"Thor 2" VS "Gravity".

Strictly speaking, this is not an official matchup, and there are very few news outlets left that focus on the old things, and this is at best a sideline matchup, and the focus is limited to a very small circle, more accurately, between a small group such as Chris Hemsworth and his agent Fisher Morgan.

Don't fight for victory or defeat.

It's not to show off your power or never forget, just hoping that you can win once, even if it's just a small one, but also the expectation and hope for the excellent performance of "Thor 2" at the box office, if ...... Just if, if you can achieve a victory, maybe the knot will be completely over, and then you can let go of the past and start your own future again. Maybe.

But the situation is still not optimistic.

"Thor 2" once again suffered a bloodbath in terms of media reputation and audience feedback, which cannot be said to be expected, but at least it was not expected; in addition, the box office of the opening weekend still failed to break through the threshold of 100 million, and for the second time in a row, it lived up to all expectations, and finally won 80 million data, barely meeting expectations.

Objectively speaking, $80 million in the opening weekend is not a bad statistic, not only an increase of 30% compared to the premiere data of "Thor", but also better than the "The Amazing Spider-Man" rebooted last year and "Star Trek: Darkness" in the first half of the year-

The former grossed $62 million on its opening weekend and ended up grossing $262 million in North America, while the latter had a $70 million on its premiere and ended up grossing $228 million in North America.

After such a horizontal and vertical comparison, the final box office of "Thor 2" should also be able to reach the level of more than 250 million, and even have the possibility of hitting 300 million.

This is a good thing and a happy event.

However, all of this is more like a consolation, "Gravity" box office reached 140 million in the opening weekend, and it showed a strong momentum of sweeping thousands of troops as soon as it debuted, and the subsequent upward curve is even more incredible, while "Thor 2" is still struggling with how to seek superiority and not make himself more depressed.

It's really not fun.

And so it is.

The box office of the premiere of "Thor 2" showed a good explosive power, and the enthusiastic support of Marvel fans allowed the series to find a small upward step, but the terrible word-of-mouth still lacked enough appeal and influence, and the subsequent box office trend curve showed a bloody collapse.

The box office plummeted by 58 percent the following week.

In the third week, the box office plummeted again by 61 percent.

The momentum of the entire cliff-like collapse cannot be stopped. The most tragic thing is that after the box office of "Thor 2" showed a plunge in the third week of release, the weekend box office only achieved more than 10 million data, and then ...... Its weekend box office figures lost to "gravity" and lost to "gravity" in the tenth week of its release.

In the face of "gravity", which has stepped out of the curve against the sky with a super reputation, "Thor 2" only occupied an advantage for two weeks, and then collapsed.

As incredible as it may sound, it's just the way it is:

Chris lost to Lan Li again, in a frustrated and dejected way, and the previous summer opening showdown was at least vigorous and high-profile, even if he lost the duel, the attention was still everywhere, and this time the loss did not stir up any waves, so he lost quietly.

What is certain is that "Blue Lane Hall vs Chris Hemsworth" has truly gone down in history. No one is paying attention.

The final cumulative box office of "Thor 2" in North America, not to mention challenging 300 million, even 200 million is still a big problem, and it has been grinding for a long time before the threshold, but it still hasn't been able to squeeze in, and unfortunately stays at the position of 194 million, and the follow-up box office trend curve is really bad.

Of course, this figure is still an improvement from the first part of the series two years ago, an increase of about 15%, but compared to the excitement before the premiere, the final cumulative box office lost to "The Amazing Spider-Man" and "Star Trek: Dark" successively, which is definitely extremely disappointing.

However, with the strong appeal of the Marvel Universe, the overseas box office of "Thor 2" has doubled, hovering from the original threshold of 200 million to directly entering the 400 million mark, which also makes the total global box office of the movie reach 600 million US dollars! There is still a very long way to go before the big hit, but the results are still satisfactory.

Compared with the production cost of 170 million and the publicity cost of more than 40 million, "Thor 2" finally barely managed to break even with box office revenue alone, without making a profit, but also without a loss, which is a progress for Disney, which also means that the layout of the Marvel Universe has begun to accelerate.

