Chapter 0553 Three-axis linkage
All three models released before Yixuan SUV have more or less encountered the situation that consumer demand cannot be met because production cannot keep up, especially Xiaofuwa sedan and Kirin sedan, once because the production could not keep up, Zhou Jingming had to slow down the progress of market expansion.
There are both subjective and objective factors in such a situation. First of all, the current situation of Tianming's capital restricts the possibility of expanding the scale of production, and secondly, because the popularity of the vehicles put into the market has greatly exceeded Zhou Jingming's expectations, so the above situation will occur.
With the previous many lessons learned, coupled with the fact that Tianming's current ability to raise funds has also been greatly improved, it is necessary to make production arrangements in advance.
After returning to Shencheng, it was already the number, and there were only 11 days left before the end of 1993, and Zhou Jingming also ushered in his 30th birthday.
In the blink of an eye, Zhou Jingming has been reborn for 11 years.
The ancients said, standing at thirty, forty without confusion, Zhou Jingming now looks back on his life in the first ten years, and feels very satisfied.
In terms of career, there is a thriving Tianming Automobile Company.
In the family, the parents are alive, there is a beautiful and virtuous wife, and a new baby has just been added this year, and the family is harmonious and peaceful.
Zhou Jingming even felt that even if it was a dream, it would be a dream that would make people wake up with a smile.
After his thirtieth birthday, Zhou Jingming came to Detroit in the United States by plane on the last day of this month.
This time I came to Detroit, mainly to discuss with the local government about investing in the construction of Yixuan SUV production workshop. Although with the passage of time, Detroit's advantages as an automobile city will gradually disappear, and bankruptcy will occur in the future, but in the nineties, there are actually not many cities in the United States that want to find an industrial base compared with Detroit, and Tianming Automobile Company has also built a Kirin car production base here before, if this time the production base of Yixuan SUV is placed in other American cities, it is not convenient to carry out unified management.
So after thinking about it, Zhou Jingming still thinks that it is most appropriate to place the production workshop of Yixuan SUV in the United States in Detroit.
Through the development of the past few years, Tianming Automobile Company's sales business in the United States, has covered most of the cities in the east and northwest of the United States, Kirin car sales in the European and American markets are about 150,000 to 200,000 units per year, and nearly half of the sales are completed in the United States market, and the remaining half is distributed by various European countries.
The Kirin sedan has also captured the hearts of many American consumers with superior performance and relatively low price, especially the younger generation of American consumers, who regard the Kirin sedan as a necessary gift for themselves to go to society.
This time, through the release of Yixuan SUV, Zhou Jingming hopes to further expand the company's influence in the U.S. market, and strive to cover the sales network in the United States, so as to expand the industrial scale of Tianming Company.
Thanks to the previous investment cooperation of Kirin Car, the Detroit government has expressed great welcome to Zhou Jingming's proposal to invest in the construction of the factory. In fact, since the 90s, the economic development of the United States has been very sluggish, and although President Clinton has taken a series of measures to develop the economy, the United States has still not recovered to the prosperity it enjoyed after World War II.
To attract Chinese investors like Tianming Automobile Company, the Detroit government was naturally desperate, and it took only three days for Zhou Jingming to negotiate all the details of the cooperation with the Detroit government.
At the same time, Zhou Jingming also agreed to put the R&D center of Tianming Automobile Company in the United States in Detroit, and conquer the United States again with the power of science and technology.
In addition to investing in Detroit, Zhou Jingming also wants to build an overseas production base in Europe, forming a situation where the European and American markets echo each other.
In fact, although 80 percent of the sales business of Tianming Automobile Company is completed in the European and American markets, most of the production bases are concentrated in China, and there is only one Kirin car production base in Detroit and a Phoenix brand car production base in Detroit and a joint venture with Audi Corporation.
The status of the European market in Zhou Jingming's mind is not lower than that of the American market, and since Detroit has already negotiated, Zhou Jingming naturally hopes to be able to lay out again in Munich.
Although there was no basis for cooperation between Tianming Company and the Munich government before this, for any local government, it would basically not refuse an investment request like Tianming Company, so like Detroit, Zhou Jingming also quickly negotiated cooperation with the Munich government.
In this way, it took a total of ten days one after the other, and Zhou Jingming also returned to China again, and negotiated two investment projects in ten days, which is not a low efficiency.
Zhou Jingming, who returned to Shencheng, was not idle, the production base in the European and American markets has been negotiated and ready to be built, and China, as the base camp of Tianming Company, naturally cannot be left behind, and the site of the construction is naturally placed in Shencheng. Previously, when implementing the "500,000 plan", Zhou Jingming had promised the Shencheng government that once the company launched a new model, it would definitely give priority to building a factory in Shencheng.
Foreign negotiations are so smooth, let alone Shencheng, the Shencheng government can't wait for Zhou Jingming to put all the production capacity of Yixuan SUV in Shencheng.
Shencheng Anting this side of the automobile industrial park, Tianming company has become the second largest investor after SAIC Group, and once this time after the expansion of the factory, Tianming company's production capacity in Shencheng will reach the level of annual output of 400,000 cars, at that time, Tianming company will also surpass SAIC in one fell swoop, become a well-deserved overlord of Anting automobile industrial park.
The time soon came to January 28, 1994, the seventeenth day of the lunar calendar, with the efforts of Zhou Jingming, the production bases of the three major Yixuan SUVs in Shencheng, Munich and Detroit entered the construction stage at the same time.
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