickets......

"The Breakup Master" not only created the worst reputation of Deng Chao's career as an actor, but also his highest-grossing movie so far.

While this kind of performance has driven movie analysts crazy, it has also made Deng Chao the second best actor in the domestic box office list after Huang Bo.

Now Li Mo only hopes that "Detective Chinatown" will not take the opposite path to "The Breakup Master".