Gusu Industrial Park.

The production base, which took nearly a year and reached the level of 100,000 Kirin cars per year, was finally officially put into use today. At the invitation of Zhou Jingming, the relevant leaders of the Gusu Municipal Government attended the ribbon-cutting ceremony of the branch factory and witnessed the first Kirin sedan off the assembly line.

In this way, the current industrial distribution of Tianming Automobile Company has become very clear, forming an industrial distribution pattern with Shencheng as the center and Gusu City and Detroit as the two major production bases as supplements. In the future, Zhou Jingming will also expand the company's industry to the rest of the prefecture-level cities in Jiangsu and Zhejiang provinces, and gradually expand the production scale of Tianming Automobile Company in China.

"The factory in Gusu City has been put into use, which means that the total production capacity of our company has exceeded 200,000, and is slowly approaching the production capacity of 300,000. After the ribbon-cutting ceremony, Zhou Jingming, Zhao Ke and other people walked in the workshop and said.

In less than three years, Zhou Jingming has developed the scale of Tianming Automobile from zero to now close to 300,000 production capacity, which is already a business miracle, 300,000 production capacity, which means that the production scale of Tianming Automobile Company is more than SAIC Volkswagen and FAW Hongqi combined, from the production capacity of cars alone, Tianming Automobile Company has indeed achieved the first place in China!

In three years, from zero to the first, throughout the history of the world's automobile industry, except for Tianming Automobile Company, there is no second such car manufacturer.

Of course, Tianming Automobile Company can have the current scale of production, and Zhou Jingming's development ideas are inseparable, the reason why Tianming Automobile Company can rise rapidly, is because of the successful entry into the European and American markets, backed by such a large market in Europe and the United States, Tianming Automobile Company is naturally very easy to rise in a short period of time.

If it simply relies on the domestic market, with the current domestic consumption level, Tianming Automobile Company can now achieve an annual output of 30,000 is already very good, let alone an annual output of 300,000 yuan.

"The only thing I'm worried about now is that with an annual output of nearly 30,000 cars, can the market consume it? Zhao Ke was not as optimistic as Zhou Jingming, but he seemed a little worried.

It has been a week since the opening of the World Cup, although the company's sales in the European and American markets have been growing, but there has not been the kind of "blowout growth" that Zhou Jingming said, and the increase in sales is more because of the advertising effect brought by the list of "Top Ten Models in the Eighties" selected by consumer reports some time ago, and the advertising effect generated by sponsoring the World Cup has not yet had any effect.

"Don't worry, after a while, there will definitely be a big increase in sales, and before that, even if you let the automakers produce at full capacity, there will definitely be no stock cars left, and it is not impossible to be out of stock at that time. Zhou Jingming smiled, still without any worries.

The potential demand in the European and American markets is far greater than Zhao Ke imagined, Zhao Ke and they don't know, but Zhou Jingming knows, which is why Zhou Jingming has been busy expanding the company's production scale during this time.

At the time when the communist production line in Gusu City was opened, the domestic Tarun about Tianming Company's sky-high sponsorship of the World Cup was still not over, and various TV stations were happy to hold relevant TV debate competitions, and many newspapers were also actively involved in the discussion, and the scope of the discussion was becoming more and more extensive.

On the second day of the opening of the Gusu branch, Guangming Daily published a full-page article by a well-known sociologist in China, a criticism of automobile marketing and civilization, the article criticized the marketing activities of Tianming Company from all angles, and finally concluded that "behind the sky-high sponsorship fee, it is the distorted values of entrepreneurs who are troubled, and we should resist this gratuitous waste."

As soon as this article was published, it immediately caused great repercussions in the society, and only two days later, another well-known economist in China also published an article entitled "Automobile Marketing and Civilization Analysis" in Guangming Daily, and refuted the views in the critical article on automobile marketing and civilization.

This article believes that "marketing means as an indispensable form of modern business activities, it is very necessary to improve the visibility of enterprises, I always believe that the 100 million sponsorship fee paid by Tianming Automobile Company will eventually be transformed into 1 billion or more economic benefits."

The publication of the two articles pushed the World Cup sponsorship turmoil to another climax, and the controversy caused by this turmoil gradually shifted from spontaneous discussion among the people to organized groups of university students, and now, even relevant scholars are involved.

But in stark contrast, the people involved in this discussion are all people outside the auto industry, industry insiders, and almost no opinion has been expressed on this matter, because they all know very well that no matter what the final conclusion is, Tianming Automobile's marketing this time is definitely a success, and Zhou Jingming will also be the final winner.

When everyone was arguing about this matter, Tianming Automobile Company had penetrated into everyone's minds, which was a subtle influence, even those who opposed the sky-high sponsorship had to admit that when it came to cars, the first thought they could think of was Tianming Automobile Company.

Compared with the domestic uproar, abroad, due to the World Cup and the advertising effect, has also begun to play its due role, especially in European countries where football is popular, because the Kirin car frequently appears in the World Cup games, causing many people to remember this beautiful car, the direct effect is that the sales of the Kirin car in Europe began to grow wildly, and the scope of sales has slowly spread from Germany to the rest of the country.

As the person in charge of the sales company, Xu Weidong was really busy at this time, and one after another phone calls came to him, and dealers came to order cars, of course, more dealers from other countries other than Germany and the United States called to apply for sales authorization from Tianming Automobile Company.

Many of these dealers who applied for authorization had applied after the release of the last consumer report list, but because the company's production could not keep up at that time, Zhou Jingming did not let Xu Weidong authorize.

But this time, Xu Weidong felt that he had no reason to refuse them again.

"Let's take a look at the demand gap at each distributor and see if the production in Detroit can be met, and if not, I'll have to go to the head office and apply for assistance. Xu Weidong rubbed his hands and said with burning eyes.

From this time on, the advertising effect brought by the World Cup can be regarded as a real attack!

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