With the box office explosion of the two comedy movies "Monster Hunt" and "Pancake Man", the 2015 summer film market has come to the hottest time.

In the first week of its release, "Monster Hunt" got 558 million in four days, even for a big production with an investment of 350 million, this data is definitely big or successful.

"Pancake Man" was screened for one day in the evening, and got 365 million in three days.

"Operation Red Sea" received 884 million in a single week, breaking 100 million in a single day for 17 consecutive days, and continuing to write a new record.

The total box office of "Operation Red Sea" is also as high as 3.428 billion, and it is moving towards the goal of 4 billion.

The release of the two new films occupies a lot of news pages, after all, no matter what the news is, there are times of aesthetic fatigue, even if the door incident of the year, after many netizens found resources, they judged the female stars in it one by one, and it was only a month after that, and then the popularity slowly subsided.

"Operation Red Sea" has dominated the news on the entertainment page for more than half a month, and at least half of the posts on film and television entertainment-related websites and forums are about this movie.

After such a long time, both the media and the audience need new topics and news.

As a result, on the Internet, three movies and related news occupy 90% of the entertainment news page, and the rest are other movies.

It is precisely that the other two films have a lot of controversy, the success of "Monster Hunt" lies in the young age, which is also the creative concept brought back from the United States by Xu Yicheng, the film director and who is promoted as the "father of Shrek".

The title of "Shrek's father" has been following Xu Yicheng's name for a long time appeared on the news, and this name was installed by Xiangjiang Media a few years ago.

It's not known if it's a boast or not, but he did participate in the series for a decade.

Hollywood movies are becoming more and more young, also because the average age of the audience is gradually decreasing.

In addition, people will only grow up, not become younger, so it is imperative for movies to be younger.

A series of five or six films, the audience starts watching it from the age of ten, and one in two years sees the age of twenty, this is their childhood memory, and when these audiences grow up, this becomes a feeling again, and the value of this IP is getting bigger and bigger.

"Monster Hunt" is clearly a family comedy work with a young age, and its quality is also very good for the audience of the movie.

Coupled with the hard publicity and marketing of Wanda and Berner, it has been full of praise since its release, and the overwhelming words of "sincerity", "Hu Bameng", "good special effects" and "beautiful actors" are full of eyes.

However, not all audiences followed this type of movie, and "Monster Hunt" was also complained about.

In addition to the plot, some viewers complained that it was obviously a movie for children, but the whole film was full of pornographic jokes.

There is also a question from the audience, if a man wants to have a baby, which hole will come out of it?

As a comedy movie positioned as a family carnival, "Monster Hunt" is still very successful, especially on Weibo, after all, Weibo is the world of women, especially young women, and under normal circumstances, male netizens are not as effective and active as young girls on the Internet, otherwise those traffic will not be so popular later, and fans will have strong combat effectiveness.

"Monster Hunt" is so popular that the original actor Ke Zhendong uploaded a lot of photos of the movie made at that time on Weibo, and remembered the past there all day long.

In the past year, there are still some fans, naturally some fans say who can't make mistakes, my idol made a little mistake, and it should be forgiven after so long, look at how hard he works now.

However, most of the comments are just two words: deserved!

The most controversial thing is "Pancake Man", after all, the name is a bit different, so that Fan Luyuan is not very optimistic about this film, and it is the hard work of the main creative team that can get the attention now.

Nearly 40 cities, each city 5-10 cinemas, this is also quite a dense roadshow.

The popularity has been hit, attracting a large number of audiences into the cinema, but the word of mouth is not very good.

From a professional point of view, this film is very unqualified, lacking film texture, flat pictures, extremely vague lighting and set camera movements, lacking the scene scheduling design of general good movies, and basically relying on a few actors to open their mouths to say things.

Some viewers also said that this is an online drama, which was compared with "Little Times".

Strictly speaking, in terms of costumes, soundtracks, shots and other aspects, "Little Times" surpasses "Pancake Man" in all aspects.

However, there are also many viewers who can get the laughter of the movie, a comedy movie, amusing the audience is enough to cover up all the shortcomings.

As a dick silk fame, Dapeng's publicity is also very distinctive, before the release, he went to Zhongguancun South Street to set up a pancake stall, and was surrounded by water, and the first stop of publicity also went to Lan Xiang, Lan Xiang awarded him a certificate of "pancake teacher".

So much so that the news headlines of many media that day were: Which one is stronger in the movie, and the director of "Pancake Man" is Lan Xiang.

......

The following Monday, the trend of the two new films was also very strong, and "Monster Hunt" won 86 million, a decline of just over 40%.

"Pancake Man" got 77 million, a drop of less than 40%.

Three popular movies were released at the same time, squeezing each other's space, and each movie was in short supply, which led to a high attendance and average number of people per game, and the decline in harvest weekdays was even comparable to that of some movies with a strong reputation.

......

One has experienced so many twists and turns, and the other is a three-no product, which can be said to have been not favored by investors in the first place, but it was a box office hit at the same time, and it can be said that this achievement far exceeded the expectations of several investors.

Wanda and Bernard were surprised and overjoyed, although there was a little bit of moisture in it, but even if they squeezed out this bit of water, it was a great success, enough to make them profitable.

Ah Tanuki's Fan Luyuan is also very happy, "Pancake Man" is not as huge as "Monster Hunt", Ah Tanuki completely made a windfall.

