Recording booth.

A middle-aged man in his fifties, with slightly gray hair and a little old.

He opened the door of the recording room and let Chu Ming and the rest of the staff in.

"I'm sorry for you, Brother Song, I want you to open a recording room to record an advertisement for us. Xiao Fan said gratefully.

The middle-aged man waved his hand and smiled kindly: "It's nothing, it's all for the sake of doing things in the station, and everyone is in difficulty to help each other, as long as I can help, you can talk if you have something." ”

Fluttershy knows that Chu Ming doesn't know this man, and introduces Chu Ming, "He's the director of our station, and he's a very nice guy and eager to help." ”

"Uncle Song, thank you so much. Chu Ming said gratefully.

"Eh, don't be grateful to me, my kid is a fan of yours, it would be better if you could sign me up. Officer Song said with a smile.

"Absolutely. Chu Ming asked him the child's name and signed it for him.

"Thank you, do you have enough people here, I can help if I don't have enough, I have been in the advertising department before, and I have some experience in this area. Officer Song said with a smile.

"That's great, we're short of manpower. Xiao Fan said gratefully.

After that, Chu Ming and the others began to make it.

Daming and the others found a bunch of cigarettes, about seven or eight hundred.

"Teacher Chu, are these enough?" Da Ming asked.

"Almost, let's get started. ”

Chu Ming was not ambiguous, he began to recall the smoking cessation advertisement he had originally seen, and then drew a few rough storyboards and wrote a few more requirements.

Chu Ming explained to Fluttershy first, "Fluttershy, you have art skills, and according to my request, redraw these storyboards more exquisitely." ”

"I see. Fluttershy takes over the task.

"Xiaofei, you go and use the post-production background and music, and follow my request above. Chu Ming handed another piece of paper to Xiao Fei.

"Wrap it around me. ”

Xiaofei is also busy.

"The rest of you, just use these cigarettes with me and pose for them, these hundreds of cigarettes should be enough. Chu Ming beckoned everyone to do it together.

Although it was not clear how Chu Ming was going to shoot, no one present questioned him and completely obeyed Chu Ming's arrangement.

Posing with cigarettes is the hardest, and everyone has been busy all day without finishing it.

But fortunately, there is a lot of time.

The next day, Chu Ming and others continued to devote themselves to the production and shooting of the advertisement, and finally recorded the advertisement completely according to the idea in Chu Ming's mind.

The post-production editing was also done.

After the final review was confirmed, Chu Ming was not ambiguous and sent this advertisement to Zhu Zhi for final review.

……

in the office.

Zhu Zhi had already heard the rumors and knew that Zhao Kai and Chu Ming had a conflict.

He also had to ask Zhao Kai to come over and persuade a few words.

"Lao Zhao, I heard that you and Lao Xiao are in an emotional situation, this is not good, now is the critical time, and it is even more important to unite. Zhu Zhi persuaded.

"It has nothing to do with me, it's the newcomer Chu Ming, who has been rejecting our ideas by relying on his own cleverness. Zhao Kai snorted coldly, "Whatever I say, he has to oppose it, who is sincere in making trouble?"

"Young people, it's normal to be arrogant. Zhu Zhi persuaded, "I'll pull the strings from it, let him bow your head to you, first abandon your prejudices and complete the task, this entry can't be done without your advertising department." ”

These words made Zhao Kai's heart balance slightly: "Director Zhu, you think so, others don't think so, especially that Chu Ming, just luckily achieved a little success, do you really think that he can do this job alone? Public service advertisements are not so easy for laymen to complete!"

"He said that they don't need their advertising department, they can do it alone, so I'll let them do it themselves, and then they will understand that not everyone can do it. ”

"However, the game is imminent. Zhu Zhidao.

"You can rest assured, I already have an advertising plan here, and I will also start filming here, so I won't delay the competition in Taiwan. Zhao Kai submitted a plan.

Zhu Zhi took it and looked at it, and couldn't help but nod.

This advertising planning is really good, and he deserves to be an experienced veteran.

"Okay, I watched it, according to this style, it should be no problem to be shortlisted for the second round, but the cost of filming is a bit high, and the cycle is a bit long. Zhu Zhi smiled and nodded.

"If you want to get a good position, you can't save this. Zhao Kai explained, "In short, you can rest assured about the competition, I expect to take seven days to produce this shooting, I dare to guarantee that our work is out, and Lao Xiao has absolutely no fart." ”

"Even if they come out, they will definitely not be as good as ours! Even if they teach him a lesson, don't be so blind!"

As soon as the words fell, a secretary came to report the situation.

"Director Zhu, Brother Fan sent the materials to you for review. ”

"They shouldn't have anything to review lately, right?" Zhu Zhi muttered.

