From the moment the World Cup opened, Xu Weidong has been waiting for this day to come, he has never doubted the advertising effect of sky-high sponsorship of FIFA, Xu Weidong, who has been engaged in sales business for a long time, is well aware of how important marketing has on product sales.

Especially for international events like the World Cup, the money invested will definitely be repaid several times in the future, and now, it is already the harvest season.

Xu Weidong also knows about the opening of the Gusu branch factory in China, and it is because of this that he has the confidence to ask Zhou Jingming for goods, as long as the output of Detroit is not enough to meet the needs of the European and American markets, it is a matter of course for the domestic side to rush here.

"Detroit's production is still able to meet consumer demand, but if this trend continues, by the end of this year, the supply gap will reach about 50,000 units, or even more. The assistant quickly calculated the number he wanted for Xu Weidong.

"50,000 units, right, I'll get the domestic side ready first. Also, help me book a ticket to Paris tomorrow and I'm going to meet the local dealer. Xu Weidong nodded and continued to say to his assistant.

In terms of sales business, Xu Weidong has already played perfectly. Although the dealers who applied for authorization this time came from many countries, Xu Weidong did not plan to establish sales points in every country, at least for now.

Compared with the rest of the company, Tianming company has taken a big enough step, if the sales network is too scattered, it is not conducive to the management of the sales company, the model of casting a wide net is not suitable for the current Tianming automobile company, Xu Weidong to take the sales strategy is to focus on cultivation, based on the United States and Germany two sales bases, to further expand the sales scope in these two countries, while opening up new markets in Europe, and the scope of the new market is also delineated in France and the United Kingdom.

In the European market, if it can gain a firm foothold in the three countries of Britain, France and Germany, that day Ming Automobile Company can be completely invincible!

Thinking of this, Xu Weidong also called Zhou Jingming for the first time, firstly to ask for a car, and on the other hand, to obtain Zhou Jingming's authorization, so that Xu Weidong could better build a sales network in Europe and the United States.

After the phone rang a few times, it was quickly connected by Zhou Jingming, and Xu Weidong did not detour, but explained to Zhou Jingming the purpose of his call.

"You asked the domestic side to prepare at least 50,000 cars to send abroad, are you sure that Europe and the United States can eat it?" Zhou Jingming asked puzzledly, and Zhou Jingming didn't know the news from abroad.

"Then you don't know what the situation is here, simply put, the advertising effect of the World Cup has begun to work, this week, the United States and Germany cities 4S stores, Kirin sedan and Phoenix brand car sales, has been more than double the previous week, and with the deepening of the World Cup, the growth rate of sales will only get faster and faster. Xu Weidong explained with a smile.

"Okay, then I'll listen to you, the domestic side is ready to rush to help Europe and the United States at any time, as long as you can eat it, there will be no problem with domestic production. Zhou Jingming promised.

"There's another thing that has to do with sales. Immediately afterwards, Xu Weidong shared his views on the construction of the sales network with Zhou Jingming, "If you think there is no problem, then I will go to France and the United Kingdom according to what I just said." ”

"You know better than me about sales, especially in overseas markets, you act cheaply, I trust your judgment. Zhou Jingming didn't hesitate and replied immediately.

"Well, you are waiting for our good news in the country. ”

After hanging up the phone, Zhou Jingming also called Zhao Ke over as soon as possible, "Senior brother, immediately arrange for the factories in Shencheng and Gusu City to produce at full capacity, and ensure that before the end of this year, the output of the two factories will be about 80,000 vehicles." ”

"Why did you suddenly remember that you were going to be at full capacity?" Zhao Ke asked curiously.

"Just now the United States called, the European and American markets have begun to surge the demand for our company's two cars, relying on the Detroit factory alone, can no longer meet the consumer demand, we need reinforcements here. Zhou Jingming replied with a smile.

"The advertising effect of the World Cup has finally begun to work!" Zhao Ke couldn't help but say excitedly when he heard this, they had been waiting for this moment, but they had been waiting for a long time.

After coming out of Zhou Jingming's office, Zhao Ke immediately implemented the company's decision, announcing that the factory had entered a state of full production, and the engine factory and the transmission axle factory also issued such instructions.

After so many years of establishment, this is the first time that Tianming's three factories have entered a state of full capacity operation at the same time.

At the same time, with Zhou Jingming's permission, Xu Weidong's actions were much freer, and after quickly arranging the sales plan in the United States, Xu Weidong came to Paris, France the next day, held talks with a local dealer, and reached an agreement with the other party on the authorization to sell Kirin cars, and came to London, England the next day, and also negotiated sales in the United Kingdom.

So far, with the efforts of Xu Weidong, Tianming Automobile Company has successfully obtained the pass to enter the British and French markets, and opened a new round of expansion of Tianming Company in the European market.

In addition to opening up new territories, Xu Weidong also took a series of measures in the original American and German markets, and took the opportunity to establish sales outlets in several other cities in the two countries.

At this time, as the Italian World Cup entered the quarterfinals, the advertising effect brought to Tianming Automobile Company is becoming more and more obvious, and the brand recognition of Tianming Automobile Company is getting higher and higher, not to mention that in terms of sales, it is also becoming more and more courageous.

In the first week of June, the sales of Kirin cars in the European and American markets were less than 1,000 units, but with the effect of advertising, after entering the second week of June, the sales of Kirin cars showed a clear growth trend, directly reaching 3,000 units.

However, just when many people thought that the sales in the third week would remain at about 3,000 units, the sales results in the third week were a little shocking to many people, because the sales in the third week had reached 5,000 units!

More than 700 Kirin cars are sold every day!

If we speculate according to this trend, the monthly sales in June will directly exceed 20,000 units! More than twice the sales in the past month!

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