Although Fan Luyuan was not optimistic about this movie, but at this time, he took everything on his head, praised the movie fiercely at the meeting, as well as the director and actor Dapeng, and asked the marketing department and Taopiao to strengthen the promotion of the movie.

At the same time, it also highlighted another movie "Incredible" released on the National Day.

This is also a comedy, starring Da Peng, Wang Baoqiang, and Xiao Shen Yang, unlike the lack of attention to "Pancake Man", Fan Luyuan is very interested in this film.

As a comedy, "Incredible" was originally planned to be scheduled for the New Year, but the New Year file has "Lao Pao'er" starring Feng Xiaogang, "Villain Angel" directed and acted by Deng Chao, starring "Shocking Demon Thieves 2", and the big movie of the same name starring Bai Ke, who is also from an online drama, "Never Expected".

Da Peng is an online drama actor, and the movie he made became popular, and Fan Luyuan also raised his expectations for "Never Expected".

The Lunar New Year stalls are a bit crowded, and they are all comedies except for "Lao Paoer".

Even "Lao Paoer" is starring Feng Xiaogang, the former king of the Chinese New Year stalls, which should not be underestimated.

Therefore, "Incredible" was promoted to the National Day, and the opponents in the same period were only two movies: "Rescue Mr. Wu" and "Charlotte Troubles".

"The campaign for Incredible is starting now, and in a week's time, I'm going to see a full and detailed campaign, which is the company's most important project for the second half of the year......."

After some advice, Fan Luyuan said loudly to the company's executives, "It's no problem for "Pancake Man" to break one billion, and with the foundation of this movie, the goal of "Incredible" is two billion!"

The success of "Pancake Man" is a complete surprise for Fan Luyuan, this film is popular, and the director and actor Dapeng is also popular, so "Incredible" released on the National Day has a strong foundation.

What's more, there are two comedy stars, Xiao Shen Yang and Wang Baoqiang, who co-starred in the lineup, and the lineup is definitely quite strong.

Since the establishment of Ahri, it is rare to have a movie that has been invested and distributed by itself to sell well, and it is about to usher in the second one, and Fan Luyuan is also relieved.

"Tang An has Xu Zheng, Huang Bo, and Deng Chao, and I also have three major comedy stars, Da Peng, Xiao Shen Yang, and Wang Baoqiang, so it's not necessarily bad!"

Fan Luyuan unconsciously compared Da Peng, Xiao Shen Yang, Wang Baoqiang and Xu Zheng.

In addition to Tang An's own competitiveness, the main competitiveness of Han and Tang comes from Wu Ershan, Xu Zheng, Deng Chao and others, and the movies directed by each of them are all big hits, which no company has.

With the addition of "Pancake Man" and the box office hit of "Incredible", the three male protagonists will be twice as famous, and there is no hope of catching up with the three comedians under Han Tang.

As for the opponent of the National Day file, Fan Luyuan, a police film like "Rescue Mr. Wu", is not appreciative at all, after all, even Cheng Long's "Police Story 2013" is mediocre at the box office.

And what about "Charlotte's Troubles", what about the main creator who went to the Spring Festival Gala, why didn't Zhao Benshan's film become a big hit.

It's also Charlotte's troubles, even if Sherlock comes, it's useless!

Fan Luyuan was full of enthusiasm at the meeting, but some of the people sitting below were not in good shape.

Five days have passed, "Monster Hunt" got 644 million box office, and it can still get 86 million on weekdays, judging from this trend, it is inevitable to break 1.5 billion, and it is not impossible to hit the 2 billion mark.

Wang Jinghua originally expected that the box office would only be one billion, but his investment did not make money after inflation, and he felt a little better.

But now it's at least 1.5 billion, and it's going to be 2 billion.

The box office alone is a lot of profit, not to mention this kind of popular movie, and other copyrights can also sell at a high price.

This should have had her own share, but it became the culture of the capital, and indirectly became Tang An's, which made her heart bleed.

Wang Jinghua also suddenly remembered such a saying in the circle, as long as Tang An is optimistic and invests in movies, they can be sold well.

"Monster Hunt" has experienced turmoil such as the actor's sucking and changing roles, the investment is so huge, the two leading actors are not big names, and the director is not famous in China.

Is it really because this project is indirectly produced in the Han and Tang Dynasties?

That's too wicked, isn't it?

The same idea also rose in the hearts of many insiders, but no one thought about it, after all, they were not like Wang Jinghua who lost a share in their hands, and they were worried about it.

Besides, the investment is in the culture of the capital, not Tang An, nor the Han and Tang Dynasties.

However, the big sales of these two movies, breaking one billion is close at hand, which also reminds insiders and the media of what Tang An said at the press conference of "Operation Red Sea" before.

At that time, Tang Anke said that the domestic market is getting bigger and bigger, and in addition to the big hit of "Operation Red Sea" this summer, one or two movies with a box office of one billion yuan will be born this summer.

Originally, everyone's eyes were on the big topic of the 4 billion goal of "Operation Red Sea", and they didn't pay much attention to the second half of the sentence.

But now, there are really two movies that are about to break one billion, which verifies the other half of what Tang An said.

This is too evil, isn't it?

The CEOs of the major companies who reacted were all at a loss, and it was just that Tang An could accurately predict his own movie, after all, he made it himself.

But other movies can predict it accurately, which is too awesome... Terrible!

And the media found a new topic, praising Tang An's keen eyes and competing to interview Tang An.