To make an interesting comparison, the global box office of "Thor 2" has successfully reached 600 million, while the North American box office of "Gravity" is hitting 600 million, this is the gap.

Obviously, the threat of "gravity" brought by "Thor 2" is really limited. In fact, the box office trend in the second week of November has already leaked to Skyrim.

Time relapse to the opening weekend of "Thor 2", this Marvel series of movies successfully earned 80 million, and topped the North American weekend box office charts without suspense, but everyone's eyes were focused on "gravity".

In the face of the second wave of strong impact after the start of the holiday stalls, and the first wave of truly threatening frontal impact, "Gravity" handed over a box office decline of 29%, and controlled its own decline within 30% for the second consecutive week.

This also made the weekend box office of "Gravity" reach 19.4 million in the sixth week of release, only behind "Thor 2", abdicating from the championship to the runner-up, ending his incredible journey of five consecutive championships.

At the same time, as a reference, the box office in the same period in the sixth week of release has lagged behind "Avatar" and "Titanic", temporarily ranking third in history, and the upward momentum has finally slowed down. The follow-up trend is still not as crazy as James Cameron's two anti-heaven gods, which also means that the miracle of 700 million should be hopeless, and now it is more practical that the 623 million of the "Avengers" can be surpassed, which will become the focus of attention in the entire North American market.

After "Thor 2", "The Hunger Games 2", "Frozen", and "The Hobbit 2" appeared one after another, and the North American box office market officially entered the full prosperity stage of the holiday stalls.

In the face of such a situation, "Gravity" no longer has the ability to re-attack the championship, but the box office performance every week is still particularly eye-catching.

During the Thanksgiving holiday, "Gravity" once again ushered in a wave of box office recovery, handing over an ultra-low decline of 10%, which also made the movie surpass "Thor 2", second only to "The Hunger Games 2", which premiered that week, and occupied the runner-up position in the weekend box office list.

During the Christmas schedule, "Gravity" successfully counterattacked, soaring by 42%, second only to "Frozen", becoming the most ferocious weekend box office rising work in the list, once again returning to the top ten on the list.

This is not the end of it.

After entering 2014, Warner Bros. launched a second round of expansion in order to cooperate with the promotion of the awards season, preparing for the "gravity" impact on the Oscars, which also made the box office data of the film usher in a new round of rise, although the upside is really limited, but under the precise control of Warner Bros., the movie was released all the way to the first week of May, and it was screened for a total of 31 weeks, before and after announcing the official offline.

Such a long screening is indeed surprising -

For reference, the "Avengers" screening cycle is 23 weeks, "Thor" is 22 weeks, "Avatar" is 34 weeks, and "Titanic" is 41 weeks. And "Gravity" was able to run for 31 weeks, which proves that there are still audiences willing to go into the cinema to watch this work, and the box office potential has exceeded expectations time and time again.

When "Gravity" officially went offline, the cumulative box office in North America reached 635 million.

This work has become the fourth work in film history to exceed 600 million at the North American box office, and surpassed the "Avengers" in one go, temporarily lagging behind the two works of "Avatar" and "Titanic", ranking third in film history;

Before the release of "Gravity", Warner Bros. CEO Kevin Tsujihara was even worried that the film might face a loss-making crisis, which also made their distribution strategy conservative and low-key, but now?

300 million, or 400 million in North America?

Neither.

600 million in North America!

Miracles, myths, these words are not enough to describe the shock and joy of people.

If in 2012, when "Edge of Tomorrow" achieved the North American box office figure of 550 million, people could still have a trace of doubt, maybe it was probably because this work poked the audience's preference? But now that "gravity" has swept the 600 million North American figures, all voices are firmly shut.

Do you need any proof?

There is no need at all, the name "Lan Li Hall" is the best proof of this, from art to business, from performance to glamour, from awards to box office, he is 100% absolutely guaranteed, not only the brilliant record of undefeated since his debut, but also the absolute box office appeal that swept North America, truly recreating the good times of Harrison Ford, Tom Cruise and Will Smith at their peak.

What are you waiting for? Every studio has gone completely crazy.

In fact, Thomas Toole has a mixed bag of flavors right now.