Founded in 1991, FAW-Volkswagen's current main production model is only the Jetta, and this production status has not changed until 1995.

Because in June 1995, FAW-Volkswagen's Golf will be officially put into production in Chuncheng, and in December of the same year, another brand of Volkswagen Audi will also join the joint venture of FAW-Volkswagen, FAW-Volkswagen has since entered the operation of "dual brands", and the first Audi model produced in FAW-Volkswagen is the well-known Audi 200 model in China.

The Audi 200 model is actually not a sedan developed by Audi alone, but is modified by FAW-Volkswagen on the basis of the Audi 100, and in terms of appearance, it is almost exactly the same as the Audi 100.

From the familiar Audi car series to benchmark, Audi 80 is the later Audi A4, Audi 100 is the later Audi A6, but Audi 200 is not benchmarked with Audi A8, at best, Audi 200 is the familiar Audi A6L.

That is to say, since 1995, the competition in the domestic car market will really become fierce, whether it is a golf sedan, or an Audi 200 model, are favored by senior car enthusiasts, and in 1995, it happened to be the time point of the release of Yixuan SUV of Tianming Automobile Company.

"It seems that the domestic automobile market will become lively in the coming year. Thinking of this, Zhou Jingming not only did not have the slightest worry, but also had a trace of expectation in his heart.

The big king and the little king are on the stage, such a situation will be more interesting, and it will be more conducive to the development of the domestic automobile industry, Zhou Jingming will naturally not refuse the appearance of such a scene.

The next day, Zhou Jingming came to the production base of Xiaofuwa sedan again, yesterday only in the vehicle factory to learn about the situation, today Zhou Jingming is ready to go to the engine factory and the transmission axle factory to understand the production status.

At this time, FAW-Volkswagen, as Zhou Jingming expected, was holding a company meeting to discuss matters related to the introduction of golf sedans from Volkswagen of Germany.

"Everyone, Jetta sedan has been produced in our country for almost three years, these three years, Jetta car sales are also obvious to all, the cumulative sales of more than 10,000 units during the three years, of course, if compared with the Tianming company's small Fuwa car, our three-year sales, is not as good as the sales of a month, which has a lot to do with the market positioning of the two cars, but this can not be an excuse for us to escape. ”

In the conference room, Xu Bohua, then the general manager of FAW-Volkswagen, stood in front and said with a serious expression.

The success of SAIC Volkswagen made FAW Group see the huge commercial value of the joint venture brand, so under the joint promotion of both parties, FAW-Volkswagen was born, but when FAW-Volkswagen was established, the domestic market environment has undergone great changes.

At the beginning of the establishment of SAIC Volkswagen, there was only such a car manufacturer in China that could be mass-produced, and Zhou Jingming helped to operate it at that time, so SAIC Volkswagen's market share has always been very high, and Santana cars have also won the love of consumers.

But when FAW-Volkswagen was founded, there was already a competitor of SAIC Volkswagen, not to mention, Tianming Automobile Company was also established as early as 1990, and in that year, it successively launched the Phoenix brand sedan and later shocked the European and American markets Kirin sedan.

In addition, FAW-Volkswagen is not as good as Santana in the localization of Jetta cars, and the price has remained high, and various factors have combined to create a situation where the sales of Jetta cars in three years are only more than 10,000 units.

In this context, if FAW-Volkswagen wants to further increase its market share, the only way to introduce new models is to introduce new models, especially when it is known that Tianming is developing new models, which further stimulates FAW-Volkswagen's ideas.

"And, as far as I know, Tianming Automobile Company is already developing their fourth sedan, which is expected to go on sale in 1995, and if we don't further enrich the company's car lineup, the only market we have now will be further compressed, so according to the request of our Chinese shareholders, we are ready to discuss with Volkswagen the possibility of introducing a golf sedan. ”

Xu Bohua paused, and then continued.

As soon as Xu Bohua said this, the rest of the management personnel at all levels of FAW-Volkswagen also showed a solemn look, since the establishment of FAW-Volkswagen, Tianming Company has been blocking an insurmountable mountain in front of them.

"I didn't expect Tianming to be developing new models again. ”

"It's only been a long time since the little Fuwa sedan was launched, and a new model was immediately added, this Zhou Jingming is too terrifying!"

"If we don't introduce new models, then our company will really be overwhelmed by Tianming Company. ”

…………

For Tianming company is developing new models, everyone in the conference room expressed great shock, from its establishment to the present, Tianming Automobile Company will release new cars almost every year, such a development speed, enviable, even more surprising.

Xu Bohua heard these people's discussions, and his face couldn't help but show a bitter smile, for Zhou Jingming, Xu Bohua had heard of it as early as when Zhou Jingming was working in SAIC Car Factory, and Xu Bohua was already a middle-level manager of FAW Group at that time. Today, Zhou Jingming is already the CEO of Tianming Company, and he has also become Zhou Jingming's competitor.

Xu Bohua must admit that it is an honor to be able to live in the same era as Zhou Jingming, but it is a very painful thing to be a competitor with Zhou Jingming.

In recent years, FAW-Volkswagen and Tianming Company have all ended in the failure of FAW-Volkswagen, if it were not for the support of the local government, it is estimated that FAW-Volkswagen's life would be even more sad. Now, Tianming Company has opened the factory to the door of FAW-Volkswagen, and if Xu Bohua does not make changes, he will really take the blame and resign.

"Okay, everyone, be quiet, and now I'll arrange the negotiation with Volkswagen. After coming back to his senses, Xu Bohua clapped his hands and said.

Next, Xu Bohua made a series of arrangements for the negotiations, "In January next year, we will go to Germany to conduct the first round of negotiations with Volkswagen, and strive to finalize the introduction of the golf sedan before the release of the new car of Tianming Company." ”

After saying these things, Xu Bohua couldn't help but look out the window, from his point of view, he could just see the production base of Tianming Company from a distance, and an invisible pressure arose.

On the other hand, Zhou Jingming, who ended his trip to Spring City, also rushed to Shencheng on the third day.

"Mr. Zhou, on the third of next month, you have booked a ticket to Detroit, please don't forget it then. On the way to the airport, the secretary Xiao Ni reminded.

"I see. Zhou Jingming nodded. This time to Detroit, Zhou Jingming is mainly to discuss with the Detroit government about the construction of the factory, although the development of Yixuan SUV has not yet been completed, but the production of things, should also be prepared in advance, otherwise there will be a shortage of supply at that time.

This time, Zhou Jingming must prepare everything before the official launch of the SUV.

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