Don't look at Rongping City, which is remote and poor, there is a university here.

In the 60s, with the relocation of a central enterprise, an industrial school was inexplicably set up here, which was only the southwest branch of a well-known polytechnic university at that time.

After the reform and opening up, the school changed its name several times and is now called Xikang Institute of Light Chemical Industry. In another ten years, it will also merge several colleges and secondary schools, and finally named "Xikang Institute of Technology", becoming a decent secondary school. At that time, the school was applying to change "college" to "university", and the applications were rejected every year.

The summer vacation is coming to an end, and some new students can't wait to report to the school.

Song Weiyang carried a bottle of Moutai to the school's faculty building, looking for the house number and knocking on the door.

An old lady opened the door and wondered, "Who are you looking for?"

Song Weiyang smiled and said, "Hello, I'm looking for Professor Liang." ”

"You're Lao Liang's student, please come in," the old lady turned around and shouted into the room, "Lao Liang, your student has come to see you!"

In the living room, an old man with gray hair was practicing qigong in a half-squat.

He pressed his hands on the dantian, rubbed it more than a dozen times, and then slowly raised it to his chest, took a deep breath, and then slowly exhaled it. After practicing this style, he walked to the table again, flipped through the books on the table, went back to continue his cultivation, and said to Song Weiyang: "Sit down, I will talk about anything until I finish my work." ”

Song Weiyang took a fixed look, and saw three words written on the cover of the book: Jin Dangong!

In these years, Qigong is very powerful, with a master's skill, he can destroy Patriot missiles, and he can also make American satellites fall, and even the fire of DXAL is extinguished with Qigong (squint smile).

Professor Liang worked for a week, finally stopped, and asked, "Are you a freshman this year?"

Song Weiyang smiled: "Hello Professor Liang, I am a shareholder of the City Cannery, Song Weiyang. ”

"Oh, Song Shumin is your father, sit down!" Professor Liang became more enthusiastic.

There is a major called "Industrial Design" in Xikang Institute of Light Chemical Engineering, and Professor Liang is a veteran. He used to be engaged in sculpture, but somehow he became an expert in industrial product design, and the Song family had two liquor bottles from this person.

Song Weiyang put Moutai to the coffee table, took out another 5,000 yuan and a few drawings and said: "The canning factory is ready to design a new packaging, and I already have a rough plan, but the details still need to be carved by Professor Liang." ”

"I'll take a look first. Professor Liang put the money aside and picked up the drawings directly.

Song Weiyang's painting skills are very bad, the bottle is painted crookedly, and there are no specific parameters, so he can only attach a text description next to it.

While Professor Liang looked at the drawings, Song Weiyang explained: "Professor Liang, I plan to make three canned bottles. The first one is called 'canned water cup', you can directly use the bottle as a water cup after eating the can, and there is a rope handle at the mouth of the bottle, this bottle should be designed to be easy to grasp by hand, and it should be strong and durable, and it is best to design an anti-scald grille. The second is called 'Tangram Cup', used for gifts, seven cups for a set, to be small, but not too strong, after eating canned food can be used to hold monosodium glutamate, salt, chili noodles, etc., each cup needs to come with a glass spoon. The third one is called 'Thousand Paper Cranes', canned bottles can be large or small, but they should be exquisite and fashionable, and young people can use them to save change, put thousands of paper cranes, and put paper stars. ”

Professor Liang suddenly turned his head and glanced at Song Weiyang, and said with a smile: "You people in the Song family are all very good-natured. As soon as these three cans are launched, they will definitely open up sales. ”

"Professor Liang has won the award. Song Weiyang said modestly.

Then Professor Liang shook his head again and complained: "It's just that the painting is too ugly, just like the graffiti of kindergarten children." ”

Song Weiyang said: "That's why I asked Professor Liang to do it." ”

Professor Liang held his glasses and said, "Come back next week, I will go to the glass bottle factory with you to make samples." ”

"Then please Professor Liang, I'll take my leave first. Song Weiyang got up and said.

In 1993, China's canned food market was not completely dead.

In the vast countryside and small counties, there are still many consumers who use canned food to give gifts, but basically only the Spring Festival, Mid-Autumn Festival and other big festivals are easy to sell, and they will also be grabbed by goods such as malt milk essence and other goods.

The dilemma for small canneries is that there are so many competitors that there is one in almost every city. With the anti-dumping in Europe and the United States, large canneries that originally earned enough foreign exchange have focused on China, forcing small canneries to survive.

In a few years, at least 90% of China's small canneries will go out of business. By the year 2000, the country's small canneries were almost extinct, and only a few of the active and innovative ones survived.

The three cans that Song Weiyang intends to withdraw from are innovative works, and they will be launched in batches.

The first to be introduced is canned water cups, and people in these days like to carry water cups with them. Making canned bottles sturdy and beautiful, with rope handles and anti-scald net covers, is definitely more popular than those that specialize in selling water bottles. And it can also satisfy the psychology of consumers who are greedy for small and cheap, and if you buy a water cup and eat canned food, isn't it more cost-effective than buying a water cup? This canned food is suitable for the whole market, suitable for all ages, and eaten in both urban and rural areas.

The second is the launch of canned paper cranes, the main target market is young urban consumers. The bottle is beautiful and stylish, and can be placed on the desk as a pen holder, as a small vase, as a piggy bank, and can also be used to put paper folded paper cranes and stars.

The last one to be launched is the tangram can, a gift package of seven small cans, dedicated to gift-giving. In fact, canned food as a gift, many times keep it and don't eat it, you send me, I send you, all kinds of transfers, sometimes transfer two or three years before opening the can to eat, which greatly consumes the market demand. However, this kind of tangram canned bottle can be used as a container for condiments such as salt, monosodium glutamate, etc., and it is also equipped with a glass spoon and boutique packaging. This can lead to two results, first, the giver feels very face-saving, so as to ignore other gift-giving products, and second, the recipient feels that it is very valuable and may open the can on the same day.

Song Weiyang was full of bad water, and he specially asked Professor Liang to design the tangram cup to be not so strong, and it was best to bump and bump it.

The water cup series and the tangram cup series do not need to operate much, and they can easily become popular models. It's a pity that the business is seriously following the trend, and it won't be long before similar products will appear on the market.

Song Weiyang's high hopes are still the Thousand Paper Crane series, which can cultivate young consumer groups and launch a fashion brand in a cannery - in the food and beverage industry, brand effect is often more important than taste.

But the canned food of the Thousand Paper Crane series must be hyped, and it must be spent on advertising in order to give it labels such as literature and art, love, petty bourgeoisie, and fashion. At that time, people will not buy canned food, but feelings, and it is possible to sell well for a decade or two.