Chapter 128: Reversing the Niche Dilemma in One fell swoop
The birth of the idea of the "I Am an Actor" program, the general framework of the program, the formulation of the rules of the competition, and the work of inviting guests were all prepared in a very short time, and before the column group was officially established, some work had been promoted on a small scale.
This seems a bit unconventional, a little rushed, and completely does not follow the conventional process of "soldiers and horses go first before the grain and grass are moved".
There is no variety show with pure PK acting skills in the domestic market, which is a major opportunity for Jisen Satellite TV, and the station is eager to land first.
followed the deputy station and Mr. Yu into the office of "I Am an Actor", and saw Song Dong directing the work decently, he was proud and full of style, which was completely different from when he was in "Movie Guide".
At the age of 30, he sat in the assistant producer seat, Song Dong was young and promising, and he was full of ambition.
Moreover, according to Yu Ya's work habits, she will usually only be in charge of the new column team for a few months, and then she will promote her subordinates to take over the position of producer.
In other words, it can basically be confirmed that if there is a second season of "I Am an Actor", and Song Dong is outstanding in the deputy producer position, then he is very likely to be directly responsible for the entire column group in the second season next year.
Song Dongmei is full of energy.
"Wang Qiang, Wang Kai wants to follow up, and he must be finalized within 10 days...... Sun Yuan, what are you talking about, that host Wang Jianjian is also coming to participate in our program? Stabilize him vaguely first, and then hold a meeting to study and study...... Yo, Mr. Yu, Deputy Tai, Mr. Li!"
Li Li glanced into the office, but saw that all the most elite staff of each column group in the station were drawn from the backbone of the station to organize new programs, which showed the importance of the station.
……
In the conference room, everyone is seated.
Yu Ya was in the first place, Li Li and the deputy desk sat aside, and the others lined up in turn, and the meeting began.
Today's meeting is basically the scrutiny and formulation of some program details, as well as the arrangement of a series of publicity activities after that, including the determination of the time of the advertising bidding meeting, and so on.
This year's Chinese New Year is on February 4th, according to the plan made by the previous station, the first episode of the program will be broadcast in prime time before the Lunar New Year, test the water first, and then adjust the direction of the program during the New Year holiday according to the feedback of netizens.
On Monday, February 4th, the broadcast time of the National Spring Festival Gala, on the night of Sunday, February 3rd, it is the local Spring Festival Gala jointly broadcast by the five local satellite TV stations, and the first episode of "I Am an Actor" can only be arranged on the night of Sunday, January 27th.
Therefore, the first episode of the program needs to be recorded around January 20th, and there are still 20 days to go, and only a few invited actors have been determined, and the time for the preparation of the show is extremely tight!
There is a lot of content in the meeting, but it is still Yu Ya's style, and she cuts through the mess quickly!
One issue after another has been agreed, but there is no consensus on whether to open up an amateur registration channel.
Some people say that the stage of acting PK, the acting skills of amateurs are not convincing, some people say that the star platform, everyone's focus is on the star, who wants to watch the grassroots?
Of course, there are many people who agree with the opening of the amateur channel.
This issue has been debated for a long time, and Taili is also hesitating.
"Xiaoli, what do you think?" asked the deputy desk.
Li Li said: "I personally think that we should open up a channel for amateurs to sign up, first of all, what is news? There is a well-known classic metaphor, people are bitten to death by dogs, this is called tragedy, not news, people bite dogs to death, this is called news." ”
There was laughter in the office.
"Don't laugh, that's what it means, although this example is a bit ugly and inappropriate, I haven't found a more vivid example to illustrate.
From the perspective of communication and viewpoint, Wang Kai's acting skills have compared Gao Yuanyuan, which is reasonable, just general entertainment news, if an amateur who has never learned acting seconds Gao Yuanyuan, this can make headlines!
Some programs, in order to become popular, can only keep hyping and deliberately creating explosive news, but as long as our programs are set up properly, the collision between acting skills may form explosive news, for example, amateur second Gao Yuanyuan. ”
Wang Qiang said: "Mr. Li, you are right, but this is only theoretical, in reality, the acting skills of amateurs have PK these actors?
Li Li disagreed and shook his head: "Amateurs' acting skills may not be inferior to actors, and the meaning of amateurs' existence is not only to challenge mature actors, but also to fulfill ordinary people's dream of stardom!"
An amateur stands on the stage, the distance between him and the audience is zero, and the audience has a natural sense of intimacy.
Moreover, the topic of amateurs appearing on the stage is extremely high, and it is easier to become popular, but celebrities participate in our show, and victory or defeat has no decisive impact on many of them. ”
Xia Xue asked, "Teacher Li, what do you think the proportion of amateurs should be?"
Li Li said: "There is one person per issue, and there must not be more than two people." You can't let traffic and topics be split among too many people. ”
……
Regarding the issue of the amateur channel, after heated debate and discussion, everyone voted by a show of hands, and finally passed.
After all the questions were finalized, it was time to get off work.
will disperse.
Li Li followed Yu Ya quickly, saying that it was a quick step, but when he chased Yu Ya, he had already arrived at the elevator.
"Leader!"
