In the first week of November, the premieres of "Ender's Game", "The Last Las Vegas", and "Turkey Story" were held, which launched an attack on the Halloween schedule.

But unfortunately, the three works have fallen into a trough of word-of-mouth, and their poor performance is like a nightmare that can't wake up, with media comprehensive evaluations of 51 points, 48 points, and 38 points, respectively, and at the same time, the freshness index of Rotten Tomatoes is 61 percent, 45 percent, and 19 percent respectively.

In other words, none of the three works failed.

In particular, "Ender's Game" is the most disappointing, and major media outlets have said that director Gavin Hood's rhythm control and character creation have serious problems, lacking a sci-fi core and no high/climactic overlapping, and the huge core is crammed into just two hours.

The overwhelming regret and suffocation made this ambitious work "die before you get started".

The final box office trend also proves that the media's vision is accurate.

Over the three days of the opening weekend, "Ender's Game" was 27 million, "The Last Las Vegas" was 16 million, and "Turkey Story" was 15 million.

You can compare the investment costs horizontally, "The Last Las Vegas", the cost of 28 million, if nothing else, can expect a small profit in the end, low-budget comedy movies are still a safe investment, "Turkey Story", the cost of 55 million, in the face of such a bad reputation, it can now be inferred that the movie will lose a small loss of millions less than 10 million.

As for "Ender's game", the cost is 110 million, although it is still necessary to look at the performance of the family market on Thanksgiving Day later, but it can be estimated now that Summit Entertainment will lose at least more than 50 million, or even more. Not to mention chasing "Harry Potter", even the level of "Twilight" can't be reached, and the thunder and rain are really disappointing.

Obviously, the box office impact of the three works is lackluster, and it is impossible to form an effective impact on the absolute dominance of "gravity", which also makes the Halloween schedule once again become the performance stage of "gravity", and the cumulative box office in five weeks has come to 490 million, and the threshold of 500 million is close at hand, and it should be able to achieve a breakthrough by next weekend at the latest.

Despite this, "Gravity" has achieved four consecutive titles, and the weekend box office decline is narrowing, but it is indeed slowly declining, which also means that the hope of five consecutive titles seems very slim, which is also a matter of course, but no one expected that the North American weekend box office top spot in the first week of November would be so fiercely contested.

"Ender's Game", twenty-seven million.

"Gravity", 27 million.

The weekend box office figures for both productions were almost equal.

Generally speaking, the North American weekend box office rankings are announced on Sundays, and the exhibitors are based on the box office trends on Friday and Saturday, and then refer to the box office pre-sales on Sunday, complete the prediction according to the mathematical formula, and announce the box office rankings on Sunday in advance. This has become the norm.

Although this forecast is not 100% accurate, overall, it is 95% accurate. On Monday morning, the box office figures will be fine-tuned to a very small margin, with only rare exceptions that can deviate from the million-dollar range.

On Sunday, the exhibitors announced the box office forecast list, and "Ender's Game" was the champion, ending the "gravity" four consecutive championships, but the advantage was very weak, with a gap of less than half a million, and the official said that because the gap was far lower than expected, it was not ruled out that changes would occur after the accurate data was released on Monday.

On Monday, the official box office list was announced, with "Gravity" taking the top spot, completing five consecutive championships, while "Ender's Game" was second place, with a box office gap of less than 300,000 yuan. On the one hand, the performance of "gravity" is too defying, and on the other hand, "Ender's game" is too disappointing.

"Gravity", 27.3 million.

"Ender's Game", two thousand seven million and twenty thousand.

That's the final box office stats, and then North America saw a strong fifth straight win by "Gravity", and when you look back at the internal controversy at the top of the Warner Bros. board after the opening weekend, things get a lot more subtle and interesting.

In the end, in the North American box office charts in the first week of November, "Gravity", "Ender's Game", "Foolish Funny Show 4", "The Last Las Vegas", and "Turkey Story" occupied the top five on the list.

It can be clearly perceived that from October to November, the competition pattern of the entire market has been completely different, and the number and scale of released works have increased by several grades, which is also the inevitable trend of the schedule.

