1021 Challenge 500 million

In the run-up to Independence Day on the Fourth of July, the North American box office market has finally picked up a bit, and the two productions "Teddy Bear" and "Magic Mike" have finally succeeded in attracting audiences to the cinema once again.

The former became the first comedy hit since its debut this summer, with a popcorn index of 73 percent, and the latter based on Channing Tatum's real experience of "stripping/dressing/dancing/men" before her debut, offering a muscle feast for all female audiences, with a Rotten Tomatoes freshness index of 80 percent in addition to the 60 percent popcorn index.

Two restricted-level comedies and two low-budget comedies both stood out, and two months after the opening of the summer file, they finally stopped the overall decline and radiated a new vitality.

"Teddy Bear" won the championship this week with a weekend box office of 54 million, which is enough to compete with works such as "Men in Black 3" and "Snow White and the Hunter", but the investment cost of this work is only 50 million, less than one-third of the other works, so the revenue ratio is really eye-catching. Universal Pictures once again succeeded in making a small profit, and finally succeeded in stopping the loss in this year's summer file.

"Magic Mac" earned 39 million in three days over the weekend, ranking second on the list, and although the box office numbers may not seem so impressive, considering that the production cost was only 7 million, this result was enough to make Warner Bros. smile, and the excellent word-of-mouth data also made the box office momentum of the work highly anticipated.

Although "Teddy Bear" and "Magic Mike" have reawakened the market, the two works are comedies of different styles, and the impact on the market of "Edge of Tomorrow" is minimal, and the box office fell by only 30% in the fourth week of release, handing over an amazing box office trend curve for the third consecutive week, which successfully triggered an exclamation from the entire market!

36.8 million, with a box office gap of more than 2 million, lagged behind "Magic Mike" and slipped to the third place in the North American weekend box office list this week. However, this is not bad news, on the contrary, it is good news worth celebrating!

With such weekend box office data, "Edge of Tomorrow" has basically equaled the weekend box office of "The Avengers" in the same period, with a slight disadvantage of less than 200,000, occupying the third place in the weekend box office record list of the fourth week of film history - the champion is still the "Avatar" at the level of the sky.

Transcendence, this is the real transcendence, the box office curve of "Edge of Tomorrow" has been surpassed again and again, starting from the premiere box office, every week is refreshing its own historical record with a more astonishing decline, and it is advancing by leaps and bounds on the film history list, showing an unstoppable upward momentum.

Now, people finally understand the true meaning of a media rating of 81 percent, a Rotten Tomatoes freshness index of 98 percent, and a theater score of "A+".

After experiencing the hot topic of the premiere, the ratings square of "Today Show" and the discussion wave of "Hereditary Baron", all the attention was gathered, and then the effect of word-of-mouth exerted unprecedented energy, and almost every audience who walked into the cinema should not miss the first choice.

If the outbreak of "The Avengers" is an expected surprise, and the foreshadowing of the Marvel universe has created enough momentum, then the rise of "Edge of Tomorrow" is an unexpected dark horse, surpassing the former and becoming the biggest hit in this year's summer file, and even hopefully becoming the hit of the year.

Once again, Lan Li succeeded.

Starting from the "Pacific War" and ending with "Edge of Tomorrow", all of Lan Li's works have been successful, and they are brilliant successes, showing his market appeal and box office appeal in a real sense;

There is no doubt that Lanli is a well-deserved top superstar in the industry.

Of course, from the first line to the top, it is not just by relying on popularity and popularity to complete, the real core focus is still the salary; it is unimaginable that the highest salary of Lanli is still 10 million on the "Edge of Tomorrow"!

Now people are most curious about whether Lan Li will become a 20 million club in one go, or will he follow the path of Johnny Depp and Robert Downey Jr., and rely on dividends to become top box office superstars, and more importantly, who will be the first to eat crabs?

"I can vouch for it, Universal Pictures is now puzzled as to why it let go of Ranley Hall for the 'two million' price difference, which was perhaps Ron Meyer's biggest mistake in 2011. ”

This is a joke from the "Chicago Tribune", but it reflects the views and attitudes within the entire industry, no one can ignore the rise speed of Lan Li, and similarly, no one can ignore the box office figures of "Edge of Tomorrow" -

Four weeks after its release, the cumulative box office of "Edge of Tomorrow" exceeded 400 million with its head high, becoming the fourteenth work in North American film history to achieve such a feat, and it reached 430 million US dollars in one go, successfully surpassing "Pirates of the Caribbean 4: Gathering Souls", temporarily occupying the ninth place on the total box office list in film history.