"It was said that it was an advertisement for the shooting of the competition, and it has been completed. The secretary said.

These words made Zhu Zhi and Zhao Kai's faces change.

"What, the ad is ready?"

"So fast?"

"That's right, he said to show it to you for review, if it's okay, send it to the competition, he said that the sooner you participate, the more exposure our work will be. The secretary said.

Zhu Zhi and Zhao Kai couldn't understand that less than two days had passed, and the other party had already finished shooting the advertisement, which was too fast.

"It must be shoddy, just fooling people!" Zhao Kai said firmly.

"If you want to hurry, you can't reach it, this is too perfunctory, take a look at the content first, and I'll call Lao Xiao over to criticize it later!" Zhu Zhi was also a little speechless.

Zhu Zhi took the USB flash drive handed over by the secretary, imported the video into the computer, looked for the file, and opened it.

At the same time, the two also lit cigarettes and watched while smoking.

The ad is not long, only thirty seconds.

This made Zhu Zhi frown.

Thirty seconds of advertising, this is too short, what good effect can it have?

Alas, sure enough, Chu Ming's gang of laymen can't do it!

And Zhao Kai looked at the length and beginning of this picture, and he looked poor and sour at the bottom, he was already relieved, such advertisements were not produced in a hurry at all, and the quality must be very poor.

Sure enough, the opening scene is a monotonous picture.

Dusky.

The music is also muffled.

Many cigarettes appear in the picture.

These cigarettes are slowly stacking up.

It's hard to understand the beginning.

Thirty seconds of ad time, you've already wasted five seconds, and that's pretty much a no-no.

"At the beginning, I don't know what to do. Zhu Zhi has already labeled this advertisement.

"I said a long time ago, they can't do this. ”

However, when the next scene appeared, Zhao Kai and Zhu Zhi's faces changed.

Because those cigarettes end up stacking into a lung.

It is a lung made up of cigarettes.

And the lungs formed by this cigarette are so real that you know that these lungs are fake, but they still give you a shocking effect.

Especially the cigarettes and the dense cigarette butt picture make those who have dense phobia have goosebumps all over their bodies.

That's when it happened.

The cigarette burned!

At first it was partial, then the second, then the third, all ignited!

The lungs, where they were ignited, began to smoke, and there was a background music, accompanied by the gas of cigarettes, which sounded clearly.

It's the sound of people breathing.

Hiss!

Call!

Hiss!

Call!

There are also words that emerge.

"Eighty-five percent of deaths from lung cancer are caused by smoking. ”

The area of the last burn is constantly expanding, spreading to the surrounding area.

The louder the breathing, the darker the cigarette burns, and the area of soot that forms becomes wider and wider.

The music is also getting more and more terrifying.

Eventually, the whole lungs were smoking and burning.

At the end of the picture, there is a continuous loud coughing sound of men and women, stimulating their heartbeats.

A line of text slowly emerged.

"Please stop smoking and give life a new choice. ”

This concludes the thirty-second ad.

However, the shock brought to them by this advertisement is very strong.

When the lungs composed of cigarettes appeared, Zhu Zhi and Zhao Kai were so frightened that they dropped the cigarettes in their hands directly.

Even now, after watching this advertisement, they are afraid for a while, and they glance at their lungs from time to time.

I even touched it and felt a little pain in my lungs.

Zhu Zhi also deliberately opened the window to let the smell of smoke in the room dissipate as soon as possible.

In the end, the two of them sat back in their seats and said nothing.

Zhao Kai's face was flushed, and he didn't speak because he knew that he had lost.

This advertising god!

It's so godly!

does not list the data, does not show some bloody and violent scenes, but in a very short period of time, the shock brought to them is very strong.

He also said before that Chu Ming and they would definitely not be able to make a better advertisement than himself, but as a result, they immediately threw out such an advertisement.

Whether it is the shooting cost, creativity, or effect, it is much better than my original effect!

This is a slap in the face, a slap in the face of Chi Guoguo!

In this comparison, you can see who is higher and who is lower.

Zhu Zhi didn't speak, and he didn't expect Chu Ming to have such a high advertising talent.

The public service advertisement that washed his mother's feet before, he thought it was Chu Ming's accident, and it was difficult to appear, but now it seems that he really has a level!

Under this comparison, Zhu Zhi already knew what to do next.

"This work is no problem, let's take it to the competition, and by the way, take this advertisement to the station to play. Zhu Zhi handed the USB flash drive to the secretary and instructed.

When the secretary left, Zhu Zhi said to Zhao Kai.

"Lao Zhao, this time you lost, go and apologize to them, and the next cooperation, don't put on a stinky shelf, otherwise you won't be able to explain it in the stage. ”