1022 Local Performance

The production cost of 130 million, the original work that no one cares about - even on the script blacklist, the lack of star-studded cast lineup, the super schedule that is in a deep predicament, and the dull and low-key pre-publicity......

All of this seems to indicate that Edge of Tomorrow will be a summer dud, not even surpassing "Prometheus" and "Madagascar 3", which were released at the same time, with the media showing a box office forecast of only $25 million.

However, it is such a work, but it replicates the miracle of the box office curve of "Titanic" and "Avatar", in the case of not being favored, the more frustrated it becomes, the more courageous, and the follow-up box office collection ability is jaw-dropping, and finally broke through the threshold of 500 million, becoming the fifth work in the history of North America to reach such a height, and it is undoubtedly the first actor in Generation Y to achieve such an achievement-

Natalie Portman's "Star Wars Prequel: The Phantom Menace" has not been able to reach such heights with a North American box office of 474 million.

At present, on the cumulative box office list of North American film history, "Avatar", "Titanic", and "The Avengers" are in the top three, while "Edge of Tomorrow" occupies the fourth place strongly, followed by "Batman: The Dark Knight", which is known as a generation of classics.

Before the summer season was unveiled, people were discussing that the baby boomer box office superstars represented by Tom Cruise, Will Smith, Johnny Depp and Robert Downey Jr. are gradually declining, and Gen X and Gen Y are unable to keep up and take over the burden.

Now, Chris's "Snow White and the Huntsman" is unsatisfactory, and Andrew's "The Amazing Spider-Man" is far below expectations, and it seems that it is still extremely difficult for Gen Y to snatch power, but Lan Li is the only exception.

Five consecutive works have achieved box office profits, and four consecutive works have exceeded 100 million at the North American box office, and all of them are not sequels - "Fast and Exciting / Love 5" is not a sequel to Lan Li, but a sequel to Vin Diesel and Paul Walker;

For the first time, people saw the shadow of "box office appeal" again, not Robert Downey Jr. and Johnny Depp-style tricks, but Tom Cruise and Will Smith-style actors' personal charm, which complemented the in-depth report of "Entertainment Weekly", which really made the industry think more about the future development trend and discussion.

The North American boom is raging, but at the same time, overseas markets are also buzzing and endless.

The first to bear the brunt of course is the United Kingdom!

As the hometown base camp of Blue Lane, the support and affirmation from the British Isles has always been a special existence, looking at the box office data of Blue Lane's past several film works, you can clearly feel a lot of support from here, especially last year's "Love Crazy" created a box office miracle, and achieved box office data that is not inferior to the United States, and the aftermath of the impact is still lingering to this day.

Just before the release of "Edge of Tomorrow", the wonderful staging of "Les Miserables" in London's West End set off even more stormy waves!

Compared with North America, there is no doubt that the British support for traditional college actors is unquestionable, they still continue the fine tradition of watching theater, and professional newspapers such as "stage" have an unparalleled high status, and the difference in artistic atmosphere also creates a difference in the positioning of actors.

Everyone says that the West End is a crucial step in winning the support and recognition of fellow British actors and their predecessors, and that no one is an exception to the fact that the West End is an essential part of the journey to win the love and support of British audiences.

The young Lan Li is undoubtedly a unique existence among many British actors, "I Fight Cancer", "Fast and Exciting / Love 5" and other works are very close to the preferences of young audiences, and "Les Miserables" in London's West End has won the support of professional audiences, and the touching "Love Crazy" has successfully captured the hearts of countless audiences before winning the Oscar.

In the summer of this year, the North American continent is focusing on the "showdown between the old and the new", and the box office prospects of "Edge of Tomorrow" are not optimistic, but in the United Kingdom, "Edge of Tomorrow" was considered by the media to be one of the most anticipated works of the year before its official premiere, and its influence is even close to that of the "Avengers".

That's the difference.

In the first week of June, "Edge of Tomorrow" held a grand premiere in Los Angeles, and then there was a frenzy of media acclaim, and the British Isles on the other side of the Atlantic were jubilant and eagerly awaiting the official landing of the production.