"Hmm!" Yu Ya pressed the elevator button.
"I feel that our "I Am an Actor" should usher in a ratings miracle!"
"You think so, too?"
"Uh-huh!" Li Li nodded repeatedly, and then prepared to send some affectionate gratitude to the leader.
Just when Li Li was brewing emotions, "squeaked", and the elevator door opened.
Yu Ya glanced at him, "Is there something wrong with you?"
"It's fine!"
"Hmm!"
In the next second, Yu Ya walked into the elevator, pressed the button, and the elevator door closed instantly.
"Eh, leader, I'm ...... Hey!"
The numbers on the elevator kept jumping up, 8, 9, 10......
Li Li withdrew his hand and shook his head helplessly, a leader like the wind!
Forget it, this gratitude will exist in my heart for the time being, maybe it will be vulgar to say it, and I'll see you in the future.
Evening.
As soon as Li Li's car drove into the community, he saw SF's courier waving to him desperately, "Mr. Li, you express your express." ”
Li Li got out of the car, took it in his hand and weighed it, it was quite heavy.
"Mr. Li, this is insured, it may be valuables, please accept it. ”
"Okay!" Li Li said, suddenly remembering the grievances, underwear and room card, and then immediately shook his head, "Uh, no, no!"
"You'd better check it out, it's valuable, after all. ”
"No, no, it's okay, master, don't worry, the problem has nothing to do with you, I have something urgent, so I won't test it." ”
"Then Mr. Li, I'm leaving. ”
"Eun, goodbye. ”
Li Li said, walked into the unit door with the express, and after a while, sneaked out and got into the car.
Which fan's gift is it? What kind of gift is it for spicy eyes?
Li Li unpacked the package, and his hanging heart finally let go, and inside was a scarf.
Li Li opened his scarf and looked at it, the style was beautiful and the handiwork was excellent, he liked it very much.
There is a letter at the bottom of the box, signed by Jiao Huajing.
Isn't Jiao Huajing the screenwriter of "Dog Thirteen"?
Unfolding the letter, it turned out to be a warm thank you letter, expressing her gratitude to Li Li for recommending "Dog Thirteen", and knitting this scarf by herself.
The last show was [2018 Movie Inventory], but since the show, Li Li and his colleagues have basically not paid attention to the follow-up of "Dog Thirteen", after all, the recent week has been too busy and busy, and various work and activities have squeezed everyone's time.
The letter said that as of last night, the number of online hits of "Dog Thirteen" has exceeded 5 million, and all the main creators did not expect to end up with more than 50 million at the box office, but they did not expect that there would be an unexpected great improvement on the Internet.
Jiao Huajing, on behalf of the director and all the main creative staff, expressed her gratitude to Li Li.
"Dog Thirteen" is becoming more and more popular on the Internet, and it does have the credit of Li Li's recommendation, but Li Li alone does not have such a big energy, and he can bring 5 million views to "Dog Thirteen" in just 5 days.
Li Li's real role is to cause a discussion on the topic of "Dog Thirteen" on the Internet, and then, all kinds of big Vs and even celebrities have recommended this film on Weibo, and the film "Dog Thirteen" has been praised in the stars and the moon.
A spark can start a prairie fire, and Li Li is that match.
"Following the trend" is a particularly interesting psychological phenomenon, and it is especially easy to turn it into fashion in the film and television industry.
Li Li said that "Dog Thirteen" is very good, which directly aroused the topic discussion among netizens, and some stars recommended this film one after another, first, it is a little hot with the times, and secondly, it is in the same circle, and it can also get closer to the creators of the movie, and the film is really good, and it also helps to shape their excellent aesthetic ability in the public......
All of this is beneficial, so why not do it for celebrities?
Although you can't scold bad movies with Li Li, it's still okay to praise them together!
In addition to having a more obvious influence on niche films with little attention, "Movie Guide" also has a certain influence on those bad films with poor box office.
For example, the previous epic bad movie "Pure Heart, Dream Showbiz", because it was mentioned many times in the show, prompted a group of netizens to curiously click on the playback button of the film.
Compared with before, the number of online broadcasts of "Pure Heart, Dream Showbiz" unexpectedly exploded.
At that time, the director of the film @ him, and said: "Thank you!"
This thank you almost didn't make Li Li so angry that he vomited blood!
……
Li Li returned home, kept the scarf in the cabinet, turned on the computer, and clicked on the film "Dog Thirteen" in Soyu.com.
As soon as the film began, the barrage rolled out!
"Li Li recommended it, take a look!"
"The work recommended by Mr. Li should be good, at least a hundred times stronger than "Movie World"!"
"Gao Yuanyuan recommended it on Weibo!"
"I was recommended by Wang Kai!"
"I'll go, you're all recommended by celebrities?"
"Of course!"
"Or you think we're going to watch this kind of niche movie!"
"I'm recommended by Sister A!"
"Mom, can you still watch this movie?
……
Li Li didn't expect so many stars to recommend this film, and his match is still valuable.
Looking at the list again, "Dog Thirteen" ranks 4th in the number of broadcasts on the site in the past week!
Counterattack, Jedi counterattack!
