On July 15th, Wanda Cinema in Shijingshan, the best theater in Beijing, just finished a grand premiere ceremony.

Wanda and Berner's investment in "Monster Hunt" was officially released when "Operation Red Sea" swept the summer file.

As a big production with an investment of 350 million, "Monster Hunt" can be regarded as the second most popular file this summer.

Although the amount of investment cannot be used as the basis for box office predictions, blockbusters with an investment of more than 100 million continue to hit the streets, but the investment in "Monster Hunt" is as high as 350 million after all, and there are not necessarily one or two movies with investment at this level a year.

When the audience sees it, the investment is so high that they will be somewhat interested.

The premiere was very big and smooth, and at the celebration banquet afterward, Jiang Defu, Yu Dong, and Jiang Zhiqiang, the three main investors, were also excited.

"Congratulations to Mr. Jiang, the pre-sale of "Monster Hunt" on the first day was 27 million, and the response to the previous screening and today's premiere was very good, and the box office will definitely be a big hit. ”

"I can get this data when "Operation Red Sea" is released, "Monster Hunt" has the potential to be a big hit, I think it is possible to have at least one billion or 1.5 billion. ”

"If you want me to say, if it weren't for "Operation Red Sea", two billion would not be a problem, and it would be "Monster Hunt" that broke the record of "Fast and Furious 7"!"

"Mr. Jiang's first film has achieved such a great success since he took office, which is really admirable. ”

......

As the main controller of the movie, "Monster Hunt" has a good future, and Jiang Defu, the boss of Wanda, naturally wants to accept the compliments of many industry insiders.

The pre-sale on the first day was close to 30 million, and according to the normal ratio, it was a sure thing to break 100 million on the first day.

And it is a comedy for all ages, and the response to the screening and premiere is very good, Jiang Defu and several investors have put the goal from the original cost recovery to the 1.5 billion mark.

As a 350 million blockbuster film, it has undergone a change of roles and additional investment.

Originally, many people were waiting to see the excitement, but now they have turned to praise Jiang Defu and Yu Dong's vision.

On the surface, they are a group of harmony, but as competitors, they are all a little disappointed in their hearts.

Wang Zhonglei was scolding his mother in his heart at this time, now Huayi is the first stock of film and television, and any large company is a potential opponent of Huayi.

Wanda Cinemas and Wanda Pictures have completed the merger and will go public in mid-August, and Hantang Pictures will go public after the Spring Festival next year, both of which are companies that can impact the first share of Huayi Film and Television.

Wanda Cinemas and Wanda Pictures have merged to form the new Wanda Films, which various experts predict will become the first film and television stock with a market value of 100 billion yuan.

Although this is just a prediction and there is a lot of moisture, the stock market is not always like this, and with the addition of various halos, the market value immediately rose.

Hantang Pictures was established later, but there are several big-selling movies every year, and the word Hantang has become a signboard.

Although it was spun off from Hantang Media, with the merger of the No. 1 ticketing platform in China and the name of Tang'an, the market value is expected to be about 100 billion.

There is also China Film Co., Ltd., as the boss of a state-owned enterprise, and the market value of the listing at the end of the year is expected to be 100 billion.

These experts are hundreds of billions at every turn, as if Huayi's market value of nearly 80 billion is nothing.

Huayi's current market value is close to 80 billion, and with the popularity of the summer file, it is inevitable to break 80 billion, but if you want to break 100 billion, unless "Operation Red Sea" is Huayi's movie.

Originally, Wang Zhongjun and Wang Zhonglei were not worried that Wanda would be able to surpass Huayi's market value after listing, after all, as a film and television company, Wanda did not have many big-selling works that could be handled.

But now, the pre-sale of "Monster Hunt" is close to 30 million, and the reputation is not bad, and one billion should be stable.

Moreover, Wanda sits on the largest theater chain in the domestic market share, and it is too simple to raise the box office a little.

It will be listed a month later, and the big sale of this movie will definitely have a driving effect on the stock price, and the position of Huayi Film and Television's first stock is not enough to insure.

Now Wang Zhonglei can only hope that "Monster Hunt" will stop at the threshold of one billion, and "Operation Red Sea" will cover up the light of all movies in the summer file, which can allow Huayi to maintain its position as the first stock of film and television.

On the other side, Wang Jinghua and the heroine of the movie Bai Baihe were also chatting with some company executives and capital.

The movie is a big hit, which is also a great thing for the actors, not to mention that Bai Baihe and Chen Yufan just completely resolved the matter between them last month, and they are even happier.

As her agent, Wang Jinghua is naturally very happy, she switched to Ahri Pictures as the deputy general manager of the artist management department, although she has the backing of Internet giants, but she has lost the greatest autonomy, and for her now, the artists in her hands are more important.

It's just that Wang Jinghua is still a little unhappy, this film originally had her investment, but her company was acquired by Beijing Culture, and she was squeezed out, and Han Tang became a shareholder of Beijing Culture, which is equivalent to indirectly becoming Han Tang's.

Originally, because of the role change incident, Wang Jinghua was still a little gloating.

The investment has been increased to 350 million, with constant twists and turns in the middle, and the cycle has been extended by one year, and this investment is definitely going to fail.

Originally, his own wrong investment was transferred to Beijing Culture, and Tang An invested in Beijing Culture, which was indirectly transferred to Tang An.