The Times was the first to write a news story, "Blue Rite Hall is still 'that' Blue Rite Hall: 'Edge of Tomorrow' received a lot of praise after its premiere!"

This is an official news report, not an editorial or a feature, but only a report on the "Edge of Tomorrow" media review, the Rotten Tomatoes Index, etc., and a report on the premiere of "Edge of Tomorrow", at the end of the article, the British media traditional Haoqiang said:

"Since first appearing on the small screen in 'War of the Pacific', Ranley Hall has managed to maintain her accurate and discerning eye for filmmaking, with character and quality in each production, and has delivered high-quality performances that remain undefeated to this day, from word-of-mouth to box office.

In the body of this young actor, you can get a glimpse of Daniel Day Lewis, whose name has become a guarantee of the quality of his works, and like a brand, it is slowly forming its own brand influence. The difference is that Day-Lewis is a pure artistic performer, while Hall has a strong market potential. The box office prospects of Edge of Tomorrow are worth looking forward to!"

After the box office success of Edge of Tomorrow, the North American region is now discussing the market appeal of Lanli, believing that he has the potential to become a second Tom Cruise and a second Will Smith.

However, before the official release of "Edge of Tomorrow", the British region had already made conclusions in advance, saying that Lan Li now has its own appeal and has become an important guarantee for the quality of the work. The Times is just one of them.

The facts also prove the far-sightedness of the British media.

On June 8, Edge of Tomorrow officially landed in the UK market, keeping pace with the North American region.

On June 6, Edge of Tomorrow held a grand premiere in Los Angeles, and on June 7, the entire crew of Edge of Tomorrow held a grand premiere in London at Trafalgarh Square, where the film was filmed.

Warner Bros. took a pains to recreate the actual Trafalgarh Square scene from the film, successfully transporting every premiere attendee into the story of the film, and recreating Los Angeles' critically acclaimed time tunnel in London to create a truly unforgettable viewing experience.

When Lan Li led the entire crew to appear collectively, it undoubtedly became the biggest high/climax on the night of the London premiere.

Unfortunately, Lan Li did not stay in London, and immediately after the premiere, the group went to Heathrow Airport and flew to New York to participate in the promotion of the next trip, and only stayed in London for less than five hours, but this still did not affect the audience's enthusiasm for watching the movie.

The midnight show on June 7 was full!

According to statistics, the box office data of the midnight show easily surpassed that of the "Avengers", creating the best record of the midnight show in the UK this year.

From Friday to Saturday to Sunday, the movie-going frenzy has always been high. Although the UK market does not have the same box office potential as the North American continent, it is still one of the most important box office markets in the world, competing with Japan for the second and third places in the world, and the box office numbers of every film here are crucial.

In the end, on the opening weekend, "Edge of Tomorrow" grossed $17 million at the box office!

The mighty box office sweeping ability even triggered a race of reports from the North American media, because this premiere box office is second only to "The Avengers" this year, ranking second only to the year!

The sweep and outbreak of the "Avengers" is the result of a long period of foreshadowing and brewing since "Iron Man" in 2008, and the precipitation and accumulation of four years, which has created the strong momentum of the "Avengers" sweeping thousands of troops this year, and the star-studded cast lineup has triggered a fanatical fan effect.

But what about the "Edge of Tomorrow"?

There is no foreshadowing, no accumulation, no expectations, just relying on the appeal of the two young actors, Lan Li Hall and Jennifer Lawrence, and at most Paul Walker's starring gimmick, that's all, even if the British are sure that the box office results of this film are bound to create new highs, but when they really see the data with their own eyes, they are still shocked and dislocated.

In comparison, the biggest hits in the North American market this year are "The Avengers" and "The Hunger Games", both of which have created their own miracles at the box office and become the biggest highlight of the film market in the first half of the year, while in the British market, the opening weekend of "The Avengers" achieved 25 million, and the premiere data of "The Hunger Games" was 7.7 million.

Now, "Edge of Tomorrow" has swept 17 million dollars without dominating in the slightest, and the explosive power is enough to make everyone jaw-dropping! Even though North America has achieved a 138 million premiere box office figure, the UK box office performance is not inferior.

It is against this background that the revelations of the "Empire" magazine made a vigorous debut!