Once a niche film is released from theaters, there will be no room for survival on the Internet, but in this week's time, it has been forced to reach the [Heavy Recommendation] on the homepage of the website and become the fourth most played film in the week, and this unexpected result has already made the film's creators ecstatic.
Two days ago, the director, screenwriter and other film creators high-fived each other at a dinner party.
The director said: "We originally had a good reputation but poor grades, but I didn't expect it to be solved by a film review program!"
Screenwriter: "The film review program has caused social topics in our films, which has led to the recommendation of celebrities, and the butterfly effect has been generated.
Producer: "Let's express our gratitude, what kind of gift would we give?
"No, no, it's too cheesy, it's still a limited edition briefcase from LV!"
"Oh, you're not good, by the way, as a good copywriter, we can give a Montblanc limited edition pen!"
The director shook his head: "No, no, no, none of these gifts can be given!"
"Why?"
The director smiled and woke up the dreamer with a word: "Do you think that people who can have the courage and courage to make a film review program like "Movie Guide" may accept high-priced gifts from interested parties?
In other words, a film critic who can really be eroded by interests, will he do or dare to be a "movie guide"?"
The director shook his head and shook off Li Li's Rolex watch, LV's limited edition bag and Montblanc limited edition fountain pen, and then got this beautiful scarf.
Of course, I have to say that the director's vision is really accurate, even if these high-priced gifts are delivered to Li Li's hands, he will return them.
Putting aside the words of morality and professional ethics, just the news that the film critic accepted the expensive gifts given by the film critics, once it broke out, the image of Li Lihe and the show would collapse in an instant, and there was almost no possibility of turning over.
The scarf woven by Jiao Huajing herself is not expensive or novel, but it is full of sincerity, representing the sincere gratitude of the crew of "Dog Thirteen".
Li Li called Jiao Huajing, expressed the necessary gratitude, and then lay on the bed and lifted his feet beautifully.
Being able to make even a little contribution to the vigorous development of domestic films, Li Li is also very accomplished.
At this time, it was already 9 o'clock in the evening, Li Li picked up the mobile phone again and hung up the phone for Cai Jiayan.
"Hey, Mr. Cai, I have good news for you, our station is going to do a variety show with PK acting skills...... We will open the online registration channel tomorrow, and you should give it a try...... If you have a dream, you can chase it, I think you can, and I know you must have this will......"
On the other end of the phone, this music teacher with great potential and a dream of being an actor was full of excited smiles.
Holding the phone, she kept walking around the room, her steps were elegant, and she had the beauty of dancing.
"Thank you, Mr. Li, for your notice, I will definitely find time to treat you to dinner!
hung up the phone, Cai Jiayan shook her hands vigorously, and then a fierce man lay on the thick bed, her two white and pure calves swaying alternately, and humming a song that she didn't know what melody was: "Lala......"
Suddenly jumped up, Cai Jiayan turned on the computer, opened the official website of Jisen Radio and Television, and flipped through it, without any information about "I Am an Actor".
Looking up at the time, it was only past nine o'clock.
"By the way, Li Li said that he opened the registration channel!"
After talking to herself, Cai Jiayan fell straight on the bed again, humming in a low voice: "Lalalala......"
I kept looking at my watch, reading it over and over again, and refreshing the web page while lying on my stomach in front of my computer......
By 00:00, she couldn't remember how many times she had refreshed, and she always subconsciously felt that maybe the registration channel would open early, and the registration channel would close at any time.
Signing up has subtly become a race against time for her.
It's already midnight, why is there no information yet? Say it's today, but when is it?
Cai Jiayan opened the phone's address book, looked at Li Li's name, hesitated for a long time, and gave up bothering late at night.
Then, unsurprisingly, she had insomnia tonight.
On the road of chasing dreams, there are always people who are trying their best to rush, and when a little light of hope is ignited, some people will always burst out with an urgent desire that is almost "Fan Jin will be lifted".
Don't laugh in return, you have this desire, just because you care!
……
"2018-19 Giessen TV New Year's Eve Party" was a success, so it was rebroadcast at the same time on New Year's Day.
However, the replay delayed the normal broadcast of "Viewing Guide", so "Viewing Guide" was postponed to the 7th.
In the blink of an eye, a week has passed.
The entire column group of "I Am an Actor" was completely busy, working overtime and working overtime non-stop, and the program process was advancing rapidly in an atmosphere in full swing.
And the "Movie Guide" has entered a stable track, and everything is proceeding step by step.
On the 7th, the first episode of the 2019 New Year program will be released, and the theme of the program is [2018 Top Ten Bad Movies Inventory]!
Li Li came to the office early this morning, he didn't have any important work today, the only thing he was worried about was whether the evening episode of the program would break the bottleneck of ratings and climb to the peak.
After he sat down, he looked for the news about Youtai's "Movie World", hey, two weeks have passed, why are they so calm?
There is no hype? Is this to be good, or is it a poor donkey?
Li Li flipped through the small calendar on the table, picked up the red pen and drew a "cross" on the 7th!
Tonight, it's time to end this competition by trying to completely get rid of "Movie World" in terms of results.
。 vertex