Obviously, this is still not the end of the "Edge of Tomorrow".

Before this summer's stellar box office performance, the "Hunger Games" box office performance made the entire North American market full of joy and excitement, and they are looking forward to the next summer's box office, and now, "Edge of Tomorrow" has successfully surpassed the cumulative box office of "The Hunger Games" in just four weeks, which is 398 million as of the fifth week of June, and will soon exceed 400 million.

The box office performance of "Edge of Tomorrow" is enough to make any discourse pale and weak, and now, 500 million in North America can be officially put on the agenda, and no one doubts that this goal is bound to be achieved, because the next Independence Day schedule will be an excellent period for each work to further improve the box office, and "Edge of Tomorrow", which has both word-of-mouth and topical advantages, has undoubtedly seized the opportunity!

The first week of July is the much-anticipated Independence Day schedule, and the new version of "The Amazing Spider-Man" has undoubtedly become the absolute king of this schedule, Andrew Garfield's college student version of Peter Parker is youthful and sunny, and has won the hearts of many audiences before its release.

This year's Independence Day is Wednesday, and in order to make full use of the Independence Day holiday, Sony Pictures arranged for the film to be officially released one day earlier and on July 3, joining the competition for summer files with an absolutely strong attitude.

On top of the Los Angeles premiere, Lan Li, who returned to London after the end of the publicity period, unfortunately failed to attend, but then Lan Li kept his promise and appeared at the London premiere to cheer for Andrew, and at the same time detonated the audience frenzy - the current "Edge of Tomorrow" obviously made Lan Li the new dream girl in the UK.

The media reputation of "The Amazing Spider-Man" can be said to be qualified, with a comprehensive media rating of 66 points, a Rotten Tomatoes index of 73 percent, and a popcorn index of 77 percent;

After its release on Tuesday, in the first six days, "The Amazing Spider-Man" only earned 137 million, which is basically the same as the data of the first three days of "Edge of Tomorrow"; among them, "The Amazing Spider-Man" received 62 million box office data in three days over the weekend, which only occupies the seventh place in the film history record of the Independence Day schedule, compared with the "Transformers 3" that swept the Independence Day schedule last year, the box office data has shrunk by nearly 30%.

The rebooted series cost 230 million yuan, and the publicity and distribution costs were not soft, but after the first week of premiere, Sony Pictures has already felt the huge pressure, and it is too early to say whether it will lose money, and the good popcorn index still makes the follow-up box office of the film worth looking forward to, but if it wants to achieve profitability, Sony Pictures must hope for the strength of overseas markets.

However, this is not an easy task, as Edge of Tomorrow is still the strongest contender in the market.

In the first week of July, "Edge of Tomorrow" once again delivered a proud answer, ranking above the North American weekend box office charts, still maintaining the third place, surpassing "Magic Mike" and behind "The Amazing Spider-Man" and "Teddy Bear".

Even "The Amazing Spider-Man" has not been able to shake the market share of "Edge of Tomorrow", and the follow-up works are naturally more difficult.

What's even more suffocating is that in the third week of July, the biggest expectation of the year "Batman: The Dark Knight Rises", on the Denver premiere, two suspects were in the cinema screening room, shooting at gunpoint, resulting in a tragic situation of 12 deaths and more than 50 injuries, which not only greatly hit the enthusiasm of "The Dark Knight Rise", but also hit the movie-watching boom of the entire summer file.

The entire follow-up box office market has become cautious.

In this case, the follow-up box office curve of "Edge of Tomorrow" gradually calmed down, but it always occupied an important position in the market, and finally the cumulative box office in North America reached an incredible 550 million, not only easily breaking through the threshold of 500 million, but also surpassing "Batman: The Dark Knight".

And so, a miracle was born.

550 million, "Edge of Tomorrow" has become the fifth work in North American film history to exceed 500 million at the box office. Who would have expected such a result?