At the beginning, Wang Jinghua had always held a grudge because of being driven away, and kept using this to comfort himself.

But now, she never thought that "Monster Hunt" would be able to sell 27 million first-day pre-sales.

With the current popularity of the market, the word-of-mouth of the previous screenings is basically no problem to break 100 million on the first day, and the final box office of one billion is also stable.

And Wanda will definitely promote this movie, plus various copyright income in other aspects, this investment can already be profitable.

Obviously, he invested by himself, but when it came to harvest, he didn't have his own share, Wang Jinghua was angry when he thought about it.

But there is no way to be angry, which makes it even more angry.

So, I can only comfort myself that this profit is still a loss after inflation.

......

On Wednesday, July 15, "Operation Red Sea" still maintained a normal trend, getting 117 million in a single day, and the total box office crossed the 3 billion mark.

The first domestic movie with a box office of more than 3 billion, and all kinds of media are touting it again, and it has not been a few days since the last time it broke "Fast and Furious 7".

On Thursday the 16th, "Monster Hunt" was officially released, and it received a high box office of 136 million on the first day, ending the daily box office champion record of "Operation Red Sea".

As a comedy movie for all ages, "Monster Hunt" has also become another hot spot in the summer file, attracting a lot of news pages, not to mention that it also pressed "Operation Red Sea" to become the box office champion of the day, which is also something worth writing about.

As the largest investor and the main controlling distributor, Wanda's Jiang Defu was also relieved after getting the accurate box office.

As the last blockbuster before its release, the importance of this film to Wanda is self-evident.

At the group meeting, Jiang Defu even demanded that all resources must be smashed at any cost to push the box office of "Monster Hunt" to the threshold of 2 billion.

The implication is that it also includes buying the box office reasonably to stimulate the market.

Whether it is domestic or Hollywood, or Xiangjiang around the 80s, buying box office is the norm.

After the advent of the anti-monopoly law in Hollywood, the cost of buying box office was high, and this situation gradually decreased, and there was less buying.

In addition to seeing whether there are big stars in Baodao and Southeast Asia, another important criterion for Xiangjiang mainly relied on foreign cities to make money, and the distributors in Treasure Island and Southeast Asia were the local box office.

In addition, Shaw Brothers, Jiahe, and Princess Jin all have their own theaters, and the law is not sound, and the cost of buying the box office is almost none.

There are many ways to buy box office in China, some illegal and some legal.

Even if you buy it with real money, you may violate the "Anti-Unfair Competition Law", but if you buy movie tickets in bulk with theaters normally and sign a contract, it is not illegal.

Otherwise, it is legal for the distributor and producer not to come forward and find other companies to buy a large number of tickets.

Movie theaters engage in promotional activities, and then others buy or buy them to give benefits to the company's employees, or e-commerce, supermarkets, and shopping malls hold activities to give movie tickets to customers, all of which are within the scope of the law.

As for whether the tickets are given to the audience, whether there are viewers to see them or not, the law can't control it.

Wanda is all directly operated movie theaters, which is even easier to do.

"Monster Hunt" also has a certain amount of moisture at the box office on the first day, but not much, like a considerable number of movies, you have to buy a little bit in the early stage.

But now, even if that bit of water is removed, this first-day result, as well as word of mouth, if there is enough film scheduling support, it will be stable to rush to 1.5 billion ten.

In this case, Jiang Defu simply tried his best to push this movie one step further.

Of course, the legal way.

On Friday the 17th, the box office of "Monster Hunt" dropped slightly, and only got 121 million.

This is because "Pancake Man" was also released, and it also broke 100 million on the first day, getting 104 million.

The two new films have compressed the schedule of "Operation Red Sea", but the worst thing is that there are other films, and there is basically no room for survival.

"Operation Red Sea" once again got 116 million, ranking second.

If the big hit of "Monster Hunt" is surprising, then "Pancake Man" is a bit unbelievable.

Da Peng is just an online drama actor and host, and this self-written and directed Virgo actually sold 100 million on the first day!

Although there are reasons for the full support of the ticket evasion, it is also too scary.

However, the marketing of "Pancake Man" is well done and very simple.

There are a lot of online tidbits in the early stage, and it is particularly funny to watch them separately, and comedies naturally have a market and are easy to attract audiences.

It's just that when the audience walks into the movie theater, they will find that most of the wonderful plots and stalks in the movie are finished in the tidbits.

It is also commonly known as the cover party, giving you a cover of a big beauty, and after all the hard work, you become a gourd baby.

Immediately following Saturday, "Monster Hunt" collected 160 million in a single day, "Pancake Man" received 135 million, and "Operation Red Sea" received 141 million.

The three films broke 100 million in a single day at the same time, which is the first time in the domestic film market.

"Pancake Man" also did a smart marketing, and netizens commented everywhere on Weibo and major websites, saying that "Monster Hunt" disappointed him, and "Pancake Man" actually looked better than expected!

is also a comedy, and which one the audience chooses depends on the lineup, theme and actors.

What's more important is the overall comment, if two similar movies are released, Weibo and forums are saying that one of them is generally disappointed, while the other one is a little surprised, which can easily affect the audience's choice.

The three of them became tigers, not to mention a large number of water armies and marketing accounts.

In this way, the summer file came to another climax, and the two movies unexpectedly sold well, and together with "Operation Red Sea", they were crazy to harvest the box office.

PS: Sort out the rest of the plot and finish it in a month.