It's a pity that the three works premiered on Halloween this year were menacing but all dumb, not only did they fail to burst out of the expected energy, but also collapsed from word-of-mouth to box office, which is really shocking!

Although it is said that the summer file also often overturns, and there are countless cases of box office fiascos, but at least the summer file has enough market background to protect, even if the loss does not seem to be too miserable, and there are no other schedules, once there is a car accident in the autumn file or holiday file, it is really like a wisp of smoke, and it will disappear in a blink of an eye, and you can't even notice a little wave.

Such is the case with "Ender's Game".

But then in the second week of November, there was finally a big show, not a casual "commercial blow", but an undoubted real blockbuster, "Thor 2: The Dark World" is obviously one of the most high-profile titles of the year!

However, after thinking about it, people suddenly recalled that in 2011, when "Thor" was released, it was like this, and everyone looked forward to it, but as a result, it ended in the fiasco of "Thor" with the summer opening battle of "Fast and Thrill/Love 5", and the North American box office performance was far less than expected, even if overseas box office data was added, Marvel Studios still suffered a small loss.

Yes, at a loss.

According to the internal report of "Variety" magazine, "Thor" lost about 30 million, so why is there a sequel?

First, this is a Marvel universe, "Thor" is just one of the puzzle pieces, for the "Avengers", Disney and Marvel Studios have been laying out, a little loss can still be bearable, just like the later DC universe;

So, a sequel is inevitable.

Even so, Disney withdrew "Thor 2" from the summer file and chose the holiday file, isn't this because of a lack of confidence? And now, "Thor 2" is facing "gravity", and Chris Hemsworth is facing Lan Li Hall again, should it be ......

However, such a thought was only a flash, and it was just popped up and was snuffed out by the major news media, because it was impossible.

"Gravity" has entered its sixth week of release, and the previous weekend box office has entered the 20 million level, while "Thor 2" is the first week of world premiere, and the weekend box office is at least 100 million according to the forecast trend.

In other words, there is no comparison between the two works, and there is no need to compare, even if it is just a horizontal comparison in the mind, this is already incredible, not so much that people are not optimistic about the box office prospects of "Thor 2", but that people are amazed by the box office appeal of Lan Li.

Therefore, no one and no one should question the North American box office charts in the second week of November. Even if you want to compare, it should be a horizontal comparison of the first box office data of "Thor 2" and "Gravity", and look at the topic sensational effect of the two movies, which can barely be regarded as an extra-specular showdown.

But honestly, it's also unfair.

First of all, "Thor 2" is a sequel work, and it is also a sequel to the comic hero movie, which itself already has an innate advantage, and the appeal of Marvel movies in the past two years can not be ignored;

When "Thor 2" was released, the attention and discussion were not the same.

Therefore, many professional media have made optimistic estimates about the premiere box office of "Thor 2", two years ago, "Thor" encountered a strong sniper of "Fast and Exciting / Love 5", and the premiere box office was not even 60 million, which was a big disappointment;

On November 8, "Thor 2" landed in 3,800 theaters, and officially met the audience after the grand premiere, but the media comments released immediately after it were sighs.

The media rated 54 percent, with a Rotten Tomatoes freshness index of 66 percent, a mass media score of 6.2 percent, and a popcorn index of 72 percent.

Such data is really unsatisfactory, not to mention the comparison with "gravity", even compared with "Thor" two years ago, it is far inferior, and the reputation of the first part of the series was mediocre: the media comprehensive evaluation is 56 points, the Rotten Tomatoes freshness index is 75 percent, the mass media score is 6.4 points, and the popcorn index is 74 percent.

Total regression!

Although Hollywood seems to have formed the law of "sequels must regress", now seeing the reputation of "Thor 2" still makes people can't help but start shaking their heads, it's really not good.

Fortunately, relying on the long foreshadowing of Marvel Studios, the audience base is already a set of numbers that cannot be underestimated, which also ensures that the premiere weekend can be added by avid fans, and the data is not too ugly, and the fact is that although it once again missed the feat of breaking 100 million on the opening weekend, the 80 million data still made Disney breathe a long sigh